{"id":30123,"date":"2021-05-05T15:11:23","date_gmt":"2021-05-05T13:11:23","guid":{"rendered":"https:\/\/qualifio.com\/blog\/monde-sans-cookies-strategies-collecte-donnees-first-party\/"},"modified":"2026-02-20T09:43:21","modified_gmt":"2026-02-20T08:43:21","slug":"monde-sans-cookies","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/monde-sans-cookies\/","title":{"rendered":"Dans un monde sans cookies, pourquoi les strate\u0301gies de collecte de donne\u0301es sont essentielles"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"dans-un-monde-sans-cookies-l-importance-croissante-des-donnees-zero-party\">Dans un monde sans cookies: l&rsquo;importance croissante des donn\u00e9es zero-party<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le monde du marketing est confronte\u0301 a\u0300 un de\u0301fi majeur : <strong>un monde sans cookies<\/strong>, suite \u00e0 l\u2019e\u0301limination par Google des cookies tiers. Il n\u2019y a aucun doute, l\u2019avenir du marketing digital va e\u0302tre impacte\u0301. Mais les spe\u0301cialistes du marketing pourraient transformer ce changement en une opportunite\u0301. Des solutions existent \u2014 les <a href=\"https:\/\/qualifio.com\/fr\/blog\/donnees-first-party\/\">donne\u0301es <em>first-party<\/em><\/a> et <em><a href=\"https:\/\/qualifio.com\/fr\/blog\/que-sont-les-donnees-zero-party\/\">zero-party<\/a><\/em> en faisant largement partie \u2014 mais pour cela, les marques et les annonceurs doivent prendre en compte cette re\u0301alite\u0301 de\u0300s maintenant.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Ebooks\/Cookieless%20world%20and%20zero-party%20data%20ebook\/ebook_zero_party_FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger l&rsquo;e-book<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"que-se-passe-t-il-avec-les-cookies-tiers\">Que se passe-t-il avec les cookies tiers ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Au cas ou\u0300 vous n\u2019auriez pas entendu la nouvelle, apre\u0300s Safari, Firefox et Explorer, Google a annonce\u0301 qu\u2019il supprimerait progressivement les cookies tiers de son navigateur Chrome <a href=\"https:\/\/www.thedrum.com\/news\/2022\/07\/27\/google-says-the-cookie-here-stay-until-2024\" target=\"_blank\" rel=\"noreferrer noopener\">d\u2019ici fin 2024<\/a>. Cela signifie que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u274c Les annonceurs ne pourront plus collecter de donne\u0301es via des cookies tiers.<\/li>\n\n\n\n<li>\ud83d\udde3\ufe0f La manie\u0300re dont ils ciblent et segmentent leurs audiences pour la publicite\u0301 digitale va changer. Ils devront se connecter ou se reconnecter avec leurs clients via de nouveaux moyens plus innovants.<\/li>\n\n\n\n<li>\ud83d\udcbb Les <a href=\"https:\/\/qualifio.com\/fr\/blog\/donnees-first-party\/\">cookies <em>first-party<\/em><\/a> ne vont pas disparai\u0302tre. Les marques seront toujours en mesure de collecter des informations sur les visiteurs de leurs propres sites web.<a href=\"https:\/\/qualifio.com\/wp-content\/uploads\/cookieless-zero-party-quote-1.png\"><\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"278\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/cookieless-zero-party-quote-1.webp\" alt=\"cookieless-zero-party-quote-1\" class=\"wp-image-73771\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/cookieless-zero-party-quote-1.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/cookieless-zero-party-quote-1-300x107.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/cookieless-zero-party-quote-1-768x274.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pas de panique, ce n\u2019est pas la fin de la publicite\u0301 digitale. La personnalisation sera toujours possible au-dela\u0300 des cookies tiers. Il existe des solutions alternatives (lisez l&rsquo;ebook pour en savoir plus!) ; les 2 prochaines ann\u00e9es seront l&rsquo;occasion pour tester, apprendre et s\u2019adapter.<\/p>\n\n\n\n<div class=\"blockarticle4\">\n<p>\ud83c\udf6a Cookie<\/strong> : un cookie est un morceau de code stocke\u0301 dans le navigateur d\u2019un utilisateur lorsqu\u2019il visite un site web. Il permet de collecter des donne\u0301es sur les visiteurs afin de les reconnai\u0302tre et garder une trace de leurs pre\u0301fe\u0301rences pour leur offrir une meilleure expe\u0301rience, plus personnalise\u0301e.