{"id":28563,"date":"2019-08-22T16:15:55","date_gmt":"2019-08-22T14:15:55","guid":{"rendered":"https:\/\/qualifio.com\/blog\/contenu-interactif-strategie-medias-gulli\/"},"modified":"2025-08-14T09:08:46","modified_gmt":"2025-08-14T07:08:46","slug":"contenu-interactif-strategie-medias-gulli","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/","title":{"rendered":"Le contenu interactif au c\u0153ur de la strat\u00e9gie des m\u00e9dias : l\u2019exemple de Gulli"},"content":{"rendered":"\n<p><strong>En un an, la cha\u00eene de t\u00e9l\u00e9vision <a href=\"https:\/\/www.gulli.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gulli<\/a> a r\u00e9alis\u00e9 plus de 350 campagnes marketing interactives, publi\u00e9es sur son site internet. Une strat\u00e9gie qui lui a permis d\u2019engager son audience de jeunes t\u00e9l\u00e9spectateurs et d\u2019offrir \u00e0 ses partenaires publicitaires une plus grande visibilit\u00e9 gr\u00e2ce \u00e0 des formats innovants. Aujourd\u2019hui, la rubrique d\u00e9di\u00e9e \u00e0 ces campagnes g\u00e9n\u00e8rent 40% du trafic total de son site.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/qualifio.com\/wp-content\/uploads\/contenu-interactif-strategie-media-gulli-40-1.png\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/contenu-interactif-strategie-media-gulli-40-1.png\" alt=\"contenu-interactif-strategie-media-gulli-40\" class=\"wp-image-29423\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Leader des contenus jeunesse \u00e0 la demande, Gulli est la cha\u00eene de t\u00e9l\u00e9vision du Groupe Lagard\u00e8re (qui fera bient\u00f4t partie du Groupe M6) destin\u00e9e aux enfants de 4 \u00e0 10 ans. Pour fid\u00e9liser les jeunes t\u00e9l\u00e9spectateurs et en attirer de nouveaux, la cha\u00eene a renforc\u00e9 sa pr\u00e9sence en ligne via un site internet rassemblant des dessins anim\u00e9s, des \u00e9missions en replay mais aussi du contenu interactif de type jeux-concours. \u00ab<em> Les formats interactifs sont un v\u00e9ritable levier pour nos diff\u00e9rentes \u00e9quipes : \u00e9ditoriales, marketing et r\u00e9gie<\/em> \u00bb, d\u00e9clare Louise Visine, chef de produit digital chez Gulli. Pour r\u00e9aliser ses campagnes interactives, Gulli utilise depuis 2015 la plateforme Qualifio.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"459\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/contenu-interactif-strategie-media-gulli-campagne.webp\" alt=\"contenu-interactif-strategie-media-gulli-campagne\" class=\"wp-image-64683\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/contenu-interactif-strategie-media-gulli-campagne.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/contenu-interactif-strategie-media-gulli-campagne-300x177.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/contenu-interactif-strategie-media-gulli-campagne-768x452.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-un-format-en-vogue-aupres-des-annonceurs-medias\"><span style=\"color: #f7a932;\">Un format en vogue aupr\u00e8s des annonceurs m\u00e9dias<\/span><\/h2>\n\n\n\n<p>Gulli utilise principalement le contenu interactif pour <strong>offrir \u00e0 ses annonceurs des m\u00e9caniques de jeux interactives et innovantes sur son site<\/strong>. L\u2019augmentation des revenus publicitaires et de l\u2019audience font partie des challenges principaux de la cha\u00eene de t\u00e9l\u00e9vision.<\/p>\n\n\n\n<p>\u00ab <em>Utilisant quotidiennement la plateforme Qualifio, je travaille conjointement avec notre r\u00e9gie pour la conception, la valorisation et la mise en place d\u2019op\u00e9rations sp\u00e9ciales pour nos partenaires. Je r\u00e9alise les campagnes de promotion sur base des attentes et des objectifs de nos clients. \u00bb, <\/em>d\u00e9clare Louise Visine. Elle ajoute :<em> \u00ab nous avons d\u2019ailleurs cr\u00e9\u00e9 un document, que nous partageons avec nos partenaires, rassemblant toutes les m\u00e9caniques que nous pouvons cr\u00e9er avec Qualifio. Nous essayons toujours de mettre en avant les nouvelles m\u00e9caniques pour <strong>attirer davantage de partenariats g\u00e9n\u00e9rateurs d&rsquo;audience<\/strong>.