{"id":77854,"date":"2025-09-03T22:29:51","date_gmt":"2025-09-03T20:29:51","guid":{"rendered":"https:\/\/qualifio.com\/blog\/favourite-interactive-marketing-campaigns-of-august\/"},"modified":"2025-09-10T14:20:53","modified_gmt":"2025-09-10T12:20:53","slug":"nos-meilleures-campagnes-marketing-interactives-aout","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/nos-meilleures-campagnes-marketing-interactives-aout\/","title":{"rendered":"Le top 4 des meilleures campagnes marketing interactives d’ao\u00fbt"},"content":{"rendered":"\n

C’est la fin de l’\u00e9t\u00e9 ! Les journ\u00e9es raccourcissent, et l\u2019ambiance de la rentr\u00e9e et de l’automne <\/a>se fait sentir. Mais avant de tourner la page, profitons des derni\u00e8res \u00e9tincelles de cr\u00e9ativit\u00e9 de la saison. Nos utilisateurs ont pleinement tir\u00e9 parti de ces derni\u00e8res semaines ensoleill\u00e9es pour lancer des campagnes marketing interactives qui ont su capturer l’esprit de l’\u00e9t\u00e9.<\/p>\n\n\n\n

Des concours ludiques aux jeux captivants, les marques ont une fois de plus prouv\u00e9 que l’\u00e9t\u00e9 est la p\u00e9riode id\u00e9ale pour engager leur audience de mani\u00e8re amusante et m\u00e9morable.<\/p>\n\n\n\n

Comme chaque mois, d\u00e9couvrez notre s\u00e9lection. Voici les quatre meilleures campagnes interactives lanc\u00e9es par nos utilisateurs pour terminer la saison.<\/p>\n\n\n\n

C\u2019est parti !<\/p>\n\n\n\n

1. Le test de personnalit\u00e9 de Mugler pour trouver son parfum id\u00e9al<\/h2>\n\n\n\n

Cet \u00e9t\u00e9, Mugler a invit\u00e9 les amateurs de parfum \u00e0 trouver leur parfum id\u00e9al en lan\u00e7ant un test de personnalit\u00e9<\/a> type battle<\/a>. Les participants devaient choisir entre diff\u00e9rentes paires de caract\u00e9ristiques pour d\u00e9terminer si leur pr\u00e9f\u00e9rences correspondait plus \u00e0 l’univers d’Angel ou d’Alien.<\/p>\n\n\n\n

Avant de d\u00e9couvrir leur r\u00e9sultat, les utilisateurs \u00e9taient encourag\u00e9s \u00e0 s’inscrire \u00e0 la newsletter via leur e-mail ou num\u00e9ro de t\u00e9l\u00e9phone pour rejoindre le programme de fid\u00e9lit\u00e9 The Circle et profiter de 15 % de r\u00e9duction sur leur premi\u00e8re commande. Une fois le test termin\u00e9, ils d\u00e9couvraient leur match et \u00e9taient invit\u00e9s \u00e0 refaire le test.<\/p>\n\n\n\n

Cette initiative \u00e9tait un excellent moyen de faire la promotion de ces deux parfums embl\u00e9matiques tout en collectant des opt-ins newsletter, des donn\u00e9es zero-party<\/a> et en boostant les ventes.<\/p>\n\n\n\n

\"macbook-mugler-test-de-personnalite\u0301\"<\/figure>\n\n\n\n

2. Le puzzle de Sandaya<\/h2>\n\n\n\n

Pour terminer la saison en beaut\u00e9, Sandaya s’est associ\u00e9 \u00e0 Zoomalia pour lancer un puzzle<\/a> amusant d\u00e9di\u00e9 aux amoureux des animaux.<\/p>\n\n\n\n

Le principe \u00e9tait simple : les joueurs devaient terminer le puzzle le plus rapidement possible pour tenter de gagner une carte-cadeau Zoomalia d’une valeur de 100 \u20ac et un week-end dans un camping Sandaya.<\/p>\n\n\n\n

