12 ideas to create marketing content around the funniest international days


We finally got through 2020. It’s now time to start thinking about your marketing strategy for 2021. There are many events throughout the year around which you can create content to engage your audience, increase your visibility, boost your sales and collect data. In fact, we have created the piece of content that will give you a global vision of all the key events, from January to December 2021, to plan all your campaigns in advance and adapt your communication strategies: the Marketing Calendar 2021.

In this article, we have selected our favourite international days of 2021, one per month, and we’ll give you ideas to create original and interactive content around them. Take a look at our ideas below and get inspired!

Why use international days in your marketing strategy

There are two types of international days:

  1. Those designated by organisations like the United Nations to raise public awareness about themes related to major issues (fundamental rights, sustainable development, health, etc.).
  2. Those designated by individuals, associations or companies to celebrate all kinds of events, from the most serious to the funniest.

Whether it is international women’s day, the international day of happiness or pizza day, each international day offers many actors the opportunity to create original content to engage their digital community and promote their products. Pick the event that fits your brand the best and start creating content around it. Gone are the days when you only focus on big holidays like Valentine’s Day, summer, Christmas or Halloween. It’s now time to leverage specific international days and events throughout the year to stand out from the crowd and increase your brand visibility.

12 fun ideas to celebrate international days

It’s time to get creative! We have selected one international day per month, and we have created content around each of them. Discover all our ideas in the interactive calendar below ⬇


Popcorn day – January 19

Sweet, salty or caramelised, popcorns are perfect at any time, anywhere, any place. To celebrate them on January 19, you can create content around movies and cinema or create a catcher game as we did. The rules are simple: you have to catch as much popcorn as possible. A game as addictive as popcorn!

Pizza day – February 9

You have a whole day to celebrate the meal adored worldwide; fantastic, isn’t it? You can challenge your community to make the best pizza with the ingredients left on their fridge or with a list of ingredients you’ll give them. You can also create an interactive gallery where users can find tasty recipes, vote for their favourite and even share theirs. On our side, we have imagined a quiz where participants need to help the pizzaiolo by guessing the ingredients of the most iconic pizzas of all-time 😉  Test your pizza knowledge right here!


International women’s day – March 8

It’s THE day not to be missed. Even if you don’t need a specific day to celebrate the women in your community, it’s the perfect occasion to test your audience’s knowledge and teach them about women’s history via an interactive quiz, for example. Accompany each answer given by the participants with an explanation or justification to teach them even more!

World book day – April 23

It’s time to celebrate reading, books, authors, illustrators, etc. For this particular day, we have imagined a quiz with different types of questions:

  1. Participants have to guess from which novel is a specific sentence taken;
  2. Participants have to guess the title of a book by its cover;
  3. Participants have to guess from which book is a summary of.

Your turn now, let’s see if you’re an expert 😉

World cocktail day – May 13

Did you know the first definition of a cocktail was published on May 13 in 1806? And it’s precisely why world cocktail day is celebrated on that day. To engage your audience, you can imagine a test where participants can discover the cocktail matching their personality, a game where they can get cocktail recipes from what’s left in their fridge or a memory, as the brand Mangaroca Batida de Côco did. You can also challenge them to guess which cocktail goes with which glass like we did here.


World music day – June 21

World music day celebrates music in all its forms. For this day, we have imagined an epic 90s music quiz, you should absolutely try. In this game, you need to guess the songs based on their initials. Let’s go! You can also get inspired by the French radio station NRJ and it’s All Star Challenge.

P.S. To create this game, we used the instant check feature, more info right here.

World emoji day – July 17

We’ve all used emojis to represent our emotions 😂 🤮 😱 ❤️ 💪 😭 💃 😏  They help us when words fail us, they’ve become a new universal language. For this day, we’ve imagined a quiz with different rebus made of emojis. Category book, song or TV series, will you be able to decrypt these rebus? It’s up to you!


International dog day – August 26

Let’s take the time to appreciate all the love dogs are bringing to our daily lives, exactly like the marketing agency Dogofriends. Bulldog, Beagle, Chihuahua, Golden Retriever, Husky, Shih Tzu: all dog breeds are celebrated on August 26. If you’re selling products for pets, it’s the perfect day to learn more about your pets’ community: age, name, breed, etc. And if you aren’t, we have imagined a quiz based on one single image full of dogs. Participants need to look carefully at the picture and answer different questions.

World beard day – September 4

In November, we celebrate moustaches and in September beards! On this particular day, you can offer your community tips on maintaining a neat beard or even launching a beard and moustache competition and making users vote for the most creative one. On our side, we’ve created a game where participants need to find the only person without a beard. Will you be able to find it?


International coffee day – October 1

It’s the day of coffee lovers, and God knows there are many! For this day, we put ourselves in the shoes of a coffee brand and we thought it would be interesting to present your different products in an original way (via a wheel of fortune, for example) and offer your audience the chance to win coffee samples or coffee for a year.

World television day – November 21

The United Nations proclaimed world television day in 1996. It is a celebration not of the tool itself but rather of the symbol that television represents, the symbol of communication and globalisation in the contemporary world. You can launch a quiz on the most popular TV shows of all time, the best movies, the most viewed TV series, and teach your audience more about television history.

International mountain day – December 11

In December, next to Christmas and New Year, we also celebrate International mountain day. The opportunity to offer your audience a ski trip for the holidays or test their geographical knowledge. Do you know, for example, where Mount Olympus is located? Challenge participants and offer a prize to the one with the highest score.

There you are! You have now seen all our ideas to create interactive content around the funniest international days of 2021. It’s only 12 days out of 365, so if you want to have a global vision of all the key events and international days, from January to December 2021, don’t forget to download our Marketing Calendar 2021.


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