<\/em>\u00bb<\/p>\n\n\n\n<p>Au cours de l\u2019ann\u00e9e 2018, Gulli a ainsi travaill\u00e9 avec diff\u00e9rentes marques partenaires, telles que <a href=\"https:\/\/about-barbie.mattel.com\/fr-fr\" target=\"_blank\" rel=\"noopener noreferrer\">Barbie<\/a>, <a href=\"https:\/\/en.futuroscope.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Futuroscope<\/a> ou encore <a href=\"https:\/\/www.playmobil.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Playmobil<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-contenu-interactif-pour-animer-son-audience-et-augmenter-le-nombre-de-pages-vues-sur-son-site\"><span style=\"color: #f7a932;\">Le contenu interactif pour animer son audience et augmenter le nombre de pages vues sur son site<\/span><\/h2>\n\n\n\n<p>Le second challenge de Gulli est l\u2019animation \u00e9ditoriale. Du Jackpot Kally\u2019s Mashup \u00ab <em>Aligne 3 personnages identiques<\/em> \u00bb, au vote Tahiti Quest \u00ab <em>Vote pour ta famille pr\u00e9f\u00e9r\u00e9e<\/em> \u00bb, en passant par le quiz Lego, Gulli diversifie ses formats pour engager son audience.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/qualifio.com\/wp-content\/uploads\/contenu-interactif-strategie-media-gulli-campagne-1.png\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/contenu-interactif-strategie-media-gulli-campagne-1.png\" alt=\"contenu-interactif-strategie-media-gulli-campagne\" class=\"wp-image-29397\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Ces jeux \u00e9ditoriaux lui permettent de multiplier les interactions avec son audience mais \u00e9galement d&rsquo;augmenter le nombre de pages vues sur son site. \u00ab <em>Pour les jeux \u00e9ditoriaux qui restent continuellement sur le site, nous avons s\u00e9lectionn\u00e9 les m\u00e9caniques qui nous apportent le plus de pages vues, telles que le puzzle ou le memory par exemple. C\u2019est notre indicateur de performance principal et nous pouvons dire que depuis la mise en place de Qualifio en 2015, notre trafic sur les rubriques \u00ab concours \u00bb et \u00ab jeux \u00bb a consid\u00e9rablement augment\u00e9. <strong>Aujourd\u2019hui, ces deux rubriques g\u00e9n\u00e8rent en moyenne 40% de notre trafic total<\/strong>.<\/em> \u00bb, conclut Louise Visine.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Envie de commencer \u00e0 cr\u00e9er vos propres jeux-concours comme Gulli ?<\/strong> Demandez une <a href=\"https:\/\/qualifio.com\/fr\/demande-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">d\u00e9mo gratuite de la plateforme Qualifio<\/a> d\u00e8s maintenant !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un an, la cha\u00eene de t\u00e9l\u00e9vision Gulli a r\u00e9alis\u00e9 plus de 350 campagnes marketing interactives, publi\u00e9es sur son site internet. Une strat\u00e9gie qui lui a permis d\u2019engager son audience de jeunes t\u00e9l\u00e9spectateurs et d\u2019offrir \u00e0 ses partenaires publicitaires une plus grande visibilit\u00e9 gr\u00e2ce \u00e0 des formats innovants. Aujourd\u2019hui, la rubrique d\u00e9di\u00e9e \u00e0 ces campagnes [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":28564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[],"class_list":["post-28563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les contenus interactifs au c\u0153ur de la strat\u00e9gie m\u00e9dia de Gulli<\/title>\n<meta name=\"description\" content=\"En un an, la cha\u00eene de t\u00e9l\u00e9vision Gulli a r\u00e9alis\u00e9 plus de 350 campagnes marketing interactives, publi\u00e9es sur son site internet.Consultez ici.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le contenu interactif au c\u0153ur de la strat\u00e9gie des m\u00e9dias : l\u2019exemple de Gulli\" \/>\n<meta property=\"og:description\" content=\"En un an, la cha\u00eene de t\u00e9l\u00e9vision Gulli a r\u00e9alis\u00e9 plus de 350 campagnes marketing interactives, publi\u00e9es sur son site internet.Consultez ici.