{"id":54216,"date":"2025-05-21T19:02:17","date_gmt":"2025-05-21T17:02:17","guid":{"rendered":"https:\/\/qualifio.com\/blog\/summer-advertising-campaigns-successful-gamification-strategy\/"},"modified":"2025-10-13T17:03:31","modified_gmt":"2025-10-13T15:03:31","slug":"actions-marketing-ete-booster-engagement-client","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/actions-marketing-ete-booster-engagement-client\/","title":{"rendered":"11 actions marketing d\u2019\u00e9t\u00e9 cr\u00e9atives pour booster l\u2019engagement client"},"content":{"rendered":"\n<p>Les temp\u00e9ratures montent et c\u2019est le moment id\u00e9al pour faire rayonner votre marque ! Entre la journ\u00e9e internationale de l\u2019amiti\u00e9, le Tour de France, les festivals de musique ou encore le Pride month, cette saison est <strong>remplie d\u2019occasions pour renforcer votre engagement client avec des actions marketing d\u2019\u00e9t\u00e9 originales !<\/strong><\/p>\n\n\n\n<p>Avec des formats ludiques et bien pens\u00e9s, vous ne vous contentez pas de capter l\u2019attention de votre audience. Vous <strong>boostez vos ventes, collectez des <\/strong><a href=\"https:\/\/qualifio.com\/fr\/blog\/donnees-first-party\/\"><strong>donn\u00e9es first-<\/strong><\/a><strong> et <\/strong><a href=\"https:\/\/qualifio.com\/fr\/blog\/que-sont-les-zero-party-data\/\"><strong>zero-party<\/strong><\/a><strong> de qualit\u00e9, et cr\u00e9ez un lien durable avec vos consommateurs<\/strong>.<\/p>\n\n\n\n<p>En manque d\u2019inspiration ou besoin d\u2019aide pour d\u00e9marrer ? Nous avons ce qu\u2019il vous faut ! Dans cet article, vous retrouverez une s\u00e9lection d\u2019<a href=\"https:\/\/qualifio.com\/fr\/blog\/8-campagnes-marketing-estivales-audience-adorer\/\">actions marketing d\u2019\u00e9t\u00e9<\/a> cr\u00e9atives et inspirantes, pens\u00e9es pour stimuler votre imagination et vous aider \u00e0 atteindre vos objectifs marketing.<\/p>\n\n\n\n<p>Laissez-vous inspirer par la magie de l\u2019\u00e9t\u00e9 !&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Actions marketing d\u2019\u00e9t\u00e9 : cap sur les journ\u00e9es internationales pour booster l\u2019engagement client<\/h2>\n\n\n\n<p>Capitalisez sur les journ\u00e9es internationales dans vos prochaines campagnes marketing. Quiz, instants gagnants, <a href=\"https:\/\/qualifio.com\/fr\/blog\/contenu-genere-utilisateurs-incontournable\/\">contenus g\u00e9n\u00e9r\u00e9s par les utilisateurs<\/a> ou jeux d\u2019arcade : les possibilit\u00e9s pour booster l\u2019engagement client et r\u00e9colter des donn\u00e9es sont infinies !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Une roue de la fortune gourmande pour la journ\u00e9e internationale du donut<\/h3>\n\n\n\n<p>Envie d\u2019attirer davantage de clients en magasin tout en offrant un moment ludique \u00e0 votre audience ? Lancez une <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/roue-de-la-fortune\/\">roue de la fortune<\/a> ludique pour la <strong>journ\u00e9e internationale du donut le 6 juin <\/strong>\ud83c\udf69<\/p>\n\n\n\n<p>Dans notre exemple, les participants doivent faire tourner la roue pour tenter de remporter un bon \u00e9changeable contre un donut gratuit en magasin.<\/p>\n\n\n\n<p>Simple, rapide et fun, ce format instant gagnant est parfait pour booster l\u2019engagement client et collecter des donn\u00e9es.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-roue-de-la-fortune-donut-action-marketing-ete-engagement-client-740x1024.png\" alt=\"ipad-roue-de-la-fortune-donut-action-marketing-ete-engagement-client\" class=\"wp-image-54286\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-roue-de-la-fortune-donut-action-marketing-ete-engagement-client-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-roue-de-la-fortune-donut-action-marketing-ete-engagement-client-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-roue-de-la-fortune-donut-action-marketing-ete-engagement-client-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-roue-de-la-fortune-donut-action-marketing-ete-engagement-client.