{"id":29258,"date":"2020-04-07T10:50:32","date_gmt":"2020-04-07T08:50:32","guid":{"rendered":"https:\/\/qualifio.com\/blog\/fete-meres-idees-marketing-creatives\/"},"modified":"2025-12-19T09:19:24","modified_gmt":"2025-12-19T08:19:24","slug":"fete-meres-idees-marketing-creatives","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/fete-meres-idees-marketing-creatives\/","title":{"rendered":"10 id\u00e9e marketing f\u00eate des m\u00e8res pour engager vos audiences et vous diff\u00e9rencier"},"content":{"rendered":"<p>Pour rester proche des mamans de votre audience , <strong>voici 10 id\u00e9e marketing f\u00eate des m\u00e8res<\/strong>, faciles \u00e0 cr\u00e9er et \u00e0 publier sur vos canaux digitaux (site, r\u00e9seaux sociaux, app mobile).<\/p>\n<p>La cr\u00e9ation de <a href=\"https:\/\/qualifio.com\/fr\/blog\/marketing-interactif-exemples-de-grandes-marques\/\">campagnes interactives<\/a> est toujours une bonne occasion d&rsquo;interagir avec votre public d&rsquo;une mani\u00e8re diff\u00e9rente et originale. <br \/>N&rsquo;oubliez pas qu&rsquo;avant de cr\u00e9er une campagne, il est important de savoir quels sont les objectifs de la campagne.<\/p>\n<p>C&rsquo;est pourquoi voici quelques id\u00e9es marketing diff\u00e9rentes que vous pouvez mettre en \u0153uvre pour la f\u00eate des m\u00e8res, j&rsquo;esp\u00e8re que vous appr\u00e9cierez !<\/p>\n<h2><span style=\"color: #f7a932;\">1. Aidez votre audience \u00e0 envoyer de l&rsquo;amour virtuel \u00e0 leur maman\u00a0<\/span><\/h2>\n<p>Cr\u00e9ez un concours d&rsquo;\u00e9criture et invitez votre communaut\u00e9 \u00e0 \u00e9crire une lettre d&rsquo;amour pour leur maman. R\u00e9compensez le participant ayant \u00e9crit la plus belle lettre ou ayant r\u00e9colt\u00e9 le plus de votes en lui offrant un cadeau ou de la \u00ab visibilit\u00e9 \u00bb en diffusant sa lettre sur vos r\u00e9seaux sociaux. Ce concours marche aussi bien pour les enfants, les adolescents ou les adultes ?<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/qualifio.com\/wp-content\/uploads\/writing-fr-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27909 \" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/writing-fr-2.jpg\" alt=\"concours-je-aime-maman-fete-des-meres\" width=\"484\" height=\"384\" \/><\/a><\/p>\n<h2><span style=\"color: #f7a932;\">2. Mettez les mamans de la t\u00e9l\u00e9 \u00e0 l\u2019honneur<\/span><\/h2>\n<p>Animez votre audience avec un \u00ab <a href=\"https:\/\/qualifio.com\/fr\/produit\/formats-campagne\/qui-est-ce\/\" target=\"_blank\" rel=\"noopener noreferrer\">Qui est-ce ?<\/a> \u00bb revisit\u00e9 qui fera l\u2019unanimit\u00e9. Le but du jeu est simple : les participants doivent deviner qui se cache derri\u00e8re une image alt\u00e9r\u00e9e. \u00c0 vous de jouer !<\/p>\n\n\n<div id=\"qualifio_insert_place_607562\" class=\"qualifio_iframe_wrapper\"><\/div>\n<script type=\"text\/javascript\">\n(function(b,o,n,u,s){var a,t;a=b.createElement(u);a.async=1;a.src=s;t=b.getElementsByTagName(u)[0];t.parentNode.insertBefore(a,t);o[n]=o[n]||[]}) (document,window,'_qual_async','script','https:\/\/files.qualifio.com\/kit\/qualp.2.min.js');\n_qual_async.push(['createIframe','qualifio_insert_place_607562','qualifioshowcases.qualifioapp.com','20','E5DC180F-E751-8187-8790-F1816F7DB9C4','100%','1200','','','','max-width:810px;margin:0 auto;']);\n<\/script><noscript><ul><li>Molly Weasley<\/li><li>Elastigirl<\/li><li>Cersei Lannister<\/li><li>Jennifer Lopez<\/li><\/ul><\/noscript>\n\n\n\n<p><strong>Conseil pour fid\u00e9liser votre audience<\/strong> : un peu comme l\u2019\u00e9toile myst\u00e9rieuse des \u00ab 12 coups de midi \u00bb, d\u00e9voilez une partie de votre image petit \u00e0 petit. Au fur et \u00e0 mesure que le temps passe (chaque jour ou chaque semaine par exemple), l\u2019image devient de plus en plus nette pour faciliter le jeu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-creez-un-quiz-sur-les-mamans-badass\"><span style=\"color: #f7a932;\">3. Cr\u00e9ez un quiz sur les mamans badass<\/span><\/h2>\n\n\n\n<p>Que ferions-nous sans nos mamans ? Imaginez un \u00ab vrai ou faux \u00bb mettant en avant les <strong>actes extraordinaires, incroyables ou h\u00e9ro\u00efques accomplis par les mamans<\/strong> du monde entier pour leurs enfants.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"560\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/mamans-badass-quiz-vrai-faux-fete-des-meres.webp\" alt=\"mamans-badass-quiz-vrai-faux-fete-des-meres\" class=\"wp-image-73923\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/mamans-badass-quiz-vrai-faux-fete-des-meres.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/mamans-badass-quiz-vrai-faux-fete-des-meres-300x215.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/mamans-badass-quiz-vrai-faux-fete-des-meres-768x551.