{"id":80112,"date":"2025-12-03T17:41:08","date_gmt":"2025-12-03T16:41:08","guid":{"rendered":"https:\/\/qualifio.com\/blog\/our-5-favourite-interactive-marketing-campaigns-of-november\/"},"modified":"2025-12-04T09:00:14","modified_gmt":"2025-12-04T08:00:14","slug":"campagnes-interactives-qui-ont-marque-novembre","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/campagnes-interactives-qui-ont-marque-novembre\/","title":{"rendered":"Les campagnes interactives qui ont marqu\u00e9 le mois de novembre"},"content":{"rendered":"\n<p>Novembre est un mois rempli de contrastes : entre l\u2019ambiance r\u00e9confortante de l\u2019hiver et l\u2019effervescence du Black Friday, les marques rivalisent d\u2019inventivit\u00e9. C\u2019est la p\u00e9riode id\u00e9ale pour imaginer des campagnes interactives qui engagent et renforcent la connexion avec son audience.<\/p>\n\n\n\n<p>Au programme ce mois-ci : tests de personnalit\u00e9, quiz, roues de la fortune et jeux amusants. Des formats qui prouvent une fois de plus que la <a href=\"https:\/\/qualifio.com\/fr\/blog\/la-gamification\/\">gamification<\/a> ne se contente pas d\u2019\u00eatre ludique : c\u2019est aussi un levier strat\u00e9gique pour renforcer la relation avec son audience tout en collectant des <a href=\"https:\/\/qualifio.com\/fr\/blog\/donnees-first-party\/\">donn\u00e9es first-party<\/a> et <a href=\"https:\/\/qualifio.com\/fr\/blog\/que-sont-les-zero-party-data\/\">zero-party<\/a> de grande valeur.<\/p>\n\n\n\n<p>Envie de savoir quelles campagnes ont marqu\u00e9 le mois de novembre ? C\u2019est parti !&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Trouvez votre parfum id\u00e9al gr\u00e2ce au test de personnalit\u00e9 de Valentino<\/h2>\n\n\n\n<p>La derni\u00e8re campagne de Valentino illustre parfaitement comment le marketing interactif peut allier cr\u00e9ativit\u00e9, gamification et collecte de donn\u00e9es. En invitant les participants \u00e0 d\u00e9couvrir quel parfum <em>Born in Roma<\/em> leur correspond le mieux, la marque transforme un simple <a href=\"https:\/\/qualifio.com\/fr\/catalogue\/test-de-personnalite\/\">test de personnalit\u00e9<\/a> en une exp\u00e9rience immersive.<\/p>\n\n\n\n<p>Pour obtenir leur r\u00e9sultat personnalis\u00e9, les participants devaient r\u00e9pondre \u00e0 quelques questions et remplir un formulaire. Mais ce n\u2019est pas tout ! Ils \u00e9taient \u00e9galement encourag\u00e9s \u00e0 se rendre dans une boutique \u00e9ph\u00e9m\u00e8re pour r\u00e9cup\u00e9rer un \u00e9chantillon gratuit de leur parfum apr\u00e8s avoir pr\u00e9sent\u00e9 leurs r\u00e9sultats au test.<\/p>\n\n\n\n<p>Pourquoi cette campagne se d\u00e9marque :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un contenu gamifi\u00e9 qui capte l\u2019attention et engage les audiences<\/li>\n\n\n\n<li>Une exp\u00e9rience personnalis\u00e9e cr\u00e9ant un v\u00e9ritable lien avec la marque<\/li>\n\n\n\n<li>Des r\u00e9compenses qui incitent \u00e0 participer et cr\u00e9ent un lien direct entre le digital et le physique<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-valentino-test-de-personnalite_1x-740x1024.webp\" alt=\"ipad-valentino-test-de-personnalite_1x\" class=\"wp-image-80155\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-valentino-test-de-personnalite_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-valentino-test-de-personnalite_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-valentino-test-de-personnalite_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-valentino-test-de-personnalite_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-valentino-test-de-personnalite-2_1x-740x1024.webp\" alt=\"ipad-valentino-test-de-personnalite-2_1x\" class=\"wp-image-80159\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-valentino-test-de-personnalite-2_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-valentino-test-de-personnalite-2_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-valentino-test-de-personnalite-2_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-valentino-test-de-personnalite-2_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-la-roue-de-la-fortune-du-black-friday-de-fc-groningen\">2. La roue de la fortune du Black Friday de FC Groningen<\/h2>\n\n\n\n<p>Pour c\u00e9l\u00e9brer le Black Friday, le FC Groningen a d\u00e9cid\u00e9 de lancer une <a href=\"https:\/\/qualifio.com\/fr\/catalogue\/roue-de-la-fortune\/\">roue de la fortune <\/a>interactive et amusante. Les fans pouvaient tenter de remporter une exp\u00e9rience d\u2019entra\u00eenement exclusive en faisant tourner la roue, transformant un simple jeu en une opportunit\u00e9 de se rapprocher du club.