{"id":29513,"date":"2020-07-17T14:25:07","date_gmt":"2020-07-17T12:25:07","guid":{"rendered":"https:\/\/qualifio.com\/blog\/ebook-10-actions-booster-engagement-audience\/"},"modified":"2026-02-20T15:18:31","modified_gmt":"2026-02-20T14:18:31","slug":"ebook-10-actions-booster-engagement-audience","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/","title":{"rendered":"[E-book] 10 actions pour booster l’engagement de votre audience et cr\u00e9er une relation client durable"},"content":{"rendered":"\n

Que vous soyez un m\u00e9dia ou une marque, une entreprise B2C ou B2B, l\u2019engagement de votre audience doit \u00eatre une priorit\u00e9 cl\u00e9 de votre strat\u00e9gie marketing digitale<\/strong>. Avec l\u2019essor des r\u00e9seaux sociaux et l\u2019\u00e9volution des canaux digitaux, les prospects et les clients sont plus connect\u00e9s que jamais et passent beaucoup plus de temps en ligne (surtout en p\u00e9riode d’incertitude<\/a>). Pour engager ces consommateurs hyper-connect\u00e9s et bien inform\u00e9s, les marques doivent sortir des sentiers battus et communiquer avec leurs audiences de mani\u00e8re significative.<\/p>\n\n\n\n

Selon Marketo<\/a>, l\u2019engagement marketing \u00ab est l’utilisation d’un contenu strat\u00e9gique et ing\u00e9nieux pour faire interagir les consommateurs et cr\u00e9er des interactions significatives au fil du temps<\/em> \u00bb. L’engagement de l’audience est une mesure cruciale pour tout sp\u00e9cialiste du marketing qui cherche \u00e0 atteindre une large audience. C’est le meilleur moyen de voir si vos internautes aiment ce que vous faites et savoir o\u00f9 vous devez mettre plus d’efforts, pour que votre marque se d\u00e9veloppe.<\/p>\n\n\n\n

Mais comment augmenter l’intensit\u00e9 et la fr\u00e9quence des interactions entre votre audience et ce que vous produisez ? Comment encourager votre audience \u00e0 interagir avec vous et vos produits ou services ? Comment \u00e9tablir des relations durables avec vos clients ? Dans cet e-book, nous avons rassembl\u00e9 10 actions pour vous aider \u00e0 booster l’engagement de votre audience<\/strong>, avec des exemples concrets et des chiffres qui vous aideront, vous et votre marque.<\/p>\n\n\n\n

