{"id":38104,"date":"2023-02-16T10:49:32","date_gmt":"2023-02-16T09:49:32","guid":{"rendered":"https:\/\/qualifio.com\/?post_type=post&p=38104"},"modified":"2023-02-16T15:02:07","modified_gmt":"2023-02-16T14:02:07","slug":"trends-gazelles-2023","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/trends-gazelles-2023\/","title":{"rendered":"Trends Gazelles 2023 : Qualifio laur\u00e9ate et ambassadrice pour les moyennes entreprises du Brabant Wallon"},"content":{"rendered":"\n

Pour la 22\u00e8me \u00e9dition des Trends Gazelles<\/a>, les r\u00e9dactions de Trends-Tendances et de Trends ont s\u00e9lectionn\u00e9 de 50 \u00e0 250 soci\u00e9t\u00e9s au sein de chaque province belge. Ces soci\u00e9t\u00e9s, class\u00e9es par taille (petites-moyennes-grandes), sont s\u00e9lectionn\u00e9es sur base de chiffres r\u00e9els de croissance : de la valeur ajout\u00e9e, du personnel et du cash-flow.<\/p>\n\n\n\n

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Cette ann\u00e9e, Qualifio a le grand honneur d\u2019\u00eatre laur\u00e9ate et ambassadrice pour la cat\u00e9gorie des moyennes entreprises du Brabant Wallon.<\/strong><\/p>\n<\/div>\n\n\n\n

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\"quentin<\/figure>\n<\/div>\n\n\n\n
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\u00ab<\/em> C\u2019est une super reconnaissance pour nous de recevoir ce prix \u00bb<\/em>, explique Quentin Paquot, CEO de Qualifio. \u00ab<\/em><\/em> Ces derni\u00e8res ann\u00e9es ont \u00e9t\u00e9 sp\u00e9ciales pour de nombreuses entreprise, et je suis tr\u00e8s fier que le travail sans rel\u00e2che de nos \u00e9quipes soit reconnu. Qualifio est devenu en quelques ann\u00e9es la plateforme de r\u00e9f\u00e9rence<\/strong> pour la collecte de <\/em>donn\u00e9es first-party<\/em><\/a> et <\/em>zero-party<\/em><\/a> des plus grandes marques B2C en Europe.<\/em> \u00bb<\/p>\n<\/div>\n<\/div>\n\n\n\n

Fond\u00e9e en 2011 \u00e0 Louvain-la-Neuve, par Olivier Simonis et Serge Rapaille, tous deux issus du monde des m\u00e9dias, Qualifio se veut d\u2019abord un outil de marketing interactif pour les groupes m\u00e9dias<\/strong>. Con\u00e7ue pour permettre aux \u00e9quipes \u00e9ditoriales d\u2019animer leurs articles avec des formats interactifs<\/a> et divertissants (enqu\u00eates, quiz, sondages, jeux, \u2026) elle leur permet \u00e9galement de collecter les donn\u00e9es des lecteurs.<\/p>\n\n\n\n

L\u2019\u00e9volution du march\u00e9 consommateur et du monde digital ces derni\u00e8res ann\u00e9es a pouss\u00e9 de nombreuses marques B2C \u00e0 repenser leur strat\u00e9gie de collecte de donn\u00e9es<\/strong>. Elles ne peuvent en effet plus compter sur les cookies tiers<\/a>, acquises contre le gr\u00e9 des consommateurs, afin d\u2019\u00e9laborer leurs strat\u00e9gies marketing. Le ras-le-bol progressif et g\u00e9n\u00e9ralis\u00e9 des consommateurs en termes du sort de leurs donn\u00e9es personnelles a eu comme cons\u00e9quence l\u2019\u00e9laboration et la mise en place de nouvelles lois et r\u00e9glementations<\/strong>. Pens\u00e9es pour cr\u00e9er un environnement plus respectueux et plus transparent quant aux donn\u00e9es et aux droits des consommateurs, ces lois, citons le GDPR en Europe ou le CCPA en Californie comme exemples phares, sont de plus en plus nombreuses et contraignantes.<\/p>\n\n\n\n

C\u2019est dans ce contexte que l\u2019outil Qualifio \u00e0 alors pris son envol ces 5 derni\u00e8res ann\u00e9es<\/strong>, permettant aux marques B2C et aux groupes m\u00e9dias de collecter des donn\u00e9es first- et zero-party fiables et consenties aupr\u00e8s de leurs audiences<\/strong>, par le biais de campagnes ludiques et interactives. Qualifio a par cons\u00e9quent \u00e9largi son portefeuille client \u00e0 de nombreux secteurs, comme le sport, les FMCG, le retail ou encore le divertissement. Parmi ses plus de 400 clients figurent aujourd\u2019hui notamment l\u2019Or\u00e9al, Nestl\u00e9, LOSC, Pepisco, Total Energies, DPG Media, Rossel, Unilever, \u2026<\/p>\n\n\n\n