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-22T14:15:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T07:08:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/contenu-interactif-strategie-media-gulli-facebook.png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/contenu-interactif-strategie-medias-gulli\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/contenu-interactif-strategie-medias-gulli\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"Le contenu interactif au c\u0153ur de la strat\u00e9gie des m\u00e9dias : l\u2019exemple de Gulli\",\"datePublished\":\"2019-08-22T14:15:55+00:00\",\"dateModified\":\"2025-08-14T07:08:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/contenu-interactif-strategie-medias-gulli\\\/\"},\"wordCount\":571,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/contenu-interactif-strategie-medias-gulli\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/contenu-interactif-strategie-media-gulli-blog.jpg\",\"articleSection\":[\"Engagement\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/contenu-interactif-strategie-medias-gulli\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/contenu-interactif-strategie-medias-gulli\\\/\",\"name\":\"Les contenus interactifs au c\u0153ur de la strat\u00e9gie m\u00e9dia de Gulli\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/contenu-interactif-strategie-medias-gulli\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/contenu-interactif-strategie-medias-gulli\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/contenu-interactif-strategie-media-gulli-blog.jpg\",\"datePublished\":\"2019-08-22T14:15:55+00:00\",\"dateModified\":\"2025-08-14T07:08:46+00:00\",\"description\":\"En un an, la cha\u00eene de t\u00e9l\u00e9vision Gulli a r\u00e9alis\u00e9 plus de 350 campagnes marketing interactives, publi\u00e9es sur son site internet.Consultez ici.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/contenu-interactif-strategie-medias-gulli\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/contenu-interactif-strategie-medias-gulli\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/contenu-interactif-strategie-medias-gulli\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/contenu-interactif-strategie-media-gulli-blog.jpg\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/contenu-interactif-strategie-media-gulli-blog.jpg\",\"width\":460,\"height\":240},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/contenu-interactif-strategie-medias-gulli\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le contenu interactif au c\u0153ur de la strat\u00e9gie des m\u00e9dias : l\u2019exemple de Gulli\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\",\"name\":\"Qualifio\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\",\"name\":\"Qualifio\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"width\":460,\"height\":240,\"caption\":\"Qualifio\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\",\"name\":\"Anastasia Babatzikis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"caption\":\"Anastasia Babatzikis\"},\"description\":\"Anastasia has been with the company for 7 years now, trying out new platforms, ideas, and campaigns to make sure our marketing efforts really pay off, all while keeping things fun and creative. Outside of work, she's passionate about theatre, football and good food!\",\"sameAs\":[\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/anastasia-blog.jpeg\"],\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/author\\\/anastasia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Les contenus interactifs au c\u0153ur de la strat\u00e9gie m\u00e9dia de Gulli","description":"En un an, la cha\u00eene de t\u00e9l\u00e9vision Gulli a r\u00e9alis\u00e9 plus de 350 campagnes marketing interactives, publi\u00e9es sur son site internet.Consultez ici.