{"id":29438,"date":"2020-06-17T11:02:42","date_gmt":"2020-06-17T09:02:42","guid":{"rendered":"https:\/\/qualifio.com\/blog\/idees-campagnes-marketing-ete-engager-audience\/"},"modified":"2026-02-20T15:40:50","modified_gmt":"2026-02-20T14:40:50","slug":"idees-campagnes-marketing-ete-engager-audience","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/idees-campagnes-marketing-ete-engager-audience\/","title":{"rendered":"11 id\u00e9es marketing originales pour engager votre audience cet \u00e9t\u00e9"},"content":{"rendered":"\n<p>Le monde revit. Petit \u00e0 petit, mais il revit. Les restaurants et les bars reprennent leurs activit\u00e9s, tout le monde retourne travailler, les pays s\u2019appr\u00eatent \u00e0 accueillir les touristes&#8230; et les marques r\u00e9fl\u00e9chissent \u00e0 leur strat\u00e9gie marketing pour l\u2019\u00e9t\u00e9.<\/p>\n\n\n\n<p>L\u00e0 tout de suite, il n\u2019est pas question de reprendre votre marketing comme si de rien n\u2019\u00e9tait, mais plut\u00f4t de lancer des actions fun et engageantes. Il existe diff\u00e9rentes fa\u00e7ons de vivre cette p\u00e9riode avec vos audiences digitales. Dans cet e-book, vous trouverez <strong>11 id\u00e9es de campagnes pour votre marketing d\u2019\u00e9t\u00e9<\/strong>, faciles \u00e0 mettre en place, efficaces et appropri\u00e9es au vu des circonstances actuelles.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Ebooks\/Summer%20ebooks\/ebook_summer_2020_FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger l&rsquo;e-book<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-pour-vous-donner-un-petit-apercu-de-ce-qui-vous-attend-dans-cet-e-book-voici-4-de-nos-idees-de-campagnes-que-vous-pouvez-essayer-en-live\">Pour vous donner un petit aper\u00e7u de ce qui vous attend dans cet e-book, voici 4 de nos id\u00e9es de campagnes que vous pouvez essayer en live !<\/h4>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-theme-1-covid-19\">Th\u00e8me #1 COVID-19<\/h2>\n\n\n\n<p>Cet \u00e9t\u00e9, le COVID-19 monopilisera probablement encore toutes les conversations et les infos. Si vous voulez parler du virus et cr\u00e9er du contenu \u00e0 ce propos, nous avons imagin\u00e9 deux campagnes interactives ludiques et engageantes pour votre audience.<\/p>\n\n\n\n<p>Au d\u00e9but du mois de mars, les dirigeants politiques du monde entier ont \u00e9t\u00e9 confront\u00e9s aux m\u00eames questions face au virus : <em>que faire ? Comment se pr\u00e9parer et r\u00e9agir ?<\/em> Quelques mois plus tard, qui a r\u00e9ussi le test ? Et qui a \u00e9t\u00e9 un bon leader ? C\u2019est exactement le <strong>swiper<\/strong> que nous avons imagin\u00e9 pour votre audience ! Demandez-leur qui a \u00e9t\u00e9 un bon dirigeant pendant cette crise en \u00ab swipant \u00bb vers la droite ou vers la gauche. Profitez de l&rsquo;\u00e9cran de sortie pour leur donner quelques informations suppl\u00e9mentaires sur la situation actuelle.<\/p>\n\n\n\n<div id=\"qualifio_insert_place_793047\" class=\"qualifio_iframe_wrapper\"><\/div>\n<script type=\"text\/javascript\">\n(function(b,o,n,u,s){var a,t;a=b.createElement(u);a.async=1;a.src=s;t=b.getElementsByTagName(u)[0];t.parentNode.insertBefore(a,t);o[n]=o[n]||[]}) (document,window,'_qual_async','script','https:\/\/files.qualifio.com\/kit\/qualp.2.min.js');\n_qual_async.push(['createIframe','qualifio_insert_place_793047','qualifioshowcases.qualifioapp.com','20','E23CB8E4-1CA4-4246-BDCF-2B123FE61749','100%','1200','','','','max-width:810px;margin:0 auto;']);\n<\/script><noscript><ul><li>Qui a \u00e9t\u00e9 un bon leader pendant le COVID-19 ?<\/li><\/ul><\/noscript>\n\n\n\n<h2 class=\"wp-block-heading\">Th\u00e8me #2 Divertissement<\/h2>\n\n\n\n<p>Pour c\u00e9l\u00e9brer la r\u00e9ouverture des parcs d&rsquo;attractions, nous avons imagin\u00e9 une campagne o\u00f9 les participants doivent trouver o\u00f9 la mascotte du parc s&rsquo;est cach\u00e9e pendant toute la quarantaine. Donnez-leur un indice pour trouver la mascotte et r\u00e9compensez le gagnant avec des entr\u00e9es gratuites. Dans l&rsquo;\u00e9cran de sortie, affichez un compte \u00e0 rebours avec les jours restants avant la r\u00e9ouverture du parc. Vous pouvez reproduire cette campagne avec des restaurants, des mus\u00e9es, des bars, etc.<\/p>\n\n\n\n<p>Pour les utilisateurs de Qualifio : <a href=\"https:\/\/support.qualifio.com\/hc\/fr\/articles\/360014461599-Cr%C3%A9er-un-compte-%C3%A0-rebours?_ga=2.48703014.1066591667.1656317294-634261121.1646324749\">d\u00e9couvrez comment int\u00e9grer un compte \u00e0 rebours dans votre campagne via ce tutoriel<\/a> !