{"id":27483,"date":"2018-04-25T10:42:21","date_gmt":"2018-04-25T08:42:21","guid":{"rendered":"https:\/\/qualifio.com\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/"},"modified":"2026-02-16T19:06:12","modified_gmt":"2026-02-16T18:06:12","slug":"exemples-originaux-campagnes-interactives-secteur-grande-distribution","status":"publish","type":"post","link":"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/","title":{"rendered":"Exemples originaux de campagnes interactives pour le secteur de la grande distribution"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les campagnes publicitaires statiques sont de moins en moins efficaces, en particulier dans le secteur de la grande distribution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour continuer a\u0300 engager les consommateurs, la plupart des grands retailers ont aujourd\u2019hui recours a\u0300 un marketing d\u2019un nouveau genre : <strong>le marketing interactif<\/strong>. Quiz, jeux-concours, tests de personnalite\u0301 et formats interactifs en tous genres leur permettent de cre\u0301er plus de viralite\u0301 et, surtout, d\u2019avoir une communication dans les deux sens avec leurs audiences. Le plus souvent, ces campagnes les aident a\u0300 remplir les challenges suivants:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Augmenter leurs ventes<\/strong> au travers de campagnes virales qui sont partage\u0301es par les consommateurs<\/li>\n\n\n\n<li><strong>Recruter de nouveaux membres<\/strong> pour leurs programmes de fide\u0301lite\u0301<\/li>\n\n\n\n<li><strong>Augmenter leur nombre de fans<\/strong> sur les re\u0301seaux sociaux<\/li>\n\n\n\n<li><strong>Augmenter le nombre d\u2019abonne\u0301s newsletters<\/strong><\/li>\n\n\n\n<li><strong>Fide\u0301liser les visiteurs en les incitant a\u0300 revenir<\/strong>, gra\u0302ce a\u0300 des animations ludiques et engageantes<\/li>\n\n\n\n<li><strong>Collecter des donne\u0301es pre\u0301cises sur les consommateurs<\/strong>, pour personnaliser la communication et les offres sur base de segments<\/li>\n\n\n\n<li><strong>Amener les visiteurs en ligne vers les magasins physiques<\/strong> et les visiteurs physiques vers les supports digitaux et boutiques en ligne<\/li>\n\n\n\n<li><strong>Augmenter leurs revenus de sponsoring<\/strong>, en donnant une plus grande visibilite\u0301 a\u0300 leurs partenaires au travers d\u2019actions spe\u0301ciales<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-fidelo-highlighted-note post-highlighted-note\">\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>D\u00e9couvrez des exemples de campagnes interactives r\u00e9alis\u00e9es par le secteur de la grande distribution dans notre e-book ! <\/strong>Nous vous pre\u0301sentons les me\u0301caniques interactives gra\u0302ce auxquelles les acteurs de re\u0301fe\u0301rence de la distribution atteignent leurs objectifs, ainsi que des exemples concrets de campagnes avec leurs re\u0301sultats.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Ebooks\/2018%20-%20Retail\/retail-multipager-fr.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charge l&rsquo;e-book<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-carrefour-kid-s-club\">1. Carrefour Kid&rsquo;s Club<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre de son programme de fide\u0301lite\u0301, Carrefour propose aux adhe\u0301rents a\u0300 sa Carte Carrefour avec des enfants entre 3 et 12 ans de souscrire au Carrefour Kid\u2019s Club. Ce Club utilise chaque mois une me\u0301canique de jeu interactif diffe\u0301rente qui offre des animations et avantages exclusifs a\u0300 ses jeunes membres.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-objectifs-marketing\">Objectifs marketing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recrutement<\/strong> \u2014 Les participants doivent renseigner leur nume\u0301ro de Carte Carrefour et\/ou Carte Carrefour Kid\u2019s Club afin d\u2019augmenter leurs chances de gain &gt; Incitation a\u0300 adhe\u0301rer au Programme de Fide\u0301lite\u0301.<\/li>\n\n\n\n<li><strong>Fid\u00e9lisation<\/strong> \u2014 Le jeu-concours est un rendez-vous mensuel propose\u0301 aux membres Carrefour Kid\u2019s Club, il repre\u0301sente le gros de l\u2019animation digitale.<\/li>\n\n\n\n<li><strong>Opt-ins<\/strong> \u2014 Les jeux-concours invitent les participants a\u0300 souscrire a\u0300 la newsletter.<\/li>\n\n\n\n<li><strong>Engagement<\/strong> \u2014 Les me\u0301caniques varient chaque mois : quiz, mot myste\u0300re, calendriers de l\u2019avent, etc&#8230;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-resultats-globaux\">R\u00e9sultats globaux<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+97 000<\/strong>&nbsp;participants identifi\u00e9s et engag\u00e9s<\/li>\n\n\n\n<li><strong>+177 000<\/strong> parties<\/li>\n\n\n\n<li><strong>800<\/strong> nouveaux membres\/mois<\/li>\n\n\n\n<li><strong>22 000<\/strong> abonn\u00e9s suppl\u00e9mentaires \u00e0 la newsletter<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-exemple-test-de-personnalite-quel-bonbon-haribo-es-tu\">Exemple : test de personnalit\u00e9 \u00ab Quel bonbon Haribo es-tu ? \u00bb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Principe : pour participer au jeu-concours et tenter de remporter des sachets Haribo, le participant doit re\u0301pondre a\u0300 toute une se\u0301rie de questions pour de\u0301couvrir le bonbon Haribo qui lui correspond le plus. De\u0301tail important : pour valider sa participation, il doit indiquer ses coordonne\u0301es et fournir son nume\u0301ro de carte de membre, qui est automatiquement ve\u0301rifie\u0301 par le syste\u0300me.