<\/p>\n\n\n\n<p>Pour participer, les fans devaient remplir un formulaire avec des informations comme leur adresse e-mail et leur date de naissance, et avaient la possibilit\u00e9 de s\u2019abonner \u00e0 la newsletter du club.<\/p>\n\n\n\n<p>Cette campagne illustre parfaitement comment la gamification peut transformer des promotions saisonni\u00e8res en exp\u00e9riences engageantes, en maintenant l\u2019enthousiasme de l\u2019audience tout en permettant aux marques de collecter des donn\u00e9es pour leurs futures campagnes.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-fc-groningen-roue-de-la-fortune-campagnes-marketing-interactives-novembre-2_1x-740x1024.webp\" alt=\"ipad-fc-groningen-roue-de-la-fortune-campagnes-marketing-interactives-novembre-2_1x\" class=\"wp-image-80119\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-fc-groningen-roue-de-la-fortune-campagnes-marketing-interactives-novembre-2_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-fc-groningen-roue-de-la-fortune-campagnes-marketing-interactives-novembre-2_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-fc-groningen-roue-de-la-fortune-campagnes-marketing-interactives-novembre-2_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-fc-groningen-roue-de-la-fortune-campagnes-marketing-interactives-novembre-2_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-fc-groningen-roue-de-la-fortune-campagnes-marketing-interactives-novembre_1x-740x1024.webp\" alt=\"ipad-fc-groningen-roue-de-la-fortune-campagnes-marketing-interactives-novembre_1x\" class=\"wp-image-80115\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-fc-groningen-roue-de-la-fortune-campagnes-marketing-interactives-novembre_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-fc-groningen-roue-de-la-fortune-campagnes-marketing-interactives-novembre_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-fc-groningen-roue-de-la-fortune-campagnes-marketing-interactives-novembre_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-fc-groningen-roue-de-la-fortune-campagnes-marketing-interactives-novembre_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-plongez-dans-l-esprit-hivernal-avec-le-jeu-memory-de-la-stib\">3. Plongez dans l\u2019esprit hivernal avec le jeu memory de la STIB<\/h2>\n\n\n\n<p>La STIB, op\u00e9rateur de transports publics de Bruxelles, a ajout\u00e9 une touche ludique \u00e0 la saison avec un jeu <a href=\"https:\/\/qualifio.com\/fr\/catalogue\/memory\/\">memory<\/a> interactif. Pour c\u00e9l\u00e9brer le retour du march\u00e9 de No\u00ebl dans la capitale Belge, les participants \u00e9taient invit\u00e9s \u00e0 tester leur m\u00e9moire pour tenter de gagner des prix exclusifs.<\/p>\n\n\n\n<p>Les gagnants pouvaient profiter de tickets pour la patinoire ou la grande roue, offrant ainsi une mani\u00e8re originale de d\u00e9couvrir la magie festive de Bruxelles en famille ou entre amis.<\/p>\n\n\n\n<p>Cette initiative montre comment la gamification et des contenus th\u00e9matiques peuvent transformer de simples interactions en exp\u00e9riences amusantes et m\u00e9morables, tout en permettant aux marques d\u2019enrichir leur base de donn\u00e9es.