{"id":40591,"date":"2023-07-07T09:46:16","date_gmt":"2023-07-07T07:46:16","guid":{"rendered":"https:\/\/qualifio.com\/?post_type=post&p=40591"},"modified":"2026-02-25T12:46:53","modified_gmt":"2026-02-25T11:46:53","slug":"france-2023-coupe-du-monde-de-rugby-engager-communaute","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/france-2023-coupe-du-monde-de-rugby-engager-communaute\/","title":{"rendered":"Comment France 2023 s\u2019est pr\u00e9par\u00e9 pour la Coupe du Monde de Rugby avec Qualifio"},"content":{"rendered":"\n

Du 8 septembre au 28 octobre 2023, la France accueillera la dixi\u00e8me \u00e9dition de la Coupe du Monde de Rugby. Avec plus de 400 millions de t\u00e9l\u00e9spectateurs uniques, 600 000 visiteurs \u00e9trangers attendus et une diffusion dans 223 pays, la Coupe du Monde de Rugby France 2023 promet d’\u00eatre l\u2019\u00e9v\u00e9nement sportif majeur de cette ann\u00e9e 2023 rassemblant les meilleures \u00e9quipes de rugby du monde entier.<\/p>\n\n\n\n

\"france2023-devices\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Pour l\u2019occasion, World Rugby, la f\u00e9d\u00e9ration internationale, a confi\u00e9 l\u2019organisation de l\u2019\u00e9v\u00e8nement au Comit\u00e9 d\u2019Organisation France 2023 en charge de :<\/p>\n\n\n\n

    \n
  1. Pr\u00e9parer<\/strong>, financer et organiser la comp\u00e9tition ; <\/li>\n\n\n\n
  2. Valoriser<\/strong> et mettre en avant l\u2019image de la France \u00e0 l\u2019international ; <\/li>\n\n\n\n
  3. Promouvoir<\/strong> la comp\u00e9tition sur tous supports de communication ;<\/li>\n\n\n\n
  4. Animer<\/strong> les membres de la Famille 2023, le programme de membership officiel de la comp\u00e9tition.<\/li>\n<\/ol>\n\n\n\n

    Afin d\u2019atteindre ces objectifs, France 2023 a d\u00e9cid\u00e9 de miser sur diff\u00e9rents outils en amont de la comp\u00e9tition, dont Qualifio.<\/p>\n\n\n\n

    \"\"\/<\/div><\/div>
    \n

    Nous nous sommes focalis\u00e9s principalement sur l\u2019aspect engagement. Pendant deux ans, nous avons donc eu besoin d\u2019animer r\u00e9guli\u00e8rement notre communaut\u00e9 pour la maintenir en haleine jusqu\u2019au jour J et c\u2019est l\u00e0 que Qualifio nous a beaucoup aid\u00e9.<\/p>\n<\/blockquote>

    Alexis Durand<\/span> Chef de projet CRM @ France 2023<\/cite><\/figcaption><\/figure><\/div>\n\n\n\n

    Qualifio leur permet ainsi d\u2019engager la communaut\u00e9 France 2023 gr\u00e2ce \u00e0 des m\u00e9caniques interactives et de pr\u00e9parer la Famille 2023 \u00e0 cet \u00e9v\u00e9nement mondial. D\u00e9couvrez dans ce cas client les diff\u00e9rentes actions marketing mises en place par France 2023 avec Qualifio pour se pr\u00e9parer \u00e0 la Coupe du Monde de Rugby 2023 et \u00eatre au plus pr\u00e8s de sa communaut\u00e9.<\/p>\n\n\n\n

    \u2b07\ufe0f \u2b07\ufe0f \u2b07\ufe0f<\/p>\n\n\n\n

    \n
    T\u00e9l\u00e9charger l’e-book<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Du 8 septembre au 28 octobre 2023, la France accueillera la dixi\u00e8me \u00e9dition de la Coupe du Monde de Rugby. Avec plus de 400 millions de t\u00e9l\u00e9spectateurs uniques, 600 000 visiteurs \u00e9trangers attendus et une diffusion dans 223 pays, la Coupe du Monde de Rugby France 2023 promet d’\u00eatre l\u2019\u00e9v\u00e9nement sportif majeur de cette ann\u00e9e […]<\/p>\n","protected":false},"author":3,"featured_media":41011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-40591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"yoast_head":"\nPr\u00e9paration de la Coupe du Monde de Rugby 2023<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Qualifio a \u00e9t\u00e9 l'\u00e9l\u00e9ment cl\u00e9 de la pr\u00e9paration de l'\u00e9quipe de France pour la Coupe du Monde de Rugby 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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