{"id":41147,"date":"2023-09-01T15:04:54","date_gmt":"2023-09-01T13:04:54","guid":{"rendered":"https:\/\/qualifio.com\/?post_type=post&p=41147"},"modified":"2023-09-01T15:14:33","modified_gmt":"2023-09-01T13:14:33","slug":"nos-campagnes-marketing-preferees-du-mois-aout","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/nos-campagnes-marketing-preferees-du-mois-aout\/","title":{"rendered":"Nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois d\u2019ao\u00fbt"},"content":{"rendered":"\n

L’\u00e9t\u00e9 touche \u00e0 sa fin. Alors que vous laissez derri\u00e8re vous les vacances, le temps chaud et les bons moments en famille ou entre amis, nous avons rassembl\u00e9 nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es lanc\u00e9es par nos utilisateurs au mois d’ao\u00fbt \u2014 l’occasion de prendre une bonne dose de soleil avant la rentr\u00e9e<\/a> !<\/p>\n\n\n\n

1. Le concours photo festival d\u2019Air Cara\u00efbes<\/h2>\n\n\n\n

La compagnie a\u00e9rienne fran\u00e7aise Air Cara\u00efbes a d\u00e9cid\u00e9 de mettre \u00e0 l’honneur les tenues de festival les plus tendances en lan\u00e7ant un concours photo<\/a> avec des billets d’avion \u00e0 gagner. Les voyageurs \u00e9taient invit\u00e9s \u00e0 partager une photo de leur tenue et \u00e0 voter pour leur style pr\u00e9f\u00e9r\u00e9. Une campagne facile \u00e0 mettre en \u0153uvre avec un prix attrayant pour augmenter la motivation \u00e0 participer !<\/p>\n\n\n\n

\"campaigns-august-air-caraibes-2023\"<\/figure>\n\n\n\n

2. Le quiz montagnes russes d’Efteling<\/h2>\n\n\n\n

La journ\u00e9e internationale des montagnes russes est c\u00e9l\u00e9br\u00e9e le 16 ao\u00fbt. Pour marquer l’occasion, le parc d’attractions Efteling a lanc\u00e9 un quiz musical<\/a> pour tester les connaissances de son audience sur les montagnes russes.<\/p>\n\n\n\n

Les participants devaient \u00e9couter diff\u00e9rents sons et les associer aux montagnes russes correspondantes. Chaque bonne r\u00e9ponse leur rapportait 7 points et leur donnait la possibilit\u00e9 de gagner une nuit dans le parc ou des tickets !<\/p>\n\n\n\n

\"campaigns-august-2023\"<\/figure>\n\n\n\n

3. Les glaces d’\u00e9t\u00e9 de Picard<\/h2>\n\n\n\n

La battle<\/a> est le meilleur format pour recueillir rapidement l’avis de vos consommateurs sur les produits de votre choix. Sachant cela, Picard Surgel\u00e9s a lanc\u00e9 une battle sur ses glaces d’\u00e9t\u00e9 et a invit\u00e9 les consommateurs \u00e0 voter pour leur pr\u00e9f\u00e9r\u00e9e en cliquant dessus. Et pour encourager les consommateurs \u00e0 voter, des bons de r\u00e9duction Picard d’une valeur de 100 \u20ac \u00e9taient mis en jeu !<\/p>\n\n\n\n

\n
\n
\"campaigns-august-picard-1\"<\/figure>\n<\/div>\n\n\n\n
\n
\"campaigns-august-picard-2\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

4. La roue de la fortune estivale d’Unilever<\/h2>\n\n\n\n

Cet \u00e9t\u00e9, l’objectif d’Unilever Espagne \u00e9tait d’augmenter le nombre d\u2019abonn\u00e9s \u00e0 sa newsletter. Pour augmenter ce nombre, la marque commercialisant des marques telles que Knorr ou Carte d’Or a lanc\u00e9 une roue de la fortune<\/a> avec des bons d’achat \u00e0 gagner. Avant de faire tourner la roue, un formulaire s’affichait pour permettre aux participants d’entrer leurs coordonn\u00e9es et de s’inscrire \u00e0 la newsletter d’Unilever pour rester inform\u00e9s des futures campagnes. Une campagne qui joint parfaitement l’utile \u00e0 l’agr\u00e9able !<\/p>\n\n\n\n

\"campaigns-august-unilever-2023\"<\/figure>\n\n\n\n

5. La s\u00e9lection d\u2019\u00e9quipe de Tottenham<\/h2>\n\n\n\n

Et nous clot\u00fbrons cet article par une campagne sportive. Le club de football Tottenham a lanc\u00e9 une s\u00e9lection d’\u00e9quipe<\/a> pour son match contre Manchester United. Le jeu, brand\u00e9 EA 2024, invitait les fans \u00e0 voter pour leur onze de d\u00e9part et voir quels \u00e9taient les joueurs les plus populaires. Le club a \u00e9galement profit\u00e9 de l’occasion pour collecter des donn\u00e9es first-party en incluant un formulaire dans sa campagne.<\/p>\n\n\n\n

\"campaigns-august-Tottenham\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Envie de d\u00e9couvrir d\u2019autres campagnes inspirantes cr\u00e9\u00e9es par nos utilisateurs ?<\/strong>
Jetez un coup oeil \u00e0 notre catalogue des meilleures campagnes Qualifio de tous les temps !<\/a><\/p>\n\n\n\n

\"best-campaigns-catalogue-fr\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

L’\u00e9t\u00e9 touche \u00e0 sa fin. Alors que vous laissez derri\u00e8re vous les vacances, le temps chaud et les bons moments en famille ou entre amis, nous avons rassembl\u00e9 nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es lanc\u00e9es par nos utilisateurs au mois d’ao\u00fbt \u2014 l’occasion de prendre une bonne dose de soleil avant la rentr\u00e9e ! 1. Le […]<\/p>\n","protected":false},"author":3,"featured_media":41101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-41147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nNos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois d\u2019ao\u00fbt<\/title>\n<meta name=\"description\" content=\"Alors que vous laissez derri\u00e8re vous les vacances, voici nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es du mois d'ao\u00fbt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/nos-campagnes-marketing-preferees-du-mois-aout\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/nos-campagnes-marketing-preferees-du-mois-aout\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/nos-campagnes-marketing-preferees-du-mois-aout\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"Nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois 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