{"id":39269,"date":"2023-04-14T13:50:48","date_gmt":"2023-04-14T11:50:48","guid":{"rendered":"https:\/\/qualifio.com\/?post_type=post&#038;p=39269"},"modified":"2023-08-07T16:42:40","modified_gmt":"2023-08-07T14:42:40","slug":"pagen-qualifio-et-clearon-la-combinaison-parfaite-pour-le-phygital","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/pagen-qualifio-et-clearon-la-combinaison-parfaite-pour-le-phygital\/","title":{"rendered":"P\u00e5gen, Qualifio et ClearOn : la combinaison parfaite pour le \u00ab phygital \u00bb"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Lier les mondes digital et physique gr\u00e2ce au marketing interactif et au couponing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Le cas client de P\u00e5gen avec Qualifio et ClearOn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e5gen est l\u2019entreprise agroalimentaire leader en Su\u00e8de pour les produits de boulangerie. Cette entreprise familiale fabrique plus de 60 produits diff\u00e9rents en Su\u00e8de, mais aussi au Danemark, en Norv\u00e8ge, en Finlande et en Allemagne. Son produit phare est le pain au caf\u00e9 Gifflar, le pain le plus vendu dans les pays nordiques.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-brands.png\" alt=\"pagen-brands\" class=\"wp-image-39230\" width=\"585\" height=\"66\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-brands.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-brands-300x34.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-brands-768x87.png 768w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cherchant \u00e0 trouver de nouvelles solutions pour atteindre ses consommateurs, tant en magasin qu&rsquo;en ligne, et mieux les conna\u00eetre, P\u00e5gen a d\u00e9cid\u00e9 de collaborer avec ClearOn et Qualifio pour cr\u00e9er des campagnes interactives susceptibles de susciter l&rsquo;engagement de ses groupes cibles.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-schema-fr.png\" alt=\"pagen-schema-fr\" class=\"wp-image-39282\" width=\"585\" height=\"249\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-schema-fr.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-schema-fr-300x128.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-schema-fr-768x327.png 768w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 la plateforme Qualifio, l\u2019entreprise a r\u00e9ussi \u00e0 engager ses consommateurs de mani\u00e8re ludique en proposant diff\u00e9rents jeux et formats interactifs avec \u00e0 la cl\u00e9 de grands prix \u00e0 gagner. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et pour encourager les visiteurs \u00e0 rester plus longtemps sur son site, P\u00e5gen leur a permis de jouer plusieurs fois d\u2019affil\u00e9e. Un excellent moyen d&rsquo;accro\u00eetre sa visibilit\u00e9 !<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"318\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-campaigns.png\" alt=\"pagen-campaigns\" class=\"wp-image-39234\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-campaigns.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-campaigns-300x122.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-campaigns-768x313.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La collaboration avec Qualifio a commenc\u00e9 par la cr\u00e9ation de <a href=\"https:\/\/qualifio.com\/fr\/studio\/\">campagnes Studio<\/a> par les graphistes professionnels de Qualifio pour les diff\u00e9rentes marques de P\u00e5gen. Une fois convaincu de la puissance de ces campagnes interactives, l\u2019entreprise a opt\u00e9 pour une licence Qualifio Engage pour pouvoir cr\u00e9er elle-m\u00eame de A \u00e0 Z d&rsquo;autres <a href=\"https:\/\/qualifio.com\/fr\/blog\/marketing-interactif-exemples-de-grandes-marques\/\">campagnes interactives<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 l&rsquo;int\u00e9gration avec ClearOn, P\u00e5gen a pu ajouter des coupons mobiles \u00e0 ses campagnes Qualifio lui permettant d&rsquo;augmenter le trafic dans ses magasins et de booster les essais de toute sa gamme de produits.<\/p>\n\n\n\n<div class=\"wp-block-fidelo-quote quotes-wrapper\"><figure><div class=\"figure_img_container\"><div class=\"figure_img_content\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/alexandra-sjoberg-clear-on.jpeg\" alt=\"\"\/><\/div><\/div><blockquote>\n<p class=\"wp-block-paragraph\">Nous sommes tr\u00e8s heureux de voir que P\u00e5gen explpoite le potentiel de Qualifio pour cr\u00e9er des campagnes interactives engageantes qui collectent des donn\u00e9es pr\u00e9cieuses sur les consommateurs tout en faisant un excellent usage de nos coupons. Dans le contexte actuel o\u00f9 les acheteurs sont de plus en plus sensibles aux prix, il devient d&rsquo;autant plus important de fournir aux consommateurs des offres digitales pertinentes et personnalis\u00e9es qui stimulent les ventes en magasin et renforcent l&rsquo;engagement envers la marque.<\/p>\n<\/blockquote><figcaption><span class=\"author\">Alexandra Sj\u00f6berg<\/span> <cite>Chef de projet digital @ ClearOn<\/cite><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le puzzle de Gifflar : de l&rsquo;engagement \u00e0 la collecte de donn\u00e9es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour promouvoir sa marque Gifflar dans tous les pays nordiques, P\u00e5gen a d\u00e9cid\u00e9 de lancer une campagne interactive avec Qualifio sur tous leurs march\u00e9s dans diff\u00e9rentes langues.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-countries.png\" alt=\"pagen-countries\" class=\"wp-image-39238\" width=\"585\" height=\"193\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-countries.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-countries-300x99.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-countries-768x253.png 768w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De superbes prix \u00e9taient mis en jeu, notamment des coffres de toit de voiture, des coussins Gifflar et des e-coupons. La campagne a \u00e9t\u00e9 promue \u00e0 l&rsquo;aide de mat\u00e9riel en magasin et sur les emballages des profuits et a \u00e9galement \u00e9t\u00e9 soutenue par des publicit\u00e9s sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-shops-fr.png\" alt=\"pagen-shops-fr\" class=\"wp-image-39290\" width=\"585\" height=\"338\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-shops-fr.