{"id":77655,"date":"2025-08-27T15:51:44","date_gmt":"2025-08-27T13:51:44","guid":{"rendered":"https:\/\/qualifio.com\/blog\/gamification-for-business-engagement-educate-and-learn\/"},"modified":"2025-09-10T14:07:53","modified_gmt":"2025-09-10T12:07:53","slug":"gamification-en-entreprise-engager-former-comprendre-audience","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/gamification-en-entreprise-engager-former-comprendre-audience\/","title":{"rendered":"Gamification en entreprise : comment engager, former et mieux comprendre vos employ\u00e9s et vos clients"},"content":{"rendered":"\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p class=\"wp-block-paragraph\">La <strong>gamification en entreprise<\/strong> consiste \u00e0 int\u00e9grer des m\u00e9canismes de jeu (comme des points, des d\u00e9fis ou des r\u00e9compenses) dans vos strat\u00e9gies marketing, RH ou de formation. L\u2019objectif\u202f? Booster l\u2019engagement et obtenir des r\u00e9sultats concrets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pourquoi adopter la gamification\u202f?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle permet aux entreprises :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u2019augmenter l\u2019engagement de leur audience<\/li>\n\n\n\n<li>D\u2019am\u00e9liorer l\u2019efficacit\u00e9 des apprentissages<\/li>\n\n\n\n<li>D\u2019optimiser la collecte de donn\u00e9es<\/li>\n\n\n\n<li>De renforcer la fid\u00e9lit\u00e9 client<\/li>\n\n\n\n<li>De faciliter la communication interne et externe<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises misent sur la gamification gr\u00e2ce \u00e0 des formats interactifs comme les quiz, jeux, roues de la fortune ou concours personnalis\u00e9s. D\u00e9couvrez comment des entreprises de tous secteurs ont int\u00e9gr\u00e9 Qualifio dans leur strat\u00e9gie et les r\u00e9sultats obtenus.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Quand on parle de <a href=\"https:\/\/qualifio.com\/fr\/blog\/la-gamification\/\">gamification<\/a> en entreprise, il ne s\u2019agit pas seulement de points ou de r\u00e9compenses. Dans le marketing digital, la gamification est un outil puissant pour booster l\u2019engagement, collecter des donn\u00e9es et g\u00e9n\u00e9rer des conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous souhaitez conna\u00eetre l\u2019avis de votre audience ou de vos employ\u00e9s sur un sujet pr\u00e9cis\u202f? Transformez-le en <a href=\"https:\/\/qualifio.com\/fr\/catalogue\/quiz\/\">quiz<\/a> ludique. Vous voulez les former sur vos produits ou services\u202f? Testez un <a href=\"https:\/\/qualifio.com\/fr\/catalogue\/test-de-personnalite\/\">test de \u202fpersonnalit\u00e9<\/a>. Vous voulez valoriser une initiative ou une cause que votre marque soutient\u202f? Rendez-le m\u00e9morable gr\u00e2ce \u00e0 un <a href=\"https:\/\/qualifio.com\/fr\/catalogue\/memory\/\">memory<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La gamification permet de transformer des interactions quotidiennes en exp\u00e9riences engageantes et amusantes et permet d\u2019obtenir des r\u00e9sultats concrets dans le marketing, les RH et la communication interne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que la gamification en entreprise et comment fonctionne-t-elle\u202f?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La gamification en entreprise consiste \u00e0 int\u00e9grer des \u00e9l\u00e9ments de jeu (quiz, points, badges, classements, niveaux, r\u00e9compenses, etc.) dans des environnements non ludiques comme les campagnes marketing, la formation d\u2019employ\u00e9s ou l\u2019engagement client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces strat\u00e9gies se distinguent des jeux traditionnels car elles visent des objectifs business pr\u00e9cis\u202f: booster l\u2019engagement client, former vos \u00e9quipes ou renforcer la fid\u00e9lit\u00e9 des clients. En jouant sur le go\u00fbt naturel des individus pour la comp\u00e9tition, la r\u00e9ussite et les r\u00e9compenses, la gamification incite employ\u00e9s et clients \u00e0 interagir avec votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme le r\u00e9sume <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/32993\/how-real-businesses-are-using-gamification-to-spice-up-their-marketing.aspx\">HubSpot<\/a>, la gamification consiste \u00e0 transformer n\u2019importe quel processus en jeu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quels sont les principaux avantages de la gamification en entreprise\u202f?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Int\u00e9grer la <strong>gamification dans sa strat\u00e9gie d\u2019entreprise<\/strong> apporte souvent des r\u00e9sultats significatifs, tant sur la performance interne que sur l\u2019engagement des clients. Voici les principaux avantages\u202f:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Les exp\u00e9riences interactives captivent votre audience\u202f <\/strong>et prolongent le temps pass\u00e9 sur vos canaux digitaux et favorisent les visites r\u00e9p\u00e9t\u00e9es<\/li>\n\n\n\n<li><strong>Les quiz et d\u00e9fis rendent l\u2019apprentissage plus efficace.