{"id":51498,"date":"2025-03-05T16:28:45","date_gmt":"2025-03-05T15:28:45","guid":{"rendered":"https:\/\/qualifio.com\/blog\/5-favourite-interactive-marketing-campaigns-of-february\/"},"modified":"2025-05-21T10:07:38","modified_gmt":"2025-05-21T08:07:38","slug":"meilleures-campagnes-marketing-interactives-fevrier-top-5","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/meilleures-campagnes-marketing-interactives-fevrier-top-5\/","title":{"rendered":"Le top 5 des meilleures campagnes marketing interactives de f\u00e9vrier"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">F\u00e9vrier est peut-\u00eatre le mois le plus court de l\u2019ann\u00e9e,mais il regorge d\u2019opportunit\u00e9s pour des campagnes marketing cr\u00e9atives. Et il est clair que les marques terminent l\u2019hiver en beaut\u00e9 ! Entre amour, comp\u00e9tition et myst\u00e8re, l\u2019engagement et la collecte de donn\u00e9es \u00e9tait au rendez-vous \ud83e\udd29 \u00cates-vous pr\u00eat \u00e0 d\u00e9couvrir notre top 5 des meilleures campagnes marketing interactives de f\u00e9vrier ? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un quiz original sur les bijoux embl\u00e9matiques du cin\u00e9ma, une carte \u00e0 gratter sur le th\u00e8me de la beaut\u00e9 et bien plus encore, ces campagnes ont engag\u00e9 les audiences tout en aidant les marques \u00e0 collecter des donn\u00e9es <a href=\"https:\/\/qualifio.com\/fr\/blog\/donnees-first-party\/\">first-<\/a> et <a href=\"https:\/\/qualifio.com\/fr\/blog\/que-sont-les-zero-party-data\/\">zero-party<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Le quiz des bijoux de cin\u00e9ma de Perles &amp; Co<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le cin\u00e9ma et la joaillerie forment un duo \u00e9clatant \u2728 Pour c\u00e9l\u00e9brer cette alliance iconique, Perles &amp; Co a mis son audience au d\u00e9fi avec un <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/quiz\/\">quiz<\/a> original pour la <a href=\"https:\/\/qualifio.com\/fr\/blog\/action-marketing-pour-la-saint-valentin-seduisez-audience\/\">Saint-Valentin<\/a>. Les participants devaient identifier quels bijoux embl\u00e9matiques du cin\u00e9ma se cachaient derri\u00e8re les images flout\u00e9es pour tenter de remporter l\u2019un des trois kits de cr\u00e9ation de bijoux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organis\u00e9 du 13 au 14 f\u00e9vrier 2025, ce quiz a permis \u00e0 la marque de collecter des donn\u00e9es first-party, telles que les adresses postales des participants et des opt-ins newsletter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une activation brillante pour engager les amateurs de bijoux et de cin\u00e9ma !<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-perles-co-quiz-fr-740x1024.png\" alt=\"ipad-perles-co-quiz-fr\" class=\"wp-image-51526\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-perles-co-quiz-fr-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-perles-co-quiz-fr-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-perles-co-quiz-fr-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-perles-co-quiz-fr.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-le-tirage-au-sort-de-la-selection-de-saint-valentin-de-picard\">2. Le tirage au sort de la s\u00e9lection de Saint-Valentin de Picard<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La Saint-Valentin n&rsquo;est pas seulement l&rsquo;occasion de c\u00e9l\u00e9brer l&rsquo;amour sous toutes ses formes. C&rsquo;est aussi le pr\u00e9texte id\u00e9al pour savourer de d\u00e9licieuses friandises (bonus si elles sont en forme de c\u0153ur \u2764\ufe0f). Chaque ann\u00e9e, Picard, le leader fran\u00e7ais des produits surgel\u00e9s, d\u00e9voile une s\u00e9lection sp\u00e9ciale pour la Saint-Valentin afin que les couples et les c\u00e9libataires puissent s&rsquo;offrir une c\u00e9l\u00e9bration gourmande \u00e0 la maison.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette ann\u00e9e, la marque a pouss\u00e9 sa promotion encore plus loin en lan\u00e7ant une campagne de <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/tirage-au-sort\/\">tirage au sort<\/a>. Les participants devaient partager leurs informations pour tenter de remporter un jeu de cartes \u00ab ice breaker \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec cette initiative, Picard a pu d\u00e9velopper le nombre d\u2019adh\u00e9rents \u00e0 programme de fid\u00e9lit\u00e9, la participation \u00e9tant r\u00e9serv\u00e9e exclusivement aux membres. La campagne a \u00e9galement boost\u00e9 la visibilit\u00e9 de la s\u00e9lection et les ventes, gr\u00e2ce \u00e0 un CTA sur l\u2019\u00e9cran d\u2019accueil.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-picard-tirage-au-sort-campagnes-marketing-interactives-de-fevrier-740x1024.png\" alt=\"ipad-picard-tirage-au-sort-campagnes-marketing-interactives-de-fevrier\" class=\"wp-image-51530\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-picard-tirage-au-sort-campagnes-marketing-interactives-de-fevrier-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-picard-tirage-au-sort-campagnes-marketing-interactives-de-fevrier-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-picard-tirage-au-sort-campagnes-marketing-interactives-de-fevrier-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-picard-tirage-au-sort-campagnes-marketing-interactives-de-fevrier.