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p>\ud83d\udca1&nbsp; Vous voulez <strong>maximiser l\u2019impact de vos actions marketing d\u2019\u00e9t\u00e9 <\/strong>? Mettez-les en avant sur vos r\u00e9seaux sociaux et ajoutez un CTA sur l\u2019\u00e9cran de sortie pour rediriger les utilisateurs vers votre localisateur de magasins ou e-commerce.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-un-memory-musical-pour-la-fete-de-la-musique-nbsp\">2. Un memory musical pour la f\u00eate de la musique&nbsp;<\/h3>\n\n\n\n<p>Garder votre audience engag\u00e9e en \u00e9t\u00e9 est un vrai d\u00e9fi, mais heureusement, rien ne rassemble mieux que la musique !<\/p>\n\n\n\n<p>Et si, cette ann\u00e9e, vous faisiez vibrer votre audience pour la <strong>f\u00eate de la musique, le 21 juin<\/strong> ? Dans notre exemple, nous avons revisit\u00e9 le c\u00e9l\u00e8bre jeu <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/memory\/\">memory<\/a>. Les participants doivent associer des chansons \u00e0 leur ann\u00e9e de sortie pour tenter de remporter un abonnement de 6 mois \u00e0 une plateforme de streaming.<\/p>\n\n\n\n<p>Pr\u00eats \u00e0 relever le d\u00e9fi ? Testez la campagne !\ud83d\udc47<\/p>\n\n\n\n<div id='qualifio_insert_place_1600996' class='qualifio_iframe_wrapper'><\/div>\n<script type='text\/javascript'>\n(function(b,o,n,u,s){var a,t;a=b.createElement(u);a.async=1;a.src=s;t=b.getElementsByTagName(u)[0];t.parentNode.insertBefore(a,t);o[n]=o[n]||[]}) (document,window,'_qual_async','script','https:\/\/files.qualifio.com\/kit\/qualp.2.min.js');\n_qual_async.push(['createIframe','qualifio_insert_place_1600996','qualifioshowcases.qualifioapp.com','20','C55AF9B4-9790-42C9-959F-9C790A1A416D','100%','1200','','','','max-width:780px;margin:0 auto;']);\n<\/script>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-une-touche-de-bien-etre-pour-vos-actions-marketing-d-ete-avec-la-journee-du-yoga\">3. Une touche de bien-\u00eatre pour vos actions marketing d\u2019\u00e9t\u00e9 avec la journ\u00e9e du yoga<\/h3>\n\n\n\n<p>L\u2019\u00e9t\u00e9 est le moment id\u00e9al pour adopter une nouvelle routine bien-\u00eatre ou tester quelque chose de nouveau. Pour c\u00e9l\u00e9brer la <strong>journ\u00e9e du yoga le 21 juin<\/strong>, nous avons imagin\u00e9 un quiz interactif autour des postures de yoga. <\/p>\n\n\n\n<p>Con\u00e7u pour les marques sportives ou les entreprises ciblant les passionn\u00e9s de bien-\u00eatre, ce <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/quiz\/\">quiz<\/a> interactif invite les participants \u00e0 reconna\u00eetre la bonne posture de yoga \u00e0 partir d\u2019une s\u00e9rie d\u2019images.<\/p>\n\n\n\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p>\ud83d\udca1<strong>Boostez le taux de participation en offrant des lot attractifs :<\/strong> kits de yoga, abonnements bien-\u00eatre\u2026 tout est possible !<\/p>\n<\/div>\n\n\n\n<p>Cette campagne illustre comment une strat\u00e9gie de gamification solide peut transformer un simple quiz en un puissant levier d\u2019engagement client. Elle <strong>favorise une participation active tout en consolidant durablement la relation avec votre audience.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-quiz-yoga-action-marketing-ete-engagement-client-740x1024.png\" alt=\"ipad-quiz-yoga-action-marketing-ete-engagement-client\" class=\"wp-image-54282\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-quiz-yoga-action-marketing-ete-engagement-client-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-quiz-yoga-action-marketing-ete-engagement-client-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-quiz-yoga-action-marketing-ete-engagement-client-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-quiz-yoga-action-marketing-ete-engagement-client.