{"id":31013,"date":"2022-03-25T10:35:06","date_gmt":"2022-03-25T09:35:06","guid":{"rendered":"https:\/\/qualifio.com\/blog\/la-provence-contenu-interactif-levier-acquisition-engagement-visibilite\/"},"modified":"2025-08-11T11:59:19","modified_gmt":"2025-08-11T09:59:19","slug":"la-provence-contenu-interactif-levier-acquisition-engagement-visibilite","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/la-provence-contenu-interactif-levier-acquisition-engagement-visibilite\/","title":{"rendered":"Le contenu interactif comme levier d\u2019acquisition, d\u2019engagement et de visibilit\u00e9"},"content":{"rendered":"\n

Le cas client du quotidien fran\u00e7ais La Provence<\/span><\/h2>\n\n\n\n

Cr\u00e9\u00e9 en 1997 \u00e0 Marseille, La Provence<\/a> diffuse son journal \u00e0 une audience de 513 000 lecteurs chaque jour et poss\u00e8de une communaut\u00e9 de plus d\u20191 millions de fans sur Facebook et Twitter. Autant de personnes que le quotidien doit animer, engager et fid\u00e9liser, aussi bien physiquement que digitalement. Pour l\u2019aider dans cette t\u00e2che, le journal s\u2019est notamment int\u00e9ress\u00e9 au contenu interactif qu\u2019il int\u00e8gre maintenant dans sa strat\u00e9gie digitale depuis 2019.<\/p>\n\n\n\n

Nous avons \u00e9chang\u00e9 avec Am\u00e9lie Cerceau, responsable des projets digitaux, et Mathieu Cochelin, directeur des activit\u00e9s num\u00e9riques au sein de La Provence, pour en apprendre davantage sur la strat\u00e9gie de contenu du journal. D\u00e9couvrez le r\u00e9cap de notre \u00e9change \u00e0 travers cette infographie<\/strong> \u2b07<\/p>\n\n\n\n

\"user_case_la_provence_FR\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

 <\/p>\n\n\n\n

La Provence n\u2019est pas le seul m\u00e9dia \u00e0 avoir opt\u00e9 pour le contenu interactif. NGroup<\/a>, Bonnier<\/a>, Vocento<\/a> ou encore RTL ont \u00e9galement d\u00e9cid\u00e9 d’apporter plus d\u2019interactivit\u00e9 \u00e0 leurs contenus pour d\u00e9velopper une v\u00e9ritable communaut\u00e9 et en apprendre davantage sur leurs audiences. D\u00e9couvrez toutes leurs success stories sur notre site web<\/a> !<\/p>\n\n\n\n

\"la-provence-cas-client\"<\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Le cas client du quotidien fran\u00e7ais La Provence Cr\u00e9\u00e9 en 1997 \u00e0 Marseille, La Provence diffuse son journal \u00e0 une audience de 513 000 lecteurs chaque jour et poss\u00e8de une communaut\u00e9 de plus d\u20191 millions de fans sur Facebook et Twitter. Autant de personnes que le quotidien doit animer, engager et fid\u00e9liser, aussi bien physiquement […]<\/p>\n","protected":false},"author":3,"featured_media":31014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-31013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"yoast_head":"\nLe cas client du quotidien fran\u00e7ais La Provence - Qualifio<\/title>\n<meta name=\"description\" content=\"Nous avons \u00e9chang\u00e9 avec Mathieu Cochelin pour en comprendre la strat\u00e9gie de contenu du journal La Provence, d\u00e9couvrez en plus dans notre infographie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/la-provence-contenu-interactif-levier-acquisition-engagement-visibilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le contenu interactif comme levier d\u2019acquisition, d\u2019engagement et de visibilit\u00e9\" \/>\n<meta property=\"og:description\" content=\"Nous avons \u00e9chang\u00e9 avec Mathieu Cochelin pour en comprendre la strat\u00e9gie de contenu du journal La Provence, d\u00e9couvrez en plus dans notre infographie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/la-provence-contenu-interactif-levier-acquisition-engagement-visibilite\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-25T09:35:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T09:59:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/banner_social_la_provence.png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/la-provence-contenu-interactif-levier-acquisition-engagement-visibilite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/la-provence-contenu-interactif-levier-acquisition-engagement-visibilite\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"Le contenu interactif comme levier d\u2019acquisition, d\u2019engagement et de visibilit\u00e9\",\"datePublished\":\"2022-03-25T09:35:06+00:00\",\"dateModified\":\"2025-08-11T09:59:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/la-provence-contenu-interactif-levier-acquisition-engagement-visibilite\\\/\"},\"wordCount\":200,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/la-provence-contenu-interactif-levier-acquisition-engagement-visibilite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner_blog_la_provence.png\",\"articleSection\":[\"Engagement\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/la-provence-contenu-interactif-levier-acquisition-engagement-visibilite\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/la-provence-contenu-interactif-levier-acquisition-engagement-visibilite\\\/\",\"name\":\"Le cas client du quotidien fran\u00e7ais La Provence - 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