{"id":42268,"date":"2023-10-30T15:21:10","date_gmt":"2023-10-30T14:21:10","guid":{"rendered":"https:\/\/qualifio.com\/blog\/top-interactive-marketing-campaigns-of-october\/"},"modified":"2025-08-11T15:06:08","modified_gmt":"2025-08-11T13:06:08","slug":"campagne-marketing-preferee-octobre","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/campagne-marketing-preferee-octobre\/","title":{"rendered":"Nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois d\u2019octobre"},"content":{"rendered":"\n

Alors que les feuilles changent de couleur et qu’Halloween se profile \u00e0 l’horizon, octobre est le moment id\u00e9al pour les marques d’engager leur audience.<\/p>\n\n\n\n

Servez-vous votre meilleur chocolat chaud et d\u00e9couvrez les meilleures campagnes marketing (enfin, selon nous) lanc\u00e9es par nos utilisateurs en octobre !<\/p>\n\n\n\n

\n

\ud83c\udf83 \u00c0 la recherche d’id\u00e9es de campagnes marketing effroyablement captivantes pour Halloween ? D\u00e9couvrez notre article !<\/a><\/p>\n<\/div>\n\n\n\n

1. Le jeu du catcher d’Halloween de Nestl\u00e9<\/h2>\n\n\n\n

Nestl\u00e9 a concoct\u00e9, en collaboration avec Center Parcs, un jeu du catcher<\/a> sp\u00e9cial Halloween pour ses consommateurs.<\/p>\n\n\n\n

Les participants devaient attraper un maximum de produits Nestl\u00e9 tout en \u00e9vitant les t\u00eates de mort ! Cela a permis \u00e0 la marque de collecter des donn\u00e9es first-party, <\/a>en obtenant plus d\u2019inscriptions \u00e0 sa newsletter, ainsi que des donn\u00e9es zero-party<\/a>.<\/p>\n\n\n\n

Les sept chanceux participants ayant obtenu les scores les plus \u00e9lev\u00e9s avaient la possibilit\u00e9 de remporter un s\u00e9jour inoubliable \u00e0 Center Parcs !<\/p>\n\n\n\n

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\"nestl\u00e9-catcher-campagne-octobre\"<\/figure>\n<\/div>\n\n\n\n
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\"nestl\u00e9-catcher-campagne-octobre\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

2. Le quiz terrifiant de Kinepolis<\/h2>\n\n\n\n

Le mois dernier, Halloween \u00e9tait clairement sous le feu des projecteurs de toutes les campagnes marketing. Prenons l\u2019exemple de Kinepolis France ! La marque a cr\u00e9\u00e9 un quiz<\/a> de trois questions mettant au d\u00e9fi les connaissances des participants sur des films d’horreur c\u00e9l\u00e8bres. Ceux-ci avaient alors la possibilit\u00e9 de gagner un jeu de soci\u00e9t\u00e9 ou deux billets pour la prochaine Horror Night !<\/p>\n\n\n\n

Apr\u00e8s avoir termin\u00e9 le quiz, les participants devaient remplir un formulaire afin de partager leurs donn\u00e9es tout en pr\u00e9cisant le cin\u00e9ma Kinepolis le plus proche de chez eux. Ils avaient \u00e9galement l\u2019opportunit\u00e9 de s’abonner \u00e0 la newsletter de Kinepolis. <\/p>\n\n\n\n

Gr\u00e2ce \u00e0 cette initiative, Kinepolis France a pu approfondir ses connexions avec son audience et s’assurer que les offres futures soient cibl\u00e9es de mani\u00e8re pr\u00e9cise !<\/p>\n\n\n\n

\"kinepolis-quiz-campagne-octobre\"<\/figure>\n\n\n\n

3. Le test de personnalit\u00e9 de GRDF<\/h2>\n\n\n\n

Cet automne, GRDF a innov\u00e9 en proposant un test de personnalit\u00e9<\/a> tr\u00e8s utile. <\/p>\n\n\n\n

Au d\u00e9marrage de la saison hivernale, leur objectif \u00e9tait double : attirer de nouveaux clients potentiels et informer leurs clients existants sur leurs habitudes de consommation d’\u00e9nergie. <\/p>\n\n\n\n

Une fois que les participants avaient rempli le formulaire, GRDF offrait \u00e9galement des conseils personnalis\u00e9s pour r\u00e9duire sa consommation d’\u00e9nergie.<\/p>\n\n\n\n

