{"id":54362,"date":"2025-06-05T17:43:23","date_gmt":"2025-06-05T15:43:23","guid":{"rendered":"https:\/\/qualifio.com\/blog\/our-5-favourite-interactive-marketing-campaigns-of-may\/"},"modified":"2025-06-05T18:14:07","modified_gmt":"2025-06-05T16:14:07","slug":"5-meilleures-campagnes-marketing-interactives-mai","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/5-meilleures-campagnes-marketing-interactives-mai\/","title":{"rendered":"Le top 5 des meilleures campagnes marketing interactives de mai"},"content":{"rendered":"\n

Tr\u00e8s ch\u00e8re mai,<\/p>\n\n\n\n

Tu nous as apport\u00e9 beaucoup d\u2019\u00e9motions, de soleil et de beaux moments. Entre la f\u00eate des m\u00e8res, le retour des festivals et l\u2019effervescence du printemps, les opportunit\u00e9s n\u2019ont pas manqu\u00e9 pour engager les audiences et collecter des donn\u00e9es first-<\/a> et zero-party<\/a>.<\/p>\n\n\n\n

Et on peut dire que nos utilisateurs ont relev\u00e9 le d\u00e9fi haut la main ! Road trip digital, roue de la fortune ou carte digitale pleine de tendresse, ils ont fait preuve de cr\u00e9ativit\u00e9 pour faire de ce mois un vrai succ\u00e8s.<\/p>\n\n\n\n

Alors sans plus attendre, d\u00e9couvrons nos cinq meilleures campagnes marketing interactives de mai !<\/p>\n\n\n\n

1. Le calendrier road trip de l\u2019\u00e9t\u00e9 de la RTBF<\/h2>\n\n\n\n

Envie d\u2019\u00e9vasion sans quitter son canap\u00e9 ? C\u2019est le pari r\u00e9ussi de la RTBF, qui a lanc\u00e9 un road trip digital r\u00e9serv\u00e9 aux membres de son programme de fid\u00e9lit\u00e9 \u00e0 l\u2019approche de l\u2019\u00e9t\u00e9 et de la saison des festivals.<\/p>\n\n\n\n

Tous les trois jours, les participants avaient acc\u00e8s \u00e0 un nouveau d\u00e9fi sur le calendrier<\/a> : quiz sur les artistes des festivals, jeu d\u2019objets cach\u00e9s, course d\u2019obstacles pour le GT racing\u2026 Le tout pour tenter de remporter des billets de festival ou des exp\u00e9riences VIP. Une m\u00e9canique efficace qui a permis \u00e0 la RTBF de renforcer l\u2019engagement de sa communaut\u00e9 tout en boostant les inscriptions \u00e0 son programme de fid\u00e9lit\u00e9.<\/p>\n\n\n\n

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\"iphone_calendrier_rtbf_campagnes_marketing_interactives_mai\"<\/figure>\n<\/div>\n\n\n\n
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\"iphone_calendrier_rtbf_campagnes_marketing_interactives_mai_2\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

2. La carte digitale love de My Jewellery<\/h2>\n\n\n\n

Qui a dit que les grandes d\u00e9clarations d\u2019amour devaient \u00eatre compliqu\u00e9es ? \ud83d\udc8c \u00c0 l\u2019occasion de la f\u00eate des m\u00e8res, My Jewellery a lanc\u00e9 une campagne originale de cartes digitales, invitant les participants \u00e0 surprendre leur maman (ou un proche) avec un mot personnalis\u00e9.Le principe ? Choisir un mod\u00e8le de carte, r\u00e9diger un message, puis l\u2019envoyer directement par email \u00e0 la personne de leur choix. Le petit plus : les destinataires \u00e9taient \u00e9galement encourag\u00e9s \u00e0 r\u00e9pondre en envoyant leur propre mot d\u2019amour.

