{"id":41556,"date":"2023-10-02T16:19:55","date_gmt":"2023-10-02T14:19:55","guid":{"rendered":"https:\/\/qualifio.com\/?post_type=post&p=41556"},"modified":"2023-10-04T09:03:58","modified_gmt":"2023-10-04T07:03:58","slug":"nos-campagnes-marketing-preferees-du-mois-de-septembre","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/nos-campagnes-marketing-preferees-du-mois-de-septembre\/","title":{"rendered":"Nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de septembre"},"content":{"rendered":"\n

Le mois de septembre est un mois important et passionnant pour les marques qui tentent de capter l’attention de leur audience, en particulier pendant la p\u00e9riode de la rentr\u00e9e scolaire<\/a>.<\/p>\n\n\n\n

Curieux de voir comment les marques engagent leurs consommateurs en septembre ? Examinons de plus pr\u00e8s nos campagnes marketing interactif pr\u00e9f\u00e9r\u00e9es du mois dernier.<\/p>\n\n\n\n

1. Le concours de concerts de la SNCB<\/h2>\n\n\n\n

Le mois de septembre marque le d\u00e9but d’une nouvelle ann\u00e9e scolaire avec de nombreuses activit\u00e9s \u00e0 tester. La SNCB, soci\u00e9t\u00e9 nationale des chemins de fer belges, a lanc\u00e9 avec ses partenaires un concours<\/a> offrant aux voyageurs la possibilit\u00e9 de gagner un billet combo (train + concert) pour le concert de leur choix.<\/p>\n\n\n\n

Le concours \u00e9tait divis\u00e9 en trois parties :<\/p>\n\n\n\n

    \n
  1. Tout d’abord, les participants devaient voter pour le concert de leur choix ;<\/li>\n\n\n\n
  2. Ensuite, ils devaient r\u00e9pondre \u00e0 une question sur le ticket combo offert par la SNCB ;<\/li>\n\n\n\n
  3. Enfin, la SNCB posait aux participants deux questions amusantes sur les salles de concert avant d’afficher un formulaire demandant leurs coordonn\u00e9es.<\/li>\n<\/ol>\n\n\n\n

    Au total, la SNCB a mis plus de 70 tickets en jeu !<\/p>\n\n\n\n

    \"sncb-campaign-september\"<\/figure>\n\n\n\n

    2. La campagne co-brand\u00e9e du FC Groningen<\/h2>\n\n\n\n

    En partenariat avec Pearle Opticiens, le FC Groningen a imagin\u00e9 un jeu \u00ab qui est-ce ?<\/a> \u00bb, mettant au d\u00e9fi les participants de deviner les joueurs \u00e0 partir d’une image floue. Une campagne amusante \u00e0 lancer avec une marque sp\u00e9cialis\u00e9e dans les meilleurs soins oculaires !<\/p>\n\n\n\n

    Les participants qui avaient r\u00e9ussi \u00e0 deviner les joueurs du FC Groningen \u00e9taient alors \u00e9ligibles pour gagner une carte cadeau Pearle Opticiens.<\/p>\n\n\n\n

    \"fc-groningen-quiz-september\"<\/figure>\n\n\n\n

    3. La campagne couponing de KitKat<\/h2>\n\n\n\n

    Pour la rentr\u00e9e scolaire, KitKat a invit\u00e9 les consommateurs \u00e0 essayer ses nouvelles c\u00e9r\u00e9ales pour le petit-d\u00e9jeuner. Comment ? En offrant des coupons de r\u00e9duction<\/a> envoy\u00e9s par e-mail ! Pour recevoir leurs coupons, les participants devaient remplir un court formulaire indiquant leur nom, leur adresse e-mail et leur date de naissance. Le formulaire comprenait \u00e9galement une option d’inscription \u00e0 la newsletter de KitKat afin d’augmenter le nombre d’abonn\u00e9s.<\/p>\n\n\n\n

    \n
    \n
    \"\"<\/figure>\n<\/div>\n\n\n\n
    \n
    \"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

    4. Le concours pizza de Foodsters<\/h2>\n\n\n\n

    La communaut\u00e9 Foodsters, qui permet aux consommateurs de d\u00e9couvrir gratuitement des produits, a lanc\u00e9 un concours autour de la cuisine italienne. Pour participer, les consommateurs devaient jouer \u00e0 un quiz<\/a> avec des questions sur les sauces Miracoli. Le prix \u00e0 gagner ? Un four \u00e0 pizza ext\u00e9rieur et les accessoires du parfait pizza\u00efolo, un cadeau d’une valeur de 500 \u20ac.<\/p>\n\n\n\n

    \"foodsters-quiz-pizza\"<\/figure>\n\n\n\n

    5. La campagne code unique de LINDA.<\/h2>\n\n\n\n

    En septembre, le magazine LINDA. a f\u00eat\u00e9 son 20e anniversaire. Pour l’occasion, des codes uniques<\/a> ont \u00e9t\u00e9 imprim\u00e9s dans le magazine, donnant acc\u00e8s \u00e0 un concours en ligne. Les lecteurs devaient simplement se procurer la derni\u00e8re \u00e9dition du magazine et saisir le code unique dans une campagne en ligne. Ils d\u00e9couvraient instantan\u00e9ment s’ils avaient gagn\u00e9 ou non des activit\u00e9s originales solo ou \u00e0 deux.<\/p>\n\n\n\n

    \"linda-magazine-campaign-unique-code\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Envie de d\u00e9couvrir d\u2019autres campagnes inspirantes cr\u00e9\u00e9es par nos utilisateurs ?<\/strong>
    Jetez un coup oeil \u00e0 notre catalogue des meilleures campagnes Qualifio de tous les temps !<\/a><\/p>\n\n\n\n

    \"best-campaigns-catalogue-fr\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

    Le mois de septembre est un mois important et passionnant pour les marques qui tentent de capter l’attention de leur audience, en particulier pendant la p\u00e9riode de la rentr\u00e9e scolaire. Curieux de voir comment les marques engagent leurs consommateurs en septembre ? Examinons de plus pr\u00e8s nos campagnes marketing interactif pr\u00e9f\u00e9r\u00e9es du mois dernier. 1. […]<\/p>\n","protected":false},"author":3,"featured_media":41499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-41556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nNos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de septembre - Qualifio<\/title>\n<meta name=\"description\" content=\"Envie de voir comment les marques engagent leurs consommateurs en septembre ? 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