{"id":44862,"date":"2024-03-29T14:35:04","date_gmt":"2024-03-29T13:35:04","guid":{"rendered":"https:\/\/qualifio.com\/blog\/top-interactive-marketing-campaigns-of-march\/"},"modified":"2024-03-29T15:45:33","modified_gmt":"2024-03-29T14:45:33","slug":"nos-campagnes-marketing-preferees-du-mois-de-mars","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/nos-campagnes-marketing-preferees-du-mois-de-mars\/","title":{"rendered":"Nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de mars"},"content":{"rendered":"\n

Youpi ! Le printemps est officiellement l\u00e0, et son \u00e9nergie est contagieuse ! \ud83e\udd73 L’excitation est \u00e0 son comble, et les marques d\u00e9bordent de cr\u00e9ativit\u00e9. <\/p>\n\n\n\n

Pour bien commencer cette saison, nous avons s\u00e9lectionn\u00e9 cinq campagnes marketing interactives<\/strong> cr\u00e9\u00e9es par nos utilisateurs ce mois-ci. <\/p>\n\n\n\n

Alors, pr\u00e9parez vous \u00e0 \u00eatre inspir\u00e9 et d\u00e9couvrez comment les marques captivent leur audience en s’impr\u00e9gnant de l’esprit printanier et en collectant des donn\u00e9es first-<\/a> et zero-party!<\/a> \ud83c\udf38<\/p>\n\n\n\n

1. La courses d\u2019obstacle printani\u00e8re  de LolaLiza<\/h2>\n\n\n\n

Ce mois-ci, LolaLiza a d\u00e9cid\u00e9 de g\u00e2ter son audience avec une course d\u2019obstacle <\/a>printani\u00e8re. Les participants devaient attraper autant de sacs que possible tout en \u00e9vitant les parasols et les mouettes.<\/p>\n\n\n\n

Et tout le monde \u00e9tait gagnant ! En effet, chaque participant obtenait une r\u00e9duction de 8 \u20ac et l\u2019un d\u2019entre eux \u00e0 \u00e9galement eu la chance de remporter une escapade de r\u00eave pour deux personnes \u00e0 Nice \ud83e\udd29<\/p>\n\n\n\n

La campagne a eu un grand succ\u00e8s en termes d’engagement et a \u00e9galement permis \u00e0 LolaLiza d\u2019agrandir sa base de donn\u00e9es en obtenant de nouveaux abonn\u00e9s newsletter.<\/p>\n\n\n\n

\"campagne-marketing-lolaliza-course-obstacle\"<\/figure>\n\n\n\n

2. Le quiz pause caf\u00e9 de Nespresso<\/h2>\n\n\n\n

Si vous \u00eates un amateur de caf\u00e9, vous savez l’importance de boire un bon caf\u00e9 pour bien d\u00e9marrer votre journ\u00e9e de travail. Et Nespresso le sait \u00e9galement ! C’est pourquoi la marque a lanc\u00e9 un quiz<\/a> sp\u00e9cial avec une r\u00e9compense exceptionnelle \u00e0 la cl\u00e9.<\/p>\n\n\n\n

Les participants devaient r\u00e9pondre \u00e0 quelques questions pour tenter de remporter la \u00ab pause caf\u00e9 \u00bb ultime. Le package comprenait l’installation d’une machine \u00e0 caf\u00e9 professionnelle Nespresso, un d\u00e9licieux petit-d\u00e9jeuner avec leur meilleur caf\u00e9, un barista et bien plus encore !<\/p>\n\n\n\n

Cette initiative a non seulement permis \u00e0 la marque d\u2019engager son audience, mais \u00e9tait \u00e9galement une excellente opportunit\u00e9 de collecter des opt-ins newsletter ainsi que des donn\u00e9es de clients potentiels, telles que les diff\u00e9rentes marques de caf\u00e9 pr\u00e9sentes dans les bureaux.<\/p>\n\n\n\n

\n
\n
\"campagne-marketing-nespresso-quiz\"<\/figure>\n<\/div>\n\n\n\n
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\"campagne-marketing-nespresso-quiz-2\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

3. Grand concours Pluxee c\u00e9l\u00e9brant leur nouvelle marque<\/h2>\n\n\n\n

Pour c\u00e9l\u00e9brer leur rebranding, Pluxee (anciennement Sodexo BRS) a lanc\u00e9 un grand concours de plusieurs jours sous la forme d\u2019un calendrier<\/a> int\u00e9ractif.<\/p>\n\n\n\n