Une belle initiative qui a permis \u00e0 la marque de renforcer les liens avec son audience et de booster son taux d’engagement tout en collectant des donn\u00e9es first-party et des opt-ins newsletter.<\/p>\n\n\n\n

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\"ipad_carte_digitale_my_jewellery_campagnes_marketing_interactives_mai\"<\/figure>\n<\/div>\n\n\n\n
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\"ipad_carte_digitale_my_jewellery_campagnes_marketing_interactives_mai_2\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

3. Le memory football de l\u2019a\u00e9roport de Gen\u00e8ve<\/h2>\n\n\n\n

Gen\u00e8ve s\u2019est mise aux couleurs du football f\u00e9minin ! Pour accompagner le lancement de l\u2019Euro f\u00e9minin 2025, l\u2019a\u00e9roport de Gen\u00e8ve a lanc\u00e9 un memory<\/a> interactif dans lequel les participants devaient retrouver les paires de drapeaux des pays qualifi\u00e9s.<\/p>\n\n\n\n

Les joueurs ayant relev\u00e9 le d\u00e9fi participaient \u00e0 un tirage au sort pour tenter de gagner deux places pour un match du tournoi. Une campagne simple et engageante, qui a \u00e9galement permis \u00e0 l\u2019a\u00e9roport de collecter des donn\u00e9es comme des emails, des adresses postales et des opt-ins newsletter.<\/p>\n\n\n\n

\"ipad_memory_geneve_aeroport_campagnes_marketing_interactives_mai\"<\/figure>\n\n\n\n

4. La battle des hits d\u2019NRJ <\/h2>\n\n\n\n

Et si c\u2019\u00e9taient les auditeurs qui d\u00e9cidaient de la prochaine playlist radio ? En mai, NRJ a donn\u00e9 le pouvoir \u00e0 son audience avec une battle<\/a> musicale interactive. \u00c0 chaque duel, les fans votaient pour leurs titres pr\u00e9f\u00e9r\u00e9s afin de composer la hit-list id\u00e9ale.<\/p>\n\n\n\n

Le r\u00e9sultat ? Une programmation 100 % choisie par les auditeurs, qui sera diffus\u00e9e \u00e0 l\u2019antenne en juin pour le plus grand plaisir des votants !<\/p>\n\n\n\n

Cette campagne a aussi permis \u00e0 NRJ de r\u00e9colter des informations sur les pr\u00e9f\u00e9rences musicales de ses auditeurs tout en renfor\u00e7ant leur engagement via un canal digital diff\u00e9rent.<\/p>\n\n\n\n

\"ipad-battle-nrj-fr\"<\/figure>\n\n\n\n

5. La roue de la fortune sportive de Fitness Park<\/h2>\n\n\n\n

Pour attirer de nouveaux adeptes du fitness et \u00e9largir sa communaut\u00e9, Fitness Park a lanc\u00e9 une roue de la fortune<\/a>, exclusivement r\u00e9serv\u00e9e aux non-membres du club. Pour participer, les utilisateurs devaient remplir un formulaire et s\u2019inscrire \u00e0 la newsletter afin d\u2019acc\u00e9der au jeu, avec \u00e0 la cl\u00e9 100 % de chances de gagner. <\/p>\n\n\n\n

Chaque tour de roue offrait un lot : s\u00e9ance d\u2019essai pour deux personnes, pass d\u2019une semaine ou encore goodies aux couleurs de la marque (sacs de sport, shakers, serviettes, etc.).<\/p>\n\n\n\n

Une activation efficace pour enrichir sa base de donn\u00e9es tout en attirant de potentiels futurs membres.<\/p>\n\n\n\n

\"ipad_roue_de_la_fortune_fitness_park\"<\/figure>\n\n\n\n
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Vous cherchez l\u2019\u00e9v\u00e9nement id\u00e9al pour booster votre prochaine campagne marketing ?\u00a0T\u00e9l\u00e9chargez notre calendrier marketing 2025 !<\/a>\u00a0Plus de 400 dates incontournables et des id\u00e9es inspirantes<\/strong>\u00a0pour vous aider \u00e0 planifier le reste de l\u2019ann\u00e9e comme un pro \ud83c\udfc6<\/p>\n\n\n\n

\"banner_social_mkt_calendar_2025_FR\"<\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tr\u00e8s ch\u00e8re mai, Tu nous as apport\u00e9 beaucoup d\u2019\u00e9motions, de soleil et de beaux moments. Entre la f\u00eate des m\u00e8res, le retour des festivals et l\u2019effervescence du printemps, les opportunit\u00e9s n\u2019ont pas manqu\u00e9 pour engager les audiences et collecter des donn\u00e9es first- et zero-party. Et on peut dire que nos utilisateurs ont relev\u00e9 le d\u00e9fi […]<\/p>\n","protected":false},"author":36,"featured_media":54365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-54362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nLe top 5 des meilleures campagnes marketing interactives de mai - Qualifio<\/title>\n<meta name=\"description\" content=\"\u00c0 la recherche d'inspiration pour votre prochaine op\u00e9ration ? 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