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>D\u2019autres id\u00e9es de quiz :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les mamans badass de l\u2019histoire du cin\u00e9ma<\/li>\n\n\n\n<li>Les mamans badass qui ont marqu\u00e9 l\u2019Histoire<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-misez-sur-un-incontournable-le-test-de-personnalite\"><span style=\"color: #f7a932;\">4. Misez sur un incontournable : le test de personnalit\u00e9<\/span><\/h2>\n\n\n\n<p>\u00ab <em>Es-tu pr\u00eate \u00e0 \u00eatre maman ? <\/em>\u00bb Faites d\u00e9couvrir \u00e0 vos internautes le profil qui leur correspond en fonction de leurs r\u00e9ponses et incitez les \u00e0 le partager sur les r\u00e9seaux sociaux. Vous pouvez int\u00e9grer le test directement sur votre site internet \u00e0 l\u2019aide d\u2019un <em>iframe<\/em> ou sur votre page Facebook dans une section d\u00e9di\u00e9e.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"635\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-test.webp\" alt=\"fete-meres-idees-marketing-creatives-test\" class=\"wp-image-65675\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-test.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-test-300x244.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-test-768x625.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-incitez-vos-internautes-a-partager-leurs-experiences\"><span style=\"color: #f7a932;\">5. Incitez vos internautes \u00e0 partager leurs exp\u00e9riences<\/span><\/h2>\n\n\n\n<p>Le <a href=\"https:\/\/qualifio.com\/fr\/produit\/formats-campagne\/concours-photo\/\" target=\"_blank\" rel=\"noopener noreferrer\">concours photo<\/a> est toujours une bonne id\u00e9e. Proposez \u00e0 vos internautes de partager leur plus belle photo avec leur maman ou, dans un autre registre, de partager la meilleure recette de leur maman. Faites ensuite voter la communaut\u00e9 pour la photo ou la recette la plus originale, et r\u00e9compensez le gagnant.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-concours-photo-542x1024.webp\" alt=\"fete-meres-idees-marketing-creatives-concours-photo\" class=\"wp-image-63089\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-concours-photo-542x1024.webp 542w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-concours-photo-159x300.webp 159w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-concours-photo-768x1450.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-concours-photo.webp 780w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-organisez-une-battle-pour-connaitre-les-preferences-de-votre-audience\"><span style=\"color: #f7a932;\">6. Organisez une battle pour conna\u00eetre les pr\u00e9f\u00e9rences de votre audience<\/span><\/h2>\n\n\n\n<p>La <a href=\"https:\/\/qualifio.com\/fr\/produit\/formats-campagne\/battle\/\" target=\"_blank\" rel=\"noopener noreferrer\">battle<\/a> est le format id\u00e9al pour <strong>conna\u00eetre les pr\u00e9f\u00e9rences de votre audience<\/strong> mais aussi pour <strong>mettre en avant vos produits<\/strong>. Faites un sondage entre deux de vos produits et offrez la possibilit\u00e9 \u00e0 vos internautes de gagner un exemplaire pour leur maman. Ajoutez un formulaire \u00e0 la fin de la battle et d\u00e9partagez les gagnants via un tirage au sort.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"730\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/battle-cadeaux-fete-des-meres-2019.webp\" alt=\"battle-cadeaux-fete-des-meres-2019\" class=\"wp-image-65243\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/battle-cadeaux-fete-des-meres-2019.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/battle-cadeaux-fete-des-meres-2019-300x281.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/battle-cadeaux-fete-des-meres-2019-768x719.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-misez-sur-le-format-fun-et-populaire-de-tinder\"><span style=\"color: #f7a932;\">7. Misez sur le format fun et populaire de Tinder <\/span><\/h2>\n\n\n\n<p>Cr\u00e9ez un sondage avec le format <a href=\"https:\/\/qualifio.com\/fr\/produit\/formats-campagne\/swiper\/\" target=\"_blank\" rel=\"noopener noreferrer\">swiper <\/a>et demandez aux mamans de votre communaut\u00e9 les pires situations qu&rsquo;elles ont d\u00e9j\u00e0 v\u00e9cues avec leurs enfants. Les participantes doivent \u00ab swiper \u00bb vers la gauche ou vers la droite pour r\u00e9pondre \u00e0 vos questions. Un format ludique et engageant !<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-concours-swiper-764x1024.webp\" alt=\"fete-meres-idees-marketing-creatives-concours-swiper\" class=\"wp-image-63445\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-concours-swiper-764x1024.webp 764w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-concours-swiper-224x300.webp 224w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-concours-swiper-768x1030.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-concours-swiper.webp 780w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-offrez-des-coloriages-et-des-cartes-a-imprimer-a-l-image-de-votre-marque\"><span style=\"color: #f7a932;\">8. Offrez des coloriages et des cartes \u00e0 imprimer \u00e0 l\u2019image de votre marque<\/span><\/h2>\n\n\n\n<p>Tout comme l\u2019a fait <a href=\"https:\/\/androskidifruit.