{"id":49501,"date":"2024-11-08T15:02:08","date_gmt":"2024-11-08T14:02:08","guid":{"rendered":"https:\/\/qualifio.com\/blog\/our-5-favourite-interactive-marketing-campaigns-of-october\/"},"modified":"2024-11-14T10:12:48","modified_gmt":"2024-11-14T09:12:48","slug":"meilleures-campagnes-marketing-interactives-du-mois-octobre","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/meilleures-campagnes-marketing-interactives-du-mois-octobre\/","title":{"rendered":"Les meilleures campagnes marketing interactives du mois d\u2019octobre"},"content":{"rendered":"\n<p>C\u2019est le moment de revivre les temps forts du mois ! Installez-vous confortablement et laissez-vous surprendre par nos 5 campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es du mois d\u2019octobre.<\/p>\n\n\n\n<p>Octobre a \u00e9t\u00e9 un mois riche en opportunit\u00e9s pour les marques d\u2019engager leurs audiences. Entre l&rsquo;ambiance automnale, la magie d&rsquo;<a href=\"https:\/\/qualifio.com\/fr\/blog\/actions-marketing-pour-halloween-envouteront-audience\/\">Halloween<\/a> et les actions de sensibilisation pour Octobre Rose, ce mois a \u00e9t\u00e9 marqu\u00e9 par des campagnes interactives exceptionnelles.<\/p>\n\n\n\n<p>Tests de personnalit\u00e9 originaux, escape game captivant et jeux d\u2019arcades amusants \u2014 ces campagnes <a href=\"https:\/\/qualifio.com\/fr\/blog\/la-gamification\/\">gamifi\u00e9es<\/a> ont permis aux marques de se connecter avec leur audience tout en collectant des <a href=\"https:\/\/qualifio.com\/fr\/blog\/donnees-first-party\/\">donn\u00e9es first<\/a>&#8211; et <a href=\"https:\/\/qualifio.com\/fr\/blog\/que-sont-les-zero-party-data\/\">zero-party<\/a>.<\/p>\n\n\n\n<p>Envie de d\u00e9couvrir les temps forts du mois ? C\u2019est parti !&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Le memory de sensibilisation de MyOrigines&nbsp;<\/h2>\n\n\n\n<p>Si octobre est souvent associ\u00e9 \u00e0 l\u2019ambiance d\u2019Halloween, c\u2019est aussi le mois d\u2019Octobre Rose, un moment crucial de sensibilisation au cancer du sein. Chaque ann\u00e9e, des milliers d\u2019initiatives \u00e0 travers le monde sont men\u00e9es pour informer sur l\u2019importance de la pr\u00e9vention et soutenir les personnes touch\u00e9es par la maladie. Pendant tout le mois, le rose et les rubans de la m\u00eame couleur envahissent notre quotidien, nous rappelant l&rsquo;importance du d\u00e9pistage r\u00e9gulier pour d\u00e9tecter la maladie.<\/p>\n\n\n\n<p>C&rsquo;est pourquoi, cette ann\u00e9e, MyOrigines a lanc\u00e9 un <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/memory\/\">memory<\/a> interactif pour sensibiliser \u00e0 l&rsquo;importance des quatre \u00e9tapes cl\u00e9s de l&rsquo;auto-examen mensuel.<\/p>\n\n\n\n<p>Cette initiative a permis \u00e0 MyOrigines de renforcer ses liens avec son audience tout en soutenant une cause essentielle. Les participants ont \u00e9t\u00e9 invit\u00e9s \u00e0 faire un don via un CTA les redirigeant vers une association partenaire, ou \u00e0 visiter leur site e-commerce gr\u00e2ce \u00e0 un autre CTA.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-myorigines-memory-campagnes-marketing-interactives-octobre-740x1024.png\" alt=\"ipad-myorigines-memory-campagnes-marketing-interactives-octobre\" class=\"wp-image-49572\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-myorigines-memory-campagnes-marketing-interactives-octobre-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-myorigines-memory-campagnes-marketing-interactives-octobre-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-myorigines-memory-campagnes-marketing-interactives-octobre-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-myorigines-memory-campagnes-marketing-interactives-octobre.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-myorigines-memory-campagnes-marketing-interactives-octobre-2-740x1024.png\" alt=\"ipad-myorigines-memory-campagnes-marketing-interactives-octobre-2\" class=\"wp-image-49552\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-myorigines-memory-campagnes-marketing-interactives-octobre-2-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-myorigines-memory-campagnes-marketing-interactives-octobre-2-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-myorigines-memory-campagnes-marketing-interactives-octobre-2-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-myorigines-memory-campagnes-marketing-interactives-octobre-2.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Le jeu du labyrinthe hant\u00e9 de Club Employ\u00e9s<\/h2>\n\n\n\n<p>Comme mentionn\u00e9 pr\u00e9c\u00e9demment, Halloween est l&rsquo;un des \u00e9v\u00e9nements les plus exploit\u00e9s de l&rsquo;ann\u00e9e en marketing. Cette ann\u00e9e n\u2019a pas fait exception, avec de nombreux secteurs qui ont suivi la tendance.