Brands & Agencies

When working with brands and agencies, our team partners with clients to tackle the following challenges:

Customer engagement

Helping position interactions and customer engagement at the center of content marketing strategies through inspiration, best practices and planning.

Human resources

Aligning resources and training people in order to successfully implement daily engagement and data collection operations.

Data

Ensuring data quality and consistency across all campaigns and helping build a solid and logical data flow across all customer touchpoints.

Legal

Advising our clients on all legal issues around engagement and data collection, especially within the framework of the upcoming European General Data Protection Regulation (GDPR) coming into force in May 2018.

Tools and architecture

Ensuring CMS, analytics, SSO, CRM and Adtech tools and technologies are integrated and aligned.

KPIs

Monitoring KPIs based on a brand’s marketing and data strategic objectives.

Media & Portals

When working with media clients, primary areas of focus include:

Content

Helping design strategies that make editorial content more interactive and viral, as well as building cross-channel engaging stories (print, TV, radio…)

Data

Ensuring data quality and consistency across all campaigns and helping build a solid and logical data flow across all customer touchpoints.

Monetisation

Advising on building a concrete, down-to-earth business plan to generate extra revenues through interactive branded content campaigns, increase of display inventory and improvement of audience segmentation.

Legal

Advising our clients on all legal issues around engagement and data collection, especially within the framework of the upcoming European General Data Protection Regulation (GDPR) coming into force in May 2018.

Customer registration and engagement

Helping position registration at the center of all games, interactions and data collection activities.

Tools and architecture

Ensuring CMS, analytics, SSO, CRM and Adtech tools and technologies are integrated and aligned.

Human resources

Aligning resources and training people in order to successfully implement daily engagement and data collection operations.

KPIs

Monitoring KPIs based on a brand’s marketing and data strategic objectives.

Media & Portals

When working with media clients, primary areas of focus include:

Content:

Helping design strategies that make editorial content more interactive and viral, as well as building cross-channel engaging stories (print, TV, radio…);

Data:

Ensuring data quality and consistency across all campaigns and helping build a solid and logical data flow across all customer touchpoints;

Monetisation:

Advising on building a concrete, down-to-earth business plan to generate extra revenues through interactive branded content campaigns, increase of display inventory and improvement of audience segmentation;

Legal:

Advising our clients on all legal issues around engagement and data collection, especially within the framework of the upcoming European General Data Protection Regulation (GDPR) coming into force in May 2018;

Customer registration and engagement:

Helping position registration at the center of all games, interactions and data collection activities;

Tools and architecture:

Ensuring CMS, analytics, SSO, CRM and Adtech tools and technologies are integrated and aligned;

HR:

Aligning resources and training people in order to successfully implement daily engagement and data collection operations;

KPIs:

Monitoring KPIs based on a brand’s marketing and data strategic objectives.