{"id":29098,"date":"2020-02-14T11:23:43","date_gmt":"2020-02-14T10:23:43","guid":{"rendered":"https:\/\/qualifio.com\/blog\/promofarma-attire-nouveaux-clients-marketing-interactif\/"},"modified":"2026-02-09T17:45:00","modified_gmt":"2026-02-09T16:45:00","slug":"promofarma-attire-nouveaux-clients-marketing-interactif","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/promofarma-attire-nouveaux-clients-marketing-interactif\/","title":{"rendered":"Comment PromoFarma.com attire de nouveaux clients et leur donne une raison de partager leurs donn\u00e9es"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2019%20-%20PromoFarma\/user_case_promofarma_FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Voir le cas client complet<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-contexte\">Le contexte<\/h2>\n\n\n\n<p><a href=\"https:\/\/promocionesfarma.zendesk.com\/hc\/fr\" target=\"_blank\" rel=\"noopener noreferrer\">PromoFarma.com<\/a> est une parapharmacie en ligne espagnole avec plus de 50 000 produits de beaut\u00e9 et de sant\u00e9 provenant de centaines de pharmacies ind\u00e9pendantes et autres vendeurs. Bas\u00e9 \u00e0 Barcelone, l\u2019eCommerce s\u2019agrandit et \u00e9tend son service \u00e0 plusieurs pays europ\u00e9ens comme la France et l&rsquo;Italie.<\/p>\n\n\n\n<p><strong>Les principaux challenges de l\u2019eCommerce sont :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attirer de nouveaux clients ;<\/li>\n\n\n\n<li>Am\u00e9liorer la connaissance client ;<\/li>\n\n\n\n<li>Augmenter l\u2019engagement et la notori\u00e9t\u00e9 de marque ;<\/li>\n\n\n\n<li>Augmenter le trafic sur son eCommerce ;<\/li>\n\n\n\n<li>Offrir une exp\u00e9rience d&rsquo;achat la plus satisfaisante possible.<\/li>\n<\/ul>\n\n\n\n<p><strong>Le d\u00e9fi interne : UX vs marketing<\/strong><br>Si l\u2019\u00e9quipe s\u2019occupant de l&rsquo;exp\u00e9rience utilisateur cherche \u00e0 cr\u00e9er une exp\u00e9rience d&rsquo;achat rapide et efficace, l\u2019\u00e9quipe marketing vise \u00e0 am\u00e9liorer la connaissance client afin d\u2019augmenter la customer lifetime value (CLTV). Pour cela, les deux \u00e9quipes ont besoin de trouver un moyen efficace pour collecter des donn\u00e9es personnelles, comportementales et d\u2019int\u00e9r\u00eats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-son-secret-le-marketing-interactif\">Son secret ? Le marketing interactif<\/h2>\n\n\n\n<p>Depuis un an et demi, PromoFarma.com mise sur le marketing interactif et la collecte de donn\u00e9es pour relever ses diff\u00e9rents d\u00e9fis. \u00c0 ce jour, l\u2019eCommerce a lanc\u00e9 plus de <a href=\"https:\/\/qualifio.com\/fr\/produit\/formats-de-campagne\/\" target=\"_blank\" rel=\"noopener noreferrer\">80 campagnes de marketing interactif<\/a>. Vous trouverez dans cet e-book un aper\u00e7u des campagnes les plus inspirantes et performantes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Success%20stories\/2019%20-%20PromoFarma\/user_case_promofarma_FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Voir le cas client complet<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le contexte PromoFarma.com est une parapharmacie en ligne espagnole avec plus de 50 000 produits de beaut\u00e9 et de sant\u00e9 provenant de centaines de pharmacies ind\u00e9pendantes et autres vendeurs. Bas\u00e9 \u00e0 Barcelone, l\u2019eCommerce s\u2019agrandit et \u00e9tend son service \u00e0 plusieurs pays europ\u00e9ens comme la France et l&rsquo;Italie. Les principaux challenges de l\u2019eCommerce sont : Le [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":29099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264],"tags":[],"class_list":["post-29098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PromoFarma.com : Nouveaux Clients gr\u00e2ce au Marketing Interactif<\/title>\n<meta name=\"description\" content=\"Depuis un an et demi, PromoFarma.com mise sur le marketing interactif et la collecte de donn\u00e9es pour relever ses diff\u00e9rents d\u00e9fis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/promofarma-attire-nouveaux-clients-marketing-interactif\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment PromoFarma.com attire de nouveaux clients et leur donne une raison de partager leurs donn\u00e9es\" \/>\n<meta property=\"og:description\" content=\"Depuis un an et demi, PromoFarma.com mise sur le marketing interactif et la collecte de donn\u00e9es pour relever ses diff\u00e9rents d\u00e9fis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/promofarma-attire-nouveaux-clients-marketing-interactif\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-14T10:23:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T16:45:00+00:00\" \/>\n<meta property=\"og:image\" 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