{"id":55036,"date":"2025-07-30T11:34:13","date_gmt":"2025-07-30T09:34:13","guid":{"rendered":"https:\/\/qualifio.com\/?post_type=post&#038;p=55036"},"modified":"2025-08-21T11:09:54","modified_gmt":"2025-08-21T09:09:54","slug":"french-bee-revolutionne-experience-voyageur-marketing-interactif-automatisation","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/french-bee-revolutionne-experience-voyageur-marketing-interactif-automatisation\/","title":{"rendered":"Comment French bee r\u00e9volutionne l&rsquo;exp\u00e9rience voyageur gr\u00e2ce au marketing interactif et \u00e0 l&rsquo;automatisation"},"content":{"rendered":"\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p>De la r\u00e9servation au vol, d\u00e9couvrez comment la compagnie a\u00e9rienne French bee transforme chaque \u00e9tape du parcours client en exp\u00e9rience personnalis\u00e9e gr\u00e2ce \u00e0 sa strat\u00e9gie digitale innovante et \u00e0 ses partenaires Qualifio et Actito.<\/p>\n<\/div>\n\n\n\n<p>Lors de l\u2019<a href=\"https:\/\/www.actito.com\/fr-BE\/blog\/activation-day-2025\">Activation Day 2025<\/a>, Yasmine Chali, E-commerce Product Manager chez <a href=\"https:\/\/www.frenchbee.com\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">French bee<\/a>, nous a ouvert les coulisses de leur strat\u00e9gie digitale. Depuis 2021, cette compagnie a\u00e9rienne fran\u00e7aise reconnue pour son approche \u00e9co-responsable s&rsquo;associe \u00e0 <a href=\"https:\/\/www.actito.com\/fr-BE\/\" target=\"_blank\" rel=\"noreferrer noopener\">Actito<\/a> pour orchestrer l&rsquo;ensemble de ses campagnes marketing. En 2024, elle int\u00e8gre <a href=\"https:\/\/qualifio.com\/fr\/\">Qualifio<\/a> \u00e0 son \u00e9cosyst\u00e8me technologique pour enrichir sa strat\u00e9gie d&rsquo;acquisition et d&rsquo;engagement client. Son objectif : <strong>collecter de nouveaux clients tout en cr\u00e9ant une exp\u00e9rience voyageur ultra-personnalis\u00e9e qui fid\u00e9lise dans le temps.<\/strong><\/p>\n\n\n\n<p>Avec 340 millions d&rsquo;euros de chiffre d&rsquo;affaires et 8 destinations \u00e0 travers le monde, French bee occupe la premi\u00e8re place du classement des compagnies \u00e9mettant le moins de CO2 par passager. Mais au-del\u00e0 de ces performances environnementales, c&rsquo;est sa capacit\u00e9 \u00e0 r\u00e9inventer l&rsquo;exp\u00e9rience client qui la distingue vraiment.<\/p>\n\n\n\n<div id=\"video\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p class=\"has-text-align-left\"><strong>\ud83d\udcf9 Revivez l\u2019intervention compl\u00e8te de French bee durant l\u2019Activation Day !<\/strong> <br>Yasmine Chali vous d\u00e9voile en 11 minutes la strat\u00e9gie digitale de French bee avec Qualifio et Actito pour transformer l\u2019exp\u00e9rience voyageur. Regardez le replay \u2b07<\/p>\n\n\n\n<p class=\"has-text-align-left\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/k8XiQCXIinU?si=8-d3-OcTtTDn3eD6\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pourquoi-french-bee-a-choisi-l-alliance-qualifio-x-actito\">Pourquoi French bee a choisi l&rsquo;alliance Qualifio x Actito<\/h2>\n\n\n\n<p>ace aux enjeux d&rsquo;acquisition et de fid\u00e9lisation dans un secteur ultra-concurrentiel, French bee cherchait une solution capable de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Collecter efficacement de nouveaux opt-ins<\/strong> pour alimenter sa base CRM<\/li>\n\n\n\n<li><strong>Personnaliser massivement<\/strong> les communications selon les pr\u00e9f\u00e9rences et comportements clients<\/li>\n\n\n\n<li><strong>Automatiser les parcours clients<\/strong> les plus sensibles pour rassurer et accompagner proactivement<\/li>\n\n\n\n<li><strong>Mesurer pr\u00e9cis\u00e9ment le ROI<\/strong> de chaque campagne d&rsquo;engagement<\/li>\n<\/ul>\n\n\n\n<p>L&rsquo;int\u00e9gration native entre Qualifio et Actito offrait exactement cette synergie : collecte et enrichissement de donn\u00e9es d&rsquo;un c\u00f4t\u00e9, activation marketing intelligente de l&rsquo;autre.