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-shops-fr-300x173.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-shops-fr-768x443.png 768w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pour cette campagne, P\u00e5gen a choisi le format ludique du puzzle, mettant les participants au d\u00e9fi de reconstruire une image le plus rapidement que possible. Les participants pouvaient tenter plusieurs fois de reconstruire le puzzle afin d\u2019am\u00e9liorer leur score et de figurer dans le classement du Top 50.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour booster la visibilit\u00e9 de la campagne, la marque a encourag\u00e9 les participants \u00e0 partager le jeu et leurs r\u00e9sultats sur les r\u00e9seaux sociaux. Les participants partageant la campagne avaient l\u2019opportunit\u00e9 de concourir pour un prix suppl\u00e9mentaire. La marque a \u00e9galement effectu\u00e9 des tirages au sort quotidiens offrant des coupons pour des sachets gratuits de Gifflar \u00e0 retirer en magasin. Ces tirages au sort ont augmenter le traffic en magasin et ont booster l\u2019achats de produits Gifflar.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"318\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-gifflar-puzzle-2.png\" alt=\"pagen-gifflar-puzzle-2\" class=\"wp-image-39264\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-gifflar-puzzle-2.png 473w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-gifflar-puzzle-2-300x202.png 300w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Au total, 700 personnes ont partag\u00e9 la campagne, ce qui lui a valu environ 140 000 vues, en plus de la publicit\u00e9 faite par P\u00e5gen. En Su\u00e8de, la marque a r\u00e9ussi \u00e0 obtenir :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-numbers-fr.png\" alt=\"\" class=\"wp-image-39274\" width=\"585\" height=\"193\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-numbers-fr.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-numbers-fr-300x99.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen-numbers-fr-768x253.png 768w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-fidelo-quote quotes-wrapper\"><figure><div class=\"figure_img_container\"><div class=\"figure_img_content\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen.jpeg\" alt=\"\"\/><\/div><\/div><blockquote>\n<p class=\"wp-block-paragraph\">Nous sommes tr\u00e8s satisfaits des r\u00e9sultats de cette campagne et nous appr\u00e9cions particuli\u00e8rement le fait que Qualifio nous permette de suivre ces r\u00e9sultats et les performances de la campagne en temps r\u00e9el. Nous pouvons analyser des chiffres tels que les participants uniques et les participations, ce qui nous permet de poursuivre l&rsquo;\u00e9laboration de notre strat\u00e9gie digitale.<\/p>\n<\/blockquote><figcaption><span class=\"author\">Lidija Baljak<\/span> <cite>Responsable marketing commercial @ P\u00e5gen<\/cite><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Avec Qualifio, P\u00e5gen collecte de pr\u00e9cieuses donn\u00e9es first- et zero-party qu&rsquo;elle peut ensuite exploiter \u00e0 des fins de personnalisation, mais aussi pour le d\u00e9veloppement de ses produits. Des donn\u00e9es dont l\u2019entreprise fera et a d\u00e9j\u00e0 fait une priorit\u00e9 dans sa strat\u00e9gie marketing digitale.<\/p>\n\n\n\n<div class=\"wp-block-fidelo-quote quotes-wrapper\"><figure><div class=\"figure_img_container\"><div class=\"figure_img_content\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/pagen.jpeg\" alt=\"\"\/><\/div><\/div><blockquote>\n<p class=\"wp-block-paragraph\">Les campagnes interactives cr\u00e9\u00e9es avec Qualifio nous permettent de collecter des donn\u00e9es first- et zero-party sur nos consommateurs afin de pouvoir ensuite leur envoyer des offres personnalis\u00e9es, d\u00e9velopper nos produits et lancer des campagnes plus efficaces.<\/p>\n<\/blockquote><figcaption><span class=\"author\">Lidija Baljak<\/span> <cite>Responsable marketing commercial  @ P\u00e5gen<\/cite><\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Envie de d\u00e9couvrir comment d&rsquo;autres marques de grande consommation utilisent Qualifio pour cr\u00e9er des campagnes d&rsquo;engagement et de collecte de donn\u00e9es efficaces ? <a href=\"https:\/\/qualifio.com\/fr\/cas-clients\/\">D\u00e9couvrez les cas client de Clarins, Swinkels ou L&rsquo;Or\u00e9al<\/a> !<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/qualifio.com\/fr\/cas-clients\/\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"257\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/cases-examples.png\" alt=\"cases-examples\" class=\"wp-image-39254\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/cases-examples.png 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/cases-examples-300x99.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2023\/04\/cases-examples-768x253.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Lier les mondes digital et physique gr\u00e2ce au marketing interactif et au couponing Le cas client de P\u00e5gen avec Qualifio et ClearOn P\u00e5gen est l\u2019entreprise agroalimentaire leader en Su\u00e8de pour les produits de boulangerie. Cette entreprise familiale fabrique plus de 60 produits diff\u00e9rents en Su\u00e8de, mais aussi au Danemark, en Norv\u00e8ge, en Finlande et en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":39218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-39269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>P\u00e5gen, Qualifio et ClearOn: la combinaison parfaite pour le phygital<\/title>\n<meta name=\"description\" content=\"Lier les mondes digital et physique gr\u00e2ce au marketing interactif et au couponing : le cas client de P\u00e5gen avec Qualifio et ClearOn.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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