<\/p>\n\n\n\n<p>Pour marquer l&rsquo;occasion, Club Employ\u00e9s, la plateforme d\u2019avantages pour employ\u00e9s, a offert \u00e0 ses utilisateurs un concours original sous forme de <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/le-jeu-du-labyrinthe\/\">jeu du labyrinthe<\/a>. Ce format est accessible via notre <a href=\"https:\/\/qualifio.com\/fr\/blog\/elargissez-possibilites-campagnes-formats-avances\/\">add-on \u00ab formats avanc\u00e9s \u00bb<\/a>, qui regroupe une vari\u00e9t\u00e9 de formats gamifi\u00e9s accessibles en suppl\u00e9ment de votre licence.&nbsp;<\/p>\n\n\n\n<p>Les participants devaient collecter un maximum de points tout en esquivant les fant\u00f4mes et en r\u00e9cup\u00e9rant les citrouilles bonus. Et pour ajouter encore plus de suspense, un participant avait l\u2019opportunit\u00e9 de remporter un cadeau surprise.<\/p>\n\n\n\n<p>Ce fut une bonne occasion pour la plateforme de renforcer l\u2019engagement de ses utilisateurs tout en augmentant leur temps pass\u00e9 sur leurs canaux num\u00e9riques.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"735\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/iphone-club-employe-campagnes-marketing-interactives-octobre.png\" alt=\"iphone-club-employe\u0301-campagnes-marketing-interactives-octobre\" class=\"wp-image-49560\" style=\"width:300px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/iphone-club-employe-campagnes-marketing-interactives-octobre.png 364w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/iphone-club-employe-campagnes-marketing-interactives-octobre-149x300.png 149w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/iphone-club-employe-campagnes-marketing-interactives-octobre-2.png\" alt=\"iphone-club-employe\u0301-campagnes-marketing-interactives-octobre-2\" class=\"wp-image-49556\" style=\"width:300px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. La roue de la fortune de Moulinex<\/h2>\n\n\n\n<p>Tout le monde aime les bonnes affaires, et Halloween est l\u2019occasion id\u00e9ale d\u2019offrir des r\u00e9ductions qui plairont \u00e0 votre audience ! C\u2019est ce qu\u2019a fait Moulinex en lan\u00e7ant sa nouvelle campagne sur le th\u00e8me d\u2019Halloween, gr\u00e2ce \u00e0 son programme de r\u00e9compenses \u00ab <em>Bons plats, bon karma<\/em> \u00bb.<\/p>\n\n\n\n<p>Les membres du programme ont pu tenter leur chance avec une <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/roue-de-la-fortune\/\">roue de la fortune<\/a> exclusive, leur offrant la possibilit\u00e9 de remporter une r\u00e9duction \u00e0 utiliser lors de leur prochain achat.<\/p>\n\n\n\n<p>Une belle initiative pour engager leurs clients fid\u00e8les tout en boostant leurs ventes.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-roue-de-la-fortune-740x1024.png\" alt=\"ipad-roue-de-la-fortune\" class=\"wp-image-49564\" style=\"width:400px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-roue-de-la-fortune-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-roue-de-la-fortune-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-roue-de-la-fortune-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-roue-de-la-fortune.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. L\u2019escape game automnale de l\u2019A\u00e9roport de Gen\u00e8ve<\/h2>\n\n\n\n<p>Les couleurs automnales et les boissons r\u00e9confortantes ne sont pas les seules choses qui font la magie de la saison. L&rsquo;automne offre aussi une pause bien m\u00e9rit\u00e9e, id\u00e9ale pour se d\u00e9tendre \u2014 et pour certains, de voyager !<br><br>Afin de collecter des adresses postales et opt-ins newsletter tout en boostant les ventes de ses boutiques, l\u2019a\u00e9roport de Gen\u00e8ve a d\u00e9cid\u00e9 de lancer un <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/escape-game\/\">escape game<\/a> original. Les participants devaient aider un \u00e9cureuil \u00e0 retrouver sa noisette perdue en r\u00e9solvant une suite d\u2019\u00e9nigmes. \u00c0 la cl\u00e9, un bon de 1 000 CHF \u00e0 d\u00e9penser dans les boutiques de l\u2019a\u00e9roport lors du prochain voyage du gagnant.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-geneve-airport-escape-game-campagnes-marketing-interactives-octobre-740x1024.png\" alt=\"ipad-geneve-airport-escape-game-campagnes-marketing-interactives-octobre\" class=\"wp-image-49548\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-geneve-airport-escape-game-campagnes-marketing-interactives-octobre-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-geneve-airport-escape-game-campagnes-marketing-interactives-octobre-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-geneve-airport-escape-game-campagnes-marketing-interactives-octobre-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-geneve-airport-escape-game-campagnes-marketing-interactives-octobre.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-geneve-airport-escape-game-campagnes-marketing-interactives-octobre-2-740x1024.png\" alt=\"ipad-geneve-airport-escape-game-campagnes-marketing-interactives-octobre-2\" class=\"wp-image-49544\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-geneve-airport-escape-game-campagnes-marketing-interactives-octobre-2-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-geneve-airport-escape-game-campagnes-marketing-interactives-octobre-2-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-geneve-airport-escape-game-campagnes-marketing-interactives-octobre-2-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-geneve-airport-escape-game-campagnes-marketing-interactives-octobre-2.