{"id":42895,"date":"2023-11-29T17:03:50","date_gmt":"2023-11-29T16:03:50","guid":{"rendered":"https:\/\/qualifio.com\/blog\/top-interactive-marketing-campaigns-of-november\/"},"modified":"2025-08-28T13:15:05","modified_gmt":"2025-08-28T11:15:05","slug":"campagne-marketing-preferee-novembre","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/campagne-marketing-preferee-novembre\/","title":{"rendered":"Nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de novembre"},"content":{"rendered":"\n

L\u2019effervescence et la magie de No\u00ebl se sont d\u00e9j\u00e0 fait ressentir d\u00e8s le d\u00e9but du mois de Novembre dans les campagnes marketing de nos utilisateurs. Les marques jonglent entre les pr\u00e9paratifs pour les f\u00eates, la conception des calendriers de l’Avent<\/a>, le lancement des campagnes marketing de No\u00ebl<\/a>, et l\u2019\u00e9laboration de strat\u00e9gies pour le Black Friday<\/a>. Et elles excellent ! <\/p>\n\n\n\n

A l’approche de No\u00ebl, rejoignez-nous pour d\u00e9couvrir un avant-go\u00fbt de non pas de cinq, mais de six campagnes exceptionnelles cr\u00e9\u00e9es par nos utilisateurs !<\/p>\n\n\n\n

1. Le g\u00e9n\u00e9rateur de soins de Biotherm<\/h2>\n\n\n\n

Ce mois-ci, Biotherm a choy\u00e9 les amateurs de soins corporels en les invitant \u00e0 participer \u00e0 un test de personnalit\u00e9<\/a> ! En utilisant le g\u00e9n\u00e9rateur de soins, les participants pouvaient d\u00e9couvrir non seulement leur soin id\u00e9al, mais \u00e9galement recevoir des recommandations personnalis\u00e9es. <\/p>\n\n\n\n

Biotherm a mis la barre encore plus haute en int\u00e9grant un lien vers son e-commerce, pour que chacun puisse acc\u00e9der facilement \u00e0 son soin id\u00e9al et directement l\u2019ajouter \u00e0 son panier d\u2019achat.<\/p>\n\n\n\n

\n
\n
\"Biotherm-personality-test-campaign-november\"<\/figure>\n<\/div>\n\n\n\n
\n
\"Biotherm-personality-test2-campaign-november\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

2. Le quiz europ\u00e9en de la SNCB<\/h2>\n\n\n\n

En novembre, la SNCB a fait sensation en offrant des \u201cPass Interrail\u201d valables dans 33 pays europ\u00e9ens !<\/p>\n\n\n\n

Pour d\u00e9signer les heureux gagnants, ils ont jou\u00e9 la carte de la simplicit\u00e9 avec un quiz<\/a> de deux questions. Les participants devaient trouver quelques-unes des villes accessibles avec le pass et deviner le nombre total de participants au concours.<\/p>\n\n\n\n

Une initiative remarquable de la SNCB, qui a su cr\u00e9er une mani\u00e8re ing\u00e9nieuse d’engager son audience et de former des connexions !<\/p>\n\n\n\n

\"SNCB-quiz-campaign-november\"<\/figure>\n\n\n\n

3. Le jeu baln\u00e9aire d\u2019Air Cara\u00efbes<\/h2>\n\n\n\n

Qui refuserait un billet gratuit pour le paradis ? S’adressant \u00e0 leur audience et aux passionn\u00e9s de voyages, Air Cara\u00efbes a lanc\u00e9 une campagne objet cach\u00e9<\/a>. L’objectif : gagner un billet d’avion aller-retour \u00e0 travers leur r\u00e9seau transatlantique.<\/p>\n\n\n\n

Le concept ? Les participants devaient d\u00e9nicher un t\u00e9l\u00e9phone cach\u00e9 sur la plage ! Ils avaient \u00e9galement la possibilit\u00e9 de choisir de s’inscrire \u00e0 la newsletter d’Air Cara\u00efbes.<\/p>\n\n\n\n

Bien plus qu’un simple jeu, c’\u00e9tait une excellente id\u00e9e de la marque pour se connecter avec son audience. Air Cara\u00efbes a aussi pu accueillir de nouveaux amateurs \u00e0 bord ! <\/p>\n\n\n\n

\"AirCaraibe-hidden-object-campaign-november\"<\/figure>\n\n\n\n

4. Le jackpot Black Friday d\u2019Intergamma<\/h2>\n\n\n\n

Intergamma a brill\u00e9 lors du Black Friday gr\u00e2ce \u00e0 une collaboration \u00e9pique avec SKIL power tools !<\/p>\n\n\n\n

Les participants ont eu la formidable opportunit\u00e9 de gagner un ensemble exclusif d’outils \u00e9lectriques SKIL d’une valeur de plus de 1 000 \u20ac, une carte-cadeau GAMMA de 25 \u20ac, ou un bon de r\u00e9duction de 20% sur les outils SKIL. <\/p>\n\n\n\n

