{"id":28088,"date":"2019-01-30T10:00:33","date_gmt":"2019-01-30T09:00:33","guid":{"rendered":"https:\/\/qualifio.com\/blog\/campagne-marketing-oetker\/"},"modified":"2025-08-28T10:40:39","modified_gmt":"2025-08-28T08:40:39","slug":"campagne-marketing-oetker","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/campagne-marketing-oetker\/","title":{"rendered":"Campagnes marketing du mois : les concours de Dr. Oetker"},"content":{"rendered":"\n

Qui dit nouvelle ann\u00e9e, dit nouveaut\u00e9s en termes de contenu pour Qualifio !<\/strong> Pour d\u00e9buter l’ann\u00e9e 2019 en beaut\u00e9, nous avons donc d\u00e9cid\u00e9 de remettre \u00e0 l\u2019honneur, une fois par mois, une ou plusieurs campagnes marketing cr\u00e9\u00e9es par nos utilisateurs.<\/p>\n\n\n\n

Ce n\u2019est pas une, ni deux, mais bien trois campagnes de Dr. Oetker que nous mettons \u00e0 l\u2019honneur dans ce premier \u201ccampagne du mois\u201d de l\u2019ann\u00e9e !<\/p>\n\n\n\n

Le <\/span>Groupe Oetker<\/b> est une entreprise familiale d’origine allemande qui produit divers produits alimentaires (ingr\u00e9dients de p\u00e2tisserie, poudres \u00e0 lever, pizzas congel\u00e9es, desserts, etc.)<\/span><\/div>\n\n\n\n

Un concours pour les 90 ans de Dr. Oetker<\/span><\/h1>\n\n\n\n

\u00c0 l\u2019occasion de son 90\u00e8me anniversaire, Dr. Oetker lance un concours\u2026 sur 1 an ! La marque offre ainsi \u00e0 ses consommateurs l\u2019occasion de jouer toute l\u2019ann\u00e9e pour gagner diff\u00e9rents prix.<\/p>\n\n\n\n

\"campagne-marketing-Dr-Oetker\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Le concept qu\u2019on adore<\/strong> : Dr. Oetker a plac\u00e9 des codes uniques \u00e0 l\u2019int\u00e9rieur des emballages de 6 de ses produits (cr\u00eapes, gaufres, cake, cupcakes, brownies et muffins). Pour participer au concours et tenter de gagner le prix du mois, les participants doivent entrer le code unique sur le site internet Dr. Oetker d\u00e9di\u00e9<\/a> durant la p\u00e9riode de l\u2019action et r\u00e9pondre \u00e0 deux questions subsidiaires. Le premier prix : un robot de cuisine Kenwood ! Chaque code unique ne peut \u00eatre utilis\u00e9 qu\u2019une seule fois, mais rien n\u2019emp\u00eache les participants d\u2019acheter plusieurs produits et de participer au moyen des diff\u00e9rents codes uniques se trouvant dans chaque emballage.<\/p>\n\n\n\n

Via cette campagne, Dr. Oetker collecte \u00e9galement des donn\u00e9es sur ses consommateurs pour son syst\u00e8me de CRM.<\/strong> Pour valider leur participation, ils doivent indiquer leurs coordonn\u00e9es (nom, pr\u00e9nom, date de naissance, e-mail) et peuvent s\u2019inscrire \u00e0 la newsletter de Dr. Oetker via un opt-in int\u00e9gr\u00e9 au formulaire.<\/p>\n\n\n\n

\"campagne-marketing-Dr-Oetker\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Les codes uniques<\/strong> : pour r\u00e9aliser cette campagne, Dr. Oetker a g\u00e9n\u00e9r\u00e9 une liste de codes uniques<\/a> dans la plateforme Qualifio. Ils ont ensuite export\u00e9 la liste et imprim\u00e9 les codes uniques dans leurs emballages.<\/p>\n\n\n\n