<\/p>\n\n\n\n<div class=\"wp-block-fidelo-quote quotes-wrapper\"><figure><div class=\"figure_img_container\"><div class=\"figure_img_content\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/07\/yasmine-chali-frenchbee.jpeg\" alt=\"\"\/><\/div><\/div><blockquote>\n<p>Notre principal d\u00e9fi \u00e9tait de collecter de nouveaux clients et de les amener vers une exp\u00e9rience voyageur ultra personnalis\u00e9e qui les fid\u00e9lise dans le temps.<\/p>\n<\/blockquote><figcaption><span class=\"author\">Yasmine Chali<\/span>  <cite class=\"author\">E-commerce Product Manager @ French bee<\/cite><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-strategie-data-driven-en-trois-piliers\">Une strat\u00e9gie data-driven en trois piliers<\/h2>\n\n\n\n<p>Comme l\u2019a pr\u00e9cis\u00e9 Yasmine Chali lors de l\u2019Activation Day, \u00ab la personnalisation puise sa force dans la donn\u00e9e \u00bb. French bee a construit sa strat\u00e9gie de personnalisation sur trois types de donn\u00e9es compl\u00e9mentaires :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Donn\u00e9es d\u00e9claratives (zero-party et first-party)<\/strong> collect\u00e9es via des <a href=\"https:\/\/qualifio.com\/fr\/campagnes-marketing-interactives\/\">campagnes interactives Qualifio<\/a> (<a href=\"https:\/\/qualifio.com\/fr\/catalogue\/\">quiz, roue de la fortune, test de personnalit\u00e9, etc.<\/a>) : pr\u00e9f\u00e9rences de destinations, motivations de voyage, composition familiale, etc.<\/li>\n\n\n\n<li><strong>Donn\u00e9es comportementales <\/strong>issues du CRM et de la navigation web : pages consult\u00e9es, e-mails ouverts, interactions avec la marque, etc.<\/li>\n\n\n\n<li><strong>Donn\u00e9es transactionnelles<\/strong> : historique d&rsquo;achat, fr\u00e9quence de r\u00e9servation, montant moyen des commandes, etc.<\/li>\n<\/ol>\n\n\n\n<p>Cette approche permet \u00e0 French bee de segmenter finement ses voyageurs et de d\u00e9clencher des communications ultra-pertinentes selon chaque profil client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-un-exemple-concret-la-campagne-saint-valentin\">Un exemple concret : la campagne Saint-Valentin<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Ce qui nous a marqu\u00e9, c\u2019est l\u2019autonomie totale sur la mise en place de la campagne Qualifio, nous&nbsp;permettant de la mettre en place en seulement 48 heures.<\/p>\n<\/blockquote>\n\n\n\n<p>Pour illustrer cette strat\u00e9gie en action, prenons l&rsquo;exemple de leur campagne Saint-Valentin. En seulement 48 heures, les \u00e9quipes ont cr\u00e9\u00e9 et lanc\u00e9 un quiz interactif \u00ab sp\u00e9cial couples \u00bb avec un voyage en amoureux \u00e0 la cl\u00e9.<\/p>\n\n\n\n<p><strong>Un d\u00e9ploiement multicanal :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publication sur les r\u00e9seaux sociaux de French bee pour l&rsquo;acquisition<\/li>\n\n\n\n<li>Diffusion par e-mail aux clients existants pour l&rsquo;engagement<\/li>\n\n\n\n<li><a href=\"https:\/\/qualifio.com\/fr\/collecte-de-donnees\/\">Int\u00e9gration directe des donn\u00e9es collect\u00e9es avec Qualifio dans Actito<\/a> en temps r\u00e9el<\/li>\n<\/ul>\n\n\n\n<p><strong>Les r\u00e9sultats de la campagne Saint-Valentin :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>18 802 participations au total<\/li>\n\n\n\n<li>11 532 nouveaux abonn\u00e9s newsletter (soit 62% d&rsquo;opt-ins collect\u00e9s)<\/li>\n\n\n\n<li>113 nouvelles r\u00e9servations directement attribuables<\/li>\n\n\n\n<li>146 274\u20ac de chiffre d&rsquo;affaires g\u00e9n\u00e9r\u00e9<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"481\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/07\/frenchbee-campaigns-ipads.webp\" alt=\"frenchbee-campaigns-ipads\" class=\"wp-image-55064\" style=\"width:716px;height:auto\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/07\/frenchbee-campaigns-ipads.