{"id":40904,"date":"2023-07-31T11:46:00","date_gmt":"2023-07-31T09:46:00","guid":{"rendered":"https:\/\/qualifio.com\/?post_type=post&p=40904"},"modified":"2023-08-21T11:58:51","modified_gmt":"2023-08-21T09:58:51","slug":"nos-campagnes-marketing-preferees-du-mois-de-juillet","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/nos-campagnes-marketing-preferees-du-mois-de-juillet\/","title":{"rendered":"Nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de juillet"},"content":{"rendered":"\n

Qui a dit qu’il ne se passait rien pendant l’\u00e9t\u00e9 ? Les marques continuent de cr\u00e9er des campagnes \u00e9tonnantes de collecte de donn\u00e9es et d’engagement pour rester en contact avec leurs communaut\u00e9s. Vous voulez d\u00e9couvrir les 5 campagnes marketing interactives qui ont retenu notre attention en juillet ? Lisez la suite !<\/p>\n\n\n\n

La campagne estivale de PcComponentes<\/h2>\n\n\n\n

Pour maintenir l’int\u00e9r\u00eat de son audience pendant l’\u00e9t\u00e9 et booster ses ventes, PcComponentes, le principal e-commerce espagnol sp\u00e9cialis\u00e9 dans les technologies, a d\u00e9cid\u00e9 de lancer une campagne en deux parties :<\/p>\n\n\n\n

    \n
  1. Tout d’abord, PcComponentes a cr\u00e9\u00e9 un jeu du catcher<\/a> anonyme (pratique pour attirer le plus de personnes possible) et a mis les participants au d\u00e9fi de marquer un minimum de 10 points ;<\/li>\n\n\n\n
  2. Ensuite, les participants ayant obtenu plus de 10 points pouvaient participer \u00e0 un instant gagnant<\/a> identifi\u00e9 (pour collecter des donn\u00e9es), o\u00f9 ils pouvaient gagner des produits et des bons d’achat d’une valeur de 100 \u20ac.<\/li>\n<\/ol>\n\n\n\n

    La campagne a \u00e9t\u00e9 lanc\u00e9e \u00e0 l’occasion des PcDays, une semaine d’offres et de r\u00e9ductions que l’e-commerce c\u00e9l\u00e8bre depuis huit ans !<\/p>\n\n\n\n

    \"pc-componentes-campaign-july_ipad_spacegrey_portrait\"<\/figure>\n\n\n\n

    Le concours de parfums de Biotherm<\/h2>\n\n\n\n

    Biotherm a d\u00e9cid\u00e9 de demander \u00e0 ses consommateurs quel parfum ils aimeraient gagner. Les consommateurs pouvaient choisir leur parfum pr\u00e9f\u00e9r\u00e9 en cliquant sur une image. Ensuite, il devait remplir un formulaire avec leurs coordonn\u00e9es : nom, pr\u00e9nom, e-mail, date de naissance, ville, etc. Un excellent concours<\/a> pour mieux conna\u00eetre les pr\u00e9f\u00e9rences de ses consommateurs et leur offrir un beau cadeau en \u00e9change.<\/p>\n\n\n\n

    \"biotherm-campaign-july\"<\/figure>\n\n\n\n

    Le concours Barbie de Metro<\/h2>\n\n\n\n

    Vous avez probablement tous entendu parler du succ\u00e8s du dernier film de Greta Gerwig, Barbie. Le journal Metro a d\u00e9cid\u00e9 de surfer sur l’actualit\u00e9 et de rendre son article plus interactif en y incluant un concours<\/a>. En collaboration avec Cinenews, ils ont offert \u00e0 leurs lecteurs la possibilit\u00e9 de gagner 2 billets pour la premi\u00e8re du film. Il leur suffisait de remplir un formulaire, de r\u00e9pondre \u00e0 une question subsidiaire et d’esp\u00e9rer \u00eatre l’heureux gagnant !<\/p>\n\n\n\n

    \"barbie-metro-campaigns-july\"<\/figure>\n\n\n\n

    Le formulaire de camp d’\u00e9t\u00e9 de la FFF<\/h2>\n\n\n\n

    La F\u00e9d\u00e9ration fran\u00e7aise de football (FFF) organise des stages de football d’\u00e9t\u00e9 pour les enfants de tous niveaux et de tous \u00e2ges. Ces stages sont tr\u00e8s populaires et se d\u00e9roulent dans un lieu prestigieux. La FFF souhaitait pouvoir d\u00e9livrer un document personnalis\u00e9 \u00e0 la fin du stage, attestant de l’assiduit\u00e9 et des progr\u00e8s des enfants, et a donc d\u00e9cid\u00e9 d’utiliser Qualifio.<\/p>\n\n\n\n

    Ils ont cr\u00e9\u00e9 un \u00ab rapport de performance \u00bb \u00e0 l’aide d’un formulaire<\/a> Qualifio, facilitant ainsi la vie des formateurs des camps d’\u00e9t\u00e9 (pour l’envoi ou l’impression) tout en leur permettant d’enregistrer les informations n\u00e9cessaires dans leur base de donn\u00e9es.<\/p>\n\n\n\n

    \"fff-campaigns-july_ipad_spacegrey_portrait\"<\/figure>\n\n\n\n

    Le memory rafra\u00eechissant de Lipton<\/h2>\n\n\n\n

    Lipton a mis les consommateurs au d\u00e9fi de jouer \u00e0 un memory<\/a> et de trouver toutes les paires de cartes correspondantes le plus rapidement possible pour avoir une chance de gagner un voyage pour trois personnes ou des produits Lipton ! Pour concevoir cette campagne, Lipton a demand\u00e9 l’aide de notre talentueuse \u00e9quipe du Studio<\/a>, et nous adorons le r\u00e9sultat.<\/p>\n\n\n\n

    \"lipton-campaigns-july_ipad_spacegrey_portrait\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Si vous \u00eates \u00e0 la recherche d’id\u00e9es de campagnes cr\u00e9atives et originales pour engager votre communaut\u00e9 cet \u00e9t\u00e9, consultez notre article \u00ab Les meilleures id\u00e9es de campagnes marketing pour l\u2019\u00e9t\u00e9<\/a> \u00bb. Nous avons rassembl\u00e9 plein d’id\u00e9es de campagnes diff\u00e9rentes pour que votre marque puisse se d\u00e9marquer cet \u00e9t\u00e9 !<\/p>\n\n\n\n

    \"best-summer-marketing-campaigns-banner-blog\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

    Qui a dit qu’il ne se passait rien pendant l’\u00e9t\u00e9 ? Les marques continuent de cr\u00e9er des campagnes \u00e9tonnantes de collecte de donn\u00e9es et d’engagement pour rester en contact avec leurs communaut\u00e9s. Vous voulez d\u00e9couvrir les 5 campagnes marketing interactives qui ont retenu notre attention en juillet ? Lisez la suite ! La campagne estivale […]<\/p>\n","protected":false},"author":3,"featured_media":40867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-40904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nNos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de juillet - Qualifio<\/title>\n<meta name=\"description\" content=\"Vous voulez d\u00e9couvrir les 5 campagnes marketing interactives qui ont retenu notre attention en juillet ? 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