{"id":30443,"date":"2021-09-02T09:59:16","date_gmt":"2021-09-02T07:59:16","guid":{"rendered":"https:\/\/qualifio.com\/blog\/meilleures-campagnes-marketing-interactives-aout\/"},"modified":"2025-08-14T09:43:48","modified_gmt":"2025-08-14T07:43:48","slug":"meilleures-campagnes-marketing-interactives-aout","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/meilleures-campagnes-marketing-interactives-aout\/","title":{"rendered":"Les meilleures campagnes marketing interactives d’ao\u00fbt"},"content":{"rendered":"\n

Pour bien entamer la rentr\u00e9e<\/a>, nous avons compil\u00e9 nos campagnes interactives pr\u00e9f\u00e9r\u00e9es cr\u00e9\u00e9es par nos utilisateurs durant le mois d\u2019ao\u00fbt. Jetez-y un coup d’\u0153il et laissez-vous inspirer pour engager votre audience, augmenter le trafic sur votre site web, mieux conna\u00eetre vos consommateurs ou attirer de nouveaux prospects.<\/p>\n\n\n\n

1. PepsiCo : un catcher pour engager les consommateurs<\/span><\/h2>\n\n\n\n

Comment augmenter le trafic sur votre site web, attirer une audience plus large et interagir avec de nouvelles personnes ? Cr\u00e9ez une exp\u00e9rience originale comme l’a fait PepsiCo<\/a> ! L’entreprise a lanc\u00e9 un catcher pour sa marque Pepsi MAX. Le but du jeu ? Attraper un maximum de canettes et de bouteilles Pepsi MAX et \u00e9viter les canettes noires pour gagner un an de Pepsi MAX gratuit.<\/p>\n\n\n\n

\"meilleures-campagnes-marketing-interactives-aout-pepsi-max\"<\/figure>\n\n\n\n

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2. Ardennes-Etape : un concours pour attirer les visiteurs<\/span><\/h2>\n\n\n\n

En tant que partenaire de la V\u00e9lom\u00e9diane<\/a> (une randonn\u00e9e \u00e0 v\u00e9lo de 170 kilom\u00e8tres), Ardennes-Etape<\/a> a lanc\u00e9 un concours sp\u00e9cial pour tous les cyclistes et visiteurs de l’\u00e9v\u00e9nement. Les participants devaient simplement scanner un QR code pr\u00e9sent sur le stand d’Ardennes-Etape pour participer au concours. Apr\u00e8s avoir r\u00e9pondu \u00e0 quelques questions sur la V\u00e9lom\u00e9diane et Ardennes-Etape, ils devaient remplir un formulaire avec leurs coordonn\u00e9es et esp\u00e9rer \u00eatre tir\u00e9 au sort comme gagnant. Le prix : un ch\u00e8que cadeau de 500 \u20ac pour un s\u00e9jour en Ardenne ! Une excellente campagne pour augmenter la visibilit\u00e9 et attirer de nouveaux prospects lors d’un \u00e9v\u00e9nement.<\/p>\n\n\n\n

\"meilleures-campagnes-marketing-interactives-aout-ardennes-etape\"<\/figure>\n\n\n\n

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3. T\u00e9l\u00e9-loisirs : un concours de pronostics pour fid\u00e9liser son audience<\/span><\/h2>\n\n\n\n

Cette ann\u00e9e, Koh-Lanta<\/a> f\u00eate ses 20 ans. T\u00e9l\u00e9-loisir<\/a>s, qui fait partie de Prisma Media<\/a>, a d\u00e9cid\u00e9 de surfer sur l’actualit\u00e9 et de cr\u00e9er une campagne de pronostics. Chaque semaine, les utilisateurs devront deviner quel candidat sera \u00e9limin\u00e9 de l’\u00e9mission et r\u00e9pondre \u00e0 quelques autres questions pour tenter de gagner une cam\u00e9ra d’action. L’\u00e9mission sera encore plus populaire cette ann\u00e9e avec tous les h\u00e9ros des saisons pr\u00e9c\u00e9dentes r\u00e9unis. L’occasion id\u00e9ale pour Prisma de fid\u00e9liser son audience et de l’inciter \u00e0 revenir r\u00e9guli\u00e8rement sur ses cha\u00eenes. Le plus : pour jouer, les participants doivent avoir un compte T\u00e9l\u00e9-loisirs.<\/p>\n\n\n\n

