{"id":28678,"date":"2019-09-20T15:03:33","date_gmt":"2019-09-20T13:03:33","guid":{"rendered":"https:\/\/qualifio.com\/blog\/nouveaux-abonnes-payants-bonnier-publications\/"},"modified":"2026-02-16T11:26:31","modified_gmt":"2026-02-16T10:26:31","slug":"nouveaux-abonnes-payants-bonnier-publications","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/nouveaux-abonnes-payants-bonnier-publications\/","title":{"rendered":"Qualifio comme une source de nouveaux abonn\u00e9s payants : le cas de Bonnier Publications"},"content":{"rendered":"\n

Le groupe Bonnier Publications<\/a> est l\u2019un des plus grands \u00e9diteurs de magazines imprim\u00e9s et num\u00e9riques des pays nordiques, avec plus de 20 titres (Illustreret Videnskab<\/a>, I Form<\/a>, Historie<\/a>, etc.) publi\u00e9s dans 5 pays.<\/p>\n\n\n\n

\u00c0 l\u2019exception des ventes publicitaires, les revenus du groupe m\u00e9dia proviennent principalement de la vente d\u2019abonnements \u00e0 un ou plusieurs magazines papier<\/strong>. En d\u00e9cembre 2018, la soci\u00e9t\u00e9 a commenc\u00e9 \u00e0 utiliser la plateforme Qualifio avec un objectif principal en t\u00eate : g\u00e9n\u00e9rer des leads<\/strong>, plus sp\u00e9cifiquement des abonnements payants \u00e0 ses magazines papier.<\/p>\n\n\n\n

\n

Aujourd\u2019hui, le taux de conversion de nos concours Qualifio se situe entre 5 et 10 %. Cela signifie que sur 25 000 participants uniques, nous obtenons 1 200 \u00e0 2 500 nouveaux abonn\u00e9s \u00e0 nos magazines papier. Au total, pour l\u2019ensemble de nos marques, Qualifio repr\u00e9sente environ 45 % de nos leads g\u00e9n\u00e9r\u00e9s.<\/b>
– Johannes Orskov, Digital Lead Specialist<\/p>\n<\/blockquote>\n\n\n\n

\n
Voir le cas client complet<\/a><\/div>\n<\/div>\n\n\n\n

G\u00e9n\u00e9rer des leads gr\u00e2ce au contenu interactif<\/h2>\n\n\n\n

En 9 mois seulement, Bonnier Publications a r\u00e9ussi \u00e0 g\u00e9n\u00e9rer plus de 5 000 abonn\u00e9s payants \u00e0 ses magazines papier<\/strong>. Comment ? En mettant la priorit\u00e9 sur le contenu interactif (quiz, concours, test de personnalit\u00e9, etc.) et en investissant dans la plateforme Qualifio.<\/p>\n\n\n\n

La plateforme permet \u00e0 l\u2019entreprise d\u2019engager davantage son audience<\/strong> et de collecter des donn\u00e9es pr\u00e9cieuses sur ses lecteurs <\/strong>ainsi que des opt-ins pour sa newsletter<\/strong>.<\/p>\n\n\n\n

\"nouveaux-abonnes-payants-bonnier-publications\"<\/figure>\n\n\n\n
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Voir le cas client complet<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Le groupe Bonnier Publications est l\u2019un des plus grands \u00e9diteurs de magazines imprim\u00e9s et num\u00e9riques des pays nordiques, avec plus de 20 titres (Illustreret Videnskab, I Form, Historie, etc.) publi\u00e9s dans 5 pays. \u00c0 l\u2019exception des ventes publicitaires, les revenus du groupe m\u00e9dia proviennent principalement de la vente d\u2019abonnements \u00e0 un ou plusieurs magazines papier. […]<\/p>\n","protected":false},"author":3,"featured_media":28679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[],"class_list":["post-28678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activation-des-ventes"],"yoast_head":"\nQualifio comme une source de nouveaux abonn\u00e9s payants - Qualifio<\/title>\n<meta name=\"description\" content=\"Bonnier Publications a commenc\u00e9 \u00e0 utiliser la plateforme Qualifio avec un objectif principal en t\u00eate : g\u00e9n\u00e9rer des leads. 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