{"id":30888,"date":"2022-02-16T11:39:11","date_gmt":"2022-02-16T10:39:11","guid":{"rendered":"https:\/\/qualifio.com\/blog\/valencia-cf-developper-connaitre-monetiser-engager-communaute\/"},"modified":"2026-02-16T10:21:32","modified_gmt":"2026-02-16T09:21:32","slug":"valencia-cf-developper-connaitre-monetiser-engager-communaute","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/valencia-cf-developper-connaitre-monetiser-engager-communaute\/","title":{"rendered":"Comment Valencia CF utilise Qualifio pour d\u00e9velopper, conna\u00eetre, mon\u00e9tiser et engager sa communaut\u00e9"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2022%20-%20Valencia%20case\/user_case_valencia_cf_FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Voir le cas client complet<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-collecte-de-donnees-zero-et-first-party-au-centre-de-la-strategie-digitale-de-valencia-cf\">La collecte de donn\u00e9es zero- et first-party au centre de la strat\u00e9gie digitale de Valencia CF<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le <a href=\"https:\/\/www.valenciacf.com\/en\" target=\"_blank\" rel=\"noopener\">Valencia Football Club<\/a>, \u00e9galement connu sous le nom de Valencia CF, est le principal club de football de la ville de Valence en Espagne. Le club a une histoire riche, avec de nombreux titres et troph\u00e9es, et joue actuellement dans La Liga, la premi\u00e8re division de football en Espagne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En mars 2021, Valencia CF a d\u00e9cid\u00e9 de s&rsquo;appuyer de plus en plus sur l&rsquo;animation digitale en utilisant la plateforme Qualifio Engage. Comme nous l&rsquo;avons vu dans d\u2019autres cas clients comme celui du <a href=\"https:\/\/qualifio.com\/blog\/fr\/jeu-allie-recruter-supporters-cas-client-losc\/\">LOSC<\/a> ou du <a href=\"https:\/\/qualifio.com\/blog\/fr\/information-interaction-strategie-digitale-toulouse-football-club\/\">Toulouse Football Club<\/a>, le monde digital \u00e9volue tr\u00e8s vite, et les clubs de football ne sont pas \u00e0 l&rsquo;abri de ces changements. Par cons\u00e9quent, beaucoup d&rsquo;entre eux acc\u00e9l\u00e8rent leur transformation digitale, d\u00e9veloppent une strat\u00e9gie de collecte de donn\u00e9es et renforcent leur pr\u00e9sence en ligne pour r\u00e9pondre aux attentes de leurs supporters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00e9r\u00e9e et utilis\u00e9e par une \u00e9quipe marketing de six personnes, la plateforme Qualifio Engage fait aujourd&rsquo;hui partie de la strat\u00e9gie marketing digitale de Valencia CF, permettant au club d&rsquo;atteindre quatre objectifs importants :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u00c9largir leur base de donn\u00e9es<\/strong> en collectant de nouveaux abonn\u00e9s newsletter, avec des <a href=\"https:\/\/qualifio.com\/fr\/blog\/donnees-first-party\/\">donn\u00e9es first-party<\/a> et zero-party.<\/li>\n\n\n\n<li><strong>Apprendre \u00e0 conna\u00eetre leurs supporters<\/strong> en collectant des informations et des feedbacks pr\u00e9cieux aupr\u00e8s d&rsquo;eux.<\/li>\n\n\n\n<li><strong>Augmenter la visibilit\u00e9 de leurs sponsors<\/strong> en incluant des formats publicitaires interactifs dans leur offre.<\/li>\n\n\n\n<li><strong>Engager leur base de donn\u00e9es<\/strong> gr\u00e2ce \u00e0 des jeux amusants et interactifs.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"257\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/02\/valencia-cf-developper-connaitre-monetiser-engager-communaute-quote.webp\" alt=\"valencia-cf-developper-connaitre-monetiser-engager-communaute-quote\" class=\"wp-image-66510\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/02\/valencia-cf-developper-connaitre-monetiser-engager-communaute-quote.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2022\/02\/valencia-cf-developper-connaitre-monetiser-engager-communaute-quote-300x99.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2022\/02\/valencia-cf-developper-connaitre-monetiser-engager-communaute-quote-768x253.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez dans le cas client de Valencia CF comment le club utilise les formats interactifs de Qualifio Engage pour conqu\u00e9rir, apprendre \u00e0 conna\u00eetre, mon\u00e9tiser et engager sa communaut\u00e9 de supporters et ce, non seulement les jours de match mais de mani\u00e8re r\u00e9currente.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u2b07\ufe0f \u2b07\ufe0f \u2b07\ufe0f<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2022%20-%20Valencia%20case\/user_case_valencia_cf_FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Voir le cas client complet<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La collecte de donn\u00e9es zero- et first-party au centre de la strat\u00e9gie digitale de Valencia CF Le Valencia Football Club, \u00e9galement connu sous le nom de Valencia CF, est le principal club de football de la ville de Valence en Espagne. Le club a une histoire riche, avec de nombreux titres et troph\u00e9es, et joue [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-30888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Valencia CF utilise Qualifio pour d\u00e9velopper et engager sa communaut\u00e9<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Valencia CF utilise les formats interactifs de Qualifio pour conqu\u00e9rir, conna\u00eetre, mon\u00e9tiser et engager sa communaut\u00e9 de supporters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/valencia-cf-developper-connaitre-monetiser-engager-communaute\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Valencia CF utilise Qualifio pour d\u00e9velopper, conna\u00eetre, mon\u00e9tiser et engager sa communaut\u00e9\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Valencia CF utilise les formats interactifs de Qualifio pour conqu\u00e9rir, conna\u00eetre, mon\u00e9tiser et engager sa communaut\u00e9 de supporters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/valencia-cf-developper-connaitre-monetiser-engager-communaute\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-16T10:39:11+00:00\" \/>\n<meta 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