{"id":28048,"date":"2018-12-24T15:45:19","date_gmt":"2018-12-24T14:45:19","guid":{"rendered":"https:\/\/qualifio.com\/blog\/clubs-foot-marketing-digital\/"},"modified":"2025-08-14T09:41:14","modified_gmt":"2025-08-14T07:41:14","slug":"clubs-foot-marketing-digital","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/","title":{"rendered":"Clubs de foot 2.0 : comment utilisent-ils le marketing digital ?"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/www.psg.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le Paris Saint Germain<\/a>, l&rsquo;<a href=\"https:\/\/www.asse.fr\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">AS Saint-Etienne<\/a>, l&rsquo;<a href=\"https:\/\/www.asmonaco.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AS Monaco<\/a> and le&nbsp;<a href=\"https:\/\/www.rsca.be\/fr\" target=\"_blank\" rel=\"noopener noreferrer\">R.S.C Anderlecht<\/a> ont r\u00e9cemment choisi Qualifio comme plateforme de marketing interactif et de collecte de donn\u00e9es. La plateforme leur permet de promouvoir leur image de marque et d\u2019optimiser l\u2019exp\u00e9rience des fans. <\/strong><\/p>\n\n\n\n<p>Les clubs de football misent d\u00e9sormais sur l\u2019animation digitale pour convertir, fid\u00e9liser, segmenter et mon\u00e9tiser leurs communaut\u00e9s de fans. Qualifio leur permet de cr\u00e9er des campagnes marketing engageantes et interactives, et de <a href=\"https:\/\/qualifio.com\/fr\/blog\/donnees-first-party\/\">collecter des donn\u00e9es <em>first-party<\/em><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"970\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/foot-marketing-digital-asse.webp\" alt=\"foot-marketing-digital-ASSE\" class=\"wp-image-64091\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/foot-marketing-digital-asse.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/foot-marketing-digital-asse-241x300.webp 241w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/foot-marketing-digital-asse-768x955.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-promouvoir-son-club-de-foot-grace-au-marketing-digital\"><span style=\"color: #f7a932;\">Promouvoir son club de foot gr\u00e2ce au marketing digital<\/span><\/h1>\n\n\n\n<p>\u00c0 travers la <strong>cr\u00e9ation de jeux-concours, campagnes de pronostic, votes, concours photos et autres interactivit\u00e9s virales<\/strong>, le PSG, l\u2019ASSE, l\u2019AS Monaco et le RSCA animent et engagent leurs communaut\u00e9s de fans sur tous leurs canaux : r\u00e9seaux sociaux, sites internet et applications mobiles\u2026. mais aussi dans les stades, souvent \u00e9quip\u00e9s d\u2019un wi-fi gratuit.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c<em>La plateforme Qualifio leur permet de multiplier les interactions avec leurs fans, de promouvoir les matchs \u00e0 venir et de mettre en avant leurs diff\u00e9rents partenaires. Ils cr\u00e9ent rapidement, facilement et \u00e0 moindre co\u00fbt des campagnes \u00e0 forte valeur pour leurs fans<\/em>\u201d,<br><strong>d\u00e9clare Thomas Janssens, Country Manager de Qualifio en Belgique.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Des campagnes marketing qui sont originales et vari\u00e9es.<\/strong> Du sondage \u201cl\u2019homme du match\u201d, au calendrier de l\u2019Avent d\u00e9voilant chaque jour un nouveau lot \u00e0 gagner, en passant par le concours photo r\u00e9compensant le meilleur supporter, les clubs utilisent leur cr\u00e9ativit\u00e9 pour interagir avec leurs fans avant, pendant et apr\u00e8s chaque match.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/foot-marketing-digital-rsca-722x1024.webp\" alt=\"foot-marketing-digital-rsca\" class=\"wp-image-63512\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/foot-marketing-digital-rsca-722x1024.webp 722w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/foot-marketing-digital-rsca-212x300.webp 212w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/foot-marketing-digital-rsca-768x1089.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/foot-marketing-digital-rsca.webp 780w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-optimiser-l-experience-des-fans\"><span style=\"color: #f7a932;\">Optimiser l\u2019exp\u00e9rience des fans<\/span><\/h1>\n\n\n\n<p>Les campagnes marketing interactives permettent \u00e9galement aux clubs de<strong> collecter des donn\u00e9es utiles et pr\u00eates \u00e0 l\u2019emploi sur leurs fans<\/strong>, en conformit\u00e9 totale avec le RGPD : nom, pr\u00e9nom, adresse e-mail, pr\u00e9f\u00e9rences, joueurs pr\u00e9f\u00e9r\u00e9s, etc. L\u2019id\u00e9e \u00e9tant d\u2019utiliser toutes ces donn\u00e9es collect\u00e9es pour<strong> am\u00e9liorer l\u2019exp\u00e9rience client et personnaliser leurs communications marketing<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"613\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/foot-marketing-digital-psg-613x1024.webp\" alt=\"foot-marketing-digital-PSG\" class=\"wp-image-64507\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/foot-marketing-digital-psg-613x1024.webp 613w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/foot-marketing-digital-psg-179x300.webp 179w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/foot-marketing-digital-psg-768x1284.