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-celebrez-les-amis-avec-un-concours-photo-a-l-occasion-de-la-journee-internationale-de-l-amitie\">4. C\u00e9l\u00e9brez les amis avec un concours photo \u00e0 l\u2019occasion de la journ\u00e9e internationale de l\u2019amiti\u00e9<\/h3>\n\n\n\n<p>L\u2019\u00e9t\u00e9 est synonyme de moments inoubliables partag\u00e9s avec nos amis et notre famille. Pour c\u00e9l\u00e9brer la <strong>journ\u00e9e internationale de l&rsquo;amiti\u00e9<\/strong> le 30 juillet, nous avons con\u00e7u un <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/concours-photo\/\">concours photo<\/a> invitant les participants \u00e0 partager leurs souvenirs d\u2019\u00e9t\u00e9 favoris entre amis.<\/p>\n\n\n\n<p>Selfie de festival, balade sur la plage, ou pique-nique au soleil couchant : toutes les photos sont les bienvenues !&nbsp;<\/p>\n\n\n\n<p>Et la cerise sur le g\u00e2teau ? L\u2019\u00e9quipe la plus inspir\u00e9e remportera un s\u00e9jour inoubliable \u00e0 Ibiza pour quatre personnes, pour terminer l\u2019\u00e9t\u00e9 en beaut\u00e9 !<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-concours-photo-journee-amitie-action-marketing-ete-engagement-client-740x1024.png\" alt=\"ipad-concours photo-journee-amitie-action-marketing-ete-engagement-client\" class=\"wp-image-54266\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-concours-photo-journee-amitie-action-marketing-ete-engagement-client-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-concours-photo-journee-amitie-action-marketing-ete-engagement-client-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-concours-photo-journee-amitie-action-marketing-ete-engagement-client-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-concours-photo-journee-amitie-action-marketing-ete-engagement-client.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p>\ud83d\udca1 Saviez-vous que les campagnes bas\u00e9es sur les contenus g\u00e9n\u00e9r\u00e9s par les utilisateurs<strong> g\u00e9n\u00e8rent beaucoup plus d\u2019engagement<\/strong> que les contenus cr\u00e9\u00e9s par les marques ? Elles instaurent la confiance, renforcent la fid\u00e9lit\u00e9 et la visibilit\u00e9 de votre marque, tout en faisant de votre audience vos meilleurs ambassadeurs.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-une-dose-de-romance-avec-un-quiz-a-verification-instantanee-pour-la-journee-internationale-du-baiser\">5. Une dose de romance avec un quiz \u00e0 v\u00e9rification instantan\u00e9e pour la journ\u00e9e internationale du baiser<\/h3>\n\n\n\n<p>Que serait l\u2019\u00e9t\u00e9 sans une touche de romance ? Pour c\u00e9l\u00e9brer la <strong>journ\u00e9e internationale du baiser le 6 juillet<\/strong>, nous avons cr\u00e9\u00e9 un <a href=\"https:\/\/qualifio.com\/fr\/blog\/demarquez-vous-quiz-verification-instantanee\/\">quiz \u00e0 v\u00e9rification instantan\u00e9e<\/a> ludique o\u00f9 les participants doivent deviner de quel film c\u00e9l\u00e8bre est tir\u00e9e la sc\u00e8ne de baiser. Les heureux gagnants auront la chance de remporter deux places de cin\u00e9ma pour le prochain film romantique !<\/p>\n\n\n\n<p>Une campagne simple, amusante et id\u00e9ale pour booster l\u2019engagement client et la collecte de donn\u00e9es !<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-quiz-journee-du-baiser-action-marketing-ete-engagement-client-740x1024.png\" alt=\"ipad-quiz-journee-du-baiser-action-marketing-ete-engagement-client\" class=\"wp-image-54278\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-quiz-journee-du-baiser-action-marketing-ete-engagement-client-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-quiz-journee-du-baiser-action-marketing-ete-engagement-client-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-quiz-journee-du-baiser-action-marketing-ete-engagement-client-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-quiz-journee-du-baiser-action-marketing-ete-engagement-client.