<\/strong> Les informations sont plus faciles \u00e0 retenir et \u00e7a dynamisent la formation<\/li>\n\n\n\n<li>Les tests, sondages et questionnaires augmentent la participation et fournissent des<strong> informations plus qualitatives<\/strong><\/li>\n\n\n\n<li>Les<strong> <\/strong>points, badges, classements et r\u00e9compenses<strong> boostent l\u2019engagement et la fid\u00e9lit\u00e9 des clients et des employ\u00e9s\u00a0<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Les formats interactifs, tels que les jeux d\u2019arcade et concours, rendent votre <strong>marque plus visible et m\u00e9morable.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"389\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/gamification-schema-FR.webp\" alt=\"gamification-schema-FR\" class=\"wp-image-77657\" style=\"width:700px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/gamification-schema-FR.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/gamification-schema-FR-300x150.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/gamification-schema-FR-768x383.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/gamification-schema-FR-357x178.webp 357w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Explorons comment nos utilisateurs tirent parti de la gamification pour atteindre leurs objectifs marketing de fa\u00e7on cr\u00e9ative\u202f!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quels sont des exemples de succ\u00e8s de la gamification en entreprise dans diff\u00e9rents secteurs\u202f?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">La gamification en entreprise pour former votre audience et vos employ\u00e9s<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez des formats interactifs pour informer vos clients et employ\u00e9s sur vos produits, services ou changements internes\u202f!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Le jeu \u00ab mot myst\u00e8re \u00bb de Lanc\u00f4me<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pour promouvoir son parfum<em> La Vie est Belle<\/em>, Lanc\u00f4me a lanc\u00e9 une campagne d\u2019\u00e9chantillonnage originale avec le format \u00ab<a href=\"https:\/\/qualifio.com\/fr\/catalogue\/mot-mystere\/\">\u202fmot myst\u00e8re<\/a> \u202f\u00bb sur la plateforme Qualifio.<br>Avant de pouvoir r\u00e9clamer leur \u00e9chantillon gratuit, les participants devaient deviner le nom de la fleur principale utilis\u00e9e dans le parfum, ce qui leur permettait de mieux comprendre le produit.<br><br>Cette campagne illustre comment Qualifio permet \u00e0 des marques comme Lanc\u00f4me de cr\u00e9er des exp\u00e9riences \u00e0 la fois engageantes et p\u00e9dagogiques, captivant l\u2019audience tout en approfondissant leur connaissance du produit.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-mot-mystere-lancome_1x-740x1024.webp\" alt=\"ipad-mot-mystere-lancome-gamification-en-entreprise\" class=\"wp-image-77681\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-mot-mystere-lancome_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-mot-mystere-lancome_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-mot-mystere-lancome_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-mot-mystere-lancome_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-mot-mystere-lancome-2_1x-740x1024.webp\" alt=\"ipad-mot-mystere-lancome-gamification-en-entreprise-2\" class=\"wp-image-77685\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-mot-mystere-lancome-2_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-mot-mystere-lancome-2_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-mot-mystere-lancome-2_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-mot-mystere-lancome-2_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-la-landing-page-informative-de-purina\">2. La landing page informative de Purina<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre de leur webinaire sur les bienfaits de la nutrition f\u00e9line et la gestion des allerg\u00e8nes, Purina a cr\u00e9\u00e9 une <a href=\"https:\/\/qualifio.com\/fr\/catalogue\/landing-page\/\">landing page<\/a> informative via la plateforme Qualifio pour partager les d\u00e9tails de l\u2019\u00e9v\u00e9nement et inviter les participants \u00e0 s\u2019inscrire. Cette campagne illustre comment les marques peuvent allier contenu \u00e9ducatif et formats interactifs engageants pour maximiser la participation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La landing page Qualifio est un outil utile pour informer et former les audiences et les employ\u00e9s tout en pr\u00e9sentant le contenu de mani\u00e8re claire et attractive. Dans cet exemple, Purina a utilis\u00e9 ce format pour d\u00e9tailler le programme du webinaire, pr\u00e9senter les intervenants et inciter \u00e0 l\u2019inscription, optimisant ainsi l\u2019engagement autour de l\u2019\u00e9v\u00e9nement.