Du 12 au 30 mars, les participants ont eu droit \u00e0 un nouveau jeu ou \u00e0 une nouvelle campagne chaque jour, leur offrant la possibilit\u00e9 de gagner des r\u00e9compenses exclusives. Parmi ces prix, on pouvait retrouver des services et des produits offerts par les commer\u00e7ants du r\u00e9seau Pluxee.<\/p>\n\n\n\n

Ce concours interactif a permis \u00e0 la marque d\u2019engager et de fid\u00e9liser son audience. En effet, ce type de format est id\u00e9al pour encourager les internautes \u00e0 revenir jour apr\u00e8s jour pour participer au prochain concours !<\/p>\n\n\n\n

\"campagne-marketing-pluxee-calendrier\"<\/figure>\n\n\n\n

4. La roue de la fortune de Veepee<\/h2>\n\n\n\n

Afin de faire d\u2019une vir\u00e9e shopping une exp\u00e9rience sp\u00e9ciale, Veepee CH a d\u00e9cid\u00e9 de lancer une roue de la fortune<\/a> offrant \u00e0 leur audience des prix exceptionnels. <\/p>\n\n\n\n

Il suffisait aux participants de faire tourner la roue pour d\u00e9couvrir si la chance \u00e9tait de leur c\u00f4t\u00e9 ! Les heureux gagnants avaient la possibilit\u00e9 de remporter des r\u00e9ductions ainsi que des bons de livraison gratuits. <\/p>\n\n\n\n

Cette initiative \u00e9tait un excellent moyen pour la plateforme de booster leurs ventes et d’encourager leurs membres \u00e0 l\u2019achat tout en renfor\u00e7ant leur connexion.<\/p>\n\n\n\n

\"campagne-veepee-roue-de-la-fortune\"<\/figure>\n\n\n\n

5. Le catcher valise de Club Employ\u00e9s <\/h2>\n\n\n\n

Qui pourrait r\u00e9sister \u00e0 une escapade gratuite ? Pour le plus grand bonheur de leurs utilisateurs, Club Employ\u00e9s a lanc\u00e9 un catcher<\/a> sp\u00e9cial sur le th\u00e8me des vacances.<\/p>\n\n\n\n

Le principe \u00e9tait simple : les joueurs avaient 40 secondes pour attraper autant d’articles de voyage que possible, et ceux ayant obtenu les meilleurs scores avaient la chance de gagner une super escapade !<\/p>\n\n\n\n

Cette campagne \u00e9tait une fa\u00e7on amusante d\u2019engager leurs utilisateurs tout en augmentant \u00e9galement le temps qu’ils passaient sur leurs canaux digitaux.<\/p>\n\n\n\n

\"campagne-club-employee-catcher\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Nous arrivons d\u00e9j\u00e0 \u00e0 la fin de notre article campagnes du mois. Nous esp\u00e9rons qu’il vous a plu et qu’il vous a inspir\u00e9 pour vos futures campagnes marketing.<\/p>\n\n\n\n

Si vous \u00eates en qu\u00eate d’encore plus d’inspiration pour des \u00e9v\u00e9nements \u00e0 venir comme la f\u00eate des m\u00e8res et des p\u00e8res<\/a> ou les Jeux Olympiques<\/a>, n’h\u00e9sitez pas \u00e0 consulter nos articles d\u00e9di\u00e9s \u00e0 ces sujets !<\/p>\n\n\n\n

\n

Vous n\u2019avez pas encore t\u00e9l\u00e9charg\u00e9 notre calendrier marketing 2024 ?<\/strong>
Faites-le d\u00e8s maintenant et\u00a0d\u00e9couvrez plus de 311 dates cl\u00e9s immanquables<\/a>\u00a0pour engager votre audience en 2024.<\/p>\n\n\n\n

\"banner_social_mkt_calendar_2024_FR\"<\/a><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Youpi ! Le printemps est officiellement l\u00e0, et son \u00e9nergie est contagieuse ! \ud83e\udd73 L’excitation est \u00e0 son comble, et les marques d\u00e9bordent de cr\u00e9ativit\u00e9.  Pour bien commencer cette saison, nous avons s\u00e9lectionn\u00e9 cinq campagnes marketing interactives cr\u00e9\u00e9es par nos utilisateurs ce mois-ci.  Alors, pr\u00e9parez vous \u00e0 \u00eatre inspir\u00e9 et d\u00e9couvrez comment les marques captivent […]<\/p>\n","protected":false},"author":36,"featured_media":44811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-44862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nNos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de mars<\/title>\n<meta name=\"description\" content=\"Explorez nos 5 campagnes marketing pr\u00e9f\u00e9r\u00e9es r\u00e9alis\u00e9es par nos utilisateurs en mars. 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