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-votez-pour-votre-sauce-preferee-dans-notre-tableau-de-tournoi-special-journee-internationale-des-frites-belges\">6. Votez pour votre sauce pr\u00e9f\u00e9r\u00e9e dans notre tableau de tournoi sp\u00e9cial journ\u00e9e internationale des frites belges<\/h3>\n\n\n\n<p>Les barbecues sont souvent mis \u00e0 l\u2019honneur pendant l\u2019\u00e9t\u00e9, mais les frites restent un incontournable. Boostez votre engagement client en c\u00e9l\u00e9brant la<strong> journ\u00e9e internationale des frites belges le 1er ao\u00fbt<\/strong> avec un <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/tableau-de-tournoi\/\">tableau de tournoi<\/a> interactif.<\/p>\n\n\n\n<p>Les participants votent pour leur sauce pr\u00e9f\u00e9r\u00e9e, tour apr\u00e8s tour, jusqu\u2019\u00e0 ce qu\u2019une sauce soit couronn\u00e9e championne. Offrez-leur ensuite une r\u00e9duction dans l\u2019\u00e9cran de sortie afin de dynamiser votre trafic en magasin et vos ventes !<\/p>\n\n\n\n<p>Ce jeu est disponible via notre add-on <a href=\"https:\/\/qualifio.com\/fr\/blog\/elargissez-possibilites-campagnes-formats-avances\/\">formats avanc\u00e9s<\/a>, qui vous permet de cr\u00e9er des jeux d\u2019arcade amusants sans comp\u00e9tences techniques.<\/p>\n\n\n\n<div id='qualifio_insert_place_1600256' class='qualifio_iframe_wrapper'><\/div>\n<script type='text\/javascript'>\n(function(b,o,n,u,s){var a,t;a=b.createElement(u);a.async=1;a.src=s;t=b.getElementsByTagName(u)[0];t.parentNode.insertBefore(a,t);o[n]=o[n]||[]}) (document,window,'_qual_async','script','https:\/\/files.qualifio.com\/kit\/qualp.2.min.js');\n_qual_async.push(['createIframe','qualifio_insert_place_1600256','qualifioshowcases.qualifioapp.com','20','D28BC3F9-27A6-46D6-89AD-2360C1296931','100%','1200','','','','max-width:810px;margin:0 auto;']);\n<\/script>\n\n\n\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p><strong>\ud83d\udca1Astuce<\/strong> : les <a href=\"https:\/\/qualifio.com\/fr\/blog\/tableau-tournoi-marketing-collecte-donnees\/\">tableaux de tournoi<\/a> sont parfaits pour engager votre audience autour de ses pr\u00e9f\u00e9rences et des comp\u00e9titions. Que ce soit pour \u00e9lire le <strong>meilleur look de festival, voter pour les cocktails d\u2019\u00e9t\u00e9 favoris ou le meilleur film de tous les temps<\/strong>, les possibilit\u00e9s ne manquent pas !<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-un-jackpot-pour-la-journee-internationale-de-la-photographie\">7. Un jackpot pour la journ\u00e9e internationale de la photographie<\/h3>\n\n\n\n<p>En photographie, tout est question de timing\u2026 comme le marketing ! Cette ann\u00e9e, profitez de la <strong>journ\u00e9e internationale de la photographie le 19 ao\u00fbt<\/strong> pour dynamiser vos actions marketing d\u2019\u00e9t\u00e9.<\/p>\n\n\n\n<p>D\u00e9couvrez notre <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/jackpot\/\">jackpot<\/a> dans lequel les participants doivent d\u00e9marrer la machine pour tenter de gagner un appareil photo derni\u00e8re g\u00e9n\u00e9ration.<\/p>\n\n\n\n<p>Que vous soyez sp\u00e9cialis\u00e9 dans la technologie, le lifestyle ou la vente, c\u2019est une <strong>bonne opportunit\u00e9 pour engager les passionn\u00e9s de photo tout en collectant des donn\u00e9es.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"544\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/macbook-jackpot-photographie.png\" alt=\"macbook-jackpot-photographie\" class=\"wp-image-54298\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/macbook-jackpot-photographie.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/macbook-jackpot-photographie-300x209.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/macbook-jackpot-photographie-768x536.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boostez-votre-engagement-client-grace-a-des-actions-marketing-d-ete-creatives-concues-par-notre-equipe-studio\">Boostez votre engagement client gr\u00e2ce \u00e0 des actions marketing d\u2019\u00e9t\u00e9 cr\u00e9atives con\u00e7ues par notre \u00e9quipe Studio<\/h2>\n\n\n\n<p>Besoin d\u2019aide pour donner vie \u00e0 vos id\u00e9es de campagnes ? Notre talentueuse \u00e9quipe Studio est l\u00e0 pour vous accompagner ! <a href=\"https:\/\/qualifio.com\/fr\/studio\/#contact-form\">Contactez-les d\u00e8s maintenant<\/a>. Du concept \u00e0 la cr\u00e9ation, ils <strong>transformeront votre vision en campagnes engageantes et performantes.