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Andros<\/a> avec sa <a href=\"https:\/\/qualifio.com\/blog\/fr\/campagnes-marketing-mois-mars\/\" target=\"_blank\" rel=\"noopener noreferrer\">campagne ludo-\u00e9ducative<\/a>, proposez aux plus jeunes de votre audience des coloriages et des cartes \u00e0 imprimer pour leurs mamans. Pour <strong>accro\u00eetre la visibilit\u00e9 de votre marque<\/strong>, personnalisez vos coloriages et vos cartes avec votre logo et vos couleurs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"975\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/landing-page-fete-des-meres.webp\" alt=\"landing-page-fete-des-meres\" class=\"wp-image-74499\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/landing-page-fete-des-meres.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/landing-page-fete-des-meres-240x300.webp 240w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/landing-page-fete-des-meres-768x960.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-organisez-un-concours-pour-les-presque-mamans\"><span id=\"presquemamans\" style=\"color: #f7a932;\">9. Organisez un concours pour les \u00ab presque \u00bb mamans<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.easyjet.com\/fr\" target=\"_blank\" rel=\"noopener noreferrer\">Easyjet<\/a>, en collaboration avec <a href=\"https:\/\/buzzman.eu\/fr\/campagnes\" target=\"_blank\" rel=\"noreferrer noopener\">Buzzman<\/a>, a lanc\u00e9 une campagne pour les \u00ab presque \u00bb mamans. Toutes les participantes devaient poster une photo de leur ventre avec le hashtag #F\u00eateDesPresqueM\u00e8res sur Instagram pour tenter de gagner un voyage avant l\u2019arriv\u00e9e de leur b\u00e9b\u00e9. Les 10 premi\u00e8res participantes ayant r\u00e9colt\u00e9 le plus de votes remportaient un voyage aller-retour pour 2 personnes vers la destination de leur choix.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"487\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/presque-maman-fete-des-meres-concours-instagram.webp\" alt=\"presque-maman-fete-des-meres-concours-instagram\" class=\"wp-image-64119\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/presque-maman-fete-des-meres-concours-instagram.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/presque-maman-fete-des-meres-concours-instagram-300x187.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/presque-maman-fete-des-meres-concours-instagram-768x480.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Dans le m\u00eame registre, vous pouvez \u00e9galement proposer un concours \u00e0 vos internautes pour gagner leur propre <em>baby shower<\/em>. Les participantes doivent voter pour l&rsquo;activit\u00e9 qu&rsquo;elles pr\u00e9f\u00e8rent et s&rsquo;inscrire au tirage au sort pour tenter de gagner la <em>baby shower<\/em> de leurs r\u00eaves.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-concours-vote-623x1024.webp\" alt=\"fete-meres-idees-marketing-creatives-concours-vote\" class=\"wp-image-63960\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-concours-vote-623x1024.webp 623w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-concours-vote-183x300.webp 183w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-concours-vote-768x1262.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/fete-meres-idees-marketing-creatives-concours-vote.webp 780w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Besoin de plus d&rsquo;inspirations ?<\/strong> Voici encore plus d&rsquo;id\u00e9es de <a href=\"https:\/\/qualifio.com\/fr\/blog\/15-idees-marketing-inspirantes-fete-meres\/\">campagnes interactives pour la f\u00eate des m\u00e8res<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour rester proche des mamans de votre audience , voici 10 id\u00e9e marketing f\u00eate des m\u00e8res, faciles \u00e0 cr\u00e9er et \u00e0 publier sur vos canaux digitaux (site, r\u00e9seaux sociaux, app mobile). La cr\u00e9ation de campagnes interactives est toujours une bonne occasion d&rsquo;interagir avec votre public d&rsquo;une mani\u00e8re diff\u00e9rente et originale. N&rsquo;oubliez pas qu&rsquo;avant de cr\u00e9er [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-29258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 id\u00e9e marketing cr\u00e9atives pour f\u00eate des m\u00e8res<\/title>\n<meta name=\"description\" content=\"Vous cherchez des id\u00e9es de marketing pour la f\u00eate des m\u00e8res ? Voici 10 campagnes de marketing cr\u00e9atives et inspirantes!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/fete-meres-idees-marketing-creatives\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 id\u00e9e marketing f\u00eate des m\u00e8res pour engager vos audiences et vous diff\u00e9rencier\" \/>\n<meta property=\"og:description\" content=\"Vous cherchez des id\u00e9es de marketing pour la f\u00eate des m\u00e8res ? 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