{"id":45090,"date":"2024-04-10T18:33:04","date_gmt":"2024-04-10T16:33:04","guid":{"rendered":"https:\/\/qualifio.com\/?page_id=45090"},"modified":"2026-02-19T16:07:55","modified_gmt":"2026-02-19T15:07:55","slug":"programmes-de-recompenses","status":"publish","type":"page","link":"https:\/\/qualifio.com\/fr\/programmes-de-recompenses\/","title":{"rendered":"Fonctionnalit\u00e9s &#8211; Programmes de r\u00e9compenses"},"content":{"rendered":"\n<section class=\"wp-block-fidelo-page-header main-top-page animation\" data-blockstyle=\"animation\"><div class=\"top-page wrapper-max\"><div class=\"top-page-illustration\"><div class=\"\" id=\"lottie-loyalty-features\"><\/div><\/div><div class=\"top-page-description\">\n<h1 class=\"wp-block-heading has-text-align-left\" id=\"the-key-features-to-bring-customer-loyalty-to-the-next-level\">Enrichissez vos donn\u00e9es clients<\/h1>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">R\u00e9compensez vos clients pour leur engagement continu et le partage r\u00e9gulier de leurs donn\u00e9es avec votre marque.<\/p>\n<\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-group bg-light-grey is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group wrapper-max is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-qu-est-ce-qu-un-programme-de-recompense\">Qu\u2019est ce qu\u2019un programme de r\u00e9compense ?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Un programme de r\u00e9compenses est une strat\u00e9gie marketing qui<strong> incite votre audience \u00e0 interagir avec votre marque et \u00e0 partager r\u00e9guli\u00e8rement des donn\u00e9es<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"435\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/portals-examples.webp\" alt=\"portals-examples\" class=\"wp-image-74703\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/portals-examples.webp 780w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/portals-examples-300x167.webp 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/08\/portals-examples-768x428.webp 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\">Sur Qualifio, les programmes de r\u00e9compenses sont h\u00e9berg\u00e9s sur une page web ou un portail membre, o\u00f9 les utilisateurs peuvent accumuler des points gr\u00e2ce \u00e0 diverses interactions, puis les \u00e9changer contre des r\u00e9compenses attrayantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici comment cela fonctionne :<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-7602ba1d8fee469b2fede09731b710d8 wp-block-paragraph\" style=\"color:#12384a\"><strong>1. CR\u00c9EZ UN PORTAIL MEMBRE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Int\u00e9grez vos campagnes et contenus dans un espace digital o\u00f9 votre audience pourra interagir avec votre marque r\u00e9guli\u00e8rement apr\u00e8s une seule connexion.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-a5344aaab69d4dadf71b261ffebc4722 wp-block-paragraph\" style=\"color:#12384a\"><strong>2. CONFIGUREZ VOTRE PROGRAMME DE R\u00c9COMPENSES<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9finissez les actions permettant aux membres d&rsquo;accumuler des points et des r\u00e9compenses attrayantes qu\u2019ils pourront obtenir en \u00e9change.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-6c6f4f243ed24b7af218e10068a0e2fc wp-block-paragraph\" style=\"color:#12384a\"><strong>3. COLLECTEZ DES DONN\u00c9ES ET BOOSTEZ L&rsquo;ENGAGEMENT<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encouragez l&rsquo;engagement des membres et r\u00e9coltez leurs donn\u00e9es \u00e0 mesure qu&rsquo;ils interagissent avec votre portail pour obtenir des r\u00e9compenses.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-white is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"define-your-earning-rules\">Portails membres : l\u2019espace d\u00e9di\u00e9 \u00e0 vos programmes de r\u00e9compenses<\/h2>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center wrapper-max is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"414\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/illu-reward-program.png\" alt=\"illu-reward-program\" class=\"wp-image-50270\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/illu-reward-program.png 540w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/illu-reward-program-300x230.png 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group request-demo-box has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#dff5fb\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9ba6dbca wp-block-group-is-layout-flex\">\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-16d1eb73\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"75\" height=\"75\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/rewards-01-blue.png\" alt=\"rewards-01-blue\" class=\"wp-image-50274\" style=\"aspect-ratio:1;object-fit:contain;width:75px\"\/><\/figure>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-273e683f\"><\/div>\n\n\n\n<p class=\"wp-container-content-006212af wp-block-paragraph\">Cr\u00e9ez un portail membre pour votre marque, offrant \u00e0 votre audience <strong>un espace pour interagir r\u00e9guli\u00e8rement avec vous<\/strong>.