<\/strong><\/p>\n\n\n\n<p>D\u00e9couvrons ensemble leurs derni\u00e8res cr\u00e9ations !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Une landing page inspirante pour c\u00e9l\u00e9brer la Pride \u00e0 travers le monde<\/h3>\n\n\n\n<p>Cette ann\u00e9e, notre \u00e9quipe Studio a cr\u00e9\u00e9 une <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/landing-page\/\">landing page<\/a> interactive d\u00e9di\u00e9e aux \u00e9v\u00e9nements Pride \u00e0 travers le monde. Les utilisateurs peuvent y d\u00e9couvrir les dates, lieux et th\u00e9matiques des c\u00e9l\u00e9brations en parcourant des cartes anim\u00e9es \u00e0 l\u2019\u00e9cran.<\/p>\n\n\n\n<p>Cette campagne est une excellente mani\u00e8re de c\u00e9l\u00e9brer la Pride, de promouvoir l\u2019inclusion et de maximiser l\u2019engagement client, tout en illustrant le potentiel de notre format landing page.<\/p>\n\n\n\n<div id='qualifio_insert_place_1608819' class='qualifio_iframe_wrapper'><\/div>\n<script type='text\/javascript'>\n(function(b,o,n,u,s){var a,t;a=b.createElement(u);a.async=1;a.src=s;t=b.getElementsByTagName(u)[0];t.parentNode.insertBefore(a,t);o[n]=o[n]||[]}) (document,window,'_qual_async','script','https:\/\/files.qualifio.com\/kit\/qualp.2.min.js');\n_qual_async.push(['createIframe','qualifio_insert_place_1608819','showcase.qualifioapp.com','20','338D9F3C-0C36-4668-88BE-89F1F105DD25','100%','1200','','','','max-width:810px;margin:0 auto;']);\n<\/script>\n\n\n\n<h3 class=\"wp-block-heading\">2. Une landing page pleine de fra\u00eecheur et de gourmandises pour l\u2019\u00e9t\u00e9<\/h3>\n\n\n\n<p><strong>L\u2019\u00e9t\u00e9 est le moment id\u00e9al pour mettre en avant vos nouveaut\u00e9s<\/strong>. Pr\u00eat\u00b7e \u00e0 lancer des campagnes marketing efficaces ? Une landing page cr\u00e9ative est un <strong>excellent moyen de stimuler l\u2019engagement client et booster vos ventes<\/strong>.<\/p>\n\n\n\n<p>Explorez notre exemple de landing page faisant la promotion d\u2019un nouveau sirop, qui combine une recette rafra\u00eechissante et des liens vers deux campagnes engageantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un jeu r\u00e9alis\u00e9 avec notre nouveau format avanc\u00e9 <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/slice-it\/\">\u00ab slice it ! \u00bb<\/a> pour remporter un voyage \u00e0 Rome,<\/li>\n\n\n\n<li>Une carte \u00e0 gratter offrant des r\u00e9ductions exclusives (format disponible uniquement via l\u2019\u00e9quipe Studio).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/qualifioshowcases.qualifioapp.com\/1615633\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-landing-page-action-marketing-ete-engagement-client-740x1024.png\" alt=\"ipad-landing-page-action-marketing-ete-engagement-client\" class=\"wp-image-54274\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-landing-page-action-marketing-ete-engagement-client-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-landing-page-action-marketing-ete-engagement-client-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-landing-page-action-marketing-ete-engagement-client-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-landing-page-action-marketing-ete-engagement-client.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p>\ud83d\udca1&nbsp; Ne manquez pas notre nouveau template <a href=\"https:\/\/qualifio.com\/fr\/blog\/gamification-marketing-slice-it\/\">\u00ab slice it ! \u00bb<\/a> sur la plateforme Qualifio, id\u00e9al pour c\u00e9l\u00e9brer la <strong>journ\u00e9e internationale du sushi le 18 juin<\/strong> !<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-slice-it-sushi-action-marketing-ete-engagement-client-740x1024.png\" alt=\"ipad-slice-it-sushi-action-marketing-ete-engagement-client\" class=\"wp-image-54290\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-slice-it-sushi-action-marketing-ete-engagement-client-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-slice-it-sushi-action-marketing-ete-engagement-client-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-slice-it-sushi-action-marketing-ete-engagement-client-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-slice-it-sushi-action-marketing-ete-engagement-client.