{"id":48190,"date":"2024-10-03T14:59:38","date_gmt":"2024-10-03T12:59:38","guid":{"rendered":"https:\/\/qualifio.com\/blog\/favourite-interactive-marketing-campaigns-september-2\/"},"modified":"2025-08-14T10:46:19","modified_gmt":"2025-08-14T08:46:19","slug":"campagnes-marketing-interactives-mois-septembre","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/campagnes-marketing-interactives-mois-septembre\/","title":{"rendered":"Les meilleures campagnes marketing interactives du mois de septembre"},"content":{"rendered":"\n

Le mois a fil\u00e9 \u00e0 toute vitesse, et avec lui, des campagnes marketing interactives plus cr\u00e9atives les unes que les autres. Alors installez-vous et laissez-vous emporter par les meilleures campagnes marketing interactives r\u00e9alis\u00e9es par nos utilisateurs le mois dernier.<\/p>\n\n\n\n

Avec septembre qui vient de s’achever et Halloween qui approche \u00e0 grands pas<\/a>, les marques ont d\u00e9cid\u00e9 de troquer les campagnes de rentr\u00e9e<\/a> pour l\u2019excitation de la saison des frissons.<\/p>\n\n\n\n

Des quiz amusants aux jeux interactifs, les marques ont su engager leurs audiences tout en collectant des donn\u00e9es first-<\/a> et zero-party<\/a> de fa\u00e7on cr\u00e9ative.<\/p>\n\n\n\n

\u00cates-vous pr\u00eat \u00e0 les explorer ? \u00c0 vos marques, pr\u00eats, partez !<\/p>\n\n\n\n

1. Le puzzle sportif du Grand Casino Baden<\/h2>\n\n\n\n

Pour encourager leur audience \u00e0 jouer sur leur site, Grand Casino Baden a mis en place un puzzle<\/a> interactif original. <\/p>\n\n\n\n

La photo repr\u00e9sentait un joueur de hockey utilisant un jeton de casino en guise de palet, et les participant\u00b7e\u00b7s devaient le compl\u00e9ter le plus rapidement possible pour remporter des cr\u00e9dits \u00e0 utiliser sur la plateforme.<\/p>\n\n\n\n

Pour d\u00e9penser ces cr\u00e9dits, les joueur\u00b7euse\u00b7s devaient se connecter \u00e0 leur compte ou en cr\u00e9er un. Cette initiative a permis au casino d\u2019augmenter son nombre d\u2019inscriptions tout en collectant des informations utiles et des opt-ins pour sa newsletter.<\/p>\n\n\n\n

\"ipad-puzzle-grand-casino-baden-meilleures-campagnes-marketing-interactives-septembre\"<\/figure>\n\n\n\n

2. Le jeu du catcher d\u2019anniversaire de Chaussea<\/h2>\n\n\n\n

Si vous \u00eates un\u00b7e v\u00e9ritable accro aux chaussures, cette campagne va probablement vous sembler tout droit sortie de vos r\u00eaves les plus fous. Pour c\u00e9l\u00e9brer son 40\u00e8me anniversaire (f\u00e9licitations \ud83e\udd73), Chaussea a d\u00e9cid\u00e9 de lancer un concours exceptionnel sous la forme d\u2019un catcher<\/a>.<\/p>\n\n\n\n

Le principe \u00e9tait simple : les joueur\u00b7euse\u00b7s avaient 30 secondes pour attraper un maximum de chaussures tout en \u00e9vitant les autres accessoires. Les plus chanceux\u00b7ses pouvaient remporter non pas une paire, mais une ann\u00e9e enti\u00e8re de chaussures, ainsi que de nombreuses autres surprises !<\/p>\n\n\n\n

Cette campagne marketing interactive a permis \u00e0 la marque d\u2019engager leur utilisateurs de mani\u00e8re ludique et originale, tout en augmentant le temps pass\u00e9 sur leurs canaux digitaux.<\/p>\n\n\n\n