<\/p>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-16d1eb73\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group request-demo-box has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#fff6e6\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9ba6dbca wp-block-group-is-layout-flex\">\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-16d1eb73\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"75\" height=\"75\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/rewards-02-orange.png\" alt=\"rewards-02-orange\" class=\"wp-image-50289\" style=\"aspect-ratio:1;object-fit:contain;width:75px\"\/><\/figure>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-273e683f\"><\/div>\n\n\n\n<p class=\"wp-container-content-006212af wp-block-paragraph\">Personnalisez votre portail pour qu\u2019il <strong>refl\u00e8te l\u2019identit\u00e9 de votre marque<\/strong> et d\u00e9terminez ce que les membres verront lorsqu\u2019ils se connecteront.<\/p>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-16d1eb73\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group request-demo-box has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f5d2d4\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9ba6dbca wp-block-group-is-layout-flex\">\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-16d1eb73\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"75\" height=\"75\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/rewards-03-red.png\" alt=\"rewards-03-red\" class=\"wp-image-50293\" style=\"aspect-ratio:1;object-fit:contain;width:75px\"\/><\/figure>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-273e683f\"><\/div>\n\n\n\n<p class=\"wp-container-content-006212af wp-block-paragraph\">Int\u00e9grez des campagnes Qualifio et du contenu personnalis\u00e9 au sein de votre portail \u2013 <strong>aucune comp\u00e9tence technique n&rsquo;est n\u00e9cessaire<\/strong>.<\/p>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-16d1eb73\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group request-demo-box has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#e3f4d2\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9ba6dbca wp-block-group-is-layout-flex\">\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-16d1eb73\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"75\" height=\"75\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/rewards-04-green.png\" alt=\"rewards-04-green\" class=\"wp-image-50297\" style=\"aspect-ratio:1;object-fit:contain;width:75px\"\/><\/figure>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-273e683f\"><\/div>\n\n\n\n<p class=\"wp-container-content-006212af wp-block-paragraph\"><strong>Activez l&rsquo;inscription et la connexion des membres via SSO<\/strong>, et suivez leurs interactions avec votre portail, tout en enrichissant leurs profils de donn\u00e9es apr\u00e8s chaque connexion.<\/p>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-16d1eb73\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group request-demo-box has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#fff7e2\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9ba6dbca wp-block-group-is-layout-flex\">\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-16d1eb73\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"75\" height=\"75\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/rewards-05-yellow.png\" alt=\"rewards-05-yellow\" class=\"wp-image-50301\" style=\"aspect-ratio:1;object-fit:contain;width:75px\"\/><\/figure>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-273e683f\"><\/div>\n\n\n\n<p class=\"wp-container-content-006212af wp-block-paragraph\">Modifiez facilement votre portail gr\u00e2ce \u00e0 <strong>une interface intuitive<\/strong>, avec une gamme \u00e9tendue de widgets et de blocs: tableau de classement, catalogue de r\u00e9compenses, niveaux des membres, et bien plus encore !<\/p>\n\n\n\n<div style=\"height:100px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-16d1eb73\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group bg-light-grey is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-configurer-votre-programme-de-recompenses\">Configurer votre programme de r\u00e9compenses<\/h2>\n\n\n\n<div class=\"wp-block-group steps-line-vertical is-layout-constrained wp-block-group-is-layout-constrained\">\n<section class=\"wp-block-fidelo-step-wrap\"><div class=\"wrapper-max step-content\">\n<div class=\"wp-block-fidelo-step-item classic-content\"><div class=\"content-text rounded-border\"><p class=\"nmbr\"><\/p><article>\n<h3 class=\"wp-block-heading\" id=\"participations-in-a-quiz-contest-or-game\">D\u00e9terminez les actions permettant aux membres de gagner des points :<\/h3>\n\n\n\n<ul class=\"wp-block-list column-blue\">\n<li>S&rsquo;inscrire \u00e0 votre programme de r\u00e9compenses et y revenir chaque jour.