{"id":49748,"date":"2024-12-09T15:48:05","date_gmt":"2024-12-09T14:48:05","guid":{"rendered":"https:\/\/qualifio.com\/blog\/our-5-favourite-interactive-marketing-campaigns-ofnovember\/"},"modified":"2024-12-09T17:37:02","modified_gmt":"2024-12-09T16:37:02","slug":"meilleure-campagnes-marketing-interactives-novembre","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/meilleure-campagnes-marketing-interactives-novembre\/","title":{"rendered":"Les meilleures campagnes marketing interactives du mois de novembre"},"content":{"rendered":"\n

C\u2019est enfin le moment de d\u00e9couvrir les cinq meilleures campagnes marketing interactives du mois de novembre ! <\/p>\n\n\n\n

Ce mois-ci, avec Black Friday en t\u00eate d’affiche, les marques ont brill\u00e9 gr\u00e2ce \u00e0 des campagnes marketing cr\u00e9atives qui ont su engager leur audience tout en boostant leurs ventes.<\/p>\n\n\n\n

Qu’il s’agisse de formats instants gagnants, de juste prix ou de puzzles amusants, la gamification<\/a> a jou\u00e9 un r\u00f4le central en offrant des exp\u00e9riences m\u00e9morables tout en permettant de collecter des donn\u00e9es essentielles.<\/p>\n\n\n\n

D\u00e9couvrons ensemble les campagnes interactives qui ont marqu\u00e9 ce mois !<\/p>\n\n\n\n

1. La roue de la fortune amusante d\u2019Undiz et Hello Kitty\u2019s <\/h2>\n\n\n\n

Si vous \u00eates fan du chat le plus iconique au monde, cette campagne est un incontournable ! Pour c\u00e9l\u00e9brer leur nouveau partenariat avec Hello Kitty, Undiz a lanc\u00e9 une campagne sp\u00e9ciale con\u00e7ue pour engager son audience.<\/p>\n\n\n\n

La marque de lingerie et homewear a lanc\u00e9 une roue de la fortune<\/a> ludique, offrant \u00e0 chaque participant la possibilit\u00e9 de gagner des prix exceptionnels, tels qu’un voyage \u00e0 New York, des produits d\u00e9riv\u00e9s Hello Kitty, des cartes cadeaux et bien d’autres surprises !<\/p>\n\n\n\n

Cette initiative a \u00e9t\u00e9 une excellente occasion pour Undiz d’engager son audience, de renforcer la visibilit\u00e9 de la marque et de collecter des donn\u00e9es first-party<\/a>, telles que des adresses email et des opt-ins newsletter.<\/p>\n\n\n\n

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\"ipad-undiz-roue-de-la-fortune-campagnes-marketing-interactives-novembre\"<\/figure>\n<\/div>\n\n\n\n
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\"ipad-undiz-roue-de-la-fortune-campagnes-marketing-interactives-novembre-2\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

2. Le puzzle palpitant de Cromology <\/h2>\n\n\n\n

Le mois de novembre est toujours un moment cl\u00e9 pour les marques, et le compte \u00e0 rebours avant le Black Friday est aussi important que l’\u00e9v\u00e9nement lui-m\u00eame. C\u2019est pour cela qu\u2019afin de rendre l’attente un peu plus excitante, Cromology a d\u00e9cid\u00e9 d’engager son audience avec un concours interactif sous la forme d\u2019un puzzle<\/a>.<\/p>\n\n\n\n

Les participants devaient assembler diff\u00e9rentes parties d’une pi\u00e8ce pour avoir la chance de gagner 30L de peinture professionnelle pour leur prochain projet.<\/p>\n\n\n\n

Cette approche astucieuse et captivante a permis de renforcer le lien avec leur audience avant l\u2019effervescence du Black Friday, tout en collectant des donn\u00e9es comme des num\u00e9ros de t\u00e9l\u00e9phone pour des communications futures.<\/p>\n\n\n\n

\"ipad-cromology-puzzle-campagnes-marketing-interactives-novembre\"<\/figure>\n\n\n\n