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-landing-page-purina_1x-740x1024.webp\" alt=\"ipad-landing-page-purina-gamification-en-entreprise\" class=\"wp-image-77677\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-landing-page-purina_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-landing-page-purina_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-landing-page-purina_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-landing-page-purina_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gamification-en-entreprise-communiquer-en-interne-et-collecter-des-avis\"><strong>Gamification en entreprise\u202f: communiquer en interne et collecter des avis<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>Le quiz participatif de la GRDF pour la s\u00e9lection des uniformes<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vous souhaitez renforcer l\u2019esprit d\u2019\u00e9quipe\u202f? Impliquer vos employ\u00e9s dans les d\u00e9cisions d\u2019entreprise est un moyen efficace de montrer que leur avis compte. Avec le format quiz interactif de Qualifio, la GRDF a sollicit\u00e9 ses employ\u00e9s pour choisir leurs nouveaux uniformes de travail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque participant a s\u00e9lectionn\u00e9 ses deux collections pr\u00e9f\u00e9r\u00e9es, et celles ayant obtenu le plus de votes sont pass\u00e9es \u00e0 la phase finale de test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019utilisation de la gamification en entreprise avec Qualifio permet aux marques de renforcer le sentiment d\u2019appartenance et de booster la motivation des employ\u00e9s en les impliquant de mani\u00e8re significative dans les d\u00e9cisions importantes.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-quiz-grdf_1x-740x1024.webp\" alt=\"ipad-quiz-grdf-gamification-en-entreprise\" class=\"wp-image-77689\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-quiz-grdf_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-quiz-grdf_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-quiz-grdf_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-quiz-grdf_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-la-roue-de-la-fortune-de-capgemini\">2. La roue de la fortune de Capgemini<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les grandes entreprises, il est parfois difficile pour les employ\u00e9s de se sentir reconnus. Pour valoriser ses \u00e9quipes pendant la p\u00e9riode charg\u00e9e des f\u00eates, Capgemini a utilis\u00e9 la plateforme Qualifio pour lancer une <a href=\"https:\/\/qualifio.com\/fr\/catalogue\/roue-de-la-fortune\/\">roue de la fortune<\/a> sur le th\u00e8me de No\u00ebl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour participer, chaque employ\u00e9 devait entrer un code unique disponible dans son compte personnel pour d\u00e9couvrir s\u2019il avait remport\u00e9 un prix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette campagne montre comment les formats interactifs et engageants de Qualifio peuvent renforcer la reconnaissance des employ\u00e9s tout en cr\u00e9ant une culture d\u2019entreprise festive et inclusive.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-roue-de-la-fortune-capgemini_1x-740x1024.webp\" alt=\"ipad-roue-de-la-fortune-capgemini-gamification-en-entreprise\" class=\"wp-image-77693\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-roue-de-la-fortune-capgemini_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-roue-de-la-fortune-capgemini_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-roue-de-la-fortune-capgemini_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-roue-de-la-fortune-capgemini_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-la-gamification-en-entreprise-pour-booster-la-visibilite-de-la-marque\">La gamification en entreprise pour booster la visibilit\u00e9 de la marque<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. L\u2019exemple de gamification de Biotherm\u202f: un jeu du catcher pour nettoyer les oc\u00e9ans<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu\u2019une marque associe ses valeurs \u00e0 une cause, les campagnes interactives deviennent un outil puissant pour augmenter la visibilit\u00e9 et collecter des donn\u00e9es first-party.