<\/li>\n\n\n\n<li>Participer aux campagnes Qualifio, interagir avec votre marque ou partager leurs informations personnelles.<\/li>\n\n\n\n<li>Consulter ou regarder le contenu int\u00e9gr\u00e9 dans votre portail.<\/li>\n\n\n\n<li>Inviter un ami \u00e0 rejoindre votre programme de r\u00e9compenses.<\/li>\n\n\n\n<li>S&rsquo;abonner \u00e0 votre newsletter.<\/li>\n<\/ul>\n<\/article><\/div><div class=\"classic-content-img\"><img decoding=\"async\" alt=\"reward-programs-steps-01\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/reward-programs-steps-01-1.png\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/reward-programs-steps-01-1.png 1x, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/reward-programs-steps-01-1.png 2x\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-fidelo-step-item classic-content\"><div class=\"content-text rounded-border\"><p class=\"nmbr\"><\/p><article>\n<h3 class=\"wp-block-heading\" id=\"purchases-on-your-e-commerce\">Proposez des r\u00e9compenses attractives que les membres peuvent \u00e9changer contre leurs points.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Qu&rsquo;il s&rsquo;agisse d&rsquo;\u00e9chantillons, de bons de r\u00e9duction ou de services, incitez vos membres \u00e0 interagir r\u00e9guli\u00e8rement avec votre portail en les motivant \u00e0 accumuler les points n\u00e9cessaires pour obtenir leurs r\u00e9compenses.<\/p>\n<\/article><\/div><div class=\"classic-content-img\"><img decoding=\"async\" alt=\"reward-programs-steps-02\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/reward-programs-steps-02.png\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/reward-programs-steps-02.png 1x, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/reward-programs-steps-02.png 2x\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-fidelo-step-item classic-content\"><div class=\"content-text rounded-border\"><p class=\"nmbr\"><\/p><article>\n<h3 class=\"wp-block-heading\" id=\"specific-events-to-your-loyalty-program\">Choisissez une ou plusieurs monnaies.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Celles-ci repr\u00e9senteront les points collect\u00e9s par les membres dans votre programme.<\/p>\n<\/article><\/div><div class=\"classic-content-img\"><img decoding=\"async\" alt=\"reward-programs-steps-03\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/reward-programs-steps-03-1.png\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/reward-programs-steps-03-1.png 1x, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/reward-programs-steps-03-1.png 2x\"\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-fidelo-step-item classic-content\"><div class=\"content-text rounded-border\"><p class=\"nmbr\"><\/p><article>\n<h3 class=\"wp-block-heading\" id=\"basic-custom-events\">Mettez en place un syst\u00e8me de niveaux.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Offrez des r\u00e9compenses plus avantageuses \u00e0 chaque niveau sup\u00e9rieur, encourageant les membres \u00e0 interagir r\u00e9guli\u00e8rement avec votre portail pour accumuler plus de points.<\/p>\n<\/article><\/div><div class=\"classic-content-img\"><img decoding=\"async\" alt=\"reward-programs-steps-04\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/reward-programs-steps-04-1.png\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/reward-programs-steps-04-1.png 1x, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/reward-programs-steps-04-1.png 2x\"\/><\/div><\/div>\n<\/div><\/section>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-fidelo-testimonials container-bcg-img\" data-category=\"reward-programs\" data-block-style=\"bg-marine\"><div class=\"wrapper-max\"><div class=\"content-text\"><h2 class=\"\">T\u00e9moignages<\/h2><p class=\"\"><\/p><\/div><div class=\"additional-block\"><div class=\"additional-block-box\"><div class=\"text-slider\">    <div class=\"text-slider-slide\">      <div class=\"text-slider-img\">        <img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/clermont-foot-campaigns.png\">      <\/div>      <article><!-- wp:image {\"id\":50590,\"width\":\"60px\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"693\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/logo-clermont.png\" alt=\"logo-clermont\" class=\"wp-image-50590\" style=\"width:60px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/logo-clermont.png 606w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/logo-clermont-262x300.png 262w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><em>Notre programme de r\u00e9compenses maintient l'engagement de nos supporters en leur offrant des occasions de gagner des exp\u00e9riences exclusives, telles qu'une visite priv\u00e9e des vestiaires ou un \u00e9chauffement avant le match sur le bord du terrain. Ces moments privil\u00e9gi\u00e9s sont essentiels pour renforcer notre lien avec eux et booster leur fid\u00e9lit\u00e9.