\"ebook-10-actions-increase-audience-engagement-facebook-picture\"<\/a><\/figure>\n\n\n\n
\n
T\u00e9l\u00e9charger l’e-book<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Que vous soyez un m\u00e9dia ou une marque, une entreprise B2C ou B2B, l\u2019engagement de votre audience doit \u00eatre une priorit\u00e9 cl\u00e9 de votre strat\u00e9gie marketing digitale. Avec l\u2019essor des r\u00e9seaux sociaux et l\u2019\u00e9volution des canaux digitaux, les prospects et les clients sont plus connect\u00e9s que jamais et passent beaucoup plus de temps en ligne […]<\/p>\n","protected":false},"author":3,"featured_media":29514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-29513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"yoast_head":"\n10 actions pour booster l'engagement de votre audience<\/title>\n<meta name=\"description\" content=\"10 actions pour stimuler l'engagement du public, avec des exemples concrets et des chiffres pour aider votre marque.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[E-book] 10 actions pour booster l’engagement de votre audience et cr\u00e9er une relation client durable\" \/>\n<meta property=\"og:description\" content=\"10 actions pour stimuler l'engagement du public, avec des exemples concrets et des chiffres pour aider votre marque.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-17T12:25:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T14:18:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/ebook-10-actions-increase-audience-engagement-facebook-1.png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/ebook-10-actions-booster-engagement-audience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/ebook-10-actions-booster-engagement-audience\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"[E-book] 10 actions pour booster l’engagement de votre audience et cr\u00e9er une relation client durable\",\"datePublished\":\"2020-07-17T12:25:07+00:00\",\"dateModified\":\"2026-02-20T14:18:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/ebook-10-actions-booster-engagement-audience\\\/\"},\"wordCount\":269,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/ebook-10-actions-booster-engagement-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/ebook-10-actions-increase-audience-engagement.png\",\"articleSection\":[\"Engagement\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/ebook-10-actions-booster-engagement-audience\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/ebook-10-actions-booster-engagement-audience\\\/\",\"name\":\"10 actions pour booster l'engagement de votre audience\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/ebook-10-actions-booster-engagement-audience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/ebook-10-actions-booster-engagement-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/ebook-10-actions-increase-audience-engagement.png\",\"datePublished\":\"2020-07-17T12:25:07+00:00\",\"dateModified\":\"2026-02-20T14:18:31+00:00\",\"description\":\"10 actions pour stimuler l'engagement du public, avec des exemples concrets et des chiffres pour aider votre marque.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/ebook-10-actions-booster-engagement-audience\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/ebook-10-actions-booster-engagement-audience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/ebook-10-actions-booster-engagement-audience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/ebook-10-actions-increase-audience-engagement.png\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/ebook-10-actions-increase-audience-engagement.png\",\"width\":460,\"height\":240},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/ebook-10-actions-booster-engagement-audience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Engagement\",\"item\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/category\\\/engagement-fr\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"[E-book] 10 actions pour booster l’engagement de votre audience et cr\u00e9er une relation client durable\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\",\"name\":\"Qualifio\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\",\"name\":\"Qualifio\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"width\":460,\"height\":240,\"caption\":\"Qualifio\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\",\"name\":\"Anastasia Babatzikis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"caption\":\"Anastasia Babatzikis\"},\"description\":\"Anastasia has been with the company for 7 years now, trying out new platforms, ideas, and campaigns to make sure our marketing efforts really pay off, all while keeping things fun and creative. Outside of work, she's passionate about theatre, football and good food!\",\"sameAs\":[\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/anastasia-blog.jpeg\"],\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/author\\\/anastasia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"10 actions pour booster l'engagement de votre audience","description":"10 actions pour stimuler l'engagement du public, avec des exemples concrets et des chiffres pour aider votre marque.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/","og_locale":"fr_FR","og_type":"article","og_title":"[E-book] 10 actions pour booster l’engagement de votre audience et cr\u00e9er une relation client durable","og_description":"10 actions pour stimuler l'engagement du public, avec des exemples concrets et des chiffres pour aider votre marque.","og_url":"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/","og_site_name":"Qualifio","article_published_time":"2020-07-17T12:25:07+00:00","article_modified_time":"2026-02-20T14:18:31+00:00","og_image":[{"url":"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/ebook-10-actions-increase-audience-engagement-facebook-1.png","type":"","width":"","height":""}],"author":"Anastasia Babatzikis","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Anastasia Babatzikis","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/#article","isPartOf":{"@id":"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/"},"author":{"name":"Anastasia Babatzikis","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/person\/28a6936b55c369fff561b8492bdece27"},"headline":"[E-book] 10 actions pour booster l’engagement de votre audience et cr\u00e9er une relation client durable","datePublished":"2020-07-17T12:25:07+00:00","dateModified":"2026-02-20T14:18:31+00:00","mainEntityOfPage":{"@id":"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/"},"wordCount":269,"publisher":{"@id":"https:\/\/qualifio.com\/fr\/#organization"},"image":{"@id":"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/ebook-10-actions-increase-audience-engagement.png","articleSection":["Engagement"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/","url":"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/","name":"10 actions pour booster l'engagement de votre audience","isPartOf":{"@id":"https:\/\/qualifio.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/#primaryimage"},"image":{"@id":"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/ebook-10-actions-increase-audience-engagement.png","datePublished":"2020-07-17T12:25:07+00:00","dateModified":"2026-02-20T14:18:31+00:00","description":"10 actions pour stimuler l'engagement du public, avec des exemples concrets et des chiffres pour aider votre marque.","breadcrumb":{"@id":"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/#primaryimage","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/ebook-10-actions-increase-audience-engagement.png","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/ebook-10-actions-increase-audience-engagement.png","width":460,"height":240},{"@type":"BreadcrumbList","@id":"https:\/\/qualifio.com\/fr\/blog\/ebook-10-actions-booster-engagement-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qualifio.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Engagement","item":"https:\/\/qualifio.com\/fr\/blog\/category\/engagement-fr\/"},{"@type":"ListItem","position":3,"name":"[E-book] 10 actions pour booster l’engagement de votre audience et cr\u00e9er une relation client durable"}]},{"@type":"WebSite","@id":"https:\/\/qualifio.com\/fr\/#website","url":"https:\/\/qualifio.com\/fr\/","name":"Qualifio","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/qualifio.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualifio.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/qualifio.com\/fr\/#organization","name":"Qualifio","url":"https:\/\/qualifio.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","width":460,"height":240,"caption":"Qualifio"},"image":{"@id":"https:\/\/qualifio.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/person\/28a6936b55c369fff561b8492bdece27","name":"Anastasia Babatzikis","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","caption":"Anastasia Babatzikis"},"description":"Anastasia has been with the company for 7 years now, trying out new platforms, ideas, and campaigns to make sure our marketing efforts really pay off, all while keeping things fun and creative. Outside of work, she's passionate about theatre, football and good food!","sameAs":["https:\/\/qualifio.com\/wp-content\/uploads\/2021\/12\/anastasia-blog.jpeg"],"url":"https:\/\/qualifio.com\/fr\/blog\/author\/anastasia\/"}]}},"_links":{"self":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts\/29513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/comments?post=29513"}],"version-history":[{"count":0,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts\/29513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/media\/29514"}],"wp:attachment":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/media?parent=29513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/categories?post=29513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/tags?post=29513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}