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1 767<\/strong> nouveaux profils collect\u00e9s<\/li>\n\n\n\n<li><strong>309<\/strong> partages Facebook<\/li>\n\n\n\n<li><strong>1 215<\/strong> nouveaux abonn\u00e9s \u00e0 la newsletter<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"1024\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/haribo-test-personnalite-668x1024.webp\" alt=\"haribo-test-personnalite\" class=\"wp-image-63584\" style=\"width:500px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/haribo-test-personnalite-668x1024.webp 668w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/haribo-test-personnalite-196x300.webp 196w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/haribo-test-personnalite-768x1178.webp 768w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/haribo-test-personnalite.webp 780w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>MediaMarkt, Weldom, Factory Bonaire, Nestl\u00e9&#8230; d\u00e9couvrez d&rsquo;autres exemples de campagnes marketing interactives r\u00e9alis\u00e9es par le secteur de la grande distribution !&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d9a36c2f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/147199682.fs1.hubspotusercontent-eu1.net\/hubfs\/147199682\/QUALIFIO%20Files\/Ebooks\/2018%20-%20Retail\/retail-multipager-fr.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charge l&rsquo;e-book<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les campagnes publicitaires statiques sont de moins en moins efficaces, en particulier dans le secteur de la grande distribution. Pour continuer a\u0300 engager les consommateurs, la plupart des grands retailers ont aujourd\u2019hui recours a\u0300 un marketing d\u2019un nouveau genre : le marketing interactif. Quiz, jeux-concours, tests de personnalite\u0301 et formats interactifs en tous genres leur [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[268],"tags":[],"class_list":["post-27483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campagnes interactives pour le secteur de la grande distribution<\/title>\n<meta name=\"description\" content=\"Pour attirer les clients, les grands d\u00e9taillants se tournent vers le marketing interactif. Voici ce que c&#039;est et comment ils s&#039;y prennent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exemples originaux de campagnes interactives pour le secteur de la grande distribution\" \/>\n<meta property=\"og:description\" content=\"Pour attirer les clients, les grands d\u00e9taillants se tournent vers le marketing interactif. Voici ce que c&#039;est et comment ils s&#039;y prennent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-25T08:42:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T18:06:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/retail-focus-fb.png\" \/>\n<meta name=\"author\" content=\"Anastasia Babatzikis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anastasia Babatzikis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\\\/\"},\"author\":{\"name\":\"Anastasia Babatzikis\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\"},\"headline\":\"Exemples originaux de campagnes interactives pour le secteur de la grande distribution\",\"datePublished\":\"2018-04-25T08:42:21+00:00\",\"dateModified\":\"2026-02-16T18:06:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\\\/\"},\"wordCount\":561,\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/retail-focus-blog.jpg\",\"articleSection\":[\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\\\/\",\"name\":\"Campagnes interactives pour le secteur de la grande distribution\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/retail-focus-blog.jpg\",\"datePublished\":\"2018-04-25T08:42:21+00:00\",\"dateModified\":\"2026-02-16T18:06:12+00:00\",\"description\":\"Pour attirer les clients, les grands d\u00e9taillants se tournent vers le marketing interactif. Voici ce que c'est et comment ils s'y prennent.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/retail-focus-blog.jpg\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/retail-focus-blog.jpg\",\"width\":460,\"height\":240},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inspiration\",\"item\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/category\\\/inspiration\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Exemples originaux de campagnes interactives pour le secteur de la grande distribution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\",\"name\":\"Qualifio\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#organization\",\"name\":\"Qualifio\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/banner-blog-news-simple.png\",\"width\":460,\"height\":240,\"caption\":\"Qualifio\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#\\\/schema\\\/person\\\/28a6936b55c369fff561b8492bdece27\",\"name\":\"Anastasia Babatzikis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g\",\"caption\":\"Anastasia Babatzikis\"},\"description\":\"Anastasia has been with the company for 7 years now, trying out new platforms, ideas, and campaigns to make sure our marketing efforts really pay off, all while keeping things fun and creative. Outside of work, she's passionate about theatre, football and good food!