{"id":30033,"date":"2021-03-19T11:46:09","date_gmt":"2021-03-19T10:46:09","guid":{"rendered":"https:\/\/qualifio.com\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/"},"modified":"2026-02-09T17:41:21","modified_gmt":"2026-02-09T16:41:21","slug":"animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/","title":{"rendered":"Animation, acquisition et connaissance client : la strat\u00e9gie digitale du Slip Fran\u00e7ais"},"content":{"rendered":"\n
\n

Le Slip Fran\u00e7ais<\/a> est l\u2019une des plus belles marques ambassadrice du Made in France qui depuis 2011, fabrique des v\u00eatements honn\u00eates, pens\u00e9s et confectionn\u00e9s localement pour un impact positif. La mission du Slip Fran\u00e7ais est de r\u00e9inventer avec panache l\u2019industrie textile, en relocalisant les productions, en d\u00e9veloppant les mati\u00e8res locales et \u00e9co-con\u00e7ues, et en positionnant les nouveaux outils du num\u00e9rique au service d\u2019une production humaine, durable et ancr\u00e9e dans la diversit\u00e9 des territoires.<\/p>\n<\/div>\n\n\n\n

M\u00eame si l\u2019ann\u00e9e 2020 a \u00e9t\u00e9 mouvement\u00e9e, le secteur de l\u2019eCommerce a connu une forte croissance avec un d\u00e9but de confinement marqu\u00e9 par une hausse spectaculaire des commandes en ligne<\/a>. Une tendance qui n\u2019est pas pr\u00eate de s\u2019inverser et \u00e0 laquelle plusieurs de nos utilisateurs ont \u00e9t\u00e9 confront\u00e9s, tels que Decathlon, dont l\u2019eCommerce repr\u00e9sente actuellement 20 % de son chiffre d\u2019affaires<\/a>, ou Le Slip Fran\u00e7ais, dont 65 % du chiffre d\u2019affaires global provient du web.<\/p>\n\n\n\n

Nous avons \u00e9chang\u00e9 avec Lucie Bonadies<\/a>, responsable fid\u00e9lisation chez Le Slip Fran\u00e7ais, pour en savoir plus sur la strat\u00e9gie marketing digitale de la marque. Son r\u00f4le : d\u00e9finir et mettre en \u0153uvre la strat\u00e9gie CRM et cross-canal de la marque pour fid\u00e9liser, r\u00e9activer et acqu\u00e9rir de nouveaux clients, depuis la cr\u00e9ation du message jusqu\u2019\u00e0 la mise en production et l\u2019analyse de campagnes marketing.<\/p>\n\n\n\n

Depuis le mois de juin 2020, Le Slip Fran\u00e7ais a d\u00e9cid\u00e9 de miser sur le marketing interactif et d\u2019utiliser la plateforme Qualifio pour atteindre trois objectifs :<\/p>\n\n\n\n

    \n
  1. L\u2019animation<\/strong> de leur base clients sur desktop et mobile ;<\/li>\n\n\n\n
  2. L\u2019acquisition<\/strong> de leads et d\u2019opt-ins newsletter ;<\/li>\n\n\n\n
  3. L\u2019enrichissement<\/strong> de la connaissance clients.<\/li>\n<\/ol>\n\n\n\n
    \n
    Voir le cas client complet<\/a><\/div>\n<\/div>\n\n\n\n
    \"animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais-lucie-bonadies\"<\/figure>\n\n\n\n

    Gr\u00e2ce \u00e0 la plateforme Qualifio, la marque mise sur trois types de campagnes pour atteindre ses objectifs :<\/p>\n\n\n\n

      \n
    1. Des campagnes \u00ab temps forts \u00bb<\/strong>, d\u00e9di\u00e9es \u00e0 des \u00e9v\u00e9nements cl\u00e9s de l\u2019ann\u00e9e tels que No\u00ebl, la Saint-Valentin, la f\u00eate des m\u00e8res, etc. Elles visent \u00e0 animer et r\u00e9compenser leurs clients mais \u00e9galement \u00e0 collecter de nouvelles adresses e-mails.<\/li>\n\n\n\n
    2. Des campagnes \u00ab fil rouge \u00bb<\/strong>, disponibles toute l\u2019ann\u00e9e sur l\u2019eCommerce dont l\u2019objectif est l\u2019acquisition de leads.<\/li>\n\n\n\n
    3. Des campagnes \u00ab enqu\u00eates \u00bb<\/strong>, visant \u00e0 interroger les clients sur les diff\u00e9rentes actions mises en place par la marque et r\u00e9colter des informations pr\u00e9cieuses.<\/li>\n<\/ol>\n\n\n\n

