Newbies

This type of Academy is intended for novice users who wish to learn the basics or optimise their use of the platform, whether they are editorial, marketing or advertising team members, journalists, web designers, etc.

During this type of training, you will be given a general overview of the tool (campaign types, channels and publishing methods) and you will explore some examples and best practices. We offer a hands-on training experience, which means that you will get to create an easy campaign from A to Z, such as a quiz or a simple contest. Each of our sessions also includes a Q&A, and we can tailor the programme to your specific needs.

Advanced

This type of Academy is intended for users who already have the basics and wish to go a step further in their use of the platform. It can also be useful if you want to take the latest features into use. This training is suitable for editorial, marketing or advertising team members, but also journalists, web designers, etc.

During this type of training, you will be given a reminder of all existing and new campaign types in Qualifio, as well as an update on our latest features. We offer a hands-on training experience, which means that you will get to create a mid-level campaign from A to Z, such as a photo or video contest. You will also learn tips and tricks on how to customise your campaign with CSS. Each of our sessions also includes a Q&A, and we can tailor the programme to your specific needs.

Design

This type of Academy is intended for users with at least some basic Photoshop and CSS knowledge and skills. This training is designed for those who want to be able to create campaigns of advanced level that are both creative and responsive.

During this type of training, you will be given a general overview on all design elements that are available and customisable in Qualifio: fonts, buttons, colours, background, banner, templates, etc. You will explore some tips and tricks in Photoshop in order to optimise the look and feel of your campaign. You will also discover how to use CSS to improve your forms, buttons, footers and other elements. Last but not least, we will find out more about some tools that could make it way easier for you: plugins, image databases, colour palettes, etc.

We offer a hands-on training experience, which means that you will get to create an advanced-level campaign. Each of our sessions also includes a Q&A, and we can tailor the programme to your specific needs.

Marketing

This Academy is intended for members of marketing teams.

During this training, you will discover how to make the best use of Qualifio to fulfil your marketing objectives: increase your digital audience (including on social media and mobile apps) and your number of page views, implement a data collection and segmentation strategy. You will be inspired by concrete examples of media and publishers across Europe. You will learn how to position Qualifio in your data architecture, together with your CRM, your DMP or your Single-Sign-On tools. You will also learn how to use your own analytics tags, as well as how to read the reportings provided by Qualifio.

These training sessions can also focus on specific challenges you may face. For example: how to engage with your subscribers to increase their loyalty?

Sales and branded content

This Academy is intended for members of advertising sales teams and branded content studios.

During this training, you will learn how to increase your revenues by offering your advertisers a large spectrum of interactive digital campaigns: how to sell these campaigns, what are the benefits for your advertisers, how to price and implement them in Qualifio. We will go through more than 40 different formats (quizzes, tests, votes, etc.) and detail the ROI of each of them for your clients.

We will review how you can increase your display inventory by connecting Qualifio to your adserver, as well as how to push large quantities of fresh and qualitative data into your DMP in order to create audience segments.

  • Beginners

    This type of Academy is intended for users who wish to learn the basics or optimise their use of the platform, whether they are editorial, marketing or advertising team members, journalists, web designers etc.

    During this type of training, you will be given a general overview of the tool (campaign types, channels and publishing methods) and you will explore some examples and best practices. We offer a hands-on training experience, which means that you will get to create an easy campaign from A to Z, such as a quiz or a simple contest. Each of our sessions also includes a Q&A, and we can tailor the programme to your specific needs.

  • Advanced

    This type of Academy is intended for users who already have the basics and wish to go a step further in their use of the platform. It can also be useful if you want to take the latest features into use. This training is suitable for editorial, marketing or advertising team members, but also journalists, web designers etc.

    During this type of training, you will be given a reminder of all existing and new campaign types in Qualifio, as well as an update on our latest features. We offer a hands-on training experience, which means that you will get to create a mid-level campaign from A to Z, such as a photo or video contest. You will also learn tips and tricks on how to customise your campaign with CSS. Each of our sessions also includes a Q&A, and we can tailor the programme to your specific needs.

  • Design

    This type of Academy is intended for users with at least some basic Photoshop and CSS knowledge and skills. This training is designed for those who want to be able to create campaigns of advanced level that are both creative and responsive.

    During this type of training, you will be given a general overview on all design elements that are available and customisable in Qualifio: fonts, buttons, colours, background, banner, templates etc. You will explore some tips and tricks in Photoshop in order to optimise the look and feel of your campaign. You will also discover how to use CSS to improve your forms, buttons, footers and other elements. Last but not least, we will find out more about some tools that could make it way easier for you: plugins, image databases, colour palettes etc.

    We offer a hands-on training experience, which means that you will get to create an advanced-level campaign. Each of our sessions also includes a Q&A, and we can tailor the programme to your specific needs.

  • Sales & Marketing

    This Academy is intended for members of sales and marketing teams who wish to learn how to maximise their engagement and data collection strategies through Qualifio campaigns.

    During this type of training, you will discover the best Qualifio setup for a perfect data collection workflow (for example, how to use the data collected through identification forms). You will also learn how to optimise your Analytics, lead generation, social ads and retargeting techniques based on your Qualifio campaigns. Each of our sessions also includes a Q&A, and we can tailor the programme to your specific needs.

Book a training for you and your team

Because we want to keep things interactive, our training sessions can welcome up to 12 participants.

See for yourself

Request a demo