{"id":45183,"date":"2024-04-25T15:54:44","date_gmt":"2024-04-25T13:54:44","guid":{"rendered":"https:\/\/qualifio.com\/?post_type=post&#038;p=45183"},"modified":"2026-02-18T11:57:26","modified_gmt":"2026-02-18T10:57:26","slug":"engagement-qualification-personnalisation-strategie-marketing-groupe-seb","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/engagement-qualification-personnalisation-strategie-marketing-groupe-seb\/","title":{"rendered":"Engagement, qualification et personnalisation : les 3 piliers de la strat\u00e9gie marketing du Groupe SEB"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Chercher \u00e0 cr\u00e9er du lien et \u00e0 engager ses consommateurs. Le voil\u00e0 le cheval de bataille des marketers \u00e0 l\u2019\u00e8re de la fin des cookies tiers et, plus largement, de la <a href=\"https:\/\/qualifio.com\/fr\/blog\/la-depreciation-des-donnees-comment-sen-sortir\/\">d\u00e9pr\u00e9ciation des donn\u00e9es<\/a>. Aujourd\u2019hui, les marques doivent redoubler de cr\u00e9ativit\u00e9 pour atteindre leurs consommateurs avec des exp\u00e9riences plus personnalis\u00e9es, et c\u2019est dans ce contexte que nous avons \u00e9chang\u00e9 avec <strong>Daphn\u00e9 Roux, cheffe de projet CRM au sein du Groupe SEB<\/strong>, leader mondial dans le domaine du petit \u00e9lectrom\u00e9nager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis plus d\u2019un an, le Groupe a int\u00e9gr\u00e9 avec succ\u00e8s la plateforme Qualifio \u00e0 sa strat\u00e9gie marketing et cartonne, entre autres, avec son programme de r\u00e9compenses <em>\u00ab Bons plats, bon karma \u00bb<\/em> lanc\u00e9 pour la marque Moulinex. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"602\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/04\/groupe-seb-ipads-article-2.png\" alt=\"groupe-seb-programme-recompense-ipad\" class=\"wp-image-45186\" style=\"width:407px;height:auto\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/04\/groupe-seb-ipads-article-2.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/04\/groupe-seb-ipads-article-2-300x232.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/04\/groupe-seb-ipads-article-2-768x593.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"80\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/04\/Capture-decran-2024-04-25-a-16.58.16.png\" alt=\"chiffre-groupe-seb\" class=\"wp-image-45217\" style=\"width:466px;height:auto\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/04\/Capture-decran-2024-04-25-a-16.58.16.png 455w, https:\/\/qualifio.com\/wp-content\/uploads\/2024\/04\/Capture-decran-2024-04-25-a-16.58.16-300x53.png 300w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Daphn\u00e9 Roux, principalement responsable des marques Moulinex et Krups, leurs objectifs marketing s\u2019articulent autour de trois axes principaux :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La collecte de <a href=\"https:\/\/qualifio.com\/fr\/blog\/donnees-first-party\/\">donn\u00e9es first-party<\/a><\/li>\n\n\n\n<li>L\u2019engagement des consommateurs<\/li>\n\n\n\n<li>La qualification des donn\u00e9es<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-fidelo-quote quotes-wrapper\"><figure><div class=\"figure_img_container\"><div class=\"figure_img_content\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/04\/1649574908787.jpeg\" alt=\"\"\/><\/div><\/div><blockquote>\n<p class=\"wp-block-paragraph\"><em>La collecte et la qualification des donn\u00e9es sont essentielles pour une entreprise aujourd\u2019hui. C&rsquo;est un pilier indiscutable depuis longtemps, car sans cela, le reste ne peut se d\u00e9rouler correctement. Maintenant que nous disposons d\u2019une base de donn\u00e9es solide, nous pouvons \u00e9tablir des connexions fortes avec nos consommateurs.<\/em><\/p>\n<\/blockquote><figcaption><span class=\"author\">Daphn\u00e9 Roux<\/span>  <cite class=\"author\">Cheffe de projet CRM @Groupe SEB<\/cite><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour atteindre ces objectifs, Groupe SEB a mis\u00e9 sur des exp\u00e9riences interactives et gamifi\u00e9es cr\u00e9\u00e9es avec la plateforme Qualifio, encourageant un engagement continu avec ses diff\u00e9rentes marques. Lisez la suite du cas client pour en savoir plus !<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u2b07\ufe0f \u2b07\ufe0f \u2b07\ufe0f<\/p>\n\n\n\n<div class=\"wp-block-group align-center hubspot-form-box is-layout-constrained wp-block-group-is-layout-constrained\">\n<script src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/147199682.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"69849994-d72a-4174-b4e7-38104e243396\" data-portal-id=\"147199682\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chercher \u00e0 cr\u00e9er du lien et \u00e0 engager ses consommateurs. Le voil\u00e0 le cheval de bataille des marketers \u00e0 l\u2019\u00e8re de la fin des cookies tiers et, plus largement, de la d\u00e9pr\u00e9ciation des donn\u00e9es. Aujourd\u2019hui, les marques doivent redoubler de cr\u00e9ativit\u00e9 pour atteindre leurs consommateurs avec des exp\u00e9riences plus personnalis\u00e9es, et c\u2019est dans ce contexte [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":45203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-45183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les 3 piliers de la strat\u00e9gie marketing du Groupe SEB<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment le Groupe SEB engage son audience, personnalise son contenu et qualifie ses donn\u00e9es avec leur programme de r\u00e9compenses.\" \/>\n<meta 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