{"id":29633,"date":"2020-09-24T10:55:10","date_gmt":"2020-09-24T08:55:10","guid":{"rendered":"https:\/\/qualifio.com\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/"},"modified":"2026-02-16T10:50:47","modified_gmt":"2026-02-16T09:50:47","slug":"engagement-conversion-client-decathlon-interactif-strategie-marketing","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/","title":{"rendered":"De l\u2019engagement \u00e0 la conversion client : comment Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing"},"content":{"rendered":"\n<p>Le contexte actuel a acc\u00e9l\u00e9r\u00e9 le passage au digital. Les <a href=\"https:\/\/qualifio.com\/blog\/fr\/covid-19-10-marques-adapte-strategie\/\">10 professionnels du marketing<\/a> avec lesquelles nous avions \u00e9chang\u00e9 nous l\u2019avaient confirm\u00e9. Les marques ont r\u00e9\u00e9valu\u00e9 la mani\u00e8re dont elles \u00e9tablissent des liens avec leurs consommateurs. <a href=\"https:\/\/www.linkedin.com\/in\/olivier-flament-abb59954\/\" target=\"_blank\" rel=\"noopener noreferrer\">Olivier Flament<\/a>, data &amp; direct marketing manager chez <a href=\"https:\/\/www.decathlon.be\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Decathlon Belgique<\/a>, est du m\u00eame avis. L\u2019entreprise leader sur le march\u00e9 du sport a \u00e9t\u00e9 chercher d\u2019autres formes de connexions digitales, \u00e0 c\u00f4t\u00e9 des connexions traditionnelles. Elle a entre autres mis\u00e9 sur les lives Facebook et le <a href=\"https:\/\/qualifio.com\/fr\/blog\/marketing-interactif-exemples-de-grandes-marques\/\">marketing interactif<\/a> via la plateforme Qualifio pour se rapprocher de ses clients et cr\u00e9er un v\u00e9ritable sentiment de proximit\u00e9, une communaut\u00e9 de sportif(ve)s passionn\u00e9(e)s avec laquelle jouer, \u00e9changer, se connecter, s\u2019informer et continuer de bouger.<\/p>\n\n\n\n<p>Malgr\u00e9 une ann\u00e9e \u00e9conomique compliqu\u00e9e et une baisse du trafic d\u00fb aux mesures actuelles, l\u2019entreprise a \u00e9galement constat\u00e9 une augmentation de son eCommerce, repr\u00e9sentant actuellement 20 % de son chiffre d\u2019affaires. <strong>Quels sont les challenges marketing d\u2019une entreprise comme Decathlon, notamment dans cette nouvelle r\u00e9alit\u00e9 \u00e0 laquelle nous sommes confront\u00e9s ?<\/strong> <strong>Et comment le marketing interactif est-il int\u00e9gr\u00e9 dans sa strat\u00e9gie ?<\/strong> C\u2019est ce que nous avons tent\u00e9 de comprendre avec Olivier Flament.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2020%20-%20Decathlon%20case\/user_case_decathlon_FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Voir le cas client complet<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p><strong>\u00c0 propos de Decathlon<\/strong><\/p>\n\n\n\n<p><em>\u00ab Rendre accessible au plus grand nombre le plaisir et les bienfaits du sport. \u00bb<\/em><br>Decathlon, entreprise leader sur le march\u00e9 du sport, regroupe deux activit\u00e9s : la cr\u00e9ation de produits sportifs et leur distribution en ligne et en magasins. L\u2019entreprise vise \u00e0 r\u00e9pondre aux besoins des sportif(ve)s passionn\u00e9(e)s et futurs sportif(ve)s en leur proposant dans un m\u00eame lieu une multitude d\u2019articles de sports et de services. Depuis 2017, Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-conversion-client-decathlon-interactif-strategie-marketing-1-739x1024.webp\" alt=\"engagement-conversion-client-decathlon-interactif-strategie-marketing\" class=\"wp-image-63864\" style=\"width:500px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-conversion-client-decathlon-interactif-strategie-marketing-1-739x1024.webp 739w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-conversion-client-decathlon-interactif-strategie-marketing-1-216x300.webp 216w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-conversion-client-decathlon-interactif-strategie-marketing-1-768x1064.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/engagement-conversion-client-decathlon-interactif-strategie-marketing-1.webp 780w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le contexte actuel a acc\u00e9l\u00e9r\u00e9 le passage au digital. Les 10 professionnels du marketing avec lesquelles nous avions \u00e9chang\u00e9 nous l\u2019avaient confirm\u00e9. Les marques ont r\u00e9\u00e9valu\u00e9 la mani\u00e8re dont elles \u00e9tablissent des liens avec leurs consommateurs. Olivier Flament, data &amp; direct marketing manager chez Decathlon Belgique, est du m\u00eame avis. L\u2019entreprise leader sur le march\u00e9 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[],"class_list":["post-29633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activation-des-ventes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing<\/title>\n<meta