{"id":30283,"date":"2021-06-30T09:40:21","date_gmt":"2021-06-30T07:40:21","guid":{"rendered":"https:\/\/qualifio.com\/blog\/campagnes-marketing-interactives-preferees-juin\/"},"modified":"2025-12-16T16:54:08","modified_gmt":"2025-12-16T15:54:08","slug":"campagnes-marketing-interactives-preferees-juin","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/campagnes-marketing-interactives-preferees-juin\/","title":{"rendered":"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de juin"},"content":{"rendered":"\n<p>Le mois dernier, de grandes marques ont cr\u00e9\u00e9 des campagnes marketing interactives et ludiques pour engager leurs audiences et attirer de nouveaux clients. C&rsquo;est le cas de Disneyland Paris et de VUE Cin\u00e9mas qui ont f\u00eat\u00e9 la r\u00e9ouverture de leurs \u00e9tablissements, et de la FFF qui a engag\u00e9 ses fans pour le Championnat d&rsquo;Europe de football. Jetez un coup \u0153il \u00e0 ces campagnes marketing inspirantes !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-la-campagne-fiers-d-etre-bleus-de-la-fff\">1. La campagne \u00ab Fiers d\u2019\u00eatre bleus \u00bb de la FFF<\/h2>\n\n\n\n<p>Dans le cadre du d\u00e9but du <a href=\"https:\/\/qualifio.com\/blog\/fr\/competitions-football-idees-campagnes-marketing-interactives\/\">Championnat d&rsquo;Europe de football<\/a>, la <a href=\"https:\/\/www.fff.fr\/\" target=\"_blank\" rel=\"noopener\">F\u00e9d\u00e9ration fran\u00e7aise de football<\/a> a cr\u00e9\u00e9 une campagne pour engager les fans de Football durant toute la comp\u00e9tition \u00e0 travers diff\u00e9rents jeux interactifs :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un catcher sur lequel les Fans doivent attraper les bons objets (ballons, chaussures de football) et \u00e9viter les cartons qui tombent. Le Fan qui d\u00e9tient le meilleur score gagne 2 billets pour le prochain match de l\u2019Equipe de France \u00e0 domicile.<\/li>\n\n\n\n<li>Un <a href=\"https:\/\/qualifio.com\/fr\/produit\/formats-campagne\/bonto\/\">bonto<\/a> personnalis\u00e9 o\u00f9 les participants doivent trouver derri\u00e8re quel casier se trouve le maillot de l\u2019Equipe de France qui est \u00e0 gagner.<\/li>\n\n\n\n<li>Un <a href=\"https:\/\/qualifio.com\/fr\/produit\/formats-campagne\/pronostic\/\">concours de pronostics<\/a> invitant les participants \u00e0 trouver le score exact de tous les matchs de l\u2019\u00e9quipe de France.<\/li>\n<\/ul>\n\n\n\n<p>La FFF a cr\u00e9\u00e9 un site \u00e9v\u00e9nementiel sp\u00e9cifique, <a href=\"https:\/\/www.fiersdetrebleus.fr\/\" target=\"_blank\" rel=\"noopener\">fiersdetrebleus.fr<\/a>, qui regroupe ces jeux afin de proposer une exp\u00e9rience Fan durant toute la comp\u00e9tition. La campagne a \u00e9t\u00e9 un succ\u00e8s avec plus de 330 000 participations depuis son lancement.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fiers-d-etre-bleus-589x1024.webp\" alt=\"Fiers-d-etre-bleus\" class=\"wp-image-60239\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fiers-d-etre-bleus-589x1024.webp 589w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fiers-d-etre-bleus-173x300.webp 173w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fiers-d-etre-bleus-768x1335.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fiers-d-etre-bleus.webp 780w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-le-concours-ratp-amp-disneyland-paris\">2. Le concours RATP &amp; Disneyland Paris<\/h2>\n\n\n\n<p>La soci\u00e9t\u00e9 fran\u00e7aise de transport public <a href=\"https:\/\/www.ratp.fr\/\" target=\"_blank\" rel=\"noopener\">RATP<\/a> a collabor\u00e9 avec <a href=\"https:\/\/www.disneylandparis.com\/fr-fr\/?country=fr\" target=\"_blank\" rel=\"noopener\">Disneyland Paris<\/a> pour c\u00e9l\u00e9brer la r\u00e9ouverture du parc d&rsquo;attractions. Les participants devaient remplir un formulaire pour prendre part au grand jeu concours et tenter de gagner des billets pour Disneyland Paris.<\/p>\n\n\n\n<p>La campagne a b\u00e9n\u00e9fici\u00e9 d&rsquo;une grande visibilit\u00e9 puisque les gens pouvaient participer via le site de la RATP, via les r\u00e9seaux sociaux ou en scannant un QR code affich\u00e9 dans plusieurs stations de m\u00e9tro. Pour augmenter son trafic et fid\u00e9liser ses clients, la RATP a permis aux participants de jouer une fois par jour pendant toute la dur\u00e9e de la campagne.