{"id":46446,"date":"2024-07-22T14:22:09","date_gmt":"2024-07-22T12:22:09","guid":{"rendered":"https:\/\/qualifio.com\/?post_type=post&#038;p=46446"},"modified":"2026-02-18T11:54:44","modified_gmt":"2026-02-18T10:54:44","slug":"monetisation-donnees-engagement-audience-cas-client-unidad-editorial","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/monetisation-donnees-engagement-audience-cas-client-unidad-editorial\/","title":{"rendered":"Mon\u00e9tisation des donn\u00e9es et engagement de l&rsquo;audience avec Qualifio : le cas client d&rsquo;Unidad Editorial"},"content":{"rendered":"\n<p>Le groupe <strong>Unidad Editorial<\/strong>, acteur majeur sur le march\u00e9 des m\u00e9dias en Espagne, a int\u00e9gr\u00e9 avec succ\u00e8s la plateforme Qualifio dans sa strat\u00e9gie marketing digitale afin d\u2019atteindre plusieurs objectifs :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collecter des donn\u00e9es pertinentes et utilisables<\/li>\n\n\n\n<li>Am\u00e9liorer la mon\u00e9tisation des donn\u00e9es<\/li>\n\n\n\n<li>Renforcer l&rsquo;engagement des lecteurs<\/li>\n\n\n\n<li>Offrir une valeur ajout\u00e9e aux annonceurs<\/li>\n<\/ul>\n\n\n\n<p>Ce cas client offre une exploration compl\u00e8te de l&rsquo;utilisation de Qualifio au sein du groupe Unidad Editorial. Il met en avant les utilisations internes de la plateforme au sein de Marca, le journal le plus lu en Espagne appartenant \u00e0 Unidad Editorial, mais \u00e9galement les utilisations externes pour les campagnes publicitaires avec des annonceurs tels qu&rsquo;Orange, LaLiga, et d&rsquo;autres.<\/p>\n\n\n\n<div class=\"wp-block-fidelo-quote quotes-wrapper\"><figure><div class=\"figure_img_container\"><div class=\"figure_img_content\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/07\/ruben-150x150-1.jpg\" alt=\"\"\/><\/div><\/div><blockquote>\n<p>Conna\u00eetre l&rsquo;opinion de ses clients et savoir l&rsquo;analyser est crucial. Aujourd&rsquo;hui, Qualifio nous permet non seulement de collecter des donn\u00e9es sur nos lecteurs et de mettre en place des strat\u00e9gies de reciblage, mais aussi de mon\u00e9tiser nos donn\u00e9es, de lancer de nouveaux produits et de g\u00e9n\u00e9rer des revenus suppl\u00e9mentaires. <\/p>\n<\/blockquote><figcaption><span class=\"author\">Rub\u00e9n Guirado Gonz\u00e1lez<\/span>  <cite class=\"author\">Responsable de l&rsquo;\u00e9quipe data science @ Unidad Editorial<\/cite><\/figcaption><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"481\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/07\/unidad-editorial-campaigns.png\" alt=\"unidad-editorial-campaigns\" class=\"wp-image-46441\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/07\/unidad-editorial-campaigns.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/07\/unidad-editorial-campaigns-300x185.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/07\/unidad-editorial-campaigns-768x474.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p>D\u00e9couvrez comment Qualifio aide Unidad Editorial \u00e0 <a href=\"https:\/\/qualifio.com\/fr\/blog\/donnees-first-party\/\">collecter des donn\u00e9es first-party pertinentes<\/a> et mettre en \u0153uvre des campagnes efficaces, en soutenant \u00e0 la fois les \u00e9quipes de donn\u00e9es internes et les besoins de publication externes.<\/p>\n\n\n\n<p>T\u00e9l\u00e9chargez maintenant le cas client ! \u2b07\ufe0f \ud83d\uddde\ufe0f<\/p>\n\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-constrained wp-block-group-is-layout-constrained\">\n<script src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/147199682.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"5344413e-5aef-438d-ad63-bfde1f836cc3\" data-portal-id=\"147199682\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe Unidad Editorial, acteur majeur sur le march\u00e9 des m\u00e9dias en Espagne, a int\u00e9gr\u00e9 avec succ\u00e8s la plateforme Qualifio dans sa strat\u00e9gie marketing digitale afin d\u2019atteindre plusieurs objectifs : Ce cas client offre une exploration compl\u00e8te de l&rsquo;utilisation de Qualifio au sein du groupe Unidad Editorial. Il met en avant les utilisations internes de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":46429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[],"class_list":["post-46446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mon\u00e9tisation et engagement : le cas client d&#039;Unidad Editorial<\/title>\n<meta name=\"description\" content=\"Mon\u00e9tisation des donn\u00e9es et engagement de l&#039;audience avec Qualifio : d\u00e9couvrez le cas client d&#039;Unidad Editorial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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