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-profitez-des-evenements-sportifs-pour-booster-vos-actions-marketing-d-ete-et-votre-engagement-client-nbsp\">Profitez des \u00e9v\u00e9nements sportifs pour booster vos actions marketing d\u2019\u00e9t\u00e9 et votre engagement client&nbsp;<\/h2>\n\n\n\n<p>Et si vous dynamisez votre strat\u00e9gie d\u2019engagement client avec des campagnes inspir\u00e9es des grands rendez-vous sportifs ? Une fa\u00e7on efficace d\u2019<strong>engager une audience aussi passionn\u00e9e que fid\u00e8le.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Une course d\u2019obstacle amusante pour engager les fans de F1<\/h3>\n\n\n\n<p>Transformez l\u2019excitation des Grands Prix F1 en actions marketing d\u2019\u00e9t\u00e9 inoubliables ! Gr\u00e2ce \u00e0 notre format <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/course-obstacles\/\">course d\u2019obstacles<\/a>, les utilisateurs se glissent dans la peau d\u2019un pilote et slaloment entre les voitures pour r\u00e9colter les r\u00e9compenses.<\/p>\n\n\n\n<p>En plus d\u2019<strong>augmenter votre engagement client et votre visibilit\u00e9<\/strong>, ce jeu incitera les utilisateurs \u00e0 passer plus de temps sur vos canaux digitaux, tout en leur offrant une exp\u00e9rience amusante et m\u00e9morable.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-course-obstacle-F1-action-marketing-ete-engagement-client-740x1024.png\" alt=\"ipad-course-obstacle-F1-action-marketing-ete-engagement-client\" class=\"wp-image-54270\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-course-obstacle-F1-action-marketing-ete-engagement-client-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-course-obstacle-F1-action-marketing-ete-engagement-client-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-course-obstacle-F1-action-marketing-ete-engagement-client-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/ipad-course-obstacle-F1-action-marketing-ete-engagement-client.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-boostez-vos-actions-marketing-d-ete-avec-des-idees-inspirees-du-tour-de-france\">2. Boostez vos actions marketing d\u2019\u00e9t\u00e9 avec des id\u00e9es inspir\u00e9es du Tour de France<\/h3>\n\n\n\n<p>Le Tour de France est l\u2019une des comp\u00e9titions cyclistes les plus suivies au monde, r\u00e9unissant des cyclistes de pays tels que l\u2019Espagne, l\u2019Australie et l\u2019Italie. Le <strong>coup d\u2019envoi de l\u2019\u00e9dition 2025 sera donn\u00e9 \u00e0 Lille le 5 juillet<\/strong>, offrant une occasion d\u2019engager les amateurs de sport \u00e0 l\u2019\u00e9chelle internationale.<\/p>\n\n\n\n<p>Explorez notre e-book, qui rassemble des id\u00e9es cr\u00e9atives pour vous aider \u00e0 maximiser l\u2019impact de vos campagnes pendant cet \u00e9v\u00e9nement incontournable.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/qualifio.com\/fr\/blog\/tour-france-campagnes-marketing\/\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"544\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/macbook-ebook-tour-de-france-fr.png\" alt=\"macbook-ebook-tour-de-france-fr\" class=\"wp-image-54294\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/macbook-ebook-tour-de-france-fr.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/macbook-ebook-tour-de-france-fr-300x209.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/macbook-ebook-tour-de-france-fr-768x536.