<\/p>\n\n\n\n<div id=\"qualifio_insert_place_793038\" class=\"qualifio_iframe_wrapper\"><\/div>\n<script type=\"text\/javascript\">\n(function(b,o,n,u,s){var a,t;a=b.createElement(u);a.async=1;a.src=s;t=b.getElementsByTagName(u)[0];t.parentNode.insertBefore(a,t);o[n]=o[n]||[]}) (document,window,'_qual_async','script','https:\/\/files.qualifio.com\/kit\/qualp.2.min.js');\n_qual_async.push(['createIframe','qualifio_insert_place_793038','qualifioshowcases.qualifioapp.com','20','64F2CD60-307E-4EFD-AA24-FBDC5DC4D954','100%','1200','','','','max-width:810px;margin:0 auto;']);\n<\/script><noscript><ul><li><\/li><\/ul><\/noscript>\n\n\n\n<h2 class=\"wp-block-heading\">Th\u00e8me #3 Soleil<\/h2>\n\n\n\n<p>Avec l\u2019\u00e9t\u00e9, les temp\u00e9ratures grimpent et les expositions au soleil aussi. L\u2019occasion de sensibiliser vos internautes aux bienfaits et aux risques du soleil. Et pourquoi ne pas le faire de fa\u00e7on interactive ? Nous avons imagin\u00e9 une campagne de pr\u00e9vention ludique avec le format \u00ab <a href=\"https:\/\/qualifio.com\/fr\/produit\/formats-campagne\/objet-cache\/\" target=\"_blank\" rel=\"noopener noreferrer\">objet cach\u00e9<\/a> \u00bb. Les internautes doivent retrouver la cr\u00e8me solaire cach\u00e9e dans l\u2019image avant que la dame ne devienne toute rouge. Profitez de l\u2019\u00e9cran de sortie pour sensibiliser les joueurs aux risques des rayons UV sur la sant\u00e9.<\/p>\n\n\n\n<div id=\"qualifio_insert_place_629040\" class=\"qualifio_iframe_wrapper\"><\/div>\n<script type=\"text\/javascript\">\n(function(b,o,n,u,s){var a,t;a=b.createElement(u);a.async=1;a.src=s;t=b.getElementsByTagName(u)[0];t.parentNode.insertBefore(a,t);o[n]=o[n]||[]}) (document,window,'_qual_async','script','https:\/\/files.qualifio.com\/kit\/qualp.2.min.js');\n_qual_async.push(['createIframe','qualifio_insert_place_629040','qualifioshowcases.qualifioapp.com','20','21CF47D4-92B5-4763-54DB-74321342B6D0','100%','1200','','','','max-width:810px;margin:0 auto;']);\n<\/script>\n\n\n<h4>\u00a0<\/h4>\n<h4 style=\"text-align: center;\"><strong>D\u00e9couvrez toutes nos id\u00e9es de campagnes marketing inspirantes et cr\u00e9atives pour l&rsquo;\u00e9t\u00e9 dans cet e-book.<\/strong><\/h4>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Ebooks\/Summer%20ebooks\/ebook_summer_2020_FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger l&rsquo;e-book<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Envie d\u2019approfondir votre lecture ?<\/strong> Jetez un oeil \u00e0 ces articles sur le marketing et le COVID-19 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/qualifio.com\/blog\/fr\/10-idees-engager-communaute-crise-coronavirus\/\">10 id\u00e9es pour engager votre communaut\u00e9 pendant la crise du coronavirus<\/a><\/li>\n\n\n\n<li>Les meilleures campagnes marketing interactives du mois de <a href=\"https:\/\/qualifio.com\/blog\/fr\/meilleures-campagnes-marketing-interactives-mars-covid-19\/\">mars<\/a>, <a href=\"https:\/\/qualifio.com\/blog\/fr\/meilleures-campagnes-marketing-interactives-avril-covid-19\/\">avril<\/a> et <a href=\"https:\/\/qualifio.com\/blog\/fr\/meilleures-campagnes-marketing-interactives-mai-covid-19\/\">mai<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/qualifio.com\/blog\/fr\/coronavirus-comment-les-marques-continuent-elles-a-engager-leurs-communautes\/\">Coronavirus : comment les marques continuent-elles \u00e0 engager leurs communaut\u00e9s ?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le monde revit. Petit \u00e0 petit, mais il revit. Les restaurants et les bars reprennent leurs activit\u00e9s, tout le monde retourne travailler, les pays s\u2019appr\u00eatent \u00e0 accueillir les touristes&#8230; et les marques r\u00e9fl\u00e9chissent \u00e0 leur strat\u00e9gie marketing pour l\u2019\u00e9t\u00e9. L\u00e0 tout de suite, il n\u2019est pas question de reprendre votre marketing comme si de rien [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-29438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Des id\u00e9es marketing inventives pour mobiliser votre public cet \u00e9t\u00e9<\/title>\n<meta name=\"description\" content=\"Dans cet e-book, vous trouverez 11 id\u00e9es de campagnes pour votre marketing d\u2019\u00e9t\u00e9, efficaces et appropri\u00e9es au vu des circonstances actuelles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/idees-campagnes-marketing-ete-engager-audience\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 id\u00e9es marketing originales pour engager votre audience cet \u00e9t\u00e9\" \/>\n<meta property=\"og:description\" content=\"Dans cet e-book, vous trouverez 11 id\u00e9es de campagnes pour votre marketing d\u2019\u00e9t\u00e9, efficaces et appropri\u00e9es au vu des circonstances actuelles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/idees-campagnes-marketing-ete-engager-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-17T09:02:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T14:40:50+00:00\" \/>\n<meta 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