{"id":28898,"date":"2019-12-05T12:00:54","date_gmt":"2019-12-05T11:00:54","guid":{"rendered":"https:\/\/qualifio.com\/blog\/tendances-2020-marketing-personnalise-data\/"},"modified":"2026-02-20T16:23:51","modified_gmt":"2026-02-20T15:23:51","slug":"tendances-2020-marketing-personnalise-data","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/","title":{"rendered":"[Infographie] Les tendances 2020 du marketing personnalis\u00e9 et de la data"},"content":{"rendered":"\n

Pour rester au top, les sp\u00e9cialistes du marketing doivent r\u00e9aliser une veille permanente au sujet de l\u2019actualit\u00e9 de leurs industries et plus encore.<\/p>\n\n\n\n

Vous \u00eates curieux de d\u00e9couvrir les tendances 2020 du marketing, les probl\u00e9matiques et les usages clients \u00e0 anticiper ? Pour vous aider, nous avons rassembl\u00e9 les principales tendances 2020 du marketing et de la data dans une infographie in\u00e9dite.<\/strong><\/p>\n\n\n\n

\n
T\u00e9l\u00e9charger l’infographie<\/a><\/div>\n<\/div>\n\n\n\n

Les grandes tendances 2020 du marketing<\/h2>\n\n\n\n

Notre infographie regroupe des statistiques issues de recherches sur les tendances 2020 du marketing. Pour r\u00e9sumer, l\u2019ann\u00e9e 2020 sera rythm\u00e9e par plusieurs ph\u00e9nom\u00e8nes, dont les suivants :<\/p>\n\n\n\n

Le marketing de l\u2019hyper-personnalisation<\/h3>\n\n\n\n

Saviez-vous que les entreprises qui mettent en \u0153uvre une d\u00e9marche d\u2019hyper-personnalisation constatent des impacts positifs et mesurables sur la fid\u00e9lisation et la satisfaction de leurs clients ? Parmi les opportunit\u00e9s identifi\u00e9es comme les plus attractives pour les entit\u00e9s, la personnalisation, gr\u00e2ce au data marketing centr\u00e9 sur l\u2019individu, reste incontournable. Proposer une relation client hyper-personnalis\u00e9e sera donc la grande tendance 2020 du marketing ! En outre, pour 83 % des marketers, cr\u00e9er du contenu personnalis\u00e9 est un de leurs plus gros challenges.<\/b><\/p>\n\n\n\n

La collecte des donn\u00e9es first-party<\/i><\/h3>\n\n\n\n

Pour les entit\u00e9s, les donn\u00e9es first-party<\/i><\/a> sont devenues un \u00e9l\u00e9ment cl\u00e9 pour pouvoir offrir une relation personnalis\u00e9e. L\u2019utilisation d\u2019outils qui permettent la r\u00e9colte et l\u2019analyse des donn\u00e9es clients est devenue incontournable. Et \u00e7a tombe bien, car les consommateurs sont pr\u00eats \u00e0 partager plus de donn\u00e9es avec les marques, en \u00e9change d\u2019une personnalisation accrue du service d\u00e9livr\u00e9. Le RGPD reste, bien entendu, un vif sujet de pr\u00e9occupation car 78 % des entreprises ont r\u00e9alis\u00e9 \u00e0 ce jour une \u00e9valuation de conformit\u00e9 au RGPD.<\/b><\/p>\n\n\n\n

Le d\u00e9ploiement d\u2019un parcours d\u2019achat omnicanal<\/h3>\n\n\n\n

Pour 65 % des entreprises, l\u2019omnicanalit\u00e9 permet de personnaliser l\u2019exp\u00e9rience client.<\/b> En parall\u00e8le, l\u2019urgence de se transformer est accentu\u00e9e car les internautes utilisent en moyenne trois appareils diff\u00e9rents pour se connecter \u00e0 Internet. Les marketers souhaitent donc am\u00e9liorer la performance de leurs sollicitations commerciales, qu\u2019elles soient r\u00e9alis\u00e9es par le biais d\u2019e-mails, de sites internet ou via les r\u00e9seaux sociaux. Finalement, une des tendances 2020 du marketing sera d\u2019homog\u00e9n\u00e9iser tous les canaux de contact des entit\u00e9s.<\/p>\n\n\n\n

L\u2019anticipation de la croissance des nouvelles technologies<\/h3>\n\n\n\n

Plusieurs technologies \u00e9mergentes comme le Voice Search et l\u2019Intelligence Artificielle offrent de nouvelles perspectives et de nouveaux challenges aux entreprises. En 2020, 50 % des recherches Google seront r\u00e9alis\u00e9es gr\u00e2ce \u00e0 la recherche vocale. <\/b>Et pour cause, les usages des consommateurs changent.70 % des clients interrog\u00e9s souhaitent obtenir une r\u00e9ponse imm\u00e9diate<\/b> \u00e0 leurs questions ou encore \u00e0 leurs plaintes. L’anticipation de ces technologies repr\u00e9sente un challenge de taille pour les organisations.<\/p>\n\n\n\n