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><strong>Yvan Ducarre<\/strong>, Chef de projets CRM &amp; digital @ Clermont Foot 63<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/hello.qualifio.com\/fr\/cas-client-clermont-foot-63\">T\u00e9l\u00e9charger le cas<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons --><\/article>    <\/div>    <div class=\"text-slider-slide\">      <div class=\"text-slider-img\">        <img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/moulinex-campaigns-1.png\">      <\/div>      <article><!-- wp:image {\"id\":50309,\"width\":\"150px\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"139\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/logo-moulinex-red.png\" alt=\"logo-moulinex-red\" class=\"wp-image-50309\" style=\"width:150px\" srcset=\"https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/logo-moulinex-red.png 802w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/logo-moulinex-red-300x52.png 300w, https:\/\/qualifio.com\/wp-content\/uploads\/2025\/01\/logo-moulinex-red-768x133.png 768w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><em>Le programme de r\u00e9compenses Moulinex a consid\u00e9rablement renforc\u00e9 nos liens avec nos consommateurs. Certains se connectent m\u00eame quotidiennement pour d\u00e9couvrir nos nouvelles offres, ce qui t\u00e9moigne d'un engagement constant et nous permet d'enrichir notre base de donn\u00e9es actuelle.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><strong>Daphn\u00e9 Roux<\/strong>, Cheffe de projet CRM @ Groupe SEB<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/hello.qualifio.com\/fr\/cas-client-groupe-seb\">T\u00e9l\u00e9charger le cas<\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons --><\/article>    <\/div><\/div><div class=\"bcg-img-content\"><img decoding=\"async\" alt=\"bg-careers-quote-block-01\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/10\/bg-careers-quote-block-01.jpg\"\/><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-fidelo-cards-wrap\" data-order-inverse=\"false\" data-block-style=\"bg-light-grey\"><h2 class=\"has-text-align-center\">Explorez les programmes de r\u00e9compense de Qualifio<\/h2><p class=\"has-text-align-center intro\">D\u00e9couvrez comment les programmes de r\u00e9compense peuvent rapprocher plus que jamais votre audience de votre marque.<\/p><div class=\"wrapper-max container-blog\">\n<div class=\"wp-block-fidelo-cards-blockitem blog-item\"><a href=\"https:\/\/qualifio.com\/fr\/blog\/comment-une-entreprise-fmcg-peut-se-rapprocher-de-ses-consommateurs-grace-a-un-programme-de-fidelite-personnalise\/\" class=\"full-hover-link\"><\/a><div class=\"blog-item-img\"><img decoding=\"async\" alt=\"fmcgx-banner-blog-flavorsome\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/07\/fmcg-banner-blog-flavorsome.png\"\/><\/div><article class=\"blog-item-txt\"><article><p class=\"blog-article-type orange\" data-block-style=\"blue\">Inspiration<\/p><h3>Comment une entreprise FMCG peut se rapprocher de ses consommateurs gr\u00e2ce \u00e0 un programme de fid\u00e9lit\u00e9 personnalis\u00e9<\/h3><\/article><div class=\"author\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/01\/ana-blog.png\"\/><article><p class=\"author\">Anastasia Babatzikis<\/p><p class=\"date\"><\/p><\/article><\/div><\/article><\/div>\n\n\n\n<div class=\"wp-block-fidelo-cards-blockitem blog-item\"><a href=\"https:\/\/qualifio.com\/fr\/blog\/comment-un-club-de-foot-peut-booster-ses-revenus-grace-a-lengagement-et-a-la-fidelisation-des-fans\/\" class=\"full-hover-link\"><\/a><div class=\"blog-item-img\"><img decoding=\"async\" alt=\"banner-blog-olympique-bruxellois\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2023\/02\/banner-blog-olympique-bruxellois.png\"\/><\/div><article class=\"blog-item-txt\"><article><p class=\"blog-article-type orange\" data-block-style=\"blue\">Inspiration<\/p><h3>Comment un club de foot peut booster ses revenus gr\u00e2ce \u00e0 l\u2019engagement et \u00e0 la fid\u00e9lisation des fans<\/h3><\/article><div class=\"author\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/01\/ana-blog.png\"\/><article><p class=\"author\">Anastasia Babatzikis<\/p><p class=\"date\"><\/p><\/article><\/div><\/article><\/div>\n\n\n\n<div class=\"wp-block-fidelo-cards-blockitem blog-item\"><a href=\"https:\/\/qualifio.com\/fr\/campagnes-marketing-interactives\/plateforme-dengagement-des-fans-de-sport\/\" class=\"full-hover-link\"><\/a><div