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/a><\/figure>\n\n\n\n<p>Besoin de plus d\u2019inspiration ? D\u00e9couvrez nos <a href=\"https:\/\/qualifio.com\/fr\/blog\/8-campagnes-marketing-estivales-audience-adorer\/\">meilleures id\u00e9es d\u2019action marketing d\u2019\u00e9t\u00e9<\/a> et <a href=\"https:\/\/qualifio.com\/fr\/blog\/?s=%C3%A9t%C3%A9\">nos articles pr\u00e9c\u00e9dents sur le m\u00eame sujet<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p class=\"has-text-align-center\">D\u00e9couvrez-en plus sur la <a href=\"https:\/\/qualifio.com\/fr\/campagnes-marketing-interactives\/plateforme-dengagement-des-fans-pour-les-equipes-de-sport\/\">plateforme d\u2019engagement des fans pour les \u00e9quipes de sport<\/a> Qualifio !<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/qualifio.com\/fr\/demande-demo\/\">Demander une d\u00e9mo personnalis\u00e9e<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les temp\u00e9ratures montent et c\u2019est le moment id\u00e9al pour faire rayonner votre marque ! Entre la journ\u00e9e internationale de l\u2019amiti\u00e9, le Tour de France, les festivals de musique ou encore le Pride month, cette saison est remplie d\u2019occasions pour renforcer votre engagement client avec des actions marketing d\u2019\u00e9t\u00e9 originales ! Avec des formats ludiques et [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":54199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-54216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>11 actions marketing d\u2019\u00e9t\u00e9 pour booster l\u2019engagement client<\/title>\n<meta name=\"description\" content=\"Boostez vos actions marketing d&#039;\u00e9t\u00e9 gr\u00e2ce \u00e0 la gamification ! 11 id\u00e9es pour renforcer l\u2019engagement client et collecter des donn\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/actions-marketing-ete-booster-engagement-client\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 actions marketing d\u2019\u00e9t\u00e9 cr\u00e9atives pour booster l\u2019engagement client\" \/>\n<meta property=\"og:description\" content=\"Boostez vos actions marketing d&#039;\u00e9t\u00e9 gr\u00e2ce \u00e0 la gamification ! 11 id\u00e9es pour renforcer l\u2019engagement client et collecter des donn\u00e9es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/actions-marketing-ete-booster-engagement-client\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-21T17:02:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-13T15:03:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/05\/banner-social-summer-2025.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jos\u00e9phine Pollet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jos\u00e9phine Pollet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/actions-marketing-ete-booster-engagement-client\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/actions-marketing-ete-booster-engagement-client\\\/\"},\"author\":{\"name\":\"Jos\u00e9phine Pollet\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/faa0bd169ea9352795b86ee34d886303\"},\"headline\":\"11 actions marketing d\u2019\u00e9t\u00e9 cr\u00e9atives pour booster l\u2019engagement client\",\"datePublished\":\"2025-05-21T17:02:17+00:00\",\"dateModified\":\"2025-10-13T15:03:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/actions-marketing-ete-booster-engagement-client\\\/\"},\"wordCount\":1719,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/actions-marketing-ete-booster-engagement-client\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/banner-blog-summer-2025.png\",\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/actions-marketing-ete-booster-engagement-client\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/actions-marketing-ete-booster-engagement-client\\\/\",\"name\":\"11 actions marketing d\u2019\u00e9t\u00e9 pour booster l\u2019engagement client\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/actions-marketing-ete-booster-engagement-client\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/actions-marketing-ete-booster-engagement-client\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/banner-blog-summer-2025.png\",\"datePublished\":\"2025-05-21T17:02:17+00:00\",\"dateModified\":\"2025-10-13T15:03:31+00:00\",\"description\":\"Boostez vos actions marketing d'\u00e9t\u00e9 gr\u00e2ce \u00e0 la gamification ! 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