name=\"description\" content=\"De l\u2019engagement \u00e0 la conversion client d\u00e9couvrez comment Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De l\u2019engagement \u00e0 la conversion client : comment Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing\" \/>\n<meta property=\"og:description\" content=\"De l\u2019engagement \u00e0 la conversion client d\u00e9couvrez comment Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-24T08:55:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T09:50:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/engagement-conversion-client-decathlon-interactif-strategie-marketing-facebook.png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/engagement-conversion-client-decathlon-interactif-strategie-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/engagement-conversion-client-decathlon-interactif-strategie-marketing\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"De l\u2019engagement \u00e0 la conversion client : comment Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing\",\"datePublished\":\"2020-09-24T08:55:10+00:00\",\"dateModified\":\"2026-02-16T09:50:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/engagement-conversion-client-decathlon-interactif-strategie-marketing\\\/\"},\"wordCount\":320,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/engagement-conversion-client-decathlon-interactif-strategie-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/engagement-customer-conversion-decathlon-interactive-marketing-strategy-blog.png\",\"articleSection\":[\"Activation des ventes\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/engagement-conversion-client-decathlon-interactif-strategie-marketing\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/engagement-conversion-client-decathlon-interactif-strategie-marketing\\\/\",\"name\":\"Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/engagement-conversion-client-decathlon-interactif-strategie-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/engagement-conversion-client-decathlon-interactif-strategie-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/engagement-customer-conversion-decathlon-interactive-marketing-strategy-blog.png\",\"datePublished\":\"2020-09-24T08:55:10+00:00\",\"dateModified\":\"2026-02-16T09:50:47+00:00\",\"description\":\"De l\u2019engagement \u00e0 la conversion client d\u00e9couvrez comment Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/engagement-conversion-client-decathlon-interactif-strategie-marketing\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/engagement-conversion-client-decathlon-interactif-strategie-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/engagement-conversion-client-decathlon-interactif-strategie-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/engagement-customer-conversion-decathlon-interactive-marketing-strategy-blog.png\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/engagement-customer-conversion-decathlon-interactive-marketing-strategy-blog.png\",\"width\":460,\"height\":240},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/engagement-conversion-client-decathlon-interactif-strategie-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Activation des ventes\",\"item\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/category\\\/activation-des-ventes\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"De l\u2019engagement \u00e0 la conversion client : comment Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\",\"name\":\"Qualifio\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\",\"name\":\"Qualifio\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"width\":460,\"height\":240,\"caption\":\"Qualifio\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\",\"name\":\"Anastasia Babatzikis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"caption\":\"Anastasia Babatzikis\"},\"description\":\"Anastasia has been with the company for 7 years now, trying out new platforms, ideas, and campaigns to make sure our marketing efforts really pay off, all while keeping things fun and creative. Outside of work, she's passionate about theatre, football and good food!