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-la-carte-a-gratter-digitale-de-lancome\">3. La carte \u00e0 gratter digitale de Lanc\u00f4me<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un march\u00e9 concurrentiel, les marques de beaut\u00e9 doivent constamment innover pour promouvoir leurs nouveaut\u00e9s et maintenir leur position de leaders. Une fa\u00e7on efficace de maintenir l&rsquo;engagement de votre audience et l&rsquo;enthousiasme de vos clients est de leur permettre de tester vos produits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour promouvoir son nouveau mascara, Lanc\u00f4me a choisi de lancer une campagne originale de cartes \u00e0 gratter (disponible sur demande via notre <a href=\"https:\/\/qualifio.com\/fr\/studio\/\">\u00e9quipe Studio<\/a>), offrant aux heureux gagnants la possibilit\u00e9 de recevoir l\u2019une de leurs bo\u00eetes \u00ab influenceur \u00bb exclusives. Et ce n&rsquo;est pas tout ! Les participants n&rsquo;ayant pas gagn\u00e9 de prix ont \u00e9galement eu la possibilit\u00e9 de recevoir une version miniature du produit, augmentant ainsi le nombre de participations \u00e0 la campagne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette initiative a permis \u00e0 Lanc\u00f4me de susciter de l&rsquo;engagement autour de son nouveau produit tout en collectant des donn\u00e9es. Les participants ont fourni des informations telles que leurs num\u00e9ros de t\u00e9l\u00e9phone et leurs adresses email, qui seront utilis\u00e9es pour de futures communications.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"589\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/macbook-lancome-carte-gratter-1024x589.png\" alt=\"macbook-lancome-carte-gratter\" class=\"wp-image-51538\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/macbook-lancome-carte-gratter-1024x589.png 1024w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/macbook-lancome-carte-gratter-300x173.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/macbook-lancome-carte-gratter-768x442.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/macbook-lancome-carte-gratter-1536x883.png 1536w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/macbook-lancome-carte-gratter.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-le-puzzle-romantique-d-henri-boucher\">4. Le puzzle romantique d&rsquo;Henri Boucher<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La Saint-Valentin est aussi synonyme de souvenirs inoubliables, et Renmans a mis cette id\u00e9e en pratique avec un concours unique et engageant. Cette ann\u00e9e, la marque a invit\u00e9 son audience \u00e0 participer \u00e0 un d\u00e9fi <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/puzzle\/\">puzzle<\/a> pour avoir la chance de remporter une Wonderbox, id\u00e9ale pour une escapade romantique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les participants devaient r\u00e9soudre le puzzle pour d\u00e9voiler l\u2019image, puis remplir un formulaire avec leurs coordonn\u00e9es pour \u00eatre inscrits au tirage au sort. Diffus\u00e9e sur leur compte Facebook, cette campagne a non seulement captiv\u00e9 leur audience, mais a \u00e9galement renforc\u00e9 la visibilit\u00e9 de la marque. En collectant des opt-ins newsletter et des informations telles que le magasin pr\u00e9f\u00e9r\u00e9 des participants, Renmans a pu enrichir sa base de donn\u00e9es.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-renmans-puzzle-campagnes-marketing-interactives-de-fevrier-740x1024.png\" alt=\"ipad-renmans-puzzle-campagnes-marketing-interactives-de-fevrier\" class=\"wp-image-51534\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-renmans-puzzle-campagnes-marketing-interactives-de-fevrier-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-renmans-puzzle-campagnes-marketing-interactives-de-fevrier-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-renmans-puzzle-campagnes-marketing-interactives-de-fevrier-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-renmans-puzzle-campagnes-marketing-interactives-de-fevrier.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-le-vote-du-meilleur-joueur-de-kolner-haie\">5. Le vote du meilleur joueur de K\u00f6lner Haie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Engager les fans de sport demande de la cr\u00e9ativit\u00e9, et le club de hockey K\u00f6lner Haie, en partenariat avec Toyota, a parfaitement relev\u00e9 ce d\u00e9fi en lan\u00e7ant une campagne de <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/sondage-et-vote\/\">vote<\/a> originale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les fans \u00e9taient invit\u00e9s \u00e0 voter pour leur joueur du mois pr\u00e9f\u00e9r\u00e9 en remplissant un formulaire rapide et en soumettant leur choix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette approche innovante a non seulement engag\u00e9 leur audience, mais a aussi permis au club de collecter des opt-ins newsletter, transformant ainsi la participation \u00e0 la campagne en une opportunit\u00e9 de croissance.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-kolner-haie-vote-campagnes-marketing-interactives-de-fevrier-740x1024.png\" alt=\"ipad-kolner-haie-vote-campagnes-marketing-interactives-de-fevrier\" class=\"wp-image-51522\" style=\"width:399px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-kolner-haie-vote-campagnes-marketing-interactives-de-fevrier-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-kolner-haie-vote-campagnes-marketing-interactives-de-fevrier-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-kolner-haie-vote-campagnes-marketing-interactives-de-fevrier-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/03\/ipad-kolner-haie-vote-campagnes-marketing-interactives-de-fevrier.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>F\u00e9vrier est peut-\u00eatre le mois le plus court de l\u2019ann\u00e9e,mais il regorge d\u2019opportunit\u00e9s pour des campagnes marketing cr\u00e9atives. Et il est clair que les marques terminent l\u2019hiver en beaut\u00e9 ! Entre amour, comp\u00e9tition et myst\u00e8re, l\u2019engagement et la collecte de donn\u00e9es \u00e9tait au rendez-vous \ud83e\udd29 \u00cates-vous pr\u00eat \u00e0 d\u00e9couvrir notre top 5 des meilleures campagnes [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":51486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-51498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 5 des meilleures campagnes marketing interactives de f\u00e9vrier<\/title>\n<meta name=\"description\" content=\"Besoin d&#039;inspiration ? 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