<\/p>\n<p>\u2699\ufe0f Cookie <em>first-party<\/em><\/strong> : un cookie <em>first-party<\/em> est stocke\u0301 par le site web qu\u2019un utilisateur visite directement. Il permet au navigateur de se souvenir des informations de l\u2019utilisateur, comme ses intentions d\u2019achat, connexions et pre\u0301fe\u0301rences linguistiques.<\/p>\n<p>3\ufe0f\u20e3 Cookie tiers<\/strong> : un cookie tiers est cre\u0301e\u0301 par des sites web autres que celui qu\u2019un utilisateur visite directement, comme les sites web des annonceurs et les re\u0301seaux sociaux. Il est utilise\u0301 a\u0300 des fins de suivi, de reciblage et de publicite\u0301 en ligne.<\/p>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"354\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/cookieless-zero-party-quote-2.webp\" alt=\"cookieless-zero-party-quote-2\" class=\"wp-image-73163\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/cookieless-zero-party-quote-2.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/cookieless-zero-party-quote-2-300x136.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/cookieless-zero-party-quote-2-768x349.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Ebooks\/Cookieless%20world%20and%20zero-party%20data%20ebook\/ebook_zero_party_FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger l&rsquo;e-book<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans un monde sans cookies: l&rsquo;importance croissante des donn\u00e9es zero-party Le monde du marketing est confronte\u0301 a\u0300 un de\u0301fi majeur : un monde sans cookies, suite \u00e0 l\u2019e\u0301limination par Google des cookies tiers. Il n\u2019y a aucun doute, l\u2019avenir du marketing digital va e\u0302tre impacte\u0301. Mais les spe\u0301cialistes du marketing pourraient transformer ce changement en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[],"class_list":["post-30123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le monde sans cookies: l\u2019importance des donne\u0301es zero-party<\/title>\n<meta name=\"description\" content=\"Le monde sans cookies est \u00e0 l&#039;horizon 2024! Le futur? Les donn\u00e9es first-party et zero-party. Lisez-en plus!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/monde-sans-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dans un monde sans cookies, pourquoi les strate\u0301gies de collecte de donne\u0301es sont essentielles\" \/>\n<meta property=\"og:description\" content=\"Le monde sans cookies est \u00e0 l&#039;horizon 2024! Le futur? Les donn\u00e9es first-party et zero-party. Lisez-en plus!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/monde-sans-cookies\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-05T13:11:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T08:43:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/banner_social_ebook_zero_party_data.png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/monde-sans-cookies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/monde-sans-cookies\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"Dans un monde sans cookies, pourquoi les strate\u0301gies de collecte de donne\u0301es sont essentielles\",\"datePublished\":\"2021-05-05T13:11:23+00:00\",\"dateModified\":\"2026-02-20T08:43:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/monde-sans-cookies\\\/\"},\"wordCount\":422,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/monde-sans-cookies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/cookieless-world-zero-party-data-blog.png\",\"articleSection\":[\"Collecte de donn\u00e9es\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/monde-sans-cookies\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/monde-sans-cookies\\\/\",\"name\":\"Le monde sans cookies: l\u2019importance des donne\u0301es zero-party\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/monde-sans-cookies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/monde-sans-cookies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/cookieless-world-zero-party-data-blog.png\",\"datePublished\":\"2021-05-05T13:11:23+00:00\",\"dateModified\":\"2026-02-20T08:43:21+00:00\",\"description\":\"Le monde sans cookies est \u00e0 l'horizon 2024! 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