\n
\n
\"ipad-catcher-chaussea-meilleures-campagnes-marketing-interactives-septembre\"<\/figure>\n<\/div>\n\n\n\n
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\"ipad-catcher-chaussea-meilleures-campagnes-marketing-interactives-septembre-2\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

3. La roue de la fortune engageante de Vobra<\/h2>\n\n\n\n

Tous les propri\u00e9taires d’animaux aiment offrir \u00e0 leur compagnon une alimentation de qualit\u00e9. Et qui ne souhaiterait pas un \u00e9chantillon gratuit ou une petite surprise, que ce soit pour eux ou pour leur animal ?<\/p>\n\n\n\n

C\u2019est pour cela que dans le but de r\u00e9compenser son audience, Vobra a lanc\u00e9 une roue de la fortune<\/a> captivante. Les participants n’avaient qu’\u00e0 faire tourner la roue pour tenter de remporter des produits uniques tels qu\u2019un v\u00e9lo, un pouf, ou encore des surprises pour leurs animaux.<\/p>\n\n\n\n

Cette campagne int\u00e9ractive a non seulement permis d\u2019engager leur audience de mani\u00e8re ludique, mais elle a \u00e9galement aid\u00e9 la marque \u00e0 collecter les adresses e-mail des participants ainsi que le type d\u2019animal qu’ils poss\u00e8dent.<\/p>\n\n\n\n

\"ipad-roue-de-la-fortune-vobra-meilleures-campagnes-marketing-interactives-septembre\"<\/figure>\n\n\n\n

4. Le quiz cin\u00e9ma de la STIB<\/h2>\n\n\n\n

Les quiz sont toujours un excellent moyen d’engager votre audience tout en boostant votre collecte de donn\u00e9es. Pour c\u00e9l\u00e9brer la sortie du film \u00ab La nuit se tra\u00eene<\/em> \u00bb de Michiel Blanchart, l’op\u00e9rateur de transport public principal de Bruxelles, la STIB, a d\u00e9cider de lancer un quiz<\/a> interactif.<\/p>\n\n\n\n

Les gagnants avaient la possibilit\u00e9 de remporter deux places de cin\u00e9ma pour profiter du film avec un de leur proche ! Cette initiative a offert \u00e0 la marque une occasion id\u00e9ale d’\u00e9largir sa base de donn\u00e9es en collectant des adresses e-mail et des opt-ins newsletter.<\/p>\n\n\n\n

\"ipad-quiz-stib\"<\/figure>\n\n\n\n

5. Le jackpot attrayant de GAMRFIRST<\/h2>\n\n\n\n

Ce mois-ci, les casinos \u00e9taient \u00e0 l\u2019honneur et les formats instants gagnants \u00e9taient particuli\u00e8rement appr\u00e9ci\u00e9s !<\/p>\n\n\n\n

Pour surmonter les d\u00e9fis li\u00e9s \u00e0 l’attraction de nouveaux joueurs et \u00e0 l’engagement de leur audience, le casino en ligne GAMRFIRST a mis en place un jackpot<\/a> lors de la \u00ab Foire du Valais \u00bb en Suisse.<\/p>\n\n\n\n

Cette campagne a non seulement booster leur visibilit\u00e9 mais a \u00e9galement incit\u00e9 les participants \u00e0 explorer leur site web et \u00e0 jouer, les gagnants recevant des cr\u00e9dits \u00e0 utiliser sur leur plateforme.<\/p>\n\n\n\n

\"ipad-jackpot-gamrfirst\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Le mois a fil\u00e9 \u00e0 toute vitesse, et avec lui, des campagnes marketing interactives plus cr\u00e9atives les unes que les autres. Alors installez-vous et laissez-vous emporter par les meilleures campagnes marketing interactives r\u00e9alis\u00e9es par nos utilisateurs le mois dernier. Avec septembre qui vient de s’achever et Halloween qui approche \u00e0 grands pas, les marques ont […]<\/p>\n","protected":false},"author":36,"featured_media":48182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-48190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nLes meilleures campagnes marketing interactives de septembre<\/title>\n<meta name=\"description\" content=\"Revenons sur nos meilleures campagnes marketing interactives de septembre ! 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