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-STIB-memory-campagnes-marketing-interactives-novembre_1x-740x1024.webp\" alt=\"ipad-STIB-memory-campagnes-marketing-interactives-novembre_1x\" class=\"wp-image-80147\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-STIB-memory-campagnes-marketing-interactives-novembre_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-STIB-memory-campagnes-marketing-interactives-novembre_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-STIB-memory-campagnes-marketing-interactives-novembre_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-STIB-memory-campagnes-marketing-interactives-novembre_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-STIB-memory-campagnes-marketing-interactives-novembre-2_1x-740x1024.webp\" alt=\"ipad-STIB-memory-campagnes-marketing-interactives-novembre-2_1x\" class=\"wp-image-80151\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-STIB-memory-campagnes-marketing-interactives-novembre-2_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-STIB-memory-campagnes-marketing-interactives-novembre-2_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-STIB-memory-campagnes-marketing-interactives-novembre-2_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-STIB-memory-campagnes-marketing-interactives-novembre-2_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-le-jeu-slice-it-de-klepierre-pour-le-black-friday\">4. Le jeu \u00ab slice It ! \u00bb de Kl\u00e9pierre pour le Black Friday<\/h2>\n\n\n\n<p>Le centre commercial Bruuns Galleri de Kl\u00e9pierre a rendu le week-end du Black Friday inoubliable gr\u00e2ce \u00e0 son jeu <a href=\"https:\/\/qualifio.com\/fr\/catalogue\/slice-it\/\">\u00ab slice It ! \u00bb<\/a>, alliant rapidit\u00e9, strat\u00e9gie et suspense.<\/p>\n\n\n\n<p>Les participants avaient seulement 20 secondes pour trancher un maximum d\u2019objets et de logos tout en \u00e9vitant les tasses de caf\u00e9, chaque coup r\u00e9ussi les rapprochant du grand prix : 5 000 DKK \u00e0 d\u00e9penser chez Bruuns Galleri.<\/p>\n\n\n\n<p>Cette campagne a non seulement permis aux joueurs de tenter leur chance, mais aussi \u00e0 Bruuns Galleri de collecter des donn\u00e9es first-party pr\u00e9cieuses pour ses futures campagnes marketing.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-klepierre-slice-it-campagnes-marketing-interactives-novembre_1x-740x1024.webp\" alt=\"ipad-klepierre-slice-it-campagnes-marketing-interactives-novembre_1x\" class=\"wp-image-80131\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-klepierre-slice-it-campagnes-marketing-interactives-novembre_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-klepierre-slice-it-campagnes-marketing-interactives-novembre_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-klepierre-slice-it-campagnes-marketing-interactives-novembre_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-klepierre-slice-it-campagnes-marketing-interactives-novembre_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-klepierre-slice-it-campagnes-marketing-interactives-novembre-2_1x-740x1024.webp\" alt=\"ipad-klepierre-slice-it-campagnes-marketing-interactives-novembre-2_1x\" class=\"wp-image-80135\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-klepierre-slice-it-campagnes-marketing-interactives-novembre-2_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-klepierre-slice-it-campagnes-marketing-interactives-novembre-2_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-klepierre-slice-it-campagnes-marketing-interactives-novembre-2_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-klepierre-slice-it-campagnes-marketing-interactives-novembre-2_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-un-formulaire-pour-acceder-a-l-exclusivite-kiehl-s\">5. Un formulaire pour acc\u00e9der \u00e0 l\u2019exclusivit\u00e9 Kiehl\u2019s<\/h2>\n\n\n\n<p>L\u2019id\u00e9e de profiter d\u2019une offre avant les autres est toujours s\u00e9duisante. Kiehl\u2019s l\u2019a parfaitement exploit\u00e9 avec sa campagne de <a href=\"https:\/\/qualifio.com\/fr\/catalogue\/formulaire-didentification\/\">formulaire<\/a> pr\u00e9-Black Friday, con\u00e7ue pour booster les inscriptions au Kiehl\u2019s Club.<\/p>\n\n\n\n<p>Pendant trois jours, les membres du club ont pu profiter d\u2019un acc\u00e8s exclusif aux offres du Black Friday, sans compte \u00e0 rebours ni pression de \u00ab stock limit\u00e9 \u00bb, pour un d\u00e9part privil\u00e9gi\u00e9 au calme.