Video | Èggo Kitchen’s story of customer segmentation using Qualifio

Eggo Kitchen x Qualifio

 

Eggo Kitchen x Qualifio

Èggo Kitchen taps into interactive marketing to segment and understand their audience.

Èggo is a Belgian kitchen specialist that has been in existence for ten years. With 45 stores
across the country and several branches in Luxembourg and in Spain, the brand created a network of around 400 collaborators and sells on average 15,000 kitchens each year. All is well in wonderland, right? In fact, as every modern retailer, Èggo has challenges…

“Belgians buy a new kitchen on average every fifteen to twenty years, so the product renewal cycle on our market is very long. WHICH IS WHY IT IS IMPERATIVE FOR US TO KEEP IN TOUCH WITH OUR CUSTOMERS AND PROSPECTS throughout the year.”

— GÉRALDINE VERBAERT, DIGITAL TEAM LEAD

See the story

 

 

Explore the product that helped Èggo segment their database.

qualifio

What is Qualifio?

Qualifio is the leading platform for interactive marketing and data collection. It allows you to easily create and publish viral content (quizzes, contests, surveys and 40+ other formats) to all your channels.Learn more