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est exactement ce que Biotherm a fait en s\u2019associant \u00e0 Green Kayak et en utilisant Qualifio pour lancer un <a href=\"https:\/\/qualifio.com\/fr\/catalogue\/jeu-du-catcher\/\">jeu du catcher<\/a>\u202f, renfor\u00e7ant son engagement pour la pr\u00e9servation des oc\u00e9ans. Les participants avaient une minute pour attraper un maximum de d\u00e9chets marins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette campagne illustre parfaitement comment Qualifio aide les marques \u00e0 transformer l\u2019engagement en r\u00e9sultats concrets\u202f(sensibilisation, valorisation des partenariats et g\u00e9n\u00e9ration d\u2019interactions et d\u2019opt-ins).<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-catcher-biotherm_1x-740x1024.webp\" alt=\"ipad-catcher-biotherm-gamification-en-entreprise\" class=\"wp-image-77661\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-catcher-biotherm_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-catcher-biotherm_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-catcher-biotherm_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-catcher-biotherm_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-le-jackpot-de-gamrfirst\">2. Le jackpot de GAMRFIRST<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pour attirer de nouveaux joueurs et engager son audience, le casino en ligne GAMRFIRST a mis en place un <a href=\"https:\/\/qualifio.com\/fr\/catalogue\/jackpot\/\">jackpot<\/a> interactif via Qualifio lors de la Foire du Valais en Suisse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les participants pouvaient tenter leur chance pour remporter des cr\u00e9dits utilisables sur la plateforme, augmentant ainsi l\u2019exploration des jeux et la visibilit\u00e9 de la marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet exemple montre comment les formats interactifs de Qualifio, tels que les instants gagnants, aident \u00e0 accro\u00eetre la notori\u00e9t\u00e9, booster l\u2019engagement et transformer les participants en utilisateurs r\u00e9guliers.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-jackpot-gamfirst-fr_1x-740x1024.webp\" alt=\"ipad-jackpot-gamfirst-fr-gamification-en-entreprise\" class=\"wp-image-77673\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-jackpot-gamfirst-fr_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-jackpot-gamfirst-fr_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-jackpot-gamfirst-fr_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-jackpot-gamfirst-fr_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gamification-en-entreprise-mettre-en-avant-des-causes-importantes-et-profiter-des-moments-forts\">Gamification en entreprise\u202f: mettre en avant des causes importantes et profiter des moments forts<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. Le memory Octobre rose de MyOrigines<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque votre marque ou entreprise soutient une cause sp\u00e9cifique, une campagne interactive est un moyen puissant de sensibiliser et d\u2019engager votre audience. MyOrigines l\u2019a d\u00e9montr\u00e9 lors d\u2019Octobre Rose avec un memory personnalis\u00e9 cr\u00e9\u00e9 sur la plateforme Qualifio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les participants devaient associer des cartes repr\u00e9sentant les quatre \u00e9tapes essentielles de l\u2019auto-examen mensuel. Sur l\u2019\u00e9cran de sortie, ils pouvaient choisir de faire un don \u00e0 une association de lutte contre le cancer du sein ou de visiter la boutique en ligne de la marque via des CTA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 Qualifio, MyOrigines a r\u00e9ussi \u00e0 combiner \u00e9ducation, engagement et action responsable dans une seule campagne, renfor\u00e7ant ses valeurs tout en obtenant des r\u00e9sultats mesurables.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-myorigines-memory-gamification-for-business-1-740x1024.webp\" alt=\"ipad-myorigines-memory-gamification-en-entreprise\" class=\"wp-image-77698\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-myorigines-memory-gamification-for-business-1-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-myorigines-memory-gamification-for-business-1-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-myorigines-memory-gamification-for-business-1-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-myorigines-memory-gamification-for-business-1.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-myorigines-memory-gamification-for-business-2-1-740x1024.webp\" alt=\"ipad-myorigines-memory-gamification-en-entreprise-2\" class=\"wp-image-77702\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-myorigines-memory-gamification-for-business-2-1-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-myorigines-memory-gamification-for-business-2-1-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-myorigines-memory-gamification-for-business-2-1-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-myorigines-memory-gamification-for-business-2-1.