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/foot-marketing-digital-psg.webp 780w\" sizes=\"auto, (max-width: 613px) 100vw, 613px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c<em>Pour permettre \u00e0 nos clients d\u2019activer facilement les donn\u00e9es qu\u2019ils collectent via notre plateforme, nous d\u00e9veloppons des int\u00e9grations sur mesure. Nous connectons ainsi Qualifio \u00e0 toutes les autres briques de leur architecture data. Nous avons, par exemple, connect\u00e9 le syst\u00e8me d\u2019identification du PSG (Single Sign-On) \u00e0 notre plateforme. Ainsi, pour participer aux campagnes, les participants doivent se cr\u00e9er un compte PSG ou s\u2019identifier avec leur compte existant, ce qui facilite l\u2019exp\u00e9rience utilisateur et augmente la cr\u00e9ation de comptes<\/em>\u201d, <strong>d\u00e9clare Zo\u00e9 Gilbert, Customer Success Manager chez Qualifio.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-center\"><strong>Vous souhaitez en savoir plus ? Consultez notre <a href=\"https:\/\/qualifio.com\/blog\/fr\/7-campagnes-interactives-football\/\">e-book<\/a> et d\u00e9couvrez 7 campagnes interactives de football id\u00e9ales pour collecter des leads et segmenter vos clients !<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Paris Saint Germain, l&rsquo;AS Saint-Etienne, l&rsquo;AS Monaco and le&nbsp;R.S.C Anderlecht ont r\u00e9cemment choisi Qualifio comme plateforme de marketing interactif et de collecte de donn\u00e9es. La plateforme leur permet de promouvoir leur image de marque et d\u2019optimiser l\u2019exp\u00e9rience des fans. Les clubs de football misent d\u00e9sormais sur l\u2019animation digitale pour convertir, fid\u00e9liser, segmenter et mon\u00e9tiser [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":28049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-28048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Clubs de foot: comment ils animent et qualifient leurs fans<\/title>\n<meta name=\"description\" content=\"Les clubs de football misent sur le marketing digital pour convertir et segmenter leurs fans. Qualifio leur permet de collecter des donn\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clubs de foot 2.0 : comment utilisent-ils le marketing digital ?\" \/>\n<meta property=\"og:description\" content=\"Les clubs de football misent sur le marketing digital pour convertir et segmenter leurs fans. Qualifio leur permet de collecter des donn\u00e9es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-24T14:45:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T07:41:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/Sans-titre-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/clubs-foot-marketing-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/clubs-foot-marketing-digital\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"Clubs de foot 2.0 : comment utilisent-ils le marketing digital ?\",\"datePublished\":\"2018-12-24T14:45:19+00:00\",\"dateModified\":\"2025-08-14T07:41:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/clubs-foot-marketing-digital\\\/\"},\"wordCount\":473,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/clubs-foot-marketing-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Sans-titre-3.jpg\",\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/clubs-foot-marketing-digital\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/clubs-foot-marketing-digital\\\/\",\"name\":\"Clubs de foot: comment ils animent et qualifient leurs fans\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/clubs-foot-marketing-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/clubs-foot-marketing-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Sans-titre-3.jpg\",\"datePublished\":\"2018-12-24T14:45:19+00:00\",\"dateModified\":\"2025-08-14T07:41:14+00:00\",\"description\":\"Les clubs de football misent sur le marketing digital pour convertir et segmenter leurs fans. Qualifio leur permet de collecter des donn\u00e9es.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/clubs-foot-marketing-digital\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/clubs-foot-marketing-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/clubs-foot-marketing-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Sans-titre-3.jpg\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Sans-titre-3.jpg\",\"width\":460,\"height\":240},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/clubs-foot-marketing-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Clubs de foot 2.0 : comment utilisent-ils le marketing digital ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\",\"name\":\"Qualifio\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\",\"name\":\"Qualifio\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"width\":460,\"height\":240,\"caption\":\"Qualifio\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\",\"name\":\"Anastasia Babatzikis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"caption\":\"Anastasia Babatzikis\"},\"description\":\"Anastasia has been with the company for 7 years now, trying out new platforms, ideas, and campaigns to make sure our marketing efforts really pay off, all while keeping things fun and creative. Outside of work, she's passionate about theatre, football and good food!