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/ratp-disneyland-paris-2021-01.webp\" alt=\"ratp-disneyland-paris-2021-01\" class=\"wp-image-66988\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/ratp-disneyland-paris-2021-01.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/ratp-disneyland-paris-2021-01-300x169.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/ratp-disneyland-paris-2021-01-768x432.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-le-swiper-de-respire\">3. Le swiper de Respire<\/h2>\n\n\n\n<p>La marque de cosm\u00e9tiques naturels <a href=\"https:\/\/www.respire.co\/\" target=\"_blank\" rel=\"noopener\">Respire<\/a> a lanc\u00e9 un <a href=\"https:\/\/qualifio.com\/fr\/produit\/formats-campagne\/swiper\/\">swiper<\/a> original pour promouvoir ses produits vegans et \u00e9cologiques. Avec ce format de jeu interactif,les participants doivent \u00ab swiper \u00bb vers la gauche ou vers la droite pour indiquer les produits qu\u2019ils pr\u00e9f\u00e8rent. \u00c0 la fin du jeu, un produit correspondant \u00e0 leurs pr\u00e9f\u00e9rences leur \u00e9tait propos\u00e9.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 cette campagne, Respire peut facilement engager son audience tout en collectant des donn\u00e9es pr\u00e9cieuses sur ses consommateurs, tr\u00e8s utiles pour \u00e9laborer ses futures communications.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/06\/Swiper-interactive-marketing-respire-761x1024.webp\" alt=\"Swiper-interactive-marketing-respire\" class=\"wp-image-66324\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/06\/Swiper-interactive-marketing-respire-761x1024.webp 761w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/06\/Swiper-interactive-marketing-respire-223x300.webp 223w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/06\/Swiper-interactive-marketing-respire-768x1033.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/06\/Swiper-interactive-marketing-respire.webp 780w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-le-test-de-personnalite-de-nestle\">4. Le test de personnalit\u00e9 de Nestl\u00e9<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.recetasnestle.com.ec\/\" target=\"_blank\" rel=\"noopener\">Recetas Nestl\u00e9<\/a> a cr\u00e9\u00e9 une campagne originale et color\u00e9e pour promouvoir sa marque d&rsquo;assaisonnement <a href=\"https:\/\/www.maggi.fr\/\" target=\"_blank\" rel=\"noopener\">Maggi<\/a>. Ils ont lanc\u00e9 un <a href=\"https:\/\/qualifio.com\/fr\/produit\/formats-campagne\/test-de-personnalite\/\">test de personnalit\u00e9<\/a> avec trois questions demandant aux participants leurs pr\u00e9f\u00e9rences. En fonction de leurs r\u00e9ponses, les participants se voyaient attribuer un profil d\u00e9crivant leurs habitudes alimentaires.<\/p>\n\n\n\n<p>Sur l&rsquo;\u00e9cran de sortie, un call-to-action redirigeait les visiteurs vers le site web de Recetas Nestl\u00e9 o\u00f9 \u00e9taient pr\u00e9sent\u00e9es plusieurs recettes en lien avec les aliments pr\u00e9f\u00e9r\u00e9s des participants. Cette campagne interactive est brillante car elle permet \u00e0 Nestl\u00e9 de segmenter son audience en fonction de ses pr\u00e9f\u00e9rences et de mettre en avant ses produits gr\u00e2ce aux recettes sur mesure propos\u00e9es aux participants.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"763\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/nestle-personality-test.webp\" alt=\"Nestl\u00e9 personality test\" class=\"wp-image-61684\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/nestle-personality-test.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/nestle-personality-test-300x293.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/nestle-personality-test-768x751.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-l-escape-game-de-vue-cinemas\">5. L&rsquo;escape game de VUE Cinemas<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.vuecinemas.nl\/#filmposters\" target=\"_blank\" rel=\"noopener\">VUE Cinemas<\/a> a cr\u00e9\u00e9 un escape game amusant pour engager son audience. Pour ce faire, ils ont utilis\u00e9 la fonction de <a href=\"https:\/\/qualifio.com\/fr\/produit\/formats-campagne\/quiz-verification-instantanee\/\">v\u00e9rification instantan\u00e9e<\/a>, validant instantan\u00e9ment les r\u00e9ponses des participants. Et pour rendre son jeu encore plus divertissant et stimulant, VUE Cinemas a ajout\u00e9 un chrono ! Ce format est id\u00e9al pour divertir et mettre au d\u00e9fi son audience, car les participants doivent jouer aux diff\u00e9rents mini-jeux le plus rapidement possible pour gagner un prix.