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-l-exemple-de-gamification-de-nestle-comment-transformer-un-anniversaire-de-marque-en-experience-ludique-avec-qualifio\">2. L\u2019exemple de gamification de Nestl\u00e9\u202f: comment transformer un anniversaire de marque en exp\u00e9rience ludique avec Qualifio\u202f?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Quoi de mieux pour c\u00e9l\u00e9brer un centenaire que de donner aux consommateurs la possibilit\u00e9 de partager leurs histoires\u202f avec votre marque ? Pour c\u00e9l\u00e9brer ses 100 ans, Nestl\u00e9 a invit\u00e9 son audience \u00e0 vivre une exp\u00e9rience interactive unique via Qualifio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les participants \u00e9taient encourag\u00e9s \u00e0 raconter leurs anecdotes les plus inspirantes autour des produits Nestl\u00e9, que ce soit par \u00e9crit, en photo ou en vid\u00e9o, mettant ainsi en lumi\u00e8re le r\u00f4le particulier que la marque joue dans leur quotidien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour remercier les participants d\u2019avoir partag\u00e9 leurs souvenirs, Nestl\u00e9 offrait la possibilit\u00e9 de gagner un s\u00e9jour de 2 jours en famille \u00e0 Pairi Daiza ou un abonnement annuel au parc, gr\u00e2ce \u00e0 une question suppl\u00e9mentaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9 a transform\u00e9 son centenaire en une v\u00e9ritable opportunit\u00e9 d\u2019engagement en combinant interactivit\u00e9 et authenticit\u00e9 gr\u00e2ce \u00e0 un contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs. Cette approche a permis de renforcer \u00e0 la fois la fid\u00e9lit\u00e9 et la connexion \u00e9motionnelle avec son audience.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-concours-photo-video-ecriture-nestle_1x-740x1024.webp\" alt=\"ipad-concours-photo-video-ecriture-nestle-gamification-en-entreprise\" class=\"wp-image-77665\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-concours-photo-video-ecriture-nestle_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-concours-photo-video-ecriture-nestle_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-concours-photo-video-ecriture-nestle_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-concours-photo-video-ecriture-nestle_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-concours-photo-video-ecriture-nestle-2_1x-740x1024.webp\" alt=\"ipad-concours-photo-video-ecriture-nestle-2\" class=\"wp-image-77669\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-concours-photo-video-ecriture-nestle-2_1x-740x1024.webp 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-concours-photo-video-ecriture-nestle-2_1x-217x300.webp 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-concours-photo-video-ecriture-nestle-2_1x-768x1063.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/ipad-concours-photo-video-ecriture-nestle-2_1x.webp 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La gamification en entreprise n\u2019est pas seulement tendance\u202f: c\u2019est un levier efficace pour capter l\u2019attention, \u00e9duquer et cr\u00e9er du lien avec votre audience et vos employ\u00e9s. Qu\u2019il s\u2019agisse de booster la visibilit\u00e9 de votre marque, collecter des avis ou r\u00e9compenser la fid\u00e9lit\u00e9, les exp\u00e9riences gamifi\u00e9es transforment chaque interaction en souvenir marquant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous souhaitez d\u00e9couvrir comment la gamification peut vous aider \u00e0 atteindre vos objectifs\u202f? <a href=\"https:\/\/qualifio.com\/fr\/contactez-nous\/\">Contactez-nous<\/a> pour savoir comment Qualifio peut donner vie \u00e0 vos campagnes, ou explorez\u00a0 les autres <a href=\"https:\/\/qualifio.com\/fr\/cas-clients\/\">cas clients inspirants<\/a> de nos utilisateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand on parle de gamification en entreprise, il ne s\u2019agit pas seulement de points ou de r\u00e9compenses. Dans le marketing digital, la gamification est un outil puissant pour booster l\u2019engagement, collecter des donn\u00e9es et g\u00e9n\u00e9rer des conversions. Vous souhaitez conna\u00eetre l\u2019avis de votre audience ou de vos employ\u00e9s sur un sujet pr\u00e9cis\u202f? Transformez-le en quiz [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":77438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-77655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gamification en entreprise : engager, former et comprendre votre audience<\/title>\n<meta name=\"description\" content=\"Gamification en entreprise : d\u00e9couvrez ses avantages, strat\u00e9gies et des exemples concrets pour booster l&#039;engagement et votre productivit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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