\",\"sameAs\":[\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/anastasia-blog.jpeg\"],\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/author\\\/anastasia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Clubs de foot: comment ils animent et qualifient leurs fans","description":"Les clubs de football misent sur le marketing digital pour convertir et segmenter leurs fans. Qualifio leur permet de collecter des donn\u00e9es.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/","og_locale":"fr_FR","og_type":"article","og_title":"Clubs de foot 2.0 : comment utilisent-ils le marketing digital ?","og_description":"Les clubs de football misent sur le marketing digital pour convertir et segmenter leurs fans. Qualifio leur permet de collecter des donn\u00e9es.","og_url":"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/","og_site_name":"Qualifio","article_published_time":"2018-12-24T14:45:19+00:00","article_modified_time":"2025-08-14T07:41:14+00:00","og_image":[{"width":460,"height":240,"url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/Sans-titre-3.jpg","type":"image\/jpeg"}],"author":"Anastasia Babatzikis","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Anastasia Babatzikis","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/#article","isPartOf":{"@id":"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/"},"author":{"name":"Anastasia Babatzikis","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/person\/28a6936b55c369fff561b8492bdece27"},"headline":"Clubs de foot 2.0 : comment utilisent-ils le marketing digital ?","datePublished":"2018-12-24T14:45:19+00:00","dateModified":"2025-08-14T07:41:14+00:00","mainEntityOfPage":{"@id":"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/"},"wordCount":473,"publisher":{"@id":"https:\/\/qualifio.com\/fr\/#organization"},"image":{"@id":"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/Sans-titre-3.jpg","articleSection":["Inspiration"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/","url":"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/","name":"Clubs de foot: comment ils animent et qualifient leurs fans","isPartOf":{"@id":"https:\/\/qualifio.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/#primaryimage"},"image":{"@id":"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/Sans-titre-3.jpg","datePublished":"2018-12-24T14:45:19+00:00","dateModified":"2025-08-14T07:41:14+00:00","description":"Les clubs de football misent sur le marketing digital pour convertir et segmenter leurs fans. Qualifio leur permet de collecter des donn\u00e9es.","breadcrumb":{"@id":"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/#primaryimage","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/Sans-titre-3.jpg","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/Sans-titre-3.jpg","width":460,"height":240},{"@type":"BreadcrumbList","@id":"https:\/\/qualifio.com\/fr\/blog\/clubs-foot-marketing-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qualifio.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Clubs de foot 2.0 : comment utilisent-ils le marketing digital ?"}]},{"@type":"WebSite","@id":"https:\/\/qualifio.com\/fr\/#website","url":"https:\/\/qualifio.com\/fr\/","name":"Qualifio","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/qualifio.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualifio.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/qualifio.com\/fr\/#organization","name":"Qualifio","url":"https:\/\/qualifio.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","width":460,"height":240,"caption":"Qualifio"},"image":{"@id":"https:\/\/qualifio.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/person\/28a6936b55c369fff561b8492bdece27","name":"Anastasia Babatzikis","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","caption":"Anastasia Babatzikis"},"description":"Anastasia has been with the company for 7 years now, trying out new platforms, ideas, and campaigns to make sure our marketing efforts really pay off, all while keeping things fun and creative. Outside of work, she's passionate about theatre, football and good food!","sameAs":["https:\/\/qualifio.com\/wp-content\/uploads\/2021\/12\/anastasia-blog.jpeg"],"url":"https:\/\/qualifio.com\/fr\/blog\/author\/anastasia\/"}]}},"_links":{"self":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts\/28048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/comments?post=28048"}],"version-history":[{"count":0,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts\/28048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/media\/28049"}],"wp:attachment":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/media?parent=28048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/categories?post=28048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/tags?post=28048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}