\",\"sameAs\":[\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/anastasia-blog.jpeg\"],\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/author\\\/anastasia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing","description":"De l\u2019engagement \u00e0 la conversion client d\u00e9couvrez comment Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"De l\u2019engagement \u00e0 la conversion client : comment Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing","og_description":"De l\u2019engagement \u00e0 la conversion client d\u00e9couvrez comment Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing.","og_url":"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/","og_site_name":"Qualifio","article_published_time":"2020-09-24T08:55:10+00:00","article_modified_time":"2026-02-16T09:50:47+00:00","og_image":[{"url":"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/engagement-conversion-client-decathlon-interactif-strategie-marketing-facebook.png","type":"","width":"","height":""}],"author":"Anastasia Babatzikis","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Anastasia Babatzikis","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/#article","isPartOf":{"@id":"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/"},"author":{"name":"Anastasia Babatzikis","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/person\/28a6936b55c369fff561b8492bdece27"},"headline":"De l\u2019engagement \u00e0 la conversion client : comment Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing","datePublished":"2020-09-24T08:55:10+00:00","dateModified":"2026-02-16T09:50:47+00:00","mainEntityOfPage":{"@id":"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/"},"wordCount":320,"publisher":{"@id":"https:\/\/qualifio.com\/fr\/#organization"},"image":{"@id":"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/engagement-customer-conversion-decathlon-interactive-marketing-strategy-blog.png","articleSection":["Activation des ventes"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/","url":"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/","name":"Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing","isPartOf":{"@id":"https:\/\/qualifio.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/#primaryimage"},"image":{"@id":"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/engagement-customer-conversion-decathlon-interactive-marketing-strategy-blog.png","datePublished":"2020-09-24T08:55:10+00:00","dateModified":"2026-02-16T09:50:47+00:00","description":"De l\u2019engagement \u00e0 la conversion client d\u00e9couvrez comment Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing.","breadcrumb":{"@id":"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/#primaryimage","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/engagement-customer-conversion-decathlon-interactive-marketing-strategy-blog.png","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/engagement-customer-conversion-decathlon-interactive-marketing-strategy-blog.png","width":460,"height":240},{"@type":"BreadcrumbList","@id":"https:\/\/qualifio.com\/fr\/blog\/engagement-conversion-client-decathlon-interactif-strategie-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qualifio.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Activation des ventes","item":"https:\/\/qualifio.com\/fr\/blog\/category\/activation-des-ventes\/"},{"@type":"ListItem","position":3,"name":"De l\u2019engagement \u00e0 la conversion client : comment Decathlon utilise le contenu interactif dans sa strat\u00e9gie marketing"}]},{"@type":"WebSite","@id":"https:\/\/qualifio.com\/fr\/#website","url":"https:\/\/qualifio.com\/fr\/","name":"Qualifio","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/qualifio.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualifio.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/qualifio.com\/fr\/#organization","name":"Qualifio","url":"https:\/\/qualifio.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","width":460,"height":240,"caption":"Qualifio"},"image":{"@id":"https:\/\/qualifio.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/person\/28a6936b55c369fff561b8492bdece27","name":"Anastasia Babatzikis","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","caption":"Anastasia Babatzikis"},"description":"Anastasia has been with the company for 7 years now, trying out new platforms, ideas, and campaigns to make sure our marketing efforts really pay off, all while keeping things fun and creative. Outside of work, she's passionate about theatre, football and good food!","sameAs":["https:\/\/qualifio.com\/wp-content\/uploads\/2021\/12\/anastasia-blog.jpeg"],"url":"https:\/\/qualifio.com\/fr\/blog\/author\/anastasia\/"}]}},"_links":{"self":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts\/29633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/comments?post=29633"}],"version-history":[{"count":0,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts\/29633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/media\/29634"}],"wp:attachment":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/media?parent=29633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/categories?post=29633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/tags?post=29633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}