{"id":29798,"date":"2020-11-27T09:58:32","date_gmt":"2020-11-27T08:58:32","guid":{"rendered":"https:\/\/qualifio.com\/blog\/campagnes-marketing-interactives-preferees-novembre\/"},"modified":"2025-08-20T15:52:48","modified_gmt":"2025-08-20T13:52:48","slug":"campagnes-marketing-interactives-preferees-novembre","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/campagnes-marketing-interactives-preferees-novembre\/","title":{"rendered":"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de novembre"},"content":{"rendered":"\n

Novembre est g\u00e9n\u00e9ralement un mois tr\u00e8s charg\u00e9, et cette ann\u00e9e ne fait pas exception \u00e0 la r\u00e8gle : second confinement, \u00e9lection pr\u00e9sidentielle am\u00e9ricaine, semaine europ\u00e9enne de la r\u00e9duction des d\u00e9chets, Black Friday, etc. D\u00e9couvrez comment nos clients ont utilis\u00e9 le contenu interactif et la gamification pour rester connect\u00e9s \u00e0 leurs communaut\u00e9s digitales et les garder engag\u00e9es.<\/p>\n\n\n\n

1. Sport<\/h2>\n\n\n\n

Le runner de AS Monaco<\/span><\/h3>\n\n\n\n

Depuis son lancement, le jeu du runner<\/a> a la c\u00f4te aupr\u00e8s de nos clients ! Ensemble avec notre \u00e9quipe Studio<\/a>, nos clients ont construit des jeux originaux, en accord avec leur marque et leur univers.<\/p>\n\n\n\n

Ce mois-ci, nous avons voulu mettre l’accent sur le jeu de runner du club de football fran\u00e7ais AS Monaco<\/a>. Les participants doivent attraper les balles et \u00e9viter les pneus pour avoir une chance de gagner des cadeaux de No\u00ebl exclusifs chaque semaine. Une campagne addictive qui donne \u00e9galement une grande visibilit\u00e9 aux sponsors de l’AS Monaco, gr\u00e2ce \u00e0 leurs logos affich\u00e9s en arri\u00e8re-plan.<\/p>\n\n\n\n

\"campagnes-marketing-interactives-preferees-novembre-runner-as-monaco\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Le bonto de LOSC<\/span><\/h3>\n\n\n\n

\u00c0 l\u2019occasion du vendredi 13, le club de football fran\u00e7ais LOSC<\/a> a d\u00e9cid\u00e9 de faire remporter \u00e0 un de ses internautes un maillot aux couleurs de l\u2019\u00e9quipe d\u2019une valeur de 80 \u20ac. Pour participer au tirage au sort, les internautes devaient trouver derri\u00e8re quel gobelet se cachait le ballon de football et valider leur participation en compl\u00e9tant un formulaire avec leurs coordonn\u00e9es. Un jeu amusant et facile \u00e0 mettre en place !<\/p>\n\n\n\n

\"campagnes-marketing-interactives-preferees-novembre-losc\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

2. Confinement<\/h2>\n\n\n\n

Les campagnes de HLN<\/span><\/h3>\n\n\n\n

Le quotidien Het Laatste Nieuws<\/a> a d\u00e9cid\u00e9 de lancer deux campagnes pour soutenir sa communaut\u00e9 en ces temps plus sombres :<\/p>\n\n\n\n

    \n
  1. \n
      \n
    1. La campagne \u00ab Aidez l\u2019Horeca \u00bb et \u00ab Aidez les magasins \u00bb<\/strong>. Le journal encourage les restaurants et les magasins \u00e0 ajouter leurs coordonn\u00e9es et leurs offres de plats \u00e0 emporter ou leurs informations de livraison sur son guide. L’objectif ? Rassembler toutes les entreprises et les promouvoir via son journal ainsi qu\u2019en ligne pour que chacun connaisse les offres des restaurants et des commerces de sa r\u00e9gion. La campagne a \u00e9galement \u00e9t\u00e9 promue via une publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision.<\/li>\n\n\n\n
    2. La campagne \u00ab Cr\u00e9ez de la lumi\u00e8re \u00bb<\/strong>. Avec le soutien de la cha\u00eene de t\u00e9l\u00e9vision, VTM NIEUWS<\/a>, le journal a encourag\u00e9 les internautes \u00e0 illuminer leur maison, leur jardin ou leur fen\u00eatre en signe d’espoir et d\u2019entraide. La page de la campagne a \u00e9t\u00e9 visit\u00e9e plus de 200 000 fois, et des milliers de photos de lumi\u00e8re ont \u00e9t\u00e9 massivement partag\u00e9es sur les r\u00e9seaux sociaux. Le journal a rassembl\u00e9 toutes les photos dans une .<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n

       <\/a><\/p>\n\n\n\n

      \"campagnes-marketing-interactives-preferees-novembre-hln\"<\/figure>\n\n\n\n
      \"campagnes<\/figure>\n\n\n\n


      <\/a> <\/p>\n\n\n\n

      Le test de la RTBF<\/span><\/h3>\n\n\n\n

      Avec le d\u00e9but du second confinement en Belgique, la radio-t\u00e9l\u00e9vision belge francophone (RTBF<\/a>) a d\u00e9cid\u00e9 de faire un quiz sur toutes les nouvelles r\u00e8gles (couvre-feu, activit\u00e9s autoris\u00e9es, etc.). Disponible sur son site web, le quiz permet aux utilisateurs de tester leurs connaissances et de voir s’ils ont suivi l’actualit\u00e9.<\/p>\n\n\n\n

