Summer has officially started! And our users are taking advantage of the opportunities of the summer period to engage their community and collect zero-party data. In this article, we have gathered the campaigns that caught our attention during June. So enjoy your read and be inspired for your own summer interactive marketing campaigns!
HLN’s lead generation campaign 🃏
The daily Het Laatste Nieuws launched a two-week contest: participants had to match the public personality with the corresponding card for a chance to win a free six-month subscription to the newspaper.
That way, HLN entertained their readers in exchange for data while giving them the chance to win a free subscription for six months with the possibility to upgrade to a paid subscription after the test period.
Stade de Reims’ ultimate vote 🗳
To end the 2021-2022 season in style, Stade de Reims invited fans to vote for the goalkeeper’s best save of the season. First, fans had to make their choice based on five short videos. Then, the exit screen displayed the most popular entries, which they could only access after filling in a form with their details.
Materne’s educative quiz 🐝
Materne revealed the special bond between bees and the brand’s juices through an original video quiz. A four-question quiz combining education and entertainment, with clues throughout the video, to win unique prizes.
Diario AS’s Mbappe poll ⚽️
Kylian Mbappe’s decision to extend his contract with PSG instead of heading to Real Madrid has been much talked about! The Spanish sports newspaper Diario AS took advantage of this topic and asked their readers if they would sign Mbappé for Madrid in 2025. They managed to get more than 130 K answers and gathered qualitative data by adding a gender and age qualification question between the question and the poll results.
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