Whether you are a media or a brand, a B2C or B2B business, audience engagement must be a key priority within your digital marketing strategy. With the rise of social media and the evolving digital channels, prospects and clients are more connected than ever and spend way more time online (especially during uncertain times like COVID-19). To engage with these hyper-connected and well-informed consumers, brands need to think out of the box, cut through the noise, and communicate with their audiences in meaningful ways.
According to Marketo, engagement marketing “is the use of strategic, resourceful content to engage people, and create meaningful interactions over time”. Audience engagement is a crucial metric for any marketer looking to reach a broad audience. It’s the best way to see if people like what you’re doing and know where you need to put more effort, for your brand to grow.
But, how do you increase the intensity and frequency of interaction between your audience and what you produce? How to encourage your audience to engage with you and your products or services? How to build lasting relationships with your customers? In this ebook, we’ve gathered 10 actions to help you boost your audience engagement, with real-life examples and figures that will work for you and your brand.