      \"campagnes-marketing-interactives-preferees-novembre-rtbf\"<\/figure>\n\n\n\n

      <\/p>\n\n\n\n

      3. Nourriture<\/h2>\n\n\n\n

      La roue de la fortune d\u2019Entremont<\/span><\/h3>\n\n\n\n

      La saison des raclettes est officiellement ouverte ! Du 21 octobre au 19 novembre, la marque Entremont<\/a> a d\u00e9cid\u00e9 de lancer le concours \u00ab Raclette Party<\/a> \u00bb, avec 3 000 prix \u00e0 gagner. Les utilisateurs devaient faire tourner la roue pour savoir ce qu’ils avaient gagn\u00e9 et remplir un formulaire pour participer au tirage au sort du grand prix : un week-end dans les Ardennes belges.<\/p>\n\n\n\n

      Pour pouvoir faire tourner la roue plusieurs fois et augmenter leurs chances, les participants devaient entrer un code unique, disponible uniquement sur les produits de la marque. Un excellent moyen d’augmenter ses ventes !<\/p>\n\n\n\n

      \"campagnes-marketing-interactives-preferees-novembre-entremont\"<\/figure>\n\n\n\n

      <\/p>\n\n\n\n

      Le quiz de Marmiton<\/span><\/h3>\n\n\n\n

      \u00c0 l\u2019occasion de la semaine europ\u00e9enne de la r\u00e9duction des d\u00e9chets (du 21 au 29 novembre), Marmiton<\/a>, le site fran\u00e7ais proposant des recettes de cuisine, a cr\u00e9\u00e9 un quiz pour sensibiliser ses utilisateurs. Les participants pouvaient tester leurs connaissances sur le z\u00e9ro d\u00e9chet (achat en vrac, emballages, bouteilles en plastique, etc.) et tenter de gagner l’un des 5 prix mis en jeu.<\/p>\n\n\n\n

      \"campagnes-marketing-interactives-preferees-novembre-marmiton\"<\/figure>\n\n\n\n

      <\/p>\n\n\n\n

      4. \u00c9lection pr\u00e9sidentielle<\/h2>\n\n\n\n

      Le test de personnalit\u00e9 de Aftonbladet<\/span><\/h3>\n\n\n\n

      Pour conna\u00eetre l’opinion de son audience face \u00e0 l’\u00e9lection pr\u00e9sidentielle am\u00e9ricaine, le quotidien su\u00e9dois Aftonbladet<\/a> a lanc\u00e9 une battle \u00ab Plut\u00f4t Trum ou Biden ? \u00bb<\/em>. Au lieu de voter uniquement pour leur candidat pr\u00e9f\u00e9r\u00e9, les participants devaient r\u00e9pondre \u00e0 quelques questions pour savoir s’ils \u00e9taient plut\u00f4t r\u00e9publicains ou d\u00e9mocrates.<\/p>\n\n\n\n

      \"campagnes-marketing-interactives-preferees-novembre-aftonbladet\"<\/a><\/figure>\n\n\n\n

      <\/p>\n\n\n\n

      Envie de d\u00e9couvrir d\u2019autres campagnes marketing originales ?<\/strong> D\u00e9couvrez nos campagnes marketing pr\u00e9f\u00e9r\u00e9es du mois de septembre<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Novembre est g\u00e9n\u00e9ralement un mois tr\u00e8s charg\u00e9, et cette ann\u00e9e ne fait pas exception \u00e0 la r\u00e8gle : second confinement, \u00e9lection pr\u00e9sidentielle am\u00e9ricaine, semaine europ\u00e9enne de la r\u00e9duction des d\u00e9chets, Black Friday, etc. D\u00e9couvrez comment nos clients ont utilis\u00e9 le contenu interactif et la gamification pour rester connect\u00e9s \u00e0 leurs communaut\u00e9s digitales et les garder […]<\/p>\n","protected":false},"author":3,"featured_media":29799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-29798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nNos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de novembre - Qualifio<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment nos clients ont utilis\u00e9 le contenu interactif et la gamification pour rester connect\u00e9s \u00e0 leurs communaut\u00e9s et les garder engag\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/campagnes-marketing-interactives-preferees-novembre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de novembre\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment nos clients ont utilis\u00e9 le contenu interactif et la gamification pour rester connect\u00e9s \u00e0 leurs communaut\u00e9s et les garder engag\u00e9es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/campagnes-marketing-interactives-preferees-novembre\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-27T08:58:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T13:52:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/campagnes-marketing-interactives-preferees-novembre-facebook.png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagnes-marketing-interactives-preferees-novembre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagnes-marketing-interactives-preferees-novembre\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de novembre\",\"datePublished\":\"2020-11-27T08:58:32+00:00\",\"dateModified\":\"2025-08-20T13:52:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagnes-marketing-interactives-preferees-novembre\\\/\"},\"wordCount\":777,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagnes-marketing-interactives-preferees-novembre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/favourite-interactive-marketing-campaigns-november-blog.png\",\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagnes-marketing-interactives-preferees-novembre\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/campagnes-marketing-interactives-preferees-novembre\\\/\",\"name\":\"Nos campagnes marketing interactives pr\u00e9f\u00e9r\u00e9es de novembre - 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