{"id":54565,"date":"2025-06-26T15:58:36","date_gmt":"2025-06-26T13:58:36","guid":{"rendered":"https:\/\/qualifio.com\/blog\/adopts-interactive-marketing-strategy-success-story\/"},"modified":"2026-02-17T17:14:30","modified_gmt":"2026-02-17T16:14:30","slug":"strategie-de-marketing-interactif-adopt-cas-client","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/strategie-de-marketing-interactif-adopt-cas-client\/","title":{"rendered":"Comment Adopt fid\u00e9lise ses acheteurs gr\u00e2ce \u00e0 sa strat\u00e9gie de marketing interactif"},"content":{"rendered":"\n<div id=\"video\" class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio align-center\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Discover Adopt&#039;s success story!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/idjRtHDMQWo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p style=\"text-align: center;\"><a class=\"qlf-cta\" href=\"https:\/\/qualifio.com\/fr\/blog\/strategie-de-marketing-interactif-adopt-cas-client\/#form\" rel=\"noopener noreferrer\">T\u00e9l\u00e9charger la version PDF<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">Depuis 2022, Adopt, <strong>l\u2019un des leaders fran\u00e7ais de la parfumerie<\/strong> reconnue pour ses cr\u00e9ations originales et accessibles, s\u2019associe \u00e0 Qualifio pour <strong>renforcer l\u2019engagement client gr\u00e2ce \u00e0 une strat\u00e9gie de marketing interactif<\/strong>. Son objectif : transformer les acheteurs occasionnels en clients fid\u00e8les, tout en d\u00e9veloppant un CRM de qualit\u00e9 et en am\u00e9liorant la performance de ses campagnes e-mail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9j\u00e0 implant\u00e9e avec plus de 300 boutiques \u00e0 travers la France, la marque fait face \u00e0 un d\u00e9fi partag\u00e9 par de nombreuses enseignes : fid\u00e9liser sa client\u00e8le et maintenir son engagement dans un march\u00e9 de plus en plus concurrentiel. Pour se d\u00e9marquer et cr\u00e9er des liens durables, Adopt cherchait une solution capable de faciliter et d\u2019encourager les interactions, en ligne comme en magasin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pourquoi-adopt-a-choisi-qualifio-pour-sa-strategie-de-marketing-interactif\">Pourquoi Adopt a choisi Qualifio pour sa strat\u00e9gie de marketing interactif<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour enrichir sa strat\u00e9gie de marketing interactif, Adopt a choisi Qualifio afin d\u2019<strong>int\u00e9grer facilement des formats engageants <\/strong>comme des quiz, jeux concours et autres jeux de marque. La<strong> plateforme, simple et intuitive<\/strong>, permet \u00e0 leurs \u00e9quipes de g\u00e9rer les campagnes en toute autonomie.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/adopt-campaigns-1024x631.png\" alt=\"interactive-marketing-strategy-adopt-campaigns\" class=\"wp-image-54552\" style=\"width:700px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/adopt-campaigns-1024x631.png 1024w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/adopt-campaigns-300x185.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/adopt-campaigns-768x474.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/adopt-campaigns-1536x947.png 1536w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/adopt-campaigns.png 1560w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Engagement et croissance : l\u2019impact du marketing interactif et de la gamification<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 sa strat\u00e9gie de marketing interactif et \u00e0 la <a href=\"https:\/\/qualifio.com\/fr\/blog\/la-gamification\/\">gamification<\/a> mise en place avec Qualifio, <strong>Adopt a obtenu de tr\u00e8s bons r\u00e9sultats<\/strong>. En misant sur des contenus attractifs et une diffusion omnicanale, la <strong>marque a su fid\u00e9liser sa client\u00e8le et renforcer son engagement.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En un an, Adopt a r\u00e9ussi \u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collecter <strong>plus de 160 000 nouveaux opt-ins<\/strong>, avec un<strong> taux moyen de 40 % <\/strong>lors des temps forts&nbsp;<\/li>\n\n\n\n<li><strong>Augmenter le taux de clics de ses campagnes e-mail<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Booster son taux d\u2019engagement<\/strong> sur l\u2019ensemble de ses points de contact digitaux et physiques<\/p>\n\n\n\n<div class=\"wp-block-fidelo-quote quotes-wrapper\"><figure><div class=\"figure_img_container\"><div class=\"figure_img_content\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/victoire-150x150-1.png\" alt=\"\"\/><\/div><\/div><blockquote>\n<p class=\"wp-block-paragraph\">Qualifio est un outil \u00e0 la fois simple, ludique et accessible, qui nous permet \u00e0 la fois de faire grandir notre base CRM et de cr\u00e9er un lien fort avec notre communaut\u00e9.