{"id":29948,"date":"2021-02-19T10:10:01","date_gmt":"2021-02-19T09:10:01","guid":{"rendered":"https:\/\/qualifio.com\/blog\/contenu-interactif-levier-generer-trafic-qualifier-donnees-ngroup\/"},"modified":"2026-02-16T10:45:21","modified_gmt":"2026-02-16T09:45:21","slug":"contenu-interactif-levier-generer-trafic-qualifier-donnees-ngroup","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-levier-generer-trafic-qualifier-donnees-ngroup\/","title":{"rendered":"Le contenu interactif comme levier pour g\u00e9n\u00e9rer du trafic et qualifier des donn\u00e9es : le cas client de NGroup"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2021%20-%20NGroup%20case\/user_case_ngroup_FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Voir le cas client complet<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.ngroup.be\/\" target=\"_blank\" rel=\"noopener noreferrer\">NGroup<\/a> est le groupe m\u00e9dia qui rassemble les radios francophones Nostalgie, NRJ et Ch\u00e9rie en Belgique.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/qualifio.com\/wp-content\/uploads\/nostalgie-nrj-cherie-ngroup-cas-client.png\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/nostalgie-nrj-cherie-ngroup-cas-client.png\" alt=\"nostalgie-nrj-cherie-ngroup-cas-client\" class=\"wp-image-34150\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>En 2012, NGroup fait partie des premiers groupes m\u00e9dias \u00e0 tester la plateforme Qualifio, aux c\u00f4t\u00e9s des groupes <a href=\"https:\/\/qualifio.com\/blog\/fr\/ebook-medias-utilisent-interaction-engager-segmenter-monetiser-audiences\/\">Rossel, RTL et Roularta<\/a>. L\u2019id\u00e9e de passer au digital et d\u2019utiliser le contenu interactif pour cr\u00e9er des liens significatifs avec ses auditeurs avait s\u00e9duit le groupe. \u00c0 l&rsquo;\u00e9poque, par manque de ressources digitales, NGroup n\u2019avait pas investi pleinement dans la plateforme Qualifio et le marketing interactif. Ce n\u2019est que depuis deux ans que le groupe a d\u00e9cid\u00e9 de se concentrer sur la strat\u00e9gie digitale de l\u2019ensemble de ses marques \u00e0 l\u2019ADN tr\u00e8s diff\u00e9rent.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"256\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/cas-client-ngroup-kim-beyns-coo.webp\" alt=\"cas-client-ngroup-kim-beyns-coo\" class=\"wp-image-65603\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/cas-client-ngroup-kim-beyns-coo.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/cas-client-ngroup-kim-beyns-coo-300x98.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/cas-client-ngroup-kim-beyns-coo-768x252.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Pour Solenn Bouw, responsable digitale travaillant chez NGroup depuis 8 ans, Qualifio a \u00e9t\u00e9 un des leviers qui leur a permis d\u2019atteindre deux objectifs marketing essentiels :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>La g\u00e9n\u00e9ration de trafic<\/strong> et l\u2019augmentation du nombre de pages vues sur son site ;<\/li>\n\n\n\n<li><strong>La qualification des donn\u00e9es clients<\/strong> et l\u2019augmentation de sa base CRM pour construire une v\u00e9ritable communaut\u00e9.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"239\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/02\/cas-client-ngroup-solenn-bouw.webp\" alt=\"cas-client-ngroup-solenn-bouw\" class=\"wp-image-66571\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2021\/02\/cas-client-ngroup-solenn-bouw.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/02\/cas-client-ngroup-solenn-bouw-300x92.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2021\/02\/cas-client-ngroup-solenn-bouw-768x235.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Comment NGroup a r\u00e9ussi \u00e0 int\u00e9grer les formats interactifs de Qualifio dans sa strat\u00e9gie ? Quel a \u00e9t\u00e9 l\u2019impact de la pand\u00e9mie sur ses actions digitales ? Quels sont ses prochains challenges ? C\u2019est ce dont nous avons discut\u00e9 avec Solenn Bouw et ce dont nous allons vous parler dans ce cas client. Bonne lecture !<br>\u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2021%20-%20NGroup%20case\/user_case_ngroup_FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Voir le cas client complet<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>NGroup est le groupe m\u00e9dia qui rassemble les radios francophones Nostalgie, NRJ et Ch\u00e9rie en Belgique. En 2012, NGroup fait partie des premiers groupes m\u00e9dias \u00e0 tester la plateforme Qualifio, aux c\u00f4t\u00e9s des groupes Rossel, RTL et Roularta. L\u2019id\u00e9e de passer au digital et d\u2019utiliser le contenu interactif pour cr\u00e9er des liens significatifs avec ses [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-29948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NGroup : Interactivit\u00e9 pour Trafic et Qualification des Donn\u00e9es<\/title>\n<meta name=\"description\" content=\"Comment NGroup a r\u00e9ussi \u00e0 int\u00e9grer les formats interactifs de Qualifio dans sa strat\u00e9gie ? Lire l&#039;article ici\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-levier-generer-trafic-qualifier-donnees-ngroup\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le contenu interactif comme levier pour g\u00e9n\u00e9rer du trafic et qualifier des donn\u00e9es : le cas client de NGroup\" \/>\n<meta property=\"og:description\" content=\"Comment NGroup a r\u00e9ussi \u00e0 int\u00e9grer les formats interactifs de Qualifio dans sa strat\u00e9gie ? 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