\"meilleures-campagnes-marketing-interactives-aout-tele-loisirs\"<\/figure>\n\n\n\n

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4. RTL : un runner pour promouvoir une \u00e9mission de TV<\/span><\/h2>\n\n\n\n

Afin de promouvoir sa nouvelle s\u00e9rie t\u00e9l\u00e9vis\u00e9e pour enfants, \u00ab N\u00e4chst Statioun<\/em> \u00bb, et d\u2019engager son audience, RTL Luxembourg<\/a> a lanc\u00e9 un jeu du runner. Les participants doivent \u00e9viter les obstacles et attraper des \u00e9toiles pour \u00eatre parmi les 50 premiers et gagner des peluches de Klaus et Mish, les deux aliens de la s\u00e9rie. Une campagne always-on, qui sera r\u00e9activ\u00e9e de temps en temps lors de la sortie de nouveaux \u00e9pisodes.<\/p>\n\n\n\n

\"meilleures-campagnes-marketing-interactives-aout-rtl-lux\"<\/figure>\n\n\n\n

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5. The Voice Belgique : un concours vid\u00e9o pour g\u00e9rer les inscriptions<\/span><\/h2>\n\n\n\n

Pour la premi\u00e8re \u00e9tape des auditions de l’\u00e9mission, The Voice utilise le format du concours vid\u00e9o<\/a>. Les candidats doivent t\u00e9l\u00e9charger une vid\u00e9o de leur meilleure prestation et seuls ceux consid\u00e9r\u00e9s comme \u00ab les meilleurs chanteurs \u00bb se produisent aux auditions t\u00e9l\u00e9vis\u00e9es. Pendant plusieurs semaines, les visiteurs peuvent parcourir la galerie d\u00e9di\u00e9e avec toutes les vid\u00e9os et soutenir leurs candidats pr\u00e9f\u00e9r\u00e9s en votant une fois par jour.<\/p>\n\n\n\n

\"meilleures-campagnes-marketing-interactives-aout-the-voice\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Envie de vous inspirer d\u2019autres campagnes interactives ? D\u00e9couvrez nos campagnes pr\u00e9f\u00e9r\u00e9es du mois de juillet<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour bien entamer la rentr\u00e9e, nous avons compil\u00e9 nos campagnes interactives pr\u00e9f\u00e9r\u00e9es cr\u00e9\u00e9es par nos utilisateurs durant le mois d\u2019ao\u00fbt. Jetez-y un coup d’\u0153il et laissez-vous inspirer pour engager votre audience, augmenter le trafic sur votre site web, mieux conna\u00eetre vos consommateurs ou attirer de nouveaux prospects. 1. PepsiCo : un catcher pour engager les […]<\/p>\n","protected":false},"author":3,"featured_media":30444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-30443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nLes meilleures campagnes marketing interactives d’ao\u00fbt - Qualifio<\/title>\n<meta name=\"description\" content=\"Jetez-y un coup d'\u0153il aux meilleures campagnes interactives d'ao\u00fbt et laissez-vous inspirer pour engager votre audience, augmenter votre trafic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/meilleures-campagnes-marketing-interactives-aout\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les meilleures campagnes marketing interactives d’ao\u00fbt\" \/>\n<meta property=\"og:description\" content=\"Jetez-y un coup d'\u0153il aux meilleures campagnes interactives d'ao\u00fbt et laissez-vous inspirer pour engager votre audience, augmenter votre trafic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/meilleures-campagnes-marketing-interactives-aout\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-02T07:59:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T07:43:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/best-interactive-marketing-campaigns-of-august-facebook.png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/meilleures-campagnes-marketing-interactives-aout\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/meilleures-campagnes-marketing-interactives-aout\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"Les meilleures campagnes marketing interactives d’ao\u00fbt\",\"datePublished\":\"2021-09-02T07:59:16+00:00\",\"dateModified\":\"2025-08-14T07:43:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/meilleures-campagnes-marketing-interactives-aout\\\/\"},\"wordCount\":591,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/meilleures-campagnes-marketing-interactives-aout\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/best-interactive-marketing-campaigns-of-august-blog.png\",\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/meilleures-campagnes-marketing-interactives-aout\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/meilleures-campagnes-marketing-interactives-aout\\\/\",\"name\":\"Les meilleures campagnes marketing interactives d’ao\u00fbt - 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