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/07\/frenchbee-campaigns-ipads-300x185.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/07\/frenchbee-campaigns-ipads-768x474.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"570\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/07\/frenchbee-numbers-FR.webp\" alt=\"frenchbee-numbers-FR\" class=\"wp-image-55072\" style=\"width:529px;height:auto\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/07\/frenchbee-numbers-FR.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/07\/frenchbee-numbers-FR-300x219.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/07\/frenchbee-numbers-FR-768x561.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>L&rsquo;exp\u00e9rience a \u00e9t\u00e9 tr\u00e8s positive : int\u00e9gration fluide et directe entre Qualifio et Actito, et les \u00e9quipes ont \u00e9t\u00e9 extr\u00eamement disponibles et r\u00e9actives. Un vrai gain de temps et d&rsquo;efficacit\u00e9 !<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-l-ultra-personnalisation-au-service-des-moments-critiques\">L&rsquo;ultra-personnalisation au service des moments critiques<\/h2>\n\n\n\n<p>Au-del\u00e0 de l&rsquo;acquisition, French bee excelle dans l&rsquo;automatisation de parcours clients sensibles. Un exemple frappant : leur sc\u00e9nario d\u00e9di\u00e9 aux enfants voyageant seuls.<\/p>\n\n\n\n<p><strong>Le contexte :<\/strong> Lorsqu&rsquo;un mineur non accompagn\u00e9 doit prendre l\u2019avion pendant les vacances scolaires (p\u00e9riode de forte affluence), le stress des parents monte naturellement. L\u2019objectif est donc d&rsquo;anticiper ce stress, en leur proposant une exp\u00e9rience fluide et rassurante.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"481\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/07\/frenchbee-campaigns-macbook.webp\" alt=\"frenchbee-campaigns-macbook\" class=\"wp-image-55068\" style=\"width:726px;height:auto\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/07\/frenchbee-campaigns-macbook.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/07\/frenchbee-campaigns-macbook-300x185.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/07\/frenchbee-campaigns-macbook-768x474.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><strong>La solution automatis\u00e9e :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9clenchement automatique du parcours via Actito<\/li>\n\n\n\n<li>Accueil personnalis\u00e9 pr\u00e9par\u00e9 au comptoir<\/li>\n\n\n\n<li>Checklist visuelle envoy\u00e9e par e-mail avec tous les documents essentiels \u00e0 pr\u00e9parer<\/li>\n\n\n\n<li>Clarification proactive des formalit\u00e9s administratives<\/li>\n\n\n\n<li>Messages de r\u00e9assurance tout au long du processus<\/li>\n<\/ul>\n\n\n\n<p>Comme le pr\u00e9cise Yasmine Chali, \u00ab <em>notre approche est proactive : on n\u2019attend pas le probl\u00e8me, on pr\u00e9vient <\/em>\u00bb.