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/","og_locale":"fr_FR","og_type":"article","og_title":"Le contenu interactif au c\u0153ur de la strat\u00e9gie des m\u00e9dias : l\u2019exemple de Gulli","og_description":"En un an, la cha\u00eene de t\u00e9l\u00e9vision Gulli a r\u00e9alis\u00e9 plus de 350 campagnes marketing interactives, publi\u00e9es sur son site internet.Consultez ici.","og_url":"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/","og_site_name":"Qualifio","article_published_time":"2019-08-22T14:15:55+00:00","article_modified_time":"2025-08-14T07:08:46+00:00","og_image":[{"url":"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/contenu-interactif-strategie-media-gulli-facebook.png","type":"","width":"","height":""}],"author":"Anastasia Babatzikis","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Anastasia Babatzikis","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/#article","isPartOf":{"@id":"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/"},"author":{"name":"Anastasia Babatzikis","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/person\/28a6936b55c369fff561b8492bdece27"},"headline":"Le contenu interactif au c\u0153ur de la strat\u00e9gie des m\u00e9dias : l\u2019exemple de Gulli","datePublished":"2019-08-22T14:15:55+00:00","dateModified":"2025-08-14T07:08:46+00:00","mainEntityOfPage":{"@id":"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/"},"wordCount":571,"publisher":{"@id":"https:\/\/qualifio.com\/fr\/#organization"},"image":{"@id":"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/contenu-interactif-strategie-media-gulli-blog.jpg","articleSection":["Engagement"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/","url":"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/","name":"Les contenus interactifs au c\u0153ur de la strat\u00e9gie m\u00e9dia de Gulli","isPartOf":{"@id":"https:\/\/qualifio.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/#primaryimage"},"image":{"@id":"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/contenu-interactif-strategie-media-gulli-blog.jpg","datePublished":"2019-08-22T14:15:55+00:00","dateModified":"2025-08-14T07:08:46+00:00","description":"En un an, la cha\u00eene de t\u00e9l\u00e9vision Gulli a r\u00e9alis\u00e9 plus de 350 campagnes marketing interactives, publi\u00e9es sur son site internet.Consultez ici.","breadcrumb":{"@id":"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/#primaryimage","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/contenu-interactif-strategie-media-gulli-blog.jpg","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/contenu-interactif-strategie-media-gulli-blog.jpg","width":460,"height":240},{"@type":"BreadcrumbList","@id":"https:\/\/qualifio.com\/fr\/blog\/contenu-interactif-strategie-medias-gulli\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qualifio.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Le contenu interactif au c\u0153ur de la strat\u00e9gie des m\u00e9dias : l\u2019exemple de Gulli"}]},{"@type":"WebSite","@id":"https:\/\/qualifio.com\/fr\/#website","url":"https:\/\/qualifio.com\/fr\/","name":"Qualifio","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/qualifio.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualifio.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/qualifio.com\/fr\/#organization","name":"Qualifio","url":"https:\/\/qualifio.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","width":460,"height":240,"caption":"Qualifio"},"image":{"@id":"https:\/\/qualifio.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/person\/28a6936b55c369fff561b8492bdece27","name":"Anastasia Babatzikis","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","caption":"Anastasia Babatzikis"},"description":"Anastasia has been with the company for 7 years now, trying out new platforms, ideas, and campaigns to make sure our marketing efforts really pay off, all while keeping things fun and creative. Outside of work, she's passionate about theatre, football and good food!","sameAs":["https:\/\/qualifio.com\/wp-content\/uploads\/2021\/12\/anastasia-blog.jpeg"],"url":"https:\/\/qualifio.com\/fr\/blog\/author\/anastasia\/"}]}},"_links":{"self":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts\/28563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/comments?post=28563"}],"version-history":[{"count":0,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts\/28563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/media\/28564"}],"wp:attachment":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/media?parent=28563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/categories?post=28563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/tags?post=28563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}