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Aujourd\u2019hui, Qualifio est la plateforme leader en Europe pour la collecte de donn\u00e9es first- et zero-party<\/strong>. Les 2 modules SaaS compl\u00e9mentaires permettent aux \u00e9quipes marketing d\u2019apprendre \u00e0 mieux conna\u00eetre leurs audiences : Qualifio Engage<\/a> propose une cinquantaine de formats interactifs <\/strong>(quiz, concours, tests de personnalit\u00e9, sondages, \u2026)  qui permettent de cr\u00e9er des interactions et de g\u00e9n\u00e9rer de l\u2019engagement<\/strong> aupr\u00e8s d\u2019une audience, tout en collectant leurs donn\u00e9es. <\/p>\n\n\n\n

Ces format interactifs sont sources de points qui vont permettre au consommateur de figurer dans des classements, des logiques de niveaux et de badges, ainsi que d’\u00e9changer ces points contre des r\u00e9compenses. Le deuxi\u00e8me module, Qualifio Loyalty<\/a>, permet aux marques de r\u00e9compenser leurs plus fid\u00e8les consommateurs non pas uniquement pour leurs achats, mais pour toutes les interactions qu’ils ont avec leur marque<\/strong>.<\/p>\n\n\n\n

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\u00ab<\/em> La r\u00e9cente prise de conscience de la part des marques B2C par rapport au consentement et \u00e0 l\u2019origine de leurs donn\u00e9es clients positionne Qualifio comme un outil indispensable dans leur infrastructure de marketing digital<\/strong> \u00bb<\/em>, poursuit Quentin. \u00ab<\/em> Ces marques ont besoin de plus de points de contact et d\u2019une relation rapproch\u00e9e avec leurs clients<\/strong>, afin de comprendre leurs besoins et leurs attentes. Gr\u00e2ce \u00e0 Qualifio et \u00e0 la collecte de donn\u00e9es zero- et first-party, ces marques se rapprochent de leurs clients et construisent une relation bas\u00e9e sur la confiance et l\u2019\u00e9change.<\/strong> \u00bb <\/em><\/p>\n<\/div>\n\n\n\n

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\"quentin<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Qualifio compte aujourd\u2019hui pr\u00e8s de 80 collaborateurs, r\u00e9partis entre nos bureaux \u00e0 Louvain-la-Neuve, Paris, Madrid et Amsterdam. Nous sommes toujours \u00e0 la recherche de nouveaux coll\u00e8gues talentueux<\/strong> et recrutons pour toutes nos \u00e9quipes : produit, marketing, sales, IT, \u2026 Curieux d\u2019en savoir plus? C\u2019est par ici! <\/a><\/p>\n\n\n\n

\"nous<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Pour la 22\u00e8me \u00e9dition des Trends Gazelles, les r\u00e9dactions de Trends-Tendances et de Trends ont s\u00e9lectionn\u00e9 de 50 \u00e0 250 soci\u00e9t\u00e9s au sein de chaque province belge. Ces soci\u00e9t\u00e9s, class\u00e9es par taille (petites-moyennes-grandes), sont s\u00e9lectionn\u00e9es sur base de chiffres r\u00e9els de croissance : de la valeur ajout\u00e9e, du personnel et du cash-flow. \u00ab C\u2019est une […]<\/p>\n","protected":false},"author":5,"featured_media":38127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[269],"tags":[],"class_list":["post-38104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vie-qualifio"],"yoast_head":"\nTrends Gazelles 2023 : Qualifio laur\u00e9ate - Qualifio<\/title>\n<meta name=\"description\" content=\"Trends Gazelles 2023: Qualifio a l'honneur d\u2019\u00eatre laur\u00e9ate et ambassadrice pour la cat\u00e9gorie des moyennes entreprises du Brabant Wallon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/trends-gazelles-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends Gazelles 2023 : Qualifio laur\u00e9ate et ambassadrice pour les moyennes entreprises du Brabant Wallon\" \/>\n<meta property=\"og:description\" content=\"Trends Gazelles 2023: Qualifio a l'honneur d\u2019\u00eatre laur\u00e9ate et ambassadrice pour la cat\u00e9gorie des moyennes entreprises du Brabant Wallon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/trends-gazelles-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-16T09:49:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-16T14:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/02\/banner-social-trends-gazelles.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Felicity Still\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Felicity Still\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/trends-gazelles-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/trends-gazelles-2023\\\/\"},\"author\":{\"name\":\"Felicity Still\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/0464afaf01ebf5c3e16b989e4e7edaea\"},\"headline\":\"Trends Gazelles 2023 : Qualifio laur\u00e9ate et ambassadrice pour les moyennes entreprises du Brabant Wallon\",\"datePublished\":\"2023-02-16T09:49:32+00:00\",\"dateModified\":\"2023-02-16T14:02:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/trends-gazelles-2023\\\/\"},\"wordCount\":759,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/trends-gazelles-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/banner-blog-trends-gazelles.jpg\",\"articleSection\":[\"La vie chez Qualifio\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/trends-gazelles-2023\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/trends-gazelles-2023\\\/\",\"name\":\"Trends Gazelles 2023 : Qualifio laur\u00e9ate - 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