<\/p>\n<\/blockquote><figcaption><span class=\"author\">Victoire Aug\u00e9<\/span>  <cite class=\"author\">Cheffe de projet digital @Adopt<\/cite><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-fidelisation-fondee-sur-les-donnees-et-la-personnalisation\">Une fid\u00e9lisation fond\u00e9e sur les donn\u00e9es et la personnalisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce aux <strong>outils d\u2019analyse et de reporting avanc\u00e9s <\/strong>de Qualifio, Adopt a obtenu des informations pr\u00e9cieuses sur le comportement et les pr\u00e9f\u00e9rences de ses clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces donn\u00e9es leur ont permis d\u2019adapter leurs campagnes futures, de mieux cibler des segments sp\u00e9cifiques et de proposer des exp\u00e9riences personnalis\u00e9es.<br>Le r\u00e9sultat ? <strong>Une fid\u00e9lit\u00e9 client renforc\u00e9e, une satisfaction en hausse<\/strong>, et une strat\u00e9gie de marketing interactif qui cr\u00e9e un v\u00e9ritable lien, en ligne comme en magasin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Envie de d\u00e9couvrir comment le marketing interactif a transform\u00e9 la strat\u00e9gie d\u2019engagement client d\u2019Adopt ? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e9l\u00e9chargez le cas client complet pour explorer leur parcours,<\/strong> les r\u00e9sultats obtenus et les retours exclusifs de Victoire Aug\u00e9, Cheffe de projet digital chez Adopt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u2b07\ufe0f \u2b07\ufe0f \u2b07\ufe0f<\/p>\n\n\n\n<div id=\"form\" class=\"wp-block-group hubspot-form-box is-layout-constrained wp-block-group-is-layout-constrained\">\n<script src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/147199682.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"3ba3df0e-a0e6-4383-847e-192387cce0fc\" data-portal-id=\"147199682\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00e9l\u00e9charger la version PDF Depuis 2022, Adopt, l\u2019un des leaders fran\u00e7ais de la parfumerie reconnue pour ses cr\u00e9ations originales et accessibles, s\u2019associe \u00e0 Qualifio pour renforcer l\u2019engagement client gr\u00e2ce \u00e0 une strat\u00e9gie de marketing interactif. Son objectif : transformer les acheteurs occasionnels en clients fid\u00e8les, tout en d\u00e9veloppant un CRM de qualit\u00e9 et en am\u00e9liorant [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":54542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266,267],"tags":[],"class_list":["post-54565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr","category-fidelisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment Adopt fid\u00e9lise ses acheteurs gr\u00e2ce \u00e0 sa strat\u00e9gie de marketing interactif - Qualifio<\/title>\n<meta name=\"description\" content=\"Explorez la strat\u00e9gie de marketing interactif d\u2019Adopt pour convertir des acheteurs occasionnels en clients fid\u00e8les !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/strategie-de-marketing-interactif-adopt-cas-client\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Adopt fid\u00e9lise ses acheteurs gr\u00e2ce \u00e0 sa strat\u00e9gie de marketing interactif\" \/>\n<meta property=\"og:description\" content=\"Explorez la strat\u00e9gie de marketing interactif d\u2019Adopt pour convertir des acheteurs occasionnels en clients fid\u00e8les !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/strategie-de-marketing-interactif-adopt-cas-client\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-26T13:58:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T16:14:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/06\/banner-social-use-case-carmila-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jos\u00e9phine Pollet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jos\u00e9phine Pollet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/strategie-de-marketing-interactif-adopt-cas-client\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/strategie-de-marketing-interactif-adopt-cas-client\\\/\"},\"author\":{\"name\":\"Jos\u00e9phine Pollet\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/faa0bd169ea9352795b86ee34d886303\"},\"headline\":\"Comment Adopt fid\u00e9lise ses acheteurs gr\u00e2ce \u00e0 sa strat\u00e9gie de marketing interactif\",\"datePublished\":\"2025-06-26T13:58:36+00:00\",\"dateModified\":\"2026-02-17T16:14:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/strategie-de-marketing-interactif-adopt-cas-client\\\/\"},\"wordCount\":504,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/strategie-de-marketing-interactif-adopt-cas-client\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/banner-blog-use-case-carmila-1.png\",\"articleSection\":[\"Engagement\",\"Fid\u00e9lisation\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/strategie-de-marketing-interactif-adopt-cas-client\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/strategie-de-marketing-interactif-adopt-cas-client\\\/\",\"name\":\"Comment Adopt fid\u00e9lise ses acheteurs gr\u00e2ce \u00e0 sa strat\u00e9gie de marketing interactif - 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