{"id":51742,"date":"2025-03-31T16:27:51","date_gmt":"2025-03-31T14:27:51","guid":{"rendered":"https:\/\/qualifio.com\/blog\/5-favourite-interactive-marketing-campaigns-of-march\/"},"modified":"2025-04-03T10:55:52","modified_gmt":"2025-04-03T08:55:52","slug":"meilleures-campagnes-marketing-interactives-mars-top-5","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/meilleures-campagnes-marketing-interactives-mars-top-5\/","title":{"rendered":"Le top 5 des meilleures campagnes marketing interactives de mars"},"content":{"rendered":"\n

\u00c7a y est ! Mesdames et messieurs, le soleil brille, les fleurs \u00e9closent, et nos utilisateurs d\u00e9bordent d\u2019id\u00e9es ! \ud83c\udf37 Ils accueillent le printemps<\/a> avec de magnifiques campagnes marketing interactives <\/a>alliant fun, engagement et collecte de donn\u00e9es.<\/p>\n\n\n\n

Entre d\u00e9fis sportifs, concours cin\u00e9ma et ambiance rock’n\u2019roll, voici cinq campagnes que nous avons ador\u00e9es ce mois-ci \ud83d\udc47<\/p>\n\n\n\n

1. Le \u00ab Speed Challenge \u00bb de Proximus<\/h2>\n\n\n\n

Pour c\u00e9l\u00e9brer le Tour des Flandres, Proximus a lanc\u00e9 un \u00ab Speed Challenge \u00bb mettant en avant les l\u00e9gendes du cyclisme belge Jan Bakelants et Bart Wellens. <\/p>\n\n\n\n

Apr\u00e8s avoir visionn\u00e9 une courte vid\u00e9o d\u2019introduction, les participants devaient r\u00e9pondre \u00e0 trois questions dans un quiz<\/a>. \u00c0 la cl\u00e9 ? Une chance de gagner des tickets VIP exclusifs pour vivre cet \u00e9v\u00e9nement cycliste embl\u00e9matique en direct \ud83d\udeb4\u200d\u2642\ufe0f<\/p>\n\n\n\n

Cette campagne a brillamment combin\u00e9 le star appeal, un contenu vid\u00e9o captivant et la gamification<\/a>, tout en permettant \u00e0 Proximus de collecter efficacement des donn\u00e9es first-party.<\/p>\n\n\n\n

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\"ipad-quiz-proximus-campagnes-FR\"<\/figure>\n<\/div>\n\n\n\n
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\"ipad-quiz-proximus-campagnes-FR-2\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

2. Le jackpot \u00ab 7 EXTRA \u00bb de TNTV<\/h2>\n\n\n\n

TNTV d\u00e9marre le mois de mars avec style ! La marque a pleinement adopt\u00e9 l\u2019esprit tropical en lan\u00e7ant un jackpot<\/a> en partenariat avec Pacifique des Jeux. Le d\u00e9fi ? Aligner trois symboles pour tenter de remporter l\u2019un des dix lots de tickets \u00e0 gratter, chacun d\u2019une valeur de 14 000 XPF \ud83d\udca5<\/p>\n\n\n\n

Une m\u00e9canique simple mais engageante, qui a suscit\u00e9 de l\u2019enthousiasme tout en permettant \u00e0 TNTV de collecter des donn\u00e9es pr\u00e9cieuses \u00e0 travers toute la Polyn\u00e9sie fran\u00e7aise \ud83c\udf34<\/p>\n\n\n\n

\"ipad-jackpot-TNTV-campagnes-marketing-interactives-de-mars\"<\/figure>\n\n\n\n

3. Jeu-concours cin\u00e9ma de Courrier international<\/h2>\n\n\n\n

Lumi\u00e8re, cam\u00e9ra\u2026 concours ! \ud83c\udfa5 \u00c0 l\u2019occasion de la sortie du film Black Dog<\/em> de Hu Guan, Courrier international s\u2019est associ\u00e9 \u00e0 Memento Distribution pour offrir aux cin\u00e9philes une opportunit\u00e9 de r\u00eave : un quiz express pour tenter de remporter l\u2019un des 30 pass double pour une projection exclusive digne de Cannes. Tentant, non ?<\/p>\n\n\n\n