3. La battle du Black Friday du FC Groningen<\/h2>\n\n\n\n

Cette ann\u00e9e, le FC Groningen a donn\u00e9 le coup d\u2019envoi de la Black Friday Week avec une campagne captivante d\u00e9di\u00e9e \u00e0 ses fans ! Pour pr\u00e9parer une semaine remplie d\u2019offres exclusives et d\u2019articles en \u00e9dition limit\u00e9e, le club a propos\u00e9 \u00e0 son audience de s\u2019inscrire \u00e0 une liste de diffusion personnalis\u00e9e, leur assurant de ne passer \u00e0 c\u00f4t\u00e9 d\u2019aucune surprise.<\/p>\n\n\n\n

Le concept ? Une battle<\/a> o\u00f9 les participants devaient choisir leurs articles Black Friday favoris. En s\u2019abonnant \u00e0 la newsletter, ils recevaient ensuite une s\u00e9lection d\u2019offres sur mesure, adapt\u00e9e \u00e0 leurs pr\u00e9f\u00e9rences.<\/p>\n\n\n\n

Cette campagne \u00e9tait un moyen astucieux d\u2019engager leurs fans tout en leur offrant une exp\u00e9rience shopping v\u00e9ritablement personnalis\u00e9e !<\/p>\n\n\n\n

\"ipad-fc-groningen-battle-campagnes-marketing-interactives-novembre\"<\/figure>\n\n\n\n

4. Le quiz de personnalisation d\u2019Atol<\/h2>\n\n\n\n

Quoi de mieux pour valoriser un produit que de l\u2019offrir comme r\u00e9compense dans un concours ? C\u2019est l\u2019approche choisie par Atol pour la pr\u00e9sentation de sa nouvelle collection de lunettes fran\u00e7aises.

Avec un quiz<\/a> original invitant les participants \u00e0 partager leurs pr\u00e9f\u00e9rences en mati\u00e8re de lunettes, la marque a non seulement mis en avant ses derni\u00e8res cr\u00e9ations, mais a \u00e9galement collect\u00e9 des informations sur les go\u00fbts de son audience. Ces donn\u00e9es permettront ensuite \u00e0 Atol de personnaliser ses communications futures et de renforcer la relation avec ses clients.<\/p>\n\n\n\n

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\"ipad-atol-quiz-campagnes-marketing-interactives-novembre\"<\/figure>\n<\/div>\n\n\n\n
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\"ipad-atol-quiz\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

5. Le concours juste prix de TNTV<\/h2>\n\n\n\n

Qui ne serait pas tent\u00e9 par une chasse au tr\u00e9sor, surtout quand on peut y gagner de superbes r\u00e9compenses ? C\u2019est ce que TNTV a propos\u00e9 avec sa campagne \u00ab juste prix<\/a> \u00bb lors du Black Friday.<\/p>\n\n\n\n

Les participants ont eu l’opportunit\u00e9 de se lancer dans un jeu captivant pour  avoir la chance de se qualifier pour une chasse au tr\u00e9sor exclusive au HYPER U PIRAE, le 29 novembre, o\u00f9 le grand gagnant repartirait avec 50 000 XPF en bons d’achat !<\/p>\n\n\n\n

Cette campagne originale a \u00e9t\u00e9 un moyen ludique pour TNTV d’engager son audience et de susciter de l’enthousiasme autour de l’\u00e9v\u00e9nement.<\/p>\n\n\n\n

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\"ipad-tntv-juste-prix\"<\/figure>\n<\/div>\n\n\n\n
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\"ipad-tntv-juste-prix\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u2019est enfin le moment de d\u00e9couvrir les cinq meilleures campagnes marketing interactives du mois de novembre !  Ce mois-ci, avec Black Friday en t\u00eate d’affiche, les marques ont brill\u00e9 gr\u00e2ce \u00e0 des campagnes marketing cr\u00e9atives qui ont su engager leur audience tout en boostant leurs ventes. Qu’il s’agisse de formats instants gagnants, de juste prix […]<\/p>\n","protected":false},"author":36,"featured_media":49736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-49748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nLes meilleures campagnes marketing interactives de novembre<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez nos 5 campagnes de marketing interactives pr\u00e9f\u00e9r\u00e9es de novembre et trouvez l\u2019inspiration pour votre prochaine action !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/meilleure-campagnes-marketing-interactives-novembre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jos\u00e9phine Pollet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jos\u00e9phine Pollet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/meilleure-campagnes-marketing-interactives-novembre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/meilleure-campagnes-marketing-interactives-novembre\\\/\"},\"author\":{\"name\":\"Jos\u00e9phine Pollet\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/faa0bd169ea9352795b86ee34d886303\"},\"headline\":\"Les 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