R\u00e9ussir \u00e0 atteindre un niveau de connaissance client satisfaisant<\/h3>\n\n\n\n

Les diff\u00e9rentes \u00e9tudes nous montrent \u00e0 plusieurs reprises que les entreprises rencontrent des difficult\u00e9s communes pour collecter et exploiter les donn\u00e9es qu\u2019elles r\u00e9coltent.  Seulement 2 entreprises sur 10 consid\u00e8rent avoir un tr\u00e8s bon niveau de connaissance client.<\/b> Ces difficult\u00e9s seraient dues \u00e0 un manque de comp\u00e9tences, la mauvaise qualit\u00e9 des donn\u00e9es r\u00e9colt\u00e9es ou encore l\u2019absence de technologies. N\u00e9anmoins, l\u2019exploitation de ces donn\u00e9es est in\u00e9vitable pour atteindre un niveau de connaissance client satisfaisant.<\/p>\n\n\n\n

Plus de 50 statistiques issues d\u2019\u00e9tudes diff\u00e9rentes<\/b> sont regroup\u00e9es dans cette infographie pour vous donner plus de visibilit\u00e9 et de d\u00e9tails sur les tendances 2020 du marketing. N\u2019h\u00e9sitez plus et d\u00e9couvrez-l\u00e0 d\u00e8s maintenant !<\/p>\n\n\n\n