\"GRDF-testdepersonnalit\u00e9-campagne-octobre\"<\/figure>\n\n\n\n

4. La roue de la fortune de Clermont<\/h2>\n\n\n\n

Aux c\u00f4t\u00e9s des campagnes de fid\u00e9lisation pure, Clermont a d\u00e9cid\u00e9 de lancer des campagnes d’engagement pour se rapprocher encore plus de sa communaut\u00e9.<\/p>\n\n\n\n

Le club de football a cr\u00e9\u00e9 une roue de la fortune<\/a> tout en attirant de nouveaux abonn\u00e9s pour sa newsletter gr\u00e2ce \u00e0 un formulaire plac\u00e9 juste avant le jeu.<\/p>\n\n\n\n

Les heureux participants pouvaient remporter une gamme de prix fantastique si la roue de la fortune tournait en leur faveur !<\/p>\n\n\n\n

\"Clermont-rouedelafortune-campagne-octobre\"<\/figure>\n\n\n\n

5. Le concours d’\u00e9criture d’Unilever UK<\/h2>\n\n\n\n

En octobre, Unilever UK a marqu\u00e9 les esprits en r\u00e9alisant une campagne pour le Black History Month, mettant en avant l’h\u00e9ritage et la richesse culturelle de la communaut\u00e9 noire, en honorant les anc\u00eatres, les leaders et leurs r\u00e9alisations.<\/p>\n\n\n\n

Dans sa campagne, les internautes \u00e9taient encourag\u00e9s \u00e0 exprimer des mots positifs en participant \u00e0 un concours d’\u00e9criture<\/a> consistant \u00e0 r\u00e9diger une d\u00e9claration d’amour \u00e0 leurs cheveux. Apr\u00e8s avoir soumis leur lettre, ils avaient aussi la possibilit\u00e9 de s’inscrire \u00e0 la newsletter d’Unilever.<\/p>\n\n\n\n

Cette initiative c\u00e9l\u00e8bre la beaut\u00e9 de la diversit\u00e9 et de l’expression individuelle, tout en favorisant l’engagement de la marque aupr\u00e8s d’une audience plus \u00e9tendue !<\/p>\n\n\n\n

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\"UnileverUK-concoursecriture-campagne-octobre\"<\/figure>\n<\/div>\n\n\n\n
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\"UnileverUK-concoursecriture-campagne-octobre2\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Envie de d\u00e9couvrir d\u2019autres campagnes inspirantes cr\u00e9\u00e9es par nos utilisateurs ?<\/strong>
Jetez un coup oeil \u00e0 notre catalogue des meilleures campagnes Qualifio de tous les temps !<\/a><\/p>\n\n\n\n

\"best-campaigns-catalogue-fr\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Alors que les feuilles changent de couleur et qu’Halloween se profile \u00e0 l’horizon, octobre est le moment id\u00e9al pour les marques d’engager leur audience. Servez-vous votre meilleur chocolat chaud et d\u00e9couvrez les meilleures campagnes marketing (enfin, selon nous) lanc\u00e9es par nos utilisateurs en octobre ! 1. Le jeu du catcher d’Halloween de Nestl\u00e9 Nestl\u00e9 a […]<\/p>\n","protected":false},"author":36,"featured_media":42285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-42268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nNos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois d\u2019octobre - Qualifio<\/title>\n<meta name=\"description\" content=\"Plongez dans l'univers des meilleures campagnes marketing d'octobre : Les coups de g\u00e9nie du mois \u00e0 ne pas rater !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/campagne-marketing-preferee-octobre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois d\u2019octobre\" \/>\n<meta property=\"og:description\" content=\"Plongez dans l'univers des meilleures campagnes marketing d'octobre : Les coups de g\u00e9nie du mois \u00e0 ne pas rater !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/campagne-marketing-preferee-octobre\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-30T14:21:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T13:06:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/10\/banner-social-october-2023.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jos\u00e9phine Pollet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jos\u00e9phine Pollet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagne-marketing-preferee-octobre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagne-marketing-preferee-octobre\\\/\"},\"author\":{\"name\":\"Jos\u00e9phine Pollet\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/faa0bd169ea9352795b86ee34d886303\"},\"headline\":\"Nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois d\u2019octobre\",\"datePublished\":\"2023-10-30T14:21:10+00:00\",\"dateModified\":\"2025-08-11T13:06:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagne-marketing-preferee-octobre\\\/\"},\"wordCount\":622,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagne-marketing-preferee-octobre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/banner-blog-october-2023.png\",\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagne-marketing-preferee-octobre\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagne-marketing-preferee-octobre\\\/\",\"name\":\"Nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois d\u2019octobre - 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