class=\"blog-item-img\"><img decoding=\"async\" alt=\"sports industry\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2022\/08\/banner-blog-whitepaper-sports.png\"\/><\/div><article class=\"blog-item-txt\"><article><p class=\"blog-article-type orange\" data-block-style=\"red\">Engagement<\/p><h3>Passez \u00e0 la vitesse sup\u00e9rieure avec une plateforme d\u2019engagement des fans de sport<\/h3><\/article><div class=\"author\"><img decoding=\"async\" src=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/01\/ana-blog.png\"\/><article><p class=\"author\">Anastasia Babatzikis<\/p><p class=\"date\"><\/p><\/article><\/div><\/article><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f2f2f2\">\n<div class=\"wp-block-group wrapper-max request-demo-box has-marine-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9ba6dbca wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/qualifio.fidelodev.be\/wp-content\/uploads\/2024\/04\/icons.png\" alt=\"\" class=\"wp-image-34936\" style=\"width:138px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-255dd80570f75573b4dff8d011fd0866\" style=\"color:#ffffff\">Int\u00e9ress\u00e9 par une d\u00e9mo de notre plateforme ?<br>Contactez-nous !<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"hs-web-interactive-inline\" style=\"\" data-hubspot-wrapper-cta-id=\"366103286970\"> \n <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/click?encryptedPayload=AVxigLJMjzPFz9RjSJe%2BILpjpc6nn67HCFbQPvDnkkvMGB7%2B5Jw1gdfCnAG7WySkuUi6oj6XxOOXW%2FQAdtRsUnNHWCVxzH3HMS2%2Fl%2F7eTWmLCqA6XzOrDTaTJXx9Pu8w0t53xpaFyppJInFU680sAQdiwulkL9goNjE6v%2FSOZdgrkva1HNvqRF9Qzr0%3D&amp;portalId=147199682\" class=\"hs-inline-web-interactive-366103286970 qlf-cta  \" data-hubspot-cta-id=\"366103286970\"> Contactez-nous ! <\/a> \n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est ce qu\u2019un programme de r\u00e9compense ? Un programme de r\u00e9compenses est une strat\u00e9gie marketing qui incite votre audience \u00e0 interagir avec votre marque et \u00e0 partager r\u00e9guli\u00e8rement des donn\u00e9es. Sur Qualifio, les programmes de r\u00e9compenses sont h\u00e9berg\u00e9s sur une page web ou un portail membre, o\u00f9 les utilisateurs peuvent accumuler des points gr\u00e2ce \u00e0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-45090","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Favoriser les interactions r\u00e9currentes avec votre audience - Qualifio<\/title>\n<meta name=\"description\" content=\"Enrichissez votre base de donn\u00e9es gr\u00e2ce \u00e0 des programmes personnalisables con\u00e7us pour r\u00e9compenser vos clients engag\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualifio.com\/fr\/programmes-de-recompenses\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fonctionnalit\u00e9s - Programmes de r\u00e9compenses\" \/>\n<meta property=\"og:description\" content=\"Enrichissez votre base de donn\u00e9es gr\u00e2ce \u00e0 des programmes personnalisables con\u00e7us pour r\u00e9compenser vos clients engag\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualifio.com\/fr\/programmes-de-recompenses\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualifio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T15:07:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualifio.com\/wp-content\/uploads\/2024\/04\/qualifio-social-image-e1747230164144.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/programmes-de-recompenses\\\/\",\"url\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/programmes-de-recompenses\\\/\",\"name\":\"Favoriser les interactions r\u00e9currentes avec votre audience - Qualifio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/programmes-de-recompenses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/programmes-de-recompenses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/portals-examples.webp\",\"datePublished\":\"2024-04-10T16:33:04+00:00\",\"dateModified\":\"2026-02-19T15:07:55+00:00\",\"description\":\"Enrichissez votre base de donn\u00e9es gr\u00e2ce \u00e0 des programmes personnalisables con\u00e7us pour r\u00e9compenser vos clients engag\u00e9s.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/programmes-de-recompenses\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qualifio.com\\\/fr\\\/programmes-de-recompenses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/programmes-de-recompenses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/portals-examples.webp\",\"contentUrl\":\"https:\\\/\\\/qualifio.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/portals-examples.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/programmes-de-recompenses\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/qualifio.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fonctionnalit\u00e9s &#8211; 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