\n
T\u00e9l\u00e9charger l’infographie<\/a><\/div>\n<\/div>\n\n\n\n
\n

Besoin d\u2019inspiration pour anticiper les tendances 2020 du marketing ?<\/strong> Consultez notre E-book<\/a> et d\u00e9couvrez comment Nestl\u00e9, Eurosport, Guerlain et 8 autres grandes marques europ\u00e9ennes utilisent le marketing interactif pour collecter, exploiter et mon\u00e9tiser leurs donn\u00e9es !<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pour rester au top, les sp\u00e9cialistes du marketing doivent r\u00e9aliser une veille permanente au sujet de l\u2019actualit\u00e9 de leurs industries et plus encore. Vous \u00eates curieux de d\u00e9couvrir les tendances 2020 du marketing, les probl\u00e9matiques et les usages clients \u00e0 anticiper ? Pour vous aider, nous avons rassembl\u00e9 les principales tendances 2020 du marketing et […]<\/p>\n","protected":false},"author":16,"featured_media":28899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-28898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"yoast_head":"\nTendances en marketing personnalis\u00e9 et de collecte de donn\u00e9es<\/title>\n<meta name=\"description\" content=\"Anticipez les challenges \u00e0 venir ! Nous avons rassembl\u00e9 les principales tendances 2020 du marketing et de la data dans une infographie in\u00e9dite.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Infographie] Les tendances 2020 du marketing personnalis\u00e9 et de la data\" \/>\n<meta property=\"og:description\" content=\"Anticipez les challenges \u00e0 venir ! Nous avons rassembl\u00e9 les principales tendances 2020 du marketing et de la data dans une infographie in\u00e9dite.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-05T11:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T15:23:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/banner_facebook_2020_trends_FR.png\" \/>\n<meta name=\"author\" content=\"Estelle Van de Velde\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Estelle Van de Velde\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/tendances-2020-marketing-personnalise-data\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/tendances-2020-marketing-personnalise-data\\\/\"},\"author\":{\"name\":\"Estelle Van de Velde\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/25eae090b65c25f2d182515e4b0bfa71\"},\"headline\":\"[Infographie] Les tendances 2020 du marketing personnalis\u00e9 et de la data\",\"datePublished\":\"2019-12-05T11:00:54+00:00\",\"dateModified\":\"2026-02-20T15:23:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/tendances-2020-marketing-personnalise-data\\\/\"},\"wordCount\":659,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/tendances-2020-marketing-personnalise-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner_blog_2020_trends_FR.png\",\"articleSection\":[\"Engagement\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/tendances-2020-marketing-personnalise-data\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/tendances-2020-marketing-personnalise-data\\\/\",\"name\":\"Tendances en marketing personnalis\u00e9 et de collecte de donn\u00e9es\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/tendances-2020-marketing-personnalise-data\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/tendances-2020-marketing-personnalise-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner_blog_2020_trends_FR.png\",\"datePublished\":\"2019-12-05T11:00:54+00:00\",\"dateModified\":\"2026-02-20T15:23:51+00:00\",\"description\":\"Anticipez les challenges \u00e0 venir ! Nous avons rassembl\u00e9 les principales tendances 2020 du marketing et de la data dans une infographie in\u00e9dite.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/tendances-2020-marketing-personnalise-data\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/tendances-2020-marketing-personnalise-data\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/tendances-2020-marketing-personnalise-data\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner_blog_2020_trends_FR.png\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner_blog_2020_trends_FR.png\",\"width\":460,\"height\":240},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/tendances-2020-marketing-personnalise-data\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Engagement\",\"item\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/category\\\/engagement-fr\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"[Infographie] Les tendances 2020 du marketing personnalis\u00e9 et de la data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\",\"name\":\"Qualifio\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\",\"name\":\"Qualifio\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"width\":460,\"height\":240,\"caption\":\"Qualifio\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/25eae090b65c25f2d182515e4b0bfa71\",\"name\":\"Estelle Van de Velde\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1792b0e1fe616ed296fed4850bf134d316e076b47f411e4204c4f8189c58e4ac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1792b0e1fe616ed296fed4850bf134d316e076b47f411e4204c4f8189c58e4ac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1792b0e1fe616ed296fed4850bf134d316e076b47f411e4204c4f8189c58e4ac?s=96&d=mm&r=g\",\"caption\":\"Estelle Van de Velde\"},\"sameAs\":[\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/estelle-blog.jpg\"],\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/author\\\/estelle\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tendances en marketing personnalis\u00e9 et de collecte de donn\u00e9es","description":"Anticipez les challenges \u00e0 venir ! Nous avons rassembl\u00e9 les principales tendances 2020 du marketing et de la data dans une infographie in\u00e9dite.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/","og_locale":"fr_FR","og_type":"article","og_title":"[Infographie] Les tendances 2020 du marketing personnalis\u00e9 et de la data","og_description":"Anticipez les challenges \u00e0 venir ! Nous avons rassembl\u00e9 les principales tendances 2020 du marketing et de la data dans une infographie in\u00e9dite.","og_url":"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/","og_site_name":"Qualifio","article_published_time":"2019-12-05T11:00:54+00:00","article_modified_time":"2026-02-20T15:23:51+00:00","og_image":[{"url":"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/banner_facebook_2020_trends_FR.png","type":"","width":"","height":""}],"author":"Estelle Van de Velde","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Estelle Van de Velde","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/#article","isPartOf":{"@id":"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/"},"author":{"name":"Estelle Van de Velde","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/person\/25eae090b65c25f2d182515e4b0bfa71"},"headline":"[Infographie] Les tendances 2020 du marketing personnalis\u00e9 et de la data","datePublished":"2019-12-05T11:00:54+00:00","dateModified":"2026-02-20T15:23:51+00:00","mainEntityOfPage":{"@id":"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/"},"wordCount":659,"publisher":{"@id":"https:\/\/qualifio.com\/fr\/#organization"},"image":{"@id":"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner_blog_2020_trends_FR.png","articleSection":["Engagement"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/","url":"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/","name":"Tendances en marketing personnalis\u00e9 et de collecte de donn\u00e9es","isPartOf":{"@id":"https:\/\/qualifio.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/#primaryimage"},"image":{"@id":"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner_blog_2020_trends_FR.png","datePublished":"2019-12-05T11:00:54+00:00","dateModified":"2026-02-20T15:23:51+00:00","description":"Anticipez les challenges \u00e0 venir ! Nous avons rassembl\u00e9 les principales tendances 2020 du marketing et de la data dans une infographie in\u00e9dite.","breadcrumb":{"@id":"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/#primaryimage","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner_blog_2020_trends_FR.png","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner_blog_2020_trends_FR.png","width":460,"height":240},{"@type":"BreadcrumbList","@id":"https:\/\/qualifio.com\/fr\/blog\/tendances-2020-marketing-personnalise-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qualifio.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Engagement","item":"https:\/\/qualifio.com\/fr\/blog\/category\/engagement-fr\/"},{"@type":"ListItem","position":3,"name":"[Infographie] Les tendances 2020 du marketing personnalis\u00e9 et de la data"}]},{"@type":"WebSite","@id":"https:\/\/qualifio.com\/fr\/#website","url":"https:\/\/qualifio.com\/fr\/","name":"Qualifio","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/qualifio.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualifio.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/qualifio.com\/fr\/#organization","name":"Qualifio","url":"https:\/\/qualifio.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","width":460,"height":240,"caption":"Qualifio"},"image":{"@id":"https:\/\/qualifio.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/person\/25eae090b65c25f2d182515e4b0bfa71","name":"Estelle Van de Velde","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/1792b0e1fe616ed296fed4850bf134d316e076b47f411e4204c4f8189c58e4ac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1792b0e1fe616ed296fed4850bf134d316e076b47f411e4204c4f8189c58e4ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1792b0e1fe616ed296fed4850bf134d316e076b47f411e4204c4f8189c58e4ac?s=96&d=mm&r=g","caption":"Estelle Van de Velde"},"sameAs":["https:\/\/qualifio.com\/wp-content\/uploads\/2021\/12\/estelle-blog.jpg"],"url":"https:\/\/qualifio.com\/fr\/blog\/author\/estelle\/"}]}},"_links":{"self":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts\/28898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/comments?post=28898"}],"version-history":[{"count":0,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts\/28898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/media\/28899"}],"wp:attachment":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/media?parent=28898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/categories?post=28898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/tags?post=28898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}