<\/p>\n\n\n\n<p>Au-del\u00e0 de cet acc\u00e8s exclusif, l\u2019adh\u00e9sion apporte de nombreux privil\u00e8ges, comme une offre de bienvenue, une surprise d\u2019anniversaire et bien plus encore, faisant du club une exp\u00e9rience r\u00e9ellement valorisante.<\/p>\n\n\n\n<p>Cette campagne est un parfait exemple de la mani\u00e8re dont des exp\u00e9riences ax\u00e9es sur la valeur peuvent renforcer la fid\u00e9lit\u00e9 et booster les conversions, montrant que lorsque l\u2019audience se sent appr\u00e9ci\u00e9e, elle est plus encline \u00e0 s\u2019engager et \u00e0 rester connect\u00e9e \u00e0 la marque.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-kiehls-fr_1x-740x1024.webp\" alt=\"ipad-kiehls-fr_1x\" class=\"wp-image-80123\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-kiehls-fr_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-kiehls-fr_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-kiehls-fr_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-kiehls-fr_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-kiehls-fr-2_1x-739x1024.webp\" alt=\"ipad-kiehls-fr-2_1x\" class=\"wp-image-80127\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-kiehls-fr-2_1x-739x1024.webp 739w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-kiehls-fr-2_1x-216x300.webp 216w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-kiehls-fr-2_1x-768x1065.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/12\/ipad-kiehls-fr-2_1x.webp 779w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p class=\"has-text-align-center\">Vous cherchez l\u2019\u00e9v\u00e9nement id\u00e9al pour booster votre prochaine campagne marketing ?\u00a0<a href=\"https:\/\/qualifio.com\/fr\/calendrier-marketing\/#form\">T\u00e9l\u00e9chargez notre calendrier marketing 2026 en partenariat avec le Blog du Mod\u00e9rateur !<\/a>\u00a0<strong>Plus de 400 dates incontournables et des id\u00e9es inspirantes<\/strong>\u00a0pour vous aider \u00e0 planifier le reste de l\u2019ann\u00e9e comme un pro \ud83c\udfc6<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/qualifio.com\/fr\/calendrier-marketing\/#form\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/09\/calendrier-marketing-2026-banner-social-1024x535.webp\" alt=\"calendrier-marketing-2026-banner-social\" class=\"wp-image-78038\" style=\"width:600px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/09\/calendrier-marketing-2026-banner-social-1024x535.webp 1024w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/09\/calendrier-marketing-2026-banner-social-300x157.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/09\/calendrier-marketing-2026-banner-social-768x401.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/09\/calendrier-marketing-2026-banner-social.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Novembre est un mois rempli de contrastes : entre l\u2019ambiance r\u00e9confortante de l\u2019hiver et l\u2019effervescence du Black Friday, les marques rivalisent d\u2019inventivit\u00e9. C\u2019est la p\u00e9riode id\u00e9ale pour imaginer des campagnes interactives qui engagent et renforcent la connexion avec son audience. Au programme ce mois-ci : tests de personnalit\u00e9, quiz, roues de la fortune et jeux [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":80164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-80112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les campagnes interactives qui ont marqu\u00e9 le mois de novembre<\/title>\n<meta name=\"description\" content=\"Besoin d\u2019inspiration pour vos prochaines campagnes ? D\u00e9couvrez les 5 meilleures campagnes interactives de novembre r\u00e9alis\u00e9es par nos utilisateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/campagnes-interactives-qui-ont-marque-novembre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les campagnes interactives qui ont marqu\u00e9 le mois de novembre\" \/>\n<meta property=\"og:description\" content=\"Besoin d\u2019inspiration pour vos prochaines campagnes ? 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