      Au total, ce sont 5 personnes qui utilisent la plateforme Qualifio pour cr\u00e9er ces campagnes interactives<\/a> : la responsable marketing, le responsable eCommerce, la responsable fid\u00e9lisation, la responsable r\u00e9seaux sociaux et la stagiaire. Chaque semaine, les responsables marketing, Fid\u00e9lisation et eCommerce se r\u00e9unissent pour d\u00e9cider des jeux, des campagnes et des actions \u00e0 mettre en place sur la base du planning d\u2019animation commerciale.<\/p>\n\n\n\n

      \"animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais-robin-caillaud\n\"<\/figure>\n\n\n\n
      \n
      Voir le cas client complet<\/a><\/div>\n<\/div>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      M\u00eame si l\u2019ann\u00e9e 2020 a \u00e9t\u00e9 mouvement\u00e9e, le secteur de l\u2019eCommerce a connu une forte croissance avec un d\u00e9but de confinement marqu\u00e9 par une hausse spectaculaire des commandes en ligne. Une tendance qui n\u2019est pas pr\u00eate de s\u2019inverser et \u00e0 laquelle plusieurs de nos utilisateurs ont \u00e9t\u00e9 confront\u00e9s, tels que Decathlon, dont l\u2019eCommerce repr\u00e9sente actuellement […]<\/p>\n","protected":false},"author":3,"featured_media":30034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[],"class_list":["post-30033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees"],"yoast_head":"\nSlip Fran\u00e7ais: Animation, acquisition et connaissance client<\/title>\n<meta name=\"description\" content=\"Le Slip Fran\u00e7ais a d\u00e9cid\u00e9 de miser sur le marketing interactif et d\u2019utiliser la plateforme Qualifio pour atteindre 3 objectifs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Animation, acquisition et connaissance client : la strat\u00e9gie digitale du Slip Fran\u00e7ais\" \/>\n<meta property=\"og:description\" content=\"Le Slip Fran\u00e7ais a d\u00e9cid\u00e9 de miser sur le marketing interactif et d\u2019utiliser la plateforme Qualifio pour atteindre 3 objectifs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-19T10:46:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T16:41:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner_blog_user_case_le_slip_francais.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"Animation, acquisition et connaissance client : la strat\u00e9gie digitale du Slip Fran\u00e7ais\",\"datePublished\":\"2021-03-19T10:46:09+00:00\",\"dateModified\":\"2026-02-09T16:41:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\\\/\"},\"wordCount\":493,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner_blog_user_case_le_slip_francais.jpeg\",\"articleSection\":[\"Collecte de donn\u00e9es\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\\\/\",\"name\":\"Slip Fran\u00e7ais: Animation, acquisition et connaissance client\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner_blog_user_case_le_slip_francais.jpeg\",\"datePublished\":\"2021-03-19T10:46:09+00:00\",\"dateModified\":\"2026-02-09T16:41:21+00:00\",\"description\":\"Le Slip Fran\u00e7ais a d\u00e9cid\u00e9 de miser sur le marketing interactif et d\u2019utiliser la plateforme Qualifio pour atteindre 3 objectifs.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner_blog_user_case_le_slip_francais.jpeg\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner_blog_user_case_le_slip_francais.jpeg\",\"width\":460,\"height\":240},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Collecte de donn\u00e9es\",\"item\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/category\\\/collecte-de-donnees\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Animation, acquisition et connaissance client : la strat\u00e9gie digitale du Slip Fran\u00e7ais\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\",\"name\":\"Qualifio\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\",\"name\":\"Qualifio\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"width\":460,\"height\":240,\"caption\":\"Qualifio\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\",\"name\":\"Anastasia Babatzikis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"caption\":\"Anastasia Babatzikis\"},\"description\":\"Anastasia has been with the company for 7 years now, trying out new platforms, ideas, and campaigns to make sure our marketing efforts really pay off, all while keeping things fun and creative. Outside of work, she's passionate about theatre, football and good food!