\",\"sameAs\":[\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/anastasia-blog.jpeg\"],\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/blog\\\/author\\\/anastasia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Campagnes interactives pour le secteur de la grande distribution","description":"Pour attirer les clients, les grands d\u00e9taillants se tournent vers le marketing interactif. Voici ce que c'est et comment ils s'y prennent.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/","og_locale":"fr_FR","og_type":"article","og_title":"Exemples originaux de campagnes interactives pour le secteur de la grande distribution","og_description":"Pour attirer les clients, les grands d\u00e9taillants se tournent vers le marketing interactif. Voici ce que c'est et comment ils s'y prennent.","og_url":"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/","og_site_name":"Qualifio","article_published_time":"2018-04-25T08:42:21+00:00","article_modified_time":"2026-02-16T18:06:12+00:00","og_image":[{"url":"https:\/\/qualifio.com\/blog\/wp-content\/uploads\/retail-focus-fb.png","type":"","width":"","height":""}],"author":"Anastasia Babatzikis","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Anastasia Babatzikis","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/#article","isPartOf":{"@id":"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/"},"author":{"name":"Anastasia Babatzikis","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/person\/28a6936b55c369fff561b8492bdece27"},"headline":"Exemples originaux de campagnes interactives pour le secteur de la grande distribution","datePublished":"2018-04-25T08:42:21+00:00","dateModified":"2026-02-16T18:06:12+00:00","mainEntityOfPage":{"@id":"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/"},"wordCount":561,"publisher":{"@id":"https:\/\/qualifio.com\/fr\/#organization"},"image":{"@id":"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/retail-focus-blog.jpg","articleSection":["Inspiration"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/","url":"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/","name":"Campagnes interactives pour le secteur de la grande distribution","isPartOf":{"@id":"https:\/\/qualifio.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/#primaryimage"},"image":{"@id":"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/#primaryimage"},"thumbnailUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/retail-focus-blog.jpg","datePublished":"2018-04-25T08:42:21+00:00","dateModified":"2026-02-16T18:06:12+00:00","description":"Pour attirer les clients, les grands d\u00e9taillants se tournent vers le marketing interactif. Voici ce que c'est et comment ils s'y prennent.","breadcrumb":{"@id":"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/#primaryimage","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/retail-focus-blog.jpg","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/retail-focus-blog.jpg","width":460,"height":240},{"@type":"BreadcrumbList","@id":"https:\/\/qualifio.com\/fr\/blog\/exemples-originaux-campagnes-interactives-secteur-grande-distribution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qualifio.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Inspiration","item":"https:\/\/qualifio.com\/fr\/blog\/category\/inspiration\/"},{"@type":"ListItem","position":3,"name":"Exemples originaux de campagnes interactives pour le secteur de la grande distribution"}]},{"@type":"WebSite","@id":"https:\/\/qualifio.com\/fr\/#website","url":"https:\/\/qualifio.com\/fr\/","name":"Qualifio","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/qualifio.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualifio.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/qualifio.com\/fr\/#organization","name":"Qualifio","url":"https:\/\/qualifio.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","contentUrl":"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/06\/banner-blog-news-simple.png","width":460,"height":240,"caption":"Qualifio"},"image":{"@id":"https:\/\/qualifio.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/qualifio.com\/fr\/#\/schema\/person\/28a6936b55c369fff561b8492bdece27","name":"Anastasia Babatzikis","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3650df76245196349acfdf5b62709547a687217d8e0a7f189d6198b14470f0ca?s=96&d=mm&r=g","caption":"Anastasia Babatzikis"},"description":"Anastasia has been with the company for 7 years now, trying out new platforms, ideas, and campaigns to make sure our marketing efforts really pay off, all while keeping things fun and creative. Outside of work, she's passionate about theatre, football and good food!","sameAs":["https:\/\/qualifio.com\/wp-content\/uploads\/2021\/12\/anastasia-blog.jpeg"],"url":"https:\/\/qualifio.com\/fr\/blog\/author\/anastasia\/"}]}},"_links":{"self":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts\/27483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/comments?post=27483"}],"version-history":[{"count":0,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/posts\/27483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/media\/27484"}],"wp:attachment":[{"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/media?parent=27483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/categories?post=27483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualifio.com\/fr\/wp-json\/wp\/v2\/tags?post=27483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}