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Le test de personnalit\u00e9 swiper de la Loterie Nationale<\/h2>\n\n\n\n<p>Pour terminer cette s\u00e9lection de nos campagnes pr\u00e9f\u00e9r\u00e9es du mois, rien de tel qu\u2019une derni\u00e8re campagne d\u2019Halloween ! Et quoi de mieux que le <a href=\"https:\/\/qualifio.com\/fr\/engage\/catalogue\/test-de-personnalite\/\">test de personnalit\u00e9<\/a> swiper cr\u00e9atif de la Loterie Nationale de Belgique ?<\/p>\n\n\n\n<p>Les participants devaient swiper \u00e0 droite ou \u00e0 gauche pour r\u00e9pondre \u00e0 une s\u00e9rie de questions et d\u00e9couvrir quel personnage d\u2019Halloween ils \u00e9taient. Une fois leur r\u00e9sultat r\u00e9v\u00e9l\u00e9, ils \u00e9taient redirig\u00e9s vers le site de la loterie, o\u00f9 ils devaient se connecter pour tenter leur chance sur l\u2019un des jeux sp\u00e9ciaux d\u2019Halloween.<\/p>\n\n\n\n<p>Cette campagne a permis \u00e0 la Loterie Nationale d\u2019engager son audience et d\u2019augmenter son nombre d\u2019inscriptions tout en boostant sa collecte de donn\u00e9es.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-swiper-personality-test-marketing-interactives-octobre-740x1024.png\" alt=\"ipad-swiper-personality-test-marketing-interactives-octobre\" class=\"wp-image-49576\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-swiper-personality-test-marketing-interactives-octobre-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-swiper-personality-test-marketing-interactives-octobre-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-swiper-personality-test-marketing-interactives-octobre-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-swiper-personality-test-marketing-interactives-octobre.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-swiper-test-de-personnalite-740x1024.png\" alt=\"ipad-swiper-test-de-personnalite\" class=\"wp-image-49568\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-swiper-test-de-personnalite-740x1024.png 740w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-swiper-test-de-personnalite-217x300.png 217w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-swiper-test-de-personnalite-768x1063.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/11\/ipad-swiper-test-de-personnalite.png 780w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p class=\"has-text-align-center\"><strong>Vous n\u2019avez pas encore t\u00e9l\u00e9charg\u00e9 notre calendrier marketing 2024 ?<\/strong><br>Faites-le d\u00e8s maintenant et&nbsp;<a href=\"https:\/\/qualifio.com\/fr\/calendrier-marketing\/#form\">d\u00e9couvrez plus de 400 dates cl\u00e9s immanquables<\/a>&nbsp;pour engager votre audience en 2024.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/qualifio.com\/fr\/calendrier-marketing\/#form\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/10\/banner_social_mkt_calendar_2025_FR-1024x535.png\" alt=\"banner_social_mkt_calendar_2025_FR\" class=\"wp-image-48434\" style=\"width:600px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/10\/banner_social_mkt_calendar_2025_FR-1024x535.png 1024w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/10\/banner_social_mkt_calendar_2025_FR-300x157.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/10\/banner_social_mkt_calendar_2025_FR-768x401.png 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/10\/banner_social_mkt_calendar_2025_FR.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est le moment de revivre les temps forts du mois ! Installez-vous confortablement et laissez-vous surprendre par nos 5 campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es du mois d\u2019octobre. Octobre a \u00e9t\u00e9 un mois riche en opportunit\u00e9s pour les marques d\u2019engager leurs audiences. Entre l&rsquo;ambiance automnale, la magie d&rsquo;Halloween et les actions de sensibilisation pour Octobre Rose, ce [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":49656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-49501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les meilleures campagnes marketing interactives d\u2019octobre<\/title>\n<meta name=\"description\" content=\"A la recherche d&#039;inspiration ? D\u00e9couvrez nos 5 meilleures campagnes marketing interactives r\u00e9alis\u00e9es par nos utilisateurs en Octobre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/meilleures-campagnes-marketing-interactives-du-mois-octobre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les meilleures campagnes marketing interactives du mois d\u2019octobre\" \/>\n<meta property=\"og:description\" content=\"A la recherche d&#039;inspiration ? 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