Pour participer, les joueurs devaient remplir un formulaire avec leur nom et leur adresse e-mail, et avaient la possibilit\u00e9 de s\u2019inscrire \u00e0 la newsletter de la marque.<\/p>\n\n\n\n

Cette op\u00e9ration a permis \u00e0 la Sandaya de collecter des donn\u00e9es pr\u00e9cieuses tout en offrant une exp\u00e9rience ludique et interactive \u00e0 son audience.<\/p>\n\n\n\n

\n
\n
\"ipad-sandaya-puzzle-campagnes-marketing-interactives-aout\"<\/figure>\n<\/div>\n\n\n\n
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\"ipad-sandaya-puzzle-campagnes-marketing-interactives-aout-2\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

3. Le jeu glac\u00e9 \u00ab slice It ! \u00bb de Kl\u00e9pierre<\/h2>\n\n\n\n

Cet \u00e9t\u00e9, le centre commercial Allum de Kl\u00e9pierre, a d\u00e9cid\u00e9 de lancer un d\u00e9fi \u00e0 son audience: un jeu  \u00ab slice It ! \u00bb<\/a> qui mettait les joueurs au d\u00e9fi de d\u00e9couper un maximum de glaces et de logos Allum en 30 secondes, tout en \u00e9vitant les soleils.<\/p>\n\n\n\n

Pour rendre le d\u00e9fi encore plus palpitant, les joueurs avaient la chance de gagner l’une des cinq cartes-cadeaux d’une valeur de 500 kr. Un heureux gagnant \u00e9tait tir\u00e9 au sort chaque semaine jusqu’au 11 ao\u00fbt.<\/p>\n\n\n\n

Cette initiative a permis \u00e0 la marque de collecter des donn\u00e9es pr\u00e9cieuses tout en engageant son audience pendant les mois d’\u00e9t\u00e9.<\/p>\n\n\n\n

\"ipad-klepierre-slice-it-campagnes-marketing-interactives-aout\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

4. La campagne cadeau parfaite de Purina<\/h2>\n\n\n\n

Cet \u00e9t\u00e9, Purina a ravi les propri\u00e9taires de chats avec une campagne ludique o\u00f9 chaque participant \u00e9tait assur\u00e9 de repartir avec un lot !<\/p>\n\n\n\n

Le but du jeu \u00e9tait de nourrir un chat virtuel avec les snacks FELIX Deli Moments de Purina. Les participants devaient ensuite remplir un formulaire avec leurs coordonn\u00e9es (nom, e-mail ou adresse postale) pour recevoir un \u00e9chantillon gratuit du produit.<\/p>\n\n\n\n

Cette action a non seulement captiv\u00e9 l\u2019attention de l\u2019audience de Purina et boost\u00e9 l\u2019engagement, mais elle a aussi permis \u00e0 la marque de rep\u00e9rer les nouveaux propri\u00e9taires de chats, d\u2019enrichir sa base de donn\u00e9es et de renforcer les liens avec sa communaut\u00e9.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n

Cette campagne sur-mesure a \u00e9t\u00e9 imagin\u00e9e et r\u00e9alis\u00e9e par notre talentueuse \u00e9quipe Studio<\/strong>. Vous avez une id\u00e9e de jeu mais vous ne savez pas comment la concr\u00e9tiser ? Contactez notre Studio !<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

C’est la fin de l’\u00e9t\u00e9 ! Les journ\u00e9es raccourcissent, et l\u2019ambiance de la rentr\u00e9e et de l’automne se fait sentir. Mais avant de tourner la page, profitons des derni\u00e8res \u00e9tincelles de cr\u00e9ativit\u00e9 de la saison. Nos utilisateurs ont pleinement tir\u00e9 parti de ces derni\u00e8res semaines ensoleill\u00e9es pour lancer des campagnes marketing interactives qui ont su […]<\/p>\n","protected":false},"author":36,"featured_media":77841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-77854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nLe top 4 des meilleures campagnes marketing interactives d'ao\u00fbt<\/title>\n<meta name=\"description\" content=\"Besoin d\u2019inspiration apr\u00e8s l'\u00e9t\u00e9 ? 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