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1000\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/vue.webp\" alt=\"VUE\" class=\"wp-image-59605\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/vue.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/vue-234x300.webp 234w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/07\/vue-768x985.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Besoin d\u2019inspiration pour votre marketing de l&rsquo;\u00e9t\u00e9 ?<\/strong><br>D\u00e9couvrez nos <a href=\"https:\/\/qualifio.com\/blog\/fr\/15-idees-inspirantes-marketing-ete\/\">15 id\u00e9es de campagnes marketing cr\u00e9atives<\/a>&nbsp;!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/qualifio.com\/blog\/fr\/15-idees-inspirantes-marketing-ete\/\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/banner_blog_summer_2021-3-450x235.png\" alt=\"banner_blog_summer_2021\" class=\"wp-image-35127\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Envie de d\u00e9couvrir d\u2019autres campagnes marketing originales ?<\/strong><br>D\u00e9couvrez&nbsp;<a href=\"https:\/\/qualifio.com\/blog\/fr\/campagnes-marketing-interactives-preferees-mai\/\">nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de mai<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le mois dernier, de grandes marques ont cr\u00e9\u00e9 des campagnes marketing interactives et ludiques pour engager leurs audiences et attirer de nouveaux clients. C&rsquo;est le cas de Disneyland Paris et de VUE Cin\u00e9mas qui ont f\u00eat\u00e9 la r\u00e9ouverture de leurs \u00e9tablissements, et de la FFF qui a engag\u00e9 ses fans pour le Championnat d&rsquo;Europe de [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":30284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-30283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de juin - Qualifio<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de juin et trouvez l&#039;inspiration pour votre cr\u00e9ation de contenu et collecte de donn\u00e9es first-party.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/campagnes-marketing-interactives-preferees-juin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de juin\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de juin et trouvez l&#039;inspiration pour votre cr\u00e9ation de contenu et collecte de donn\u00e9es first-party.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/campagnes-marketing-interactives-preferees-juin\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-30T07:40:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T15:54:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/banner_social_june_2021-1.png\" \/>\n<meta name=\"author\" content=\"Matthieu Micard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthieu Micard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagnes-marketing-interactives-preferees-juin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagnes-marketing-interactives-preferees-juin\\\/\"},\"author\":{\"name\":\"Matthieu Micard\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/5517fb33000e25ff07fa29e75deaeb78\"},\"headline\":\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de juin\",\"datePublished\":\"2021-06-30T07:40:21+00:00\",\"dateModified\":\"2025-12-16T15:54:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagnes-marketing-interactives-preferees-juin\\\/\"},\"wordCount\":727,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagnes-marketing-interactives-preferees-juin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner_blog_june_2021-1.png\",\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagnes-marketing-interactives-preferees-juin\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagnes-marketing-interactives-preferees-juin\\\/\",\"name\":\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de juin - 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