Un formulaire<\/a> court, quelques clics, et boom : visibilit\u00e9, donn\u00e9es et connexion culturelle r\u00e9unies dans une seule et m\u00eame campagne \ud83c\udf9f\ufe0f<\/p>\n\n\n\n

\"ipad-formulaire-courrier-international-campagnes-marketing-interactives-de-mars\"<\/figure>\n\n\n\n

4. La STIB et la \u00ab Smurfenavontuur \u00bb<\/h2>\n\n\n\n

Vous avez toujours r\u00eav\u00e9 de plonger dans le monde des Schtroumpfs ? Gr\u00e2ce \u00e0 la \u00ab Smurfenavontuur \u00bb, c\u2019est d\u00e9sormais possible ! \ud83c\udf44<\/p>\n\n\n\n

Pour g\u00e2ter son audience, la STIB a lanc\u00e9 un puzzle interactif<\/a> dans lequel les participants devaient reconstituer une image le plus rapidement possible.<\/p>\n\n\n\n

Les gagnants ont remport\u00e9 deux entr\u00e9es pour l\u2019exposition Smurfenavontuur, un cadeau ludique \u00e0 partager entre amis ou en famille ! \ud83d\udc99<\/p>\n\n\n\n

\"ipad-puzzle-STIB-campagnes-marketing-interactives-de-mars\"<\/figure>\n\n\n\n

5. Le catcher rock ‘n\u2019 roll de STAR FM\u2019s<\/h2>\n\n\n\n

Parfois, pour engager son audience, il suffit d\u2019une exp\u00e9rience fun !<\/p>\n\n\n\n

STAR FM a fait vibrer son esprit rock ‘n\u2019 roll avec un jeu du catcher<\/a> (format disponible via notre add-on formats avanc\u00e9s<\/a>) qui a touch\u00e9 la bonne corde \ud83c\udfb8<\/p>\n\n\n\n

Les joueurs devaient attraper un maximum de bonus dans une valise en forme de guitare, \u00e9viter les obstacles et grimper dans le classement, le tout au rythme du rock \u2019n\u2019 roll.<\/p>\n\n\n\n

Un parfait exemple de marketing gamifi\u00e9 : \u00e9nergie, simplicit\u00e9 de participation et une forte dose de personnalit\u00e9 \u2728<\/p>\n\n\n\n

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\"ipad-jeu-du-catcher-star-fm-campagnes-marketing-interactives-de-mars\"<\/figure>\n<\/div>\n\n\n\n
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\"ipad-jeu-du-catcher-star-fm-campagnes-marketing-interactives-de-mars-2\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Faites-le d\u00e8s maintenant et d\u00e9couvrez plus de 400 dates cl\u00e9s immanquables pour engager votre audience en 2025.<\/a><\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c7a y est ! Mesdames et messieurs, le soleil brille, les fleurs \u00e9closent, et nos utilisateurs d\u00e9bordent d\u2019id\u00e9es ! \ud83c\udf37 Ils accueillent le printemps avec de magnifiques campagnes marketing interactives alliant fun, engagement et collecte de donn\u00e9es. Entre d\u00e9fis sportifs, concours cin\u00e9ma et ambiance rock’n\u2019roll, voici cinq campagnes que nous avons ador\u00e9es ce mois-ci \ud83d\udc47 […]<\/p>\n","protected":false},"author":40,"featured_media":51611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-51742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nLe top 5 des meilleures campagnes marketing interactives de mars<\/title>\n<meta name=\"description\" content=\"Besoin d'inspiration ? 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