One year ago, Toulouse Football Club’s (TFC) digital strategy was only made up of social media and engaging with their audience of one million. A year later and the French club has great ambitions, both on a sporting and business level, with a new strategy built around 3 major goals:
- Reaffirming their local roots by reconnecting with their community, both physically and digitally.
- Innovating, by accelerating their digital transformation to meet their fans’ expectations.
- Committing to their social and environmental responsibilities, which is a key commitment for TFC, who have notably won the “Prix Philippe Seguin”, that rewards the most active professional sports clubs in the field of CSR.
We wanted to find out more about the club’s digital strategy and their marketing goals, so we chatted to Sébastien Duhamel, Head of Marketing, Digital and Communication at TFC. Let’s go!