Un concours pour les 10 ans de Casa di Mama<\/span><\/h1>\n\n\n\n

Quand on a trouv\u00e9 un concept qui fonctionne, pourquoi ne pas en profiter ? Pour f\u00eater les 10 ans de ses pizzas Casa di Mama, Dr. Oetker a \u00e9galement lanc\u00e9 un concours sur 1 an, avec des prix italiens \u00e0 gagner toute l\u2019ann\u00e9e.<\/p>\n\n\n\n

Le concept reste le m\u00eame<\/strong> : des codes uniques ont \u00e9t\u00e9 plac\u00e9s sur les emballages de 5 vari\u00e9t\u00e9s de pizzas Casa di Mama et sont l\u2019unique cl\u00e9 pour acc\u00e9der au concours. Le premier prix : des vacances en Toscane ! Retrouvez la campagne Casa di Mama sur le site d\u00e9di\u00e9 ; c\u2019est par ici<\/a> ?<\/p>\n\n\n\n

\"campagne-marketing-Dr-Oetker\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Un concours vid\u00e9o pour la chandeleur<\/span><\/h1>\n\n\n\n

\u00c0 l\u2019occasion de la chandeleur, Dr. Oetker a mis ses internautes au d\u00e9fi via un concours en partenariat avec Center Parcs<\/a> ! Pour tenter de gagner un s\u00e9jour pour 4 personnes, les participants doivent :<\/p>\n\n\n\n

    \n
  1. Cuisiner des cr\u00eapes ou des pancakes ;<\/li>\n\n\n\n
  2. R\u00e9aliser une vid\u00e9o montrant leur capacit\u00e9 \u00e0 retourner des cr\u00eapes ;<\/li>\n\n\n\n
  3. T\u00e9l\u00e9charger leur vid\u00e9o sur le site d\u00e9di\u00e9<\/a>.<\/li>\n<\/ol>\n\n\n\n
    \"campagne-marketing-Dr-Oetker\"<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Un jury choisi par Dr. Oetker s\u00e9lectionne les 5 meilleurs vid\u00e9os (celles avec les plus de votes) afin de d\u00e9terminer les gagnants.<\/p>\n\n\n\n

    Ce qu\u2019on aime dans cette campagne<\/strong> (les cr\u00eapes mises \u00e0 part) : l\u2019originalit\u00e9 du concours et le r\u00e9sultat, une galerie de vid\u00e9os super amusantes.<\/p>\n\n\n\n

    \"campagne_marketing_dr_oetker\"<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Pour ces trois campagnes, Dr. Oetker a sollicit\u00e9 l\u2019aide du Studio Qualifio<\/a>, compos\u00e9 de designers experts. Sur base d\u2019un briefing complet, ils se sont charg\u00e9s de l\u2019apparence des campagnes et ont int\u00e9gr\u00e9 le contenu fourni par Dr. Oetker. Les mini-sites enti\u00e8rement personnalis\u00e9s ont ensuite \u00e9t\u00e9 promus via des spots TV, des annonces en ligne et sur les m\u00e9dias digitaux.<\/p>\n\n\n\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Qui dit nouvelle ann\u00e9e, dit nouveaut\u00e9s en termes de contenu pour Qualifio ! Pour d\u00e9buter l’ann\u00e9e 2019 en beaut\u00e9, nous avons donc d\u00e9cid\u00e9 de remettre \u00e0 l\u2019honneur, une fois par mois, une ou plusieurs campagnes marketing cr\u00e9\u00e9es par nos utilisateurs. Ce n\u2019est pas une, ni deux, mais bien trois campagnes de Dr. Oetker que nous […]<\/p>\n","protected":false},"author":3,"featured_media":28089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-28088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"\nCampagnes marketing du mois : les concours de Dr. Oetker - Qualifio<\/title>\n<meta name=\"description\" content=\"En manque d'inspiration ? 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