When working with brands and agencies, our team partners with clients to tackle the following challenges:
Helping position interactions and customer engagement at the center of content marketing strategies through inspiration, best practices and planning.
Aligning resources and training people in order to successfully implement daily engagement and data collection operations.
Ensuring data quality and consistency across all campaigns and helping build a solid and logical data flow across all customer touchpoints.
Advising our clients on all legal issues around engagement and data collection, especially within the framework of the upcoming European General Data Protection Regulation (GDPR) coming into force in May 2018.
Tools and architecture
Ensuring CMS, analytics, SSO, CRM and Adtech tools and technologies are integrated and aligned.
Monitoring KPIs based on a brand’s marketing and data strategic objectives.