La mission \u00e9tait simple pour les participants : lancer le jackpot<\/a> et d\u00e9couvrir s\u2019ils faisaient partie des chanceux ! Intergamma a saisi cette opportunit\u00e9 pour collecter des donn\u00e9es first-party<\/a> telles que l’e-mail et l’adresse postale. En effet, les participants devaient remplir un formulaire d\u00e9taill\u00e9 avant de lancer le jackpot. Cette strat\u00e9gie va permettre \u00e0 Intergamma d’ajouter une touche de personnalisation encore plus pouss\u00e9e \u00e0 ses futures campagnes.<\/p>\n\n\n\n

\"Intergamma-jackpot-campaign-november\"<\/figure>\n\n\n\n

5. Le qui-est-ce d\u2019hiver d\u2019Efteling<\/h2>\n\n\n\n

Alors que les charmes de l’automne et de l’hiver enveloppent l’atmosph\u00e8re, Efteling a offert une occasion en or \u00e0 une famille de sa communaut\u00e9. Le parc a lanc\u00e9 un jeu qui-est-ce<\/a> o\u00f9 les participants devaient deviner quels personnages d’Efteling se cachaient derri\u00e8re le givre. \u00c0 la cl\u00e9 ? Quatre billets \u00e0 gagner pour profiter des festivit\u00e9s hivernales dans le parc. <\/p>\n\n\n\n

Efteling a \u00e9galement fait op\u00e9rer sa magie en collectant des donn\u00e9es first-party<\/a> gr\u00e2ce \u00e0 un formulaire plac\u00e9 apr\u00e8s le jeu et \u00e0 un opt-in newsletter. Et plus on est de fous, plus on rit ! Les joueurs \u00e9taient \u00e9galement encourag\u00e9s \u00e0 inviter leurs familles \u00e0 participer au jeu. Cela augmentait leurs chances de gagner tout en renfor\u00e7ant la communaut\u00e9 du parc.<\/p>\n\n\n\n

\"Efteling-guesswho-campaign-november\"<\/figure>\n\n\n\n

6. Le nouveau portail membres de Moulinex<\/h2>\n\n\n\n

Moulinex a d\u00e9marr\u00e9 le mois en force en lan\u00e7ant un portail<\/a> exclusif pour ses membres, encourageant la participation de son audience avec des concours et des jeux.<\/p>\n\n\n\n

Les membres doivent gagner des points afin d\u2019\u00eatre \u00e9ligibles \u00e0 des jeux et des prix suppl\u00e9mentaires. Cette campagne soutient les objectifs de Moulinex qui visent \u00e0 augmenter l’engagement des abonn\u00e9s newsletter et attirer de nouveaux passionn\u00e9s. En effet, des actions telles que cliquer sur un bouton pr\u00e9cis dans les e-mails ou recommander un ami contribuent \u00e0 l’accumulation de points des membres !<\/p>\n\n\n\n

Cette initiative renforce la connexion de la marque avec son audience et offre d’\u00e9normes avantages aux clients !<\/p>\n\n\n\n

\n
\n
\"Moulinex-portal-campaign-november\"<\/figure>\n<\/div>\n\n\n\n
\n
\"Moulinex-portal2-campaign-october\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Envie de d\u00e9couvrir d\u2019autres campagnes inspirantes cr\u00e9\u00e9es par nos utilisateurs ?<\/strong>
Jetez un coup oeil \u00e0 notre catalogue des meilleures campagnes Qualifio de tous les temps !<\/a><\/p>\n\n\n\n

\"best-campaigns-catalogue-fr\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

L\u2019effervescence et la magie de No\u00ebl se sont d\u00e9j\u00e0 fait ressentir d\u00e8s le d\u00e9but du mois de Novembre dans les campagnes marketing de nos utilisateurs. Les marques jonglent entre les pr\u00e9paratifs pour les f\u00eates, la conception des calendriers de l’Avent, le lancement des campagnes marketing de No\u00ebl, et l\u2019\u00e9laboration de strat\u00e9gies pour le Black Friday. […]<\/p>\n","protected":false},"author":36,"featured_media":42907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-42895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nNos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de novembre - Qualifio<\/title>\n<meta name=\"description\" content=\"Plongez dans les meilleurs campagnes marketing de novembre : les incontournables du mois \u00e0 ne pas louper !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/campagne-marketing-preferee-novembre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de novembre\" \/>\n<meta property=\"og:description\" content=\"Plongez dans les meilleurs campagnes marketing de novembre : les incontournables du mois \u00e0 ne pas louper !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/campagne-marketing-preferee-novembre\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-29T16:03:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T11:15:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/11\/banner-social-november-2023.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jos\u00e9phine Pollet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jos\u00e9phine Pollet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagne-marketing-preferee-novembre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagne-marketing-preferee-novembre\\\/\"},\"author\":{\"name\":\"Jos\u00e9phine Pollet\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/faa0bd169ea9352795b86ee34d886303\"},\"headline\":\"Nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de novembre\",\"datePublished\":\"2023-11-29T16:03:50+00:00\",\"dateModified\":\"2025-08-28T11:15:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagne-marketing-preferee-novembre\\\/\"},\"wordCount\":804,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagne-marketing-preferee-novembre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/banner-blog-november-2023.png\",\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagne-marketing-preferee-novembre\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagne-marketing-preferee-novembre\\\/\",\"name\":\"Nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de novembre - 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