<em> <\/em>Cette approche proactive positionne clairement French bee comme une compagnie qui ma\u00eetrise chaque \u00e9tape du parcours client, m\u00eame les plus d\u00e9licates. Elle valorise l&rsquo;image de marque sur un service \u00e0 forte charge \u00e9motionnelle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-strategie-qui-s-exporte-cap-sur-le-canada\">Une strat\u00e9gie qui s&rsquo;exporte : cap sur le Canada<\/h2>\n\n\n\n<p>Fort de ces succ\u00e8s, French bee d\u00e9ploie maintenant sa strat\u00e9gie sur le march\u00e9 canadien. Les projets \u00e0 venir illustrent parfaitement l&rsquo;\u00e9volutivit\u00e9 de leur approche :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cr\u00e9ation d&rsquo;une base d&rsquo;abonn\u00e9s<\/strong> enti\u00e8rement nouvelle via des campagnes d&rsquo;acquisition Qualifio adapt\u00e9es au march\u00e9 local<\/li>\n\n\n\n<li><strong>Segmentation g\u00e9ographique<\/strong> bas\u00e9e sur les sc\u00e9narios de voyage (origine\/destination)<\/li>\n\n\n\n<li><strong>Adaptation des campagnes d&rsquo;acquisition<\/strong> qui ont fait leurs preuves sur d\u2019autres march\u00e9s<\/li>\n\n\n\n<li><strong>Int\u00e9gration dans le cycle de vie global<\/strong> : Engagement \u27a1\ufe0f Activation \u27a1\ufe0f Conversion<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-les-cles-du-succes-de-cette-strategie-digitale\">Les cl\u00e9s du succ\u00e8s de cette strat\u00e9gie digitale<\/h2>\n\n\n\n<p>Le cas French bee d\u00e9montre comment une approche int\u00e9gr\u00e9e peut transformer l&rsquo;exp\u00e9rience client dans l&rsquo;a\u00e9rien :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>L&rsquo;autonomie op\u00e9rationnelle<\/strong> : les \u00e9quipes pilotent leurs campagnes de fa\u00e7on autonome, sans avoir besoin de comp\u00e9tences techniques.<\/li>\n\n\n\n<li><strong>La rapidit\u00e9 d&rsquo;ex\u00e9cution<\/strong> : de l&rsquo;id\u00e9e au lancement en 48h gr\u00e2ce aux templates de campagnes disponibles dans Qualifio.<\/li>\n\n\n\n<li><strong>L&rsquo;int\u00e9gration native<\/strong> : les donn\u00e9es sont collect\u00e9es via Qualifio et activ\u00e9es en temps r\u00e9el dans Actito, sans d\u00e9veloppement suppl\u00e9mentaire.<\/li>\n\n\n\n<li><strong>La personnalisation \u00e0 grande \u00e9chelle<\/strong> : des milliers de parcours individualis\u00e9s<\/li>\n\n\n\n<li><strong>La mesure de performance<\/strong> : ROI trac\u00e9 sur chaque interaction.<\/li>\n<\/ol>\n\n\n\n<p>French bee nous prouve qu&rsquo;avec les bons outils et la bonne strat\u00e9gie, il est possible de cr\u00e9er des exp\u00e9riences client m\u00e9morables tout en g\u00e9n\u00e9rant une croissance mesurable. De quoi donner des ailes \u00e0 toutes les entreprises qui cherchent \u00e0 r\u00e9inventer leur relation client !<\/p>\n\n\n\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p>Envie de d\u00e9couvrir comment le marketing interactif pourrait transformer votre strat\u00e9gie d&rsquo;engagement client ? <a href=\"https:\/\/qualifio.com\/fr\/demande-demo\/\">Contactez-nous pour une d\u00e9mo personnalis\u00e9e !<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lors de l\u2019Activation Day 2025, Yasmine Chali, E-commerce Product Manager chez French bee, nous a ouvert les coulisses de leur strat\u00e9gie digitale. Depuis 2021, cette compagnie a\u00e9rienne fran\u00e7aise reconnue pour son approche \u00e9co-responsable s&rsquo;associe \u00e0 Actito pour orchestrer l&rsquo;ensemble de ses campagnes marketing. En 2024, elle int\u00e8gre Qualifio \u00e0 son \u00e9cosyst\u00e8me technologique pour enrichir sa [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":55056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[267],"tags":[],"class_list":["post-55036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fidelisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>French bee r\u00e9volutionne l&#039;exp\u00e9rience voyageur avec Qualifio et Actito<\/title>\n<meta name=\"description\" content=\"C\u00e9couvrez comment la compagnie a\u00e9rienne French bee transforme chaque \u00e9tape du parcours client en exp\u00e9rience personnalis\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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