\",\"sameAs\":[\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/anastasia-blog.jpeg\"],\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/author\\\/anastasia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Slip Fran\u00e7ais: Animation, acquisition et connaissance client","description":"Le Slip Fran\u00e7ais a d\u00e9cid\u00e9 de miser sur le marketing interactif et d\u2019utiliser la plateforme Qualifio pour atteindre 3 objectifs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/","og_locale":"fr_FR","og_type":"article","og_title":"Animation, acquisition et connaissance client : la strat\u00e9gie digitale du Slip Fran\u00e7ais","og_description":"Le Slip Fran\u00e7ais a d\u00e9cid\u00e9 de miser sur le marketing interactif et d\u2019utiliser la plateforme Qualifio pour atteindre 3 objectifs.","og_url":"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/","og_site_name":"Qualifio","article_published_time":"2021-03-19T10:46:09+00:00","article_modified_time":"2026-02-09T16:41:21+00:00","og_image":[{"width":460,"height":240,"url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner_blog_user_case_le_slip_francais.jpeg","type":"image\/jpeg"}],"author":"Anastasia Babatzikis","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Anastasia Babatzikis","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/#article","isPartOf":{"@id":"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/"},"author":{"name":"Anastasia Babatzikis","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/person\/28a6936b55c369fff561b8492bdece27"},"headline":"Animation, acquisition et connaissance client : la strat\u00e9gie digitale du Slip Fran\u00e7ais","datePublished":"2021-03-19T10:46:09+00:00","dateModified":"2026-02-09T16:41:21+00:00","mainEntityOfPage":{"@id":"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/"},"wordCount":493,"publisher":{"@id":"https:\/\/qualifio.com\/fr\/#organization"},"image":{"@id":"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner_blog_user_case_le_slip_francais.jpeg","articleSection":["Collecte de donn\u00e9es"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/","url":"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/","name":"Slip Fran\u00e7ais: Animation, acquisition et connaissance client","isPartOf":{"@id":"https:\/\/qualifio.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/#primaryimage"},"image":{"@id":"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner_blog_user_case_le_slip_francais.jpeg","datePublished":"2021-03-19T10:46:09+00:00","dateModified":"2026-02-09T16:41:21+00:00","description":"Le Slip Fran\u00e7ais a d\u00e9cid\u00e9 de miser sur le marketing interactif et d\u2019utiliser la plateforme Qualifio pour atteindre 3 objectifs.","breadcrumb":{"@id":"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/#primaryimage","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner_blog_user_case_le_slip_francais.jpeg","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner_blog_user_case_le_slip_francais.jpeg","width":460,"height":240},{"@type":"BreadcrumbList","@id":"https:\/\/qualifio.com\/fr\/blog\/animation-acquisition-connaissance-client-strategie-digitale-le-slip-francais\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qualifio.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Collecte de donn\u00e9es","item":"https:\/\/qualifio.com\/fr\/blog\/category\/collecte-de-donnees\/"},{"@type":"ListItem","position":3,"name":"Animation, acquisition et connaissance client : la strat\u00e9gie digitale du Slip Fran\u00e7ais"}]},{"@type":"WebSite","@id":"https:\/\/qualifio.com\/fr\/#website","url":"https:\/\/qualifio.com\/fr\/","name":"Qualifio","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/qualifio.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualifio.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/qualifio.com\/fr\/#organization","name":"Qualifio","url":"https:\/\/qualifio.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","width":460,"height":240,"caption":"Qualifio"},"image":{"@id":"https:\/\/qualifio.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/person\/28a6936b55c369fff561b8492bdece27","name":"Anastasia Babatzikis","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","caption":"Anastasia Babatzikis"},"description":"Anastasia has been with the company for 7 years now, trying out new platforms, ideas, and campaigns to make sure our marketing efforts really pay off, all while keeping things fun and creative. Outside of work, she's passionate about theatre, football and good food!","sameAs":["https:\/\/qualifio.com\/wp-content\/uploads\/2021\/12\/anastasia-blog.jpeg"],"url":"https:\/\/qualifio.com\/fr\/blog\/author\/anastasia\/"}]}},"_links":{"self":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts\/30033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/comments?post=30033"}],"version-history":[{"count":0,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts\/